Unboxing, Director!

Chapter 69 So much money!
August 2000, 1, afternoon.

When Lu Jiang walked out of the Capital Airport, he was once again surrounded by a series of bright flashes of light.

"Lu Jiang, can you tell me about your impressions of this Southeast Asia tour?"

“Do you think Chinese music has gone global?”

"Would you consider replicating the successful experience in Southeast Asia to other regions, such as the European and American markets?"

"."

Still talking at once, vying to raise their own questions

But it’s a little different from last time.

The questions asked last time were somewhat conservative, and everyone had the same idea, which was that Lu Jiang's success in Taiwan was an achievement that made mainland singers proud.

But this time, Lu Jiang took advantage of the great elder's influence and traveled to Southeast Asia, and his sales were good.

Everyone seems to be a little too extreme.

It seems as if Lu Jiang has achieved success in Taiwan and Southeast Asia, and will then rush directly to Japan, South Korea, Europe and the United States, and still be able to dominate all sides.

You're thinking too far ahead!

This is not just a reaction to mainland China's popular entertainment being suppressed by Hong Kong and Taiwan for many years.

Rather, it is a manifestation of the stress caused by the long-term suppression of the entire country's culture by European and American culture.

Of course, Lu Jiang wanted to single out the reporter who raised these questions and emphasize again: "Don't be too ambitious. Eat one bite at a time and take one step at a time. If you take too big a step, you will easily get into trouble. You all should talk to him properly, and don't tell me that he will take over the European and American music scene tomorrow. I still have to celebrate the New Year!"

The reporters laughed.

Lu Jiang also took the opportunity to end the interview.

Back in the car, Lao Lu drove himself.

The newly purchased Mercedes-Benz is commonly known as the Butterfly Mercedes-Benz.

Lao Lu likes cars very much and is a car fan.

So the fact that he finally agreed to change his car this time explains it.

The Lao Lu family's assets have definitely skyrocketed.

However, Lu Jiang did not ask about the specific asset figures first. Instead, he asked Lao Lu: "How are the talks going in Shenzhen?"

"The situation seems to be good at the moment. Currently they say the maximum is 20%, but I think as long as you pay enough money, 40% is fine."

After hearing this, Lu Jiang breathed a sigh of relief.

That's a penguin!
As early as the first half of the year after Qidian was established, Lu Jiang began to promote this matter.

The process was pretty much as expected.

It's not that easy, nor that difficult.

Pony Ma was not short of money at the beginning, but later he failed to find a profit model and faced financial pressure.

This is when the formal financing began.

As for the source of funds, the other party certainly hopes to find a business counterpart, which will be helpful.

But in the end, it turned out that only Qidian Venture Capital had always been optimistic about them and was willing to pay a high price.

Of course, there are competitors, such as IDG Capital from the original time and space, which is now on the list.

But when it comes to financing, money still matters.

IDG valued Penguin at US$550 million and only contributed 20% of the money, saying it was willing to help raise the rest.

The valuation given by Qidian is 600 million US dollars, and it can be paid in full at one time.

Don’t ask why it is higher than IDG, the higher price is so clever.

If you want to ask, just ask why Xiao Ma shattered his Red 15 Military God, which led to Lu Jiang's thorough investigation of Penguin's situation. In the end, he could only curse that Penguin was a financial company, not a gaming company!
Having said that, now that we have confirmed our investment in Penguin.

Then there's the question of money.

"Come, tell me how much money I have now."

First is the theoretical revenue of the album.

At present, the legitimate sales volume of "Lu Jiang·Chinese Style" has reached nearly 400 million, but in Southeast Asia and other places, it is not settled according to profit sharing, but the distribution rights are sold uniformly, so the only ones that can be counted as profit sharing are the two sides of the Taiwan Strait and Hong Kong and Macau, totaling about 330 million copies.

The average commission for each album this time is much higher than that of "Lu Jiang".

Because the unit price of tapes and CDs is much higher.

The sales ratio of VCD, CD and collector's edition was 20% higher than that of the previous two albums.

Therefore, the average commission for a single ticket reached about five yuan and sixty cents.

In total, it is more than 1800 million before tax.

At the same time, the new sales of "Lu Jiang" in the Mainland, Taiwan and Hong Kong and Macau reached nearly 40, which is less than 100 million.

