Unboxing, Director!

Chapter 27 Book signing event and positive energy idols

In a shopping mall in Shanghai, Saturday.

Lu Jiang’s national book signing tour is about to begin in the fifth city.

As of now, "Lu Jiang" has been released for 45 days, and its total sales in mainland China are about to exceed 70.

According to previous album sales statistics, there is basically no doubt that the total sales of "Lu Jiang" in mainland China will exceed 100 million copies.

In the coming year, Zhou Jianhui even predicted that "Lu Jiang" might be able to break 300 million in the whole of Asia!
This number is comparable to that of "Heart Too Soft" which was popular in both sides of the Taiwan Strait and Hong Kong and Macau two years ago.

At present, "Heart Too Soft" is said to have sold more than 2000 million copies, but most of them are pirated copies. However, the sales of genuine copies are estimated to have exceeded 200 million, and it is very likely to exceed 300 million.

Moreover, this figure was achieved despite the disadvantage of piracy taking the lead.

Because when "Heart Too Soft" was first released in Taiwan, it did not cause much sensation.

Later, it became a huge hit after it spread to the mainland, and then it counterattacked from the mainland market to Hong Kong and Taiwan, making the album popular across the country.

But the potential profits consumed in the process were almost all eaten up by pirates. The pirates made a fortune, and the legitimate products could only follow behind and try their best to make up for it.

But even so, the sales of the genuine album of "Heart Too Soft" are terrifying.

Now, "Lu Jiang" is released simultaneously across Taiwan, Mainland China and Hong Kong under the overall control of Warner UFO.

At the same time, the popularity of several songs from "Lu Jiang" is not inferior to "Heart Too Soft".

There is only one song in "Heart Too Soft" that is really popular, and in "Lu Jiang", the only songs that can be truly considered S-level are "Dusk" and "Jiangnan".

But the overall quality of the other songs is also A-level or close to A-level, far exceeding "Heart Too Soft".

There are also MVs that are like short movies, which are also very popular at the moment.

Especially after it inexplicably stepped on Yehenara to get to the top, the album became even more popular.

Due to the combination of multiple factors, Lujiang’s overall popularity is now even higher.

Therefore, Zhou Jianhui felt that even if the sales of "Lu Jiang" could not match that of "Heart Too Soft" from two years ago, it would not be a problem for it to beat this year's "Love is Like the Pacific Ocean".

With this sales volume, he will be more confident in making Lu Jiang the new king of the mainland Chinese music scene, on par with Richie Ren.

However, Lu Jiang was not so excited about the sales.

Because he knows that sales volume is actually very difficult to predict, and there are too many influencing factors.

As time goes by, it is almost impossible to replicate the glory of "Heart Too Soft".

Take the industrial factor for example.

Do you know how much bigger the piracy industry in mainland China was in 98 than in 96?

The answer is that it grows by more than 10 percentage points almost every year, which is higher than the current average annual GDP growth rate in the country.

In the past two years, pirated CDs have been transformed, with more exquisite packaging and printing, and even thick lyrics books and anti-counterfeiting marks. The price has also increased from 96 yuan for 10 to 2 boxes in 3 to 10 yuan for 3 or even 4 boxes now.

How did Lu Jiang know?
Because this is Lao Lu’s second investment proposal after his comeback.

Lu Jiang only took five minutes to reject him.
anyway.

Although he is not so excited about whether the sales can surpass "Heart Too Soft".

But I also hope that the sales will be as high as possible.

The album has been online for a month and a half now, and major pirates have already taken their positions and launched their offensive.

Various pirated CDs and tapes of "Lu Jiang" have sprung up all over the country.

In order to ensure genuine sales, Lu Jiang worked at full capacity and fully cooperated with Warner's promotional activities.

It may be difficult to surpass "Heart Too Soft", but we can still try to surpass "Love is Like the Pacific Ocean".

"Lu Jiang, ah, Lu Jiang is here!"

"Lu Jiang, welcome, welcome, Lu Jiang!"

"."

