Unboxing, Director!

Chapter 75 Teacher Lu and Hope Primary School

One Spring Festival Gala performance made Lu Jiang famous and well-known among the public, like pouring water into a cup full of stones, filling up every nook and cranny.

This is a good thing, but it comes at a great cost.

The wonderful New Year's greetings trip ended halfway.

There are too many people, and there are a lot of troubles in the countryside. If I stay here any longer, I'm afraid something will happen.

So Lu Jiang and his son discussed it and decided to leave in the afternoon.

Of course, you still have to do what you need to do before you leave.

This time, in addition to bringing gifts to relatives, he also brought a lot of gifts to the village. Lu Jiang is not greedy for fame, he just wants to give his grandfather face, so his grandfather will handle this matter with full authority.

As for whether or not to come to pay New Year’s greetings in the future, that will of course have to be adjusted.

At the very least, it's not okay to come here in such a high-profile manner, otherwise it will be too troublesome.

After just one morning, Lu Jiang's face was frozen with laughter. It was more tiring than signing autographs.
After returning to the capital, Lujiang resumed business on the third day of the Lunar New Year.

After the Spring Festival Gala is the time when commercial performances are most popular.

As the economy continues to develop, the opening times of various shopping malls have obviously begun to be advanced.

Lu Jiang remembered that it was probably from the sixth day of the Lunar New Year last year that the number of activities such as opening ceremony and ribbon-cutting started to increase.

But this year, Lu Jiang had actually received some work on the first day of the new year, but he didn't take it because he really needed to rest.

After performing on the Spring Festival Gala, Lu Jiang's value has increased a lot.

From the stable level of around 40 before the New Year, it has now reached a starting point of 50.

In addition, there is also a leap in status.

"Brother Lu Jiang, can you sing 'Dragon Scales of Heaven and Earth'? I think this song is powerful."

A financial sponsor made the request with a smile.

Lu Jiang shook his head: "Sorry, I can't sing."

"Money is not a problem. I'll add 50,000."

Lu Jiang pointed to the sky and said, "It's not about the money. This song has been included in the album. Whether it's sung or not is not up to me."

Upon hearing this, the sponsor's pupils dilated slightly, and his tone became more respectful: "Brother Lu Jiang, Teacher Lu Jiang, congratulations."

Once or twice.
After a few days, Lu Jiang was finally awarded the title of "Teacher".

Almost everyone started calling him "Teacher Lu", a few called him "Director Lu", and calling him by his name or adding "comrade" or "brother" has become increasingly rare.

In this era when the word "teacher" is not yet widespread, Lu Jiang has made a small leap in social status.
It is open from the third day to the sixteenth day of the first lunar month.

In thirteen days, there were a total of nine commercial performances, with after-tax income of 9 million.

Lu Jiang couldn’t help but wonder, if he sang “Gong Xi Fa Cai” during this year’s Spring Festival Gala, how much could he earn? Could he triple it?
Shake your head and get back to the advertising business, where the big money is.

On the evening of the 16th day of the first lunar month, Lu Jiang officially signed an endorsement agreement with Pepsi.

Pepsi's original endorsement plan was for Lu Jiang to release an advertising song, with Pepsi having exclusive copyright to the song, plus exclusive regular endorsement, which would amount to 600 million yuan a year.

Lu Jiang did not have any song inventory and did not want to be exclusive because he would not be able to endorse other beverages after becoming exclusive. Therefore, he just negotiated according to the regular non-exclusive endorsement, and the price was about 200 million a year.

But this time he appeared on the Spring Festival Gala, still without releasing any songs or exclusive endorsements, but his endorsement fee increased by one million to 400 million a year, with a two-year contract, which is on the same level as Wang Fei.

In terms of beverages, in addition to Pepsi, Lu Jiang also signed a non-exclusive contract with Wahaha mineral water for 50 yuan per year, 120 yuan more than before the New Year, and Huiyuan juice for 20 million yuan per year, for two years, yuan more than before the New Year. The liquor Wuliangye is still under negotiation.

