Huayu: Traffic is king

Chapter 18 Dio's Favor

Gu Jingyi shrugged, "Really? That's normal."

"This time is different. 'A Little Thing Called First Love' is so popular in South Korea. Amorepacific has invited us to be the spokesperson. Are you interested?"

Lin Ze turned around and listened to Gu Jingyi's opinion seriously.

"Sulwhasoo's new sub-brand spokesperson this year? Didn't she announce it before?"

Sulwhasoo is one of South Korea's two top skincare brands, owned by Amorepacific. Its prices are quite high, with any set of skincare products starting at around 1,000 yuan.

In 18, Sulwhasoo will launch a new anti-glycation product line. The brand wants Gu Jingyi to be the spokesperson for the Sulwhasoo line to open up the market.

Gu Jingyi has no intention of making this deal.

Again, he doesn't want to take advantage of his fans.

The Snow Guard series is priced at over 2400 yuan, which is more expensive than Sulwhasoo's star product. The efficacy is also somewhat useless and completely unnecessary.

"Push it, it's not easy for fans to make money."

Gu Jingyi raised his hand, he really wasn't interested.

"It's not Sulwhasoo, it's Laneige, which is under Amorepacific. The brand wants to invite you to be the spokesperson for their entire line. Are you interested?"

Lin Ze smiled happily. Laneige is a mid-range brand from Amorepacific. Its star products, primer and sleeping mask, are both very useful and only cost around two or three hundred yuan.

"That's still possible. Thank you, Brother Lin Ze, for taking care of it."

Gu Jingyi nodded and took over Lanzhi's business.

"Okay, do your best on 'Idol Producer'. I've been seeing a lot of hype about 'Idol Producer' on Weibo lately, so your hunch is probably right. This variety show might just become as popular in China as 'Super Girl'."

Lin Ze nodded and flipped through the briefcase in his hand. He took out a stack of documents and handed them to Gu Jingyi, motioning him to open them.

"Two brands have invited you to be their brand ambassador: Vivo and Peacebird. Vivo sees potential in you and wants to buy shares in advance. Peacebird wants to leverage your influence among young people to expand its market."

Lin Ze took a glance and guessed the brand's intention.

Peacebird's positioning in China is to create fashionable and trendy clothing specifically for urban youth, and its main target audience is the 20-35 age group.

As economic benefits continue to decline, the brand is in urgent need of finding an influential spokesperson to maintain its image.

With the help of "A Little Thing Called First Love", Gu Jingyi, whose popularity has quickly risen and whose cost-effectiveness is quite good, has become one of the candidates they plan to invite for cooperation.

No matter where they are, the actor has good popularity among people of all ages.

The brand chose Gu Jingyi, even though his endorsement fee was the highest among the candidates they were considering. After receiving a positive response from Huace, the brand immediately sent the endorsement contract.

Lin Ze had really planned Gu Jingyi's rest time very clearly. As soon as he came out of the studio, he immediately headed to the next shooting site to start filming the Peacebird commercial.

Gu Jingyi, wearing a red PEACEBIRD baseball jersey and holding a Rubik's Cube with the brand's logo, stood against a backdrop, changing his poses to capture the camera.

The photographer's assistant next to him was adjusting the reflector to allow the surrounding light to fall better on Gu Jingyi's face.

"Don't make the light too bright, yes, that's it, that's all!"

"Jingyi, face the camera sideways. Turn around, then come back."

"Okay, now don't look at the camera. I'll shoot it from the side. Great!"

Inside the filming location, the director in charge of the commercial shoot kept muttering to himself as he looked at Gu Jingyi.

However, it was the advertising shoot period now, and he didn't expect Gu Jingyi to reply.

I just kept watching Gu Jingyi changing various movements and positions in front of the camera, constantly showing off the new Peacebird styles of the season.

The smile on the director's face grew wider and wider, showing his emotional expression and sensitivity to the camera.

As expected of an actor, he's quick to work with.

"Cut!"

As Gu Jingyi's last movement was frozen, the director officially announced the completion of the filming.

As soon as the shooting was over, Gu Jingyi also walked out from under the reflector.

He smiled and greeted the staff, receiving many kind responses. It was clear that many staff members were very satisfied with Gu Jingyi's efficiency this time.

