Unboxing, Director!

Chapter 50 Xie: The advantage is mine!

In the entire Chinese music scene at present.

The Four Heavenly Kings gradually withdrew from the stage.

The popularity of the older generation of singers is gradually fading.

Among the new generation of male singers, the current ranking situation seems to be very clear.

At the T0 level, it is undoubtedly Ren Xianqi, who is currently recognized as the new king.

At T1 level, Lu Jiang is currently the one with the highest voice to be the new king.

The rest of the singers are all inferior to these two.

The reason is very simple, sales speak the loudest.

In the past two years, the legitimate sales of Ren Xianqi's two albums have exceeded 500 million.

Lu Jiang released two albums in one year, and the legitimate sales exceeded 300 million.

Apart from these two, the total sales of other new generation male singers in the past two years have not exceeded 100 million.

In other words, if Xie Tingfeng wants to stay firmly in the top three in this qualifying round, the next album sales data must exceed 100 million.

But obviously, Xie Tingfeng and the entire team are not satisfied with only ranking third.

Everyone’s goal is to succeed the Four Heavenly Kings, carry the banner of Hong Kong’s entertainment industry, develop comprehensively in film, television and music, and become a true new Asian king.

Therefore, the next task is to develop in all directions and quickly overcome these two major challenges in a short period of time.

This task is difficult for others.

But it is not difficult for Xie Tingfeng's current team.

"Everyone, please take a look."

The analyst pressed the remote control and a more detailed chart appeared on the screen.

The first one is Ren Xianqi.

Clearly list the advantages and disadvantages of any person on the screen.

The first is Ren Xianqi’s disadvantage compared to Xie Tingfeng.

The first is appearance. Objectively speaking, he is indeed not as good as Xie Tingfeng.

Fashion resources are also not good, and fashion endorsements are mediocre.

The acting skills seem to be average at the moment, and the actors’ vitality is overdrawn. For example, last year’s "The Return of the Condor Heroes" was ridiculed by the public.

The most important thing is that his film and television resources are not as good as Xie Tingfeng's.

The movie is higher than the TV series.

The Hong Kong film industry is the commanding height of Asian films. Xie Tingfeng was born in Rome. How could Ren Xianqi compare to him?

It is said that Ren Xianqi will shoot his first Hong Kong movie this year.

Xie Tingfeng has five movies this year.

Except that "Girls' Party" has already been released.

There are also four movies waiting to be released, including "Young and Dangerous", "Chinese Hero", "Half a Cigarette" and "Magic Mirror of Ghost Stories".

Most of them are protagonists.

Just from this point of view, Ren Xianqi is far behind.

Of course, Ren Xianqi's advantages cannot be ignored.

First of all, popularity.

The title of "King of the Common People" is not exaggerated.

This is something no one can compare to at the moment.

So his new movie has the potential to be a big hit at the box office as well.

The second is music resources.

Taiwan's pop music is developing rapidly, and it can be said that it is better than the current development in Hong Kong. Gold medal producers such as Xiao Chong have close relationships with Ren Xianqi and have stable cooperation.

At the same time, both Taiwan and the mainland use Mandarin, so when it comes to entering the mainland market, Xie Tingfeng cannot surpass them in this regard, and it is already very difficult for him to be on par with them.

"But according to intelligence, Ren Xianqi's new album this year is of poor quality. This might be our chance, though..."

The analyst pressed the remote control, and the screen changed to Lu Jiang. "Before we go over Ren Xianqi, the safest thing to do is to take him down first."

Compared with Ren Xianqi, Lu Jiang seems to have many more advantages.

For example, his popularity, creative ability, appearance, and singing skills are all better than Richie Jen and Xie Tingfeng.

Of course, in Xie Tingfeng's opinion, he is still better than him in terms of appearance.

But it is undeniable that Lu Jiang is indeed extremely threatening.

At first glance, the oppressive feeling is even stronger than that brought by Richie Jen.

Comparing the two, it seems that Lu Jiang should be the real king.

But the analyst smiled and said, "Please look carefully."

Next, the scene changes.

Four big words filled the entire screen: Mainland Artists.

When the others saw it, they were stunned at first, and then they all expressed their approval.

Mainland artists not only represent a huge disadvantage in terms of high-end film and television resources.

There is also the stubborn prejudice that comes with their identity.

Nowadays, mainland artists are naturally inferior to those from Hong Kong and Taiwan.

This is not only what the people and media in Hong Kong and Taiwan think, but also what the people and media in mainland China think.

So Lu Jiang is very popular as the new king?
In fact, even if his sales are on par with Ren Xianqi's, he still can't be recognized as the new king like Richie Jen.