In terms of luxury goods, Vacheron Constantin watches, which just entered the domestic market last year, signed a three-year contract with an annual price of 580 million and won the exclusive endorsement in the mainland. Originally, it had a competitor, Chen Daomin, but now it is Lu Jiang.

In terms of mobile phones, Lu Jiang chose the domestic brand Bird mobile phone, which costs 350 million yuan a year, 100 million yuan more than before the New Year. The contract is for two years and he can endorse a total of three models.

In the furniture sector, he became the image ambassador of Red Star Macalline, with a salary of 380 million per year and a two-year contract.

The clothing sector has the most competitors, with 11 brands competing at the same time, three more than before the New Year. Prices have also generally increased by %, proving that China is indeed a major textile power.
In the end, Septwolves won the exclusive three-year endorsement of Lu Jiang for 788 million yuan a year through a secret bidding model.

At this point, most of the little brats will probably have more respect for Lu Jiang.
There are several other small brands that I won’t go into detail about.

All the way down throughout the first month of the year.

Lu Jianglian's total income after tax from commercial performances and endorsements is about 2100 million.

Theoretically, Lu Jiang already has over 4000 million in cash. Even if he does nothing next year, he will still have an advertising endorsement income of around million.

This can be considered as the combined bonus of "Lu Jiang·Chinese Style" and the Spring Festival Gala.

However, if Lu Jiang fails to make money in new areas in the future, there will not be a huge increase in cash in the next two years.

So, it’s time to officially start my TV drama career!
When you make money, you should think about doing good things and building a golden body.

So on the 17th day of the first lunar month, Lu Jiang came to Bashu. In the presence of leaders of local education and other departments, he and Lao Lu laid the foundation stone for the first Hope Primary School with a shovel wrapped in red satin.

After the groundbreaking ceremony, Lao Lu conducted an interview on behalf of Lu Jiang.

Lu Jiang chose to keep a low profile.

But it's not completely low-key.

After all, it is a golden body. From the perspective of benefits, it is a layer of insurance.

You will need it at any time in the future.

It’s just that the foundation has just been laid, so I didn’t tell the reporters.

When they are completed, or when there are 10, 50 or even 100 schools built.

When you really need to use it, you can talk about it online and deal full damage.

Of course it’s best not to use it.

Just do things quietly, after all, Lu Jiang is not entirely considering his own interests
After completing the first school, Lu Jiang and his son had dinner with local leaders.

When I went back the next day, the old road seemed especially easy.

Without waiting for Lu Jiang to ask, Lao Lu sighed: "Even if I can't get the ancestral home back this time, I will be able to hold my head high when I see my ancestors after I die!"

But the golden treasure chest still didn't fall.

Therefore, the importance of the ancestral home in his heart remains irreplaceable.

Lu Jiang then asked, "What's the current situation at the ancestral home?"

"It's almost done. The old lady is applying for a visa. Once she gets it, she'll go to the US and we can do the transaction then." Lao Lu then asked, "How about we also go to the US and buy a house?"

"Do you mean to speculate in real estate or to settle down?"

"Why book a place? Of course it's for vacation. I've wanted to go to Hawaii for a long time."

Lu Jiang immediately breathed a sigh of relief, thinking that Lao Lu also wanted to run.

"That's easy. I'll just ask someone later and buy an island when I have money."

"It's good to be with you, but let's think about the things at hand."

"What's going on?"

"What should I do next? The light has already started, and I'm tired of it. I can't get involved in the TV series, and I don't need to keep an eye on the school construction. It means I have nothing to do now."

"To collect rent."

"We've already hired employees to do it."

"Can you continue asking your friend?"

"You have good taste. I will just help you with my work."

It's not easy!

Lu Jiangdu laughed.

After thinking about it, Lu Jiang suggested: "For large projects, it's still okay to speculate on real estate and land."

"It's boring and a bit immoral."