At the book signing event, Lu Jiang was met with thunderous applause as soon as he appeared on the stage.

There were a lot of students at the scene because it was Saturday, but there were even more people watching the fun. It was so crowded that Lu Jiang was a little worried, fearing that something might happen.

Fortunately, Zhou Jianhui is a veteran. He has organized several autograph sessions for Aaron Kwok, which were more lively than this one.

With him around, Lu Jiang could rest assured for the time being. Lu Jiang calmly waved and greeted, then walked to the stage surrounded by eight security guards.

They sang two songs at the beginning to liven up the atmosphere and boost popularity.

Then the signing began.

The first fan in line is a girl who looks like a high school student.

As usual, Lu Jiang offered some positive advice while signing: "You're a student, right? I wish you academic progress."

The girl was very bold and said with a smile: "I have good academic performance, but I plan to go to college like you!"

This is not the first time I have heard such stupid talk.

Lu Jiangxin sighed that idols’ ability to make people stupid should not be underestimated.

I am in a junior college, and my fans also want to go to junior college, or even want to switch to art majors, even those with good academic performance will think so.

Although there are not many people like this, Lu Jiang was really shocked when he heard it for the first time.

Then I reflected for a long time.

He knew that apart from the golden finger, he was just an ordinary person.

Actually, his character is not very good, he is a scumbag, vulgar and lazy.
In short, people with so many problems like this are not worthy of being idols in the strict sense.

He could just laugh off the current situation.

But he just had such an idea that he felt he couldn't ignore it.

He feels that now that he has become an idol, he has become the spiritual sustenance of these future flowers of the motherland at a certain stage in their lives.

Then naturally I have to do something.

But what to do?

He hadn't thought about the big things yet, but he knew that at least he had to provide some correct guidance on small things.

For example, now, in response to the outrageous idea of ​​the little girl in front of him, Lu Jiang blurted out: "Since you have good academic performance, why don't you surpass me?"

As he spoke, Lu Jiang signed his name on her private plane and wrote: "I wish you good luck in the college entrance examination, a good start in your undergraduate studies, and that you will become someone I envy. Come on!"

"Go to college, strive for graduate school, and become your own idol. Go for it!"

Lu Jiang smiled and handed the album back to her.

The girl was stunned when she saw the message written by her idol on the album. She had answered it jokingly, just wanting to get the attention of her idol, but she didn't expect Lu Jiang to take it seriously and really care about her and bless her like an elder or a brother, which made her not know what to say for a moment.

It was not until someone behind her urged her that she reacted, bowed deeply, said thank you, and then ran away happily like a little rabbit.

Lu Jiang smiled and shook his head, then moved on to the next one.

For the following signatures, he did not just sign his name perfunctorily. He basically chatted briefly for a few minutes and then wrote some blessings.

It’s not a lot of words, just one or two sentences, but it’s a token of my heart.

The fans were satisfied and happy, and Lu Jiang felt that he had not let down their love and the money they had invested in him.

Sign all the way from 9 am to 6 pm.

I probably signed over 3,000 copies, and the genuine albums sold over 6,000 copies at the venue that day.

The result was good, but after it was over, my wrist stopped responding again.

Not only do my wrists ache, but my nerves are also tired, and sometimes even looking at my own name feels very unfamiliar.

The good news is that the book signing sessions will not be held consecutively. After the on-site signing, he will also participate in other activities such as local radio stations, television stations, print media, commercial performances, etc.

Singing is relatively easy for Lu Jiang because he has a golden finger. Unless the function is damaged, he can always perform at full output.

Of course, talking to people, attending events, and participating in dinner parties are also tiring, but at least it is better than signing autographs, and you won’t have back pain and be unable to lift your arms.

In addition, attending these events will also lead to an increase in local genuine sales.

Although the sales of pirated products will also increase at the same time, it can be said that the "genuine ticket warehouse" in several major cities north of the Yangtze River has been stabilized.

Then go further south, and even places like Hong Kong and Taiwan will come here.

I believe the final sales volume should satisfy everyone.
(End of this chapter)