Unboxing, Director!

Chapter 85 The advantage is mine again?

There were many different voices from outside, but they did not affect the crew, and everyone continued filming without distraction.

Time quickly comes to May.

As the release of Lu Jiang's new album is approaching, the discussion about Lu Jiang's new album in mainland China is more heated than the discussion about his TV drama.

The reason is also very simple.

The release date of Lu Jiang’s new album has been confirmed to be July 7st.

Now that he is a superstar with extremely strong dominance, other singers will naturally adjust their release dates to avoid clashing with Lu Jiang.

This is not an exception. Other singers like Wang Fei and Ren Xianqi also do the same thing when releasing songs. It’s just that Lu Jiang is a mainland singer, so this behavior that other singers avoid will be automatically magnified in the eyes of the mainland media.

Mainland pop music has been suppressed by Hong Kong and Taiwan for so many years, and suddenly a great singer emerged. When he released a song, he directly caused Hong Kong and Taiwan singers to retreat. This feeling is really pleasant.

In addition, Lu Jiang also revealed in this interview that the new album will be in three languages.

Fans who don’t understand much will just feel that Lu Jiangxin put a lot of thought into it. As a fan, they are very touched and look forward to it.

Those who know a little more will think that Lu Jiang is obviously trying to impact the Cantonese and Hokkien markets.

Some people have different focuses. After learning that it is a trilingual language, some people immediately start praising it.

Because in the history of Chinese entertainment, there has never been an album that spans three dialect areas at the same time.

Mostly a mix of the two.

There are quite a few of the three languages: Mandarin, Cantonese and English.

Hokkien, Mandarin, and a bit of English.

But there is no album that mixes Mandarin, Cantonese and Hokkien.

Teresa Teng did have one earlier, but it was a new album in a different language released at a different time, rather than being released together in one album.

So Lu Jiang can be said to have made another wave of "creation".

This also makes everyone feel more and more that Lu Jiang is here to deeply "dominate" the Chinese music scene this time.

It’s just a matter of whether Lu Jiang can really rule again.

At present, many people in the mainland do not actually have much confidence.

The reason is very simple. The music in mainland China is far less flourishing than that in Hong Kong, Taiwan and other places.

It seems refreshing that so many singers from Hong Kong, Taiwan and other places avoided Lu Jiang and released songs in advance in the first half of this year, but their songs should not be underestimated.

At the end of March, Taiwan's Mayday released a new album, and the song "Gentleness" was very popular.

In early April, Malaysian singer Fish Leong released the album "Courage", and the song "Six-Eyed Flying Fish" quickly swept the mainland.

Also in April, Lu Jiang’s junior sister, Warner’s new singer Stefanie Sun released the album of the same name, “Stefanie Sun”, and the quality of the songs and the performance were also excellent.

Eason Chan also joined in the fun at the end of April. Songs such as "King of Karaoke" from the album "It's Me" showed strong momentum as soon as they were released.

Taiwanese singer Xu Huaiyu also released "LOVE" in the first half of the year. The songs "Separation" and "Treading the Waves" in the album were extremely popular.

There are also Kelly Chen's "Flower Universe", Karen Mok's "Fruits of Midsummer", Dick Cowboy's "I, the Person You Don't Love", Sandy Lam's "At Least I Still Have You", etc., which were all released in March to June, and the quality is excellent.

In contrast, mainland singers seemed to have no voice in the first half of the year. For those who released songs, the quality was still far behind those from outside.

On the list, just like a few years ago, singers from Hong Kong and Taiwan dominate the world.

The gap in pop music between the mainland and Hong Kong and Taiwan is obvious.

Not only that, in mid-April, Wang Jie, a veteran Chinese pop singer who jumped from Warner to Eagle King for HK$4 million at the end of last year, announced that he will release a new song in July.

At about the same time, various press releases about Xie Tingfeng once again appeared in the mainland, and everyone knew that his new album would also be released in July.

As a veteran pop star, Wang Jie still has a considerable number of fans in mainland China. It is said that the quality of his new songs is excellent. A well-known composer said: "This album will bring Wang Jie back to the top!" Countless fans are eagerly waiting for it.

After the Spring Festival Gala and more than half a year of business, Xie Tingfeng has gained a lot of fans in mainland China thanks to his cool and awesome personality.

Although his popularity is not as high as Lu Jiang, as a Hong Kong artist, he is now easily above all the new generation artists in mainland China.

Both of them are from Eagle King, and both released songs in July with fierce publicity campaigns.

Anyone with a discerning eye knows who they are targeting.

Now, Lu Jiang can be said to be facing another big battle in July.

Can one person, facing a group of new and old singers from Hong Kong, Taiwan and Southeast Asia, achieve dominance again?
If it can, then of course it is a cause for celebration.

If not, how should mainland music face the impact of the flourishing Hong Kong and Taiwan music?
Which other new generation stars can emerge as quickly as Lu Jiang and become as famous as Hong Kong and Taiwan stars?

Many people are relatively pessimistic about this. After all, the mainland's entertainment industry is indeed far behind Hong Kong and Taiwan.

This sentiment was particularly evident after Lu Jiang emerged.

I never had good food before, but steamed cornbread was enough to get by. That’s how I’ve always lived.

After Lu Jiang appeared, they started to eat good food every day. Suddenly they had to go back to the era of steamed corn bread, and they naturally began to feel unbalanced.