“.”This is a good realization!

Lu Jiang suggested again: "Why not become a game agent?"

"Legend" is coming out soon, you can make some money.

But Lao Lu still shook his head: "This is even more immoral. It will corrupt children. No way."

“Then buy a store.”

“Isn’t this still real estate?”

"I'm not done yet."

"You said."

"I'm going to buy a storefront and open a cinema. My teacher, Situ Zhaodun, said that the film industry will need reforms in the next two years, and the film market will definitely explode in the future."

It was the 2000th day of the first lunar month, March 3, 1.

Fan Xiaotian finally brought good news.

That evening, "Spring Pig" held a celebration banquet.

Since "Spring Pig" was aired on Jiangsu Satellite TV on January 2000, 1, it became popular all over the country.

So far, the drama has a viewership rating of 24% on Jiangsu Satellite TV, and the average viewership rating on Heilongjiang Satellite TV in the second round is as high as 31%, 23.42% in Hunan, 30.87% in Shandong, 28.33% in Jiangxi, and 16.65% in Liaoning.

Create a ratings miracle!
Although this data cannot be compared with the phenomenal "Return of the Condor Heroes", it is definitely at the top level at the moment.

Fan Xiaotian said that if nothing unexpected happens, the top ten of the year can be maintained, and even the top three is possible.

The extremely high ratings also brought the show excellent revenue results.

The total cost was 600 million, and the first broadcast sold 380 million, 10 per episode, and the interstitial advertisements sold more than million.

In other words, the investment will be recovered as soon as the first broadcast.

The second round is pure profit.

Because of the extremely high ratings, one TV station paid 950 per episode in the second round, which adds up to million.

In addition, the separate sales of pre-programmed advertisements on each TV station added another 200 million or so.

In other words, "Spring Pig" took back about 600 million yuan with a cost of nearly 1750 million yuan.

Lu Jiang invested 200 million, accounting for 40% of the shares, and took back 700 million, with a profit of 500 million!
It can really be said to be huge profits.

And this is not the end yet. There will be three or four more rounds of sales, and TV stations have already lined up.

The unit price in the later rounds was low, less than 20,000, but there were too many TV stations.

So in the end, I can get a lot back.

"It's a pity that you didn't get to act. If you had, the ratings would have been even higher."

Fan Xiaotian said with a smile in front of Xu Zhen.

Xu Zhen didn't feel embarrassed at all, instead he offered another sincere toast: "Lu Jiang, no, Director Lu, without you, there would be no Zhu Fengchun, and there would be no success for our show. I'm toasting you a glass!"

As Xu Zhen spoke, he poured out the red wine in the goblet, filled it with white wine, and drank it in one gulp, which drew loud applause and cheers from the audience.

Seeing this, Lu Jiang also changed his glass of white wine, showing great respect. After all, this was the protagonist. If someone else played the role, the show would make a lot less money.

After taking a sip of white wine, the applause from the audience was even louder than Xu Zhen's.

"Director Lu has a good alcohol tolerance!" Xu Zhen applauded and praised him despite feeling uncomfortable, and the others followed suit with various flatteries.

Then Xiaolongnu also came to toast, and after a few common words, she drank it in one gulp.

Although it was a small glass of liquor, it still attracted a lot of applause.
There were still some regrets about this banquet. Chen Hong didn't come, and Lu Jiang didn't have any other thoughts, but it was indeed a pity that he didn't get to see this beautiful woman in person twice.

Of course, the one who should be more regretful is Xiaolongnu. Lu Jiang rejected her tonight and did not agree to the date in the evening.

There was no other way. Lu Jiang had to rush to a commercial performance in Shanghai tomorrow morning, so he had to rush there overnight.

Of course, the most important thing is that Lu Jiang has lost interest in this bicycle.

Love the new and get tired of the old?

Yes, what's wrong? Is there a problem?

Time passed quickly and it was March 3th.

Fan Binbin's lawsuit finally comes to an end
(End of this chapter)