Unboxing, Director!

Chapter 36: New Project on the Old Road
After landing in Beijing, Lu Jiang met Lao Lu who came to pick him up at the airport.

At this moment, Lu Jiang's mood had just experienced a roller coaster ride.

At first, I heard that Lao Lu had found another investment project and said it had great potential.

At that time, I felt like I was in a pyramid scheme.

It was still the same worry. Lu Jiang was really worried that a black hole would appear in his family.

In total, this is Lao Lu’s fifth investment project since his comeback.

The first one was "Spring Pig", and Lu Jiang was very satisfied with it.

But Lao Lu was not very satisfied with this, and felt that the 200 million yuan was likely to be wasted.

So after "Spring Pig", Lao Lu looked for his second investment project, which was the record industry.

It’s not impossible to do it in the record industry.

But the bonus period is only a few years away, and the investment is large, about two to three million. Lao Lu's management ability is average, and he is best at being a hands-off boss.

But if you want to be a hands-off boss, you also need one or more strong people under you.

Just like Lu Jiang himself now, Li Chao is in charge of the agency business, and Zhou Jianhui is in charge of publicity and promotion.

Only through unity and cooperation among strong people can we achieve great things.

But Lao Lu neither has the conditions nor the ability.

Lu Jiang would have to worry about it at that time, so Lu Jiang directly rejected it.

The third investment project was an idea that came to me when I was paying New Year’s greetings at the beginning of this year.

At that time, a relative said that if Lu Jiang opened a restaurant in Zhuozhou, there would definitely be a lot of customers coming to him.

Lao Lu, who already loved delicious food, was a little excited after hearing this and agreed very much.

We even expanded on this basis. If we want to do it, we want to make it a national chain, just like KFC Arch. The format should be relatively simple and can be franchised.

Lao Lu thought about it and felt that a hot pot restaurant would be suitable. The front and back kitchens were relatively simple and the costs were controllable.

Then use Lu Jiang's celebrity effect to spread it across the country.

The idea is good in theory.

But after Lao Lu talked to a few highly educated friends, he finally gave up the plan.

The reason is that the risk is uncontrollable. If a food poisoning incident occurs, Lu Jiang will definitely be affected regardless of whether he is framed or not.

The Lao Lu family’s ancestral tomb finally had smoke coming out of it again, and a treasure had emerged, but it couldn’t be killed like this.

The most important thing is that after Lao Lu calmed down, he thought, how could he, as a father, have the idea of ​​taking advantage of his son's fame?
This is so disrespectful to my son.

Later, when Lao Lu talked about this with Lu Jiang, he apologized to Lu Jiang.

Lu Jiang broke out in a cold sweat after hearing this.

To make the old road quieter.

Lu Jiang gave some reliable entrepreneurial advice at that time.

One is the sub-landlord plan, which was Lu Jiang’s entrepreneurial plan when he first traveled through time.

It has low technical requirements and I have money now, so it's just right.

If you don't want to be a sub-landlord and feel it would be a loss of face, then you can just buy the house.

You can buy office buildings, residential buildings, etc. in Beijing, Shanghai and Guangzhou. The land where the Bird's Nest is located is still in the countryside. Try to buy a few and wait for the demolition.

Aren’t Pudong, Shenzhen and other places still under development? You can also buy a few sets.

Although the payback period is a bit longer, the risk is extremely small and you can definitely make a profit.

After listening to Lu Jiang, Lao Lu thought about it for a few days and finally accepted Lu Jiang's suggestion and started buying a house without any further trouble.

Then it will be officially implemented in early March.

But before Lu Jiang could breathe a sigh of relief, Lao Lu said he had found a new project.

Lu Jiang was speechless.

Didn’t you say you would stop doing this? Why did it start again?

However, after he learned about the project, Lu Jiang became embarrassed again.

Sitting in the car, Lu Jiang looked at Lao Lu. His face was calm, but his heart was pounding with anxiety.

What the hell is Lao Lu's luck?

After I got the bargain of "Spring Pig", I got Wang Changtian again this time!

Wang Changtian, who later became the CEO of Light Media, was accompanied by his younger brother Wang Hongtian.

The relationship between the two and Lao Lu is somewhat strange.

Lao Lu had said earlier that he had a classmate who worked in print media.

After Lu Jiang's "Fairy Tale" became popular, Lao Lu also took him to be interviewed by the other party.

Later, this classmate's boss resigned and started his own business, and he worked with Wang Changtian. As a result, the business failed at the end of last year, and the boss went south to continue his business.

After Wang Changtian failed in his first business venture, he became a migrant worker in Beijing, rented a small house and studied TV programs every day.

At the beginning of this year, Wang Changtian had a new entrepreneurial idea and began to scrape together funds to start the new plan.

The first step in the new plan is to rent an office.

Coincidentally, the office they rented was the one that Lao Lu had just bought.

While discussing the rent, Lao Lu learned about the other party's entrepreneurial project.

That is to say, produce an entertainment reporting program, similar to news, reporting all kinds of new things in the entertainment industry.

This was later the "China Entertainment Report" column. Guangguang started with this column and eventually became one of the giants in the domestic entertainment industry.