"Do you know what Lu Jiang's biggest weakness is?"

In Hong Kong, still in that conference room, the analyst once again analyzed Lu Jiang on the screen.

Xie Tingfeng didn't answer the question and said directly: "You say it."

"His biggest weakness is his arrogance and his lack of awareness of integrating into the community."

The analyst continued to explain.

The reason is also very simple.

For the past two years, Lu Jiang has been fighting alone in terms of songs and other aspects.

I write my own songs, shoot my own MVs, and direct my own short films.

He never collaborates with other famous singers or directors. He is a one-man army and very aloof.

Of course this doesn't mean it's wrong to do so.

Everyone has their own path, and Lu Jiang has indeed done well on this path.

Becoming the king, he seems to be the winner who takes all.

But for doing so, you deserve to face the current situation.

What is the current situation?
When Lu Jiang released a new song, Hong Kong and Taiwan surrounded him, but he looked around but could not find any mainland singers who could respond and help him.

Warner can help, but Warner's strength is ultimately limited.

He is currently still negotiating with several divas including A-Mei Chang, and has not yet gained power.

So Lu Jiang became the only one fighting in all the major circles in Hong Kong and Taiwan.

How will people treat you, the guy who is blocking their way?

It's very simple and doesn't require any special effort. Just a slight adjustment of the stroke is enough.

For example, in terms of songs.

In the first half of the year, a number of Hong Kong and Taiwan singers adjusted their song release schedules, some of them actively avoided it, while others passively followed advice.

Now these people have already cleaned up the mainland market, bombarding it with high-quality songs one after another, and the pressure faced by Lu Jiang's new songs has increased a lot.

But the highlight is still the second half of the year.

Eagle King had previously reached a collaboration with Ren Xianqi to shoot a movie called "Summer Mua Tea".

Accompanied by the theme song "Waves", it will be released in Hong Kong and mainland China at the end of July.

The film is of good quality and is expected to do well at the box office.

As one of the kings, Ren Xianqi’s publicity campaign will not be small.

Just because of this, Lu Jiang will have to face another strong enemy in July.

Apart from Ren Xianqi, the quality of Wang Jie's album in July is indeed good, and the song "Sad 7" is expected to achieve extremely high sales.

In July, Gigi Leung, who performed on the Spring Festival Gala this year and is very popular in mainland China, will also release songs in mainland China.

At the end of July, Zhou Hui, whose compilation album sold millions of copies last year, will also release a new album in mainland China.

Sammi Cheng will also be making a strong debut in mainland China in early August to release new songs.

Jordan Chan is also very popular in mainland China. His films such as "The Deer and the Cauldron" and "Young and Dangerous" are very well-known. He will also release a new Mandarin album in August, and the song "The One I Love" in the album is of very good quality.

Andy Lau's new album "Heart Blue" was originally scheduled to be released in December this year, but now it will be brought forward to around November.

With so many well-known singers joining the bandwagon, there is no doubt that Chanshi Lu Jiang’s new album will be popular.

So will this have an impact on the albums released by Wang Jie and Xie Tingfeng in July?

The answer is no, on the contrary it has a promoting effect.

Because Xie Tingfeng’s new album in July will have a chorus track, and the chorus will include the people mentioned above.

By then, everyone will echo each other, promote each other, and enter the mainland market together.

But Lu Jiang doesn’t have the Golden Lion halo this year. How can he resist the combined stranglehold?
Furthermore, Lu Jiang is said to have Cantonese songs, with the aim of deepening his presence in the Hong Kong market. He is also said to be planning to hold a concert at the Hong Kong Coliseum to unlock his achievements and raise his status.

Is it really up to the market to decide whether he can open a business or not?

This is the power of circles.

There is also the Wanwan Market.

Xie Tingfeng's popularity in mainland China is much lower than Lu Jiang's, but the difference is not that big in Taiwan.

Moreover, cross-strait relations are sensitive now, and it is said that even Lu Jiang cannot get across.

This is a huge opportunity for Xie Tingfeng!

If Lu Jiang becomes more popular in Taiwan and starts marketing in mainland China, those mainland media outlets that are so fence-sitting will follow suit.

And there is also film and television.

Lu Jiang is currently filming a practice play, so this is nothing to be afraid of.

Xie Tingfeng's new movie "With the Current and Against the Current" is about to be released.

Even if it's a flop, Lu Jiang is still incomparable.

To sum it up in one sentence:

"A lone star in the mainland cannot stand alone, but catching up is possible!"

After the analyst finished speaking, everyone present nodded in agreement.

Huo Wenxi then added: "And the relationship with Wang Fei."

Everyone's eyes lit up again.

If their relationship were to be made public, it would surely be a hot topic across both sides of the Taiwan Strait, Hong Kong, Macau, and even East Asia and Southeast Asia.

There is popularity, there are helpers, and the album quality is also very good.

Unless the other party wins another big prize, or the quality of the new album is super explosive.

Otherwise it’s not about catching up, but about being completely equal!

But whether to make it public or not still needs Xie Tingfeng's approval.

Xie Tingfeng has not yet made any statement on this matter.

This kind of thing depends on what Wang Fei thinks. He still respects her.

But even if it is not made public.

Now it seems.

It seems like the advantage is mine again?

(End of this chapter)