Lin Ze, who had been following at the shooting location, quickly stood up with his down jacket and covered Gu Jingyi with it.

"Thank you for your hard work. Put it on quickly. You have a new schedule tomorrow, so don't catch a cold." Gu Jingyi put it on, and when he was zipping it up, the publicity director of Peacebird came over again.

"Jingyi, this commercial shoot was perfect. Once the final product is released, we will coordinate with Huace Film and Television for subsequent promotions."

"Okay, thank you for your hard work."

After exchanging greetings with Gu Jingyi, the brand’s people walked out of the venue.

Gu Jingyi and his group were also packing up and preparing to leave.

The director walked over with a friendly smile and said, "Gu Jingyi, it's a pleasure working with you. This is my business card with my contact information. If you need to shoot any commercials in the future, feel free to contact me."

In the industry, generally only first-line artists have the right to designate directors.

The advertising director waited until the end of the filming to say this just to give Gu Jingyi face.

It may not be a big deal now, but when Gu Jingyi really becomes a top star, he, as a mentor, will also rise with Gu Jingyi.

Gu Jingyi smiled and took his business card. In front of everyone, he and the director exchanged WeChat accounts.

After leaving the venue, it was already twelve o'clock in the morning.

"Jingyi, the series Vivo is talking to us about is the X23. It hasn't been released yet, so they should be filming the commercials soon."

Agent Lin Ze was driving the car, glanced at Gu Jingyi in the rearview mirror and talked about current business.

"Yeah, sure. 'Idol Producer' will be forming a group in April anyway. 'A Little Thing Called First Love' will also be finalizing in two months. I think we can wait. Don't rush into signing the contract right now. With the TV series and the talent show, I'll be making more than just this little endorsement fee by then."

Gu Jingyi smiled, his tone full of confidence.

"Of course, we'll compare prices later. If Vivo can't keep up with the price, Oppo should be able to afford it, hahh."

Lin Ze was also somewhat happy. His salary was actually all dividends. As Gu Jingyi developed well, his income was also higher.

"Brother Lin, are there any new fashion resources for me recently?"

Gu Jingyi asked when the car stopped downstairs of the apartment building.

"Yes, Dio is now in the probation period for you."

"Dior?"

Gu Jingyi nodded, somewhat surprised.

It is now December 17, and major luxury brands have not yet entered the wholesale era after friendship.

In April 17, Dior officially announced Yang Ying as its brand ambassador for China. In May of the same year, Huang Xuan was officially announced as its brand ambassador with the same title. And Zhao Liying, who, after changing her agent, is working hard to get in touch with Dior and try to get the title of "blue blood" to enter the fashion circle and improve her artist status.

In addition, Wang Luodan, Wang Likun, Huang Jingyu, Chen Feiyu, Zhang Huiwen and others are trying to win Dior's favor.

Gu Jingyi had never been a prodigy before, so he was a little surprised by Dior's favor.

"Are you surprised? I was also shocked when I first heard the news."

Lin Ze also laughed. He looked at Gu Jingyi and teased, "Have you forgotten how popular you are in South Korea and Southeast Asia? Dior is very optimistic about your potential and has even given you the title of Asian Brand Friend."

The Asian brand Zhiyou is on the same level as Tltle, which is currently won by domestic artists, but it is a luxury brand set based on the global market.

If you really want to be picky, the Huaxia brand ambassador title is actually a regional title...

There are three titles overseas: Global Brand Ambassador, Regional Brand Ambassador, and Brand Friend.

However, in China, there are many fancy titles that give people a headache.

Currently, Dior is still in the background check stage for Gu Jingyi, but the tone revealed is that brand friend is just the beginning.

If this favor were to be made public, many domestic artists would be jealous.

"So, Xiaoyi, you must get a good rest tonight. Tomorrow we have a Dior promotion and Harper's Bazaar's opening double issue for the new year."

Before the wholesale era, luxury brands would promote fashion resources to artists they favored.

Such as magazine cover, floor plan placement, whether there are advertising blockbusters, seating arrangements during shows, whether there is brand recognition on the external network, etc.
As the first issue of the year, Dior really shows its sincerity.

Gu Jingyi smiled, "So who will be my partner for this double issue?"

"Dilraba!"

(End of this chapter)