Not to mention Lu Jiang, even Ren Xianqi is being watched closely by Xie Tingfeng, because the mainland is less than Taiwan and less than Hong Kong. Reality is cruel and difficult to change.

This involves Lu Jiang’s second biggest disadvantage compared to Xie Tingfeng.

That is, the ability to exercise public opinion.

In the current entertainment industry, the trends in the mainland follow those in Hong Kong and Taiwan.

The Hong Kong and Taiwan media's evaluation of artists is unquestionably authoritative, but mainland public opinion platforms are scarce, and official media will not easily intervene.

The Eagle King is at the top of the public opinion discourse in Hong Kong.

So this means that unless Lu Jiang’s sales and other achievements are far ahead, he can use his strength to break through the prejudice and completely consolidate his position.

Otherwise, Xie Tingfeng would have only needed to use a little force to successfully commit fraud.

But it is not so easy for Lu Jiang to gain a huge lead.

It is true that he has strong creative ability.

But who says his creative ability is real?
His MVs are very unique and good, and he also considers himself a director.

But the plot is melodramatic and the structure is simple. Is it difficult for Xie Tingfeng, who has the support of the Hong Kong film industry, to copy it?

Not to mention Xie Tingfeng, it is said that many singers such as Yehenara have begun to work hard in this area.

When Lu Jiang sees that he has lost all his advantages, he will probably be so embarrassed that he will turn green.

"According to intelligence, Lu Jiangxin's new song will use special effects, so the quality shouldn't be bad."

The analyst continued.

This made Xie Tingfeng very impressed, as it showed that Lu Jiang's ideas were indeed quite advanced.

Using this as a marketing point is indeed a good idea.

But can the level of special effects in mainland China compare with that in Hong Kong?
He has released three new albums this year, and each of them has at least two MVs that use special effects.

By then, the opponent's advantage will no longer be an advantage.

How to fight this war is up to me.

Then Huo Wenxi asked: "Tell me about the specific implementation steps."

The analyst nodded and continued with the introduction.

First of all, character creation is very simple.

Take the strengths of both and avoid their weaknesses.

In terms of image, Lu Jiang has good looks and a distinctive hairstyle, but his overall personality is vague, with only one talent.

This is because mainland artists’ packaging concepts are backward and they do not take it seriously.

Then Xie Tingfeng can add all of these and optimize them.

If he surpasses Lu Jiang, he will also surpass Richie Ren.

"I think 'cool' is very appropriate, especially in mainland China where popular culture is lagging behind. We need to focus on strengthening the concept of 'cool'."

Analysts suggested.

Xie Tingfeng deeply agreed with this; this was his true nature.

Next is the new album song.

Adding plot to the MV and highlighting special effects have been mentioned before, and it is also simple to do.

But the important thing is to add songs that are more suitable for the tastes of mainland China and Taiwan.

For example, using "Thank You for Your Love 1999" as the title song of the new album is a good idea.

Andy Lau's "Thank You for Your Love" is very famous in Taiwan and mainland China. Using the song of the same name and inviting Andy Lau, Jacky Cheung and others to perform can quickly open up the situation.

It is also important to include more new songs, control the quality, and practice Mandarin well.

After all, in order to enter the mainland market in the future, Hong Kong artists who speak fluent Mandarin will definitely score high marks.

Of course, in addition to these, the most important thing is sales.

This requires forming a siege against several major opponents.

"Lu Jiang's new album will be released in August, Ren Xianqi will release a new album in June and a Cantonese song album in August. We can ignore Ren Xianqi for now and focus on Lu Jiang first. My suggestion is that of Ah Feng's three albums this year, we should choose two major albums and release them in July and September respectively to form a pincer attack, and the last one in October or November to consolidate popularity."

Three albums and one hit.

Even if the quality of the other party is as good as "Lu Jiang", its sales volume will not be much better.

Florence Hui laughed: "According to this calculation, Afeng will be on the front page for the rest of the year."

In June, "Young and Dangerous" starring Xie Tingfeng was released.

In July, the first new album and "Chinese Hero" were released.

In August, "Kwaidan: The Magic Mirror" was released.

In September, the second new album was released.
Four movies, three albums.

All publicity resources are allocated.

Contracted for half a year of popularity.

Strive to increase sales to over 100 million.

In this way, he flourished in both the music and film industries.

This is the true demeanor of a king!
"So if nothing unexpected happens, A Feng will be able to successfully replace Lu Jiang this year and be on par with Richie Ren, and then next year, replace Richie Ren!"

The analyst finished speaking.

The audience applauded loudly, no one thought there would be any surprises
　The title of the book has been changed again, to "Unboxing, Director!"

　　That’s it, no changes. I will write it well and will not abandon this book until it is completely finished.

　　
　
(End of this chapter)