There is also a good share of the other copyright revenues of "Lu Jiang·Chinese Style", such as the distribution rights in Southeast Asia and other countries.

Because the copyright of this album is split 230- with Warner, Lu Jiang can get million. Then there is the copyright income of "Not Drunk".

As a Golden Lion Award-winning short film, as Situ Zhaodun said, it sold very well abroad.

The main purpose is as teaching materials, so many buyers are colleges and universities in various countries.

Other uses include TV playback, etc.

A total of 147 contracts were signed, but the unit price was not high, after all, it was a short film.

It was finally sold for 101 million US dollars, and the copyright was 820% owned by Lu Jiang, so the pre-tax figure was about 86 million, and after deducting the 700 cost, it was still more than million.

Next comes the revenue from commercial performances, advertisements, and concerts.

从7月到9月15日，路江的出场费稳定在12万到15万。

But after September 9, Lu Jiang's appearance fee soared to around 15, becoming the highest in the mainland.

By October, Lu Jiang had returned from Taiwan and firmly established himself as the new king of Chinese pop music, with his net worth reaching around 10.

Until now, the influence has covered Southeast Asia. Li Chao said that his current quotation has reached 50 to 60.

This price is about 10 higher than Ren Xianqi's, and is among the top singers in both sides of the Taiwan Strait and Hong Kong. It can be said that Lu Jiang has indeed broken through the boundaries of mainland singers.

Of course, it still can't be compared with the four old-fashioned kings, the four kings, who now start at 80.
Since July, Lu Jiang has taken on a total of 7 commercial performances, with an average income of 37 yuan per performance, or about 32 million yuan.

9 concerts.

Except for the fixed appearance fee of 500 million in Xiamen, the other 8 games have an average of 4.1 spectators per game, and Lu Jiang can earn an average of 189 million per game.

The total is 2012.

So far, Lu Jiang’s total pre-tax income is about 6000 million!
And it's not over yet.

There are also advertisements.

Lu Jiang currently undertakes mostly secondary advertising businesses such as non-exclusive endorsements, regional endorsements, and event endorsements.

There are nearly 20 of them, large and small, totaling about 1700 million.

The big one is the exclusive endorsement.

For example, international brands such as Pepsi and Coca-Cola.

The prices quoted by these brands are very high.

PepsiCo's current offer is 600 million per year, which is higher than the other three or four non-exclusive offers combined.

But Lu Jiang pressed it temporarily.

He will wait until after the Spring Festival Gala.

So all in all, Lu Jiang's total pre-tax revenue this year will be 7700 million.

According to the current tax rate, Lu Jiang will eventually get about 5000 million.

And, it's not over yet!
"Spring Pig" has now premiered on Jiangsu TV.

With the early sales of the film and the in-film advertisements, "Spring Pigs" has already recovered its investment and made a profit of less than one million.

If "Spring Pig" creates a ratings miracle like the original time and space, Lu Jiang will be able to make about 400 million in the final profit, which is double the profit.

But compared with Guangguang, "Spring Pigs" is a younger brother.

Guangxian's "China Entertainment Report" premiered in June and has been developed for half a year. It is now broadcast on 6 channels across the country.

Exclusive advertising sponsorship was also unlocked in August, with an annual sponsorship fee of 8 million.

The remaining advertising revenue in half a year was more than 10 million.

If dividends are distributed at the end of the year, the Lao Lu family can earn another 800 to million.

The valuation of the entire Guangxian also exceeds 50 million.

In name, this money was earned by Lao Lu, after all, he was the first to discover the project.

Therefore, after the money arrives, Lao Lu’s golden treasure chest will basically drop.

Plus earlier assets.

The Lao Lu family’s assets are not much away from exceeding 100 million.

Of course.

These funds all have a repayment period.

It is expected that around 3000 million will be received this week.

Just thinking about the money that will be immediately invested in that penguin with no future in sight makes me want to invest it.

Lao Lu felt a pang of heartache.

Lu Jiang didn't explain this, because he would say it was delicious later anyway.
　I listened to the advice and changed "Yellow Man" to "Dragon Scales of Heaven and Earth".

　　
　
(End of this chapter)