But for outsiders of this era, this show probably has little potential.

I think it's just entertainment news, nothing special about it, although there are currently no such programs in mainland China.

But who is Lao Lu.

His son is currently the top star in the Chinese music scene.

He is much more familiar with the entertainment industry than the average person, and is more aware of how important exposure platforms are to celebrities.

Although Lu Jiang became famous with "Fairy Tale", it is still difficult for him to appear on TV.

After he signed with Warner UFO and his drama "Lu Jiang" became a hit, the attitudes of various TV stations towards him changed. Even so, it is not easy for him to appear on variety shows in mainland China.

This is the case for singers like Lu Jiang, what about other young singers and stars?
If you want to be on TV, no matter if you don’t have any background, forget it!
So Lao Lu knew at a glance that Wang Changtian’s entrepreneurial plan could be successful and would definitely be very popular in the entertainment industry.

In Lu Jiang's words, this is a resource, and a top-level resource at that.

If you have top-level exposure resources, you can walk all over the entertainment industry!

Let’s look at it from another angle, from the perspective of the TV station and the producer.

As long as there are enough stars in the program and the news reported is fresh enough, the ratings will not be low and there will definitely be no shortage of advertisers.

The higher the ratings, the more willing advertisers are to invest, and the more production costs and TV stations earn.

So after careful consideration, Lao Lu concluded that this project has a bright future!
So I decided to buy a share.

Regarding this investment proposal.

Of course Lu Jiang was absolutely willing.

As a celebrity, how could you refuse a platform for exposure and public opinion?
Just the question is.

"Can I really buy shares?"

In the car, Lu Jiang confirmed again.

"Why not? They're short of money and connections, and it's just a startup. We have money and connections, and you're a potential superstar, so why wouldn't they want you?"

Lao Lu looked as if it was a matter of course, and then talked about the process of negotiating the investment.

It's actually not that complicated.

Just as Lao Lu said, Wang Changtian had just experienced his first business failure, and now was the time to start over.

The entertainment reporting project has just started.

He lacks money, connections and other things, but the only thing he has is strength.

Wang Changtian's initial capital was only 10.

Needless to say, 10 yuan is definitely not enough to produce a TV program of at least ten minutes and invite celebrities.

So what they have to do is to make good use of the 10 yuan, invite some small stars who don't want appearance fees, collect some new things in the entertainment industry, and make a demo tape first.

Then we will organize all the TV stations to watch the sample tape together. If any TV station thinks it is feasible, we will discuss the next step.

Currently, Wang Changtian and his team are on the eve of shooting a demo tape and are preparing to contact young celebrities who are willing to appear in the film for free.

At this time, Lao Lu appeared and said that he was Lu Jiang's father and was very optimistic about your project. I can waive your rent and ask Lu Jiang for help. The only requirement is to invest. The amount of shares can be negotiated. The decision-making power and other things can be discussed. The amount of money is not a problem. He just wants dividends.

If you were Wang Changtian now, wouldn't you have to think about it carefully?

"It's that simple?"

Lu Jiang was full of disbelief.

"How hard could that be?"

In Lao Lu's opinion, his conditions were so generous that it was almost like giving money away for free. The other party was short of everything, so only a fool would refuse it.

If he really doesn't want to, he can just form a team and do it himself.

He didn't think that Wang Changtian was the only one who could accomplish this project.

He, Wang Changtian, can do it. I, Lu Jianguo, am richer than him and have more connections than him. If I really put all my effort into it, can I do worse than him?
"I just don't want to put in the effort. After all, I'm old, almost 30, and they're only in their early s, so they have plenty of energy. That's why I want to invest and take advantage of the situation."

Lao Lu was filled with sighs and began to miss the days when he was young and strong.

After hearing this, Lu Jiang roughly realized it.

Perhaps this last sentence is the key to Wang Changtian's willingness to negotiate.

Indeed, startups are most afraid of encountering this kind of thing.

If you were Wang Changtian, facing a potential king-level opponent, wouldn’t you be scared?

Therefore, you have to think carefully before starting a business, lest someone else take your idea and crush you with an enhanced version right after you start.

"How much is the other party willing to give at the moment?"

Lu Jiang asked again.

"Not much. He's holding on tight. I've already offered 19, but he's still holding on to %."

Lu Jiang: “!!!”

19%!

Oh My God.

Considering the tens of billions of valuations that Guangxian later received, this was already very good!

But why is it 19%?

Lu Jiang reacted quickly.

Shares above 20% involve core rights such as profit accounting and voting rights, and are also a warning line for intra-industry competition risks.

This is a normal protective measure.

So from this perspective, there is actually a lot of room for further negotiation, as long as you don't compete with him.

Regarding this, Lu Jiang naturally had no intention of competing with him.

This isn't something that happens in bed.

It’s not that easy to do.

Lu Jiang considers himself to be an ordinary person, but he is lucky in this life, as he has the golden finger, which makes him look very impressive.

Without the golden finger, he would be no better than Lao Lu.

Therefore, before you have grown strong enough, you should not bother with other industries, otherwise you will end up like the old way.

Just hitchhike, get on the bus first, and then see if you can get a better seat.
(End of this chapter)