Huayu: Traffic is king

Chapter 76 Dior’s official announcement and new script!
The "Jing Fei"s spent an agonizing night in an anxious and depressing atmosphere, during which "Nong Tang" kept mocking Gu Jingyi for his failure to lick the cake.

[Xs, Dior is one of the top six luxury brands. Want to see who's in the Dior lineup? In 17, they officially announced Sanhua brand ambassadors: Yang Ying, Zhao Liying, and Huang Xuan. They're all 85-year-olds. I advise the "Jin Feidi" fans to stop praising Dior. Be careful, they might even get ridiculed.]
I really don't know what to say. There haven't been any '95 graduates in the domestic entertainment industry who have won the title of "Blue Blood Top Luxury." Of the "three little ones" from the development-based top stars, the prince has won the title of "Red Blood Givenchy." Wang Junkai was officially announced as the Asia-Pacific brand ambassador for Dolce & Gabbana in February of this year, but Brother Yuan currently has no luxury brand. Even top-tier development-based stars with such high national recognition are like this. The Jin Feidi family didn't think that just because Dior had their magazines published a few times, they had truly helped their brother get into the blue blood top luxury market, right?
[Dior's claim to the brand is a gesture of respect to Harper's Bazaar, one of the top five women's magazines. Does GJY really deserve it?]
[As for the previous one, I like your comment, but remember to turn off your private messages, or you will be bombarded with Jing÷ private messages of terrifying pictures soon.]
[Zhao Liying is the ratings queen, so I don't understand how a newcomer like Gu Jingyi can boast about being the top actress? He's truly honored to be on par with Li Jie. He's really becoming less and less understanding of Chinese entertainment.]
Under the instigation of Nongtang, the term #Gu Jingyi failed to lick Dior# quickly became a real-time hot search.

The peak kept rising, even climbing to the bottom of the Weibo Top 50.

"Jing Fei" was no slouch either. Led by her big and small fans, she split up into several groups. The combat fans went to fight, while the casual and data fans went to clean up the forum and entries, removing the black images.

[Gu Jingyi's donut (red V)]: [I laughed. Don't brag about being a tacky girl, please. Guess what I found? Dior's 17 Weibo post announcing its China brand ambassador (pictured). Top comment: "Dior, why are you being so self-deprecating?" Third comment: "Our Xiaoli has really reached a new level of tacky."
[Gu Jingyi's Donut (Red V)]: [Fashion is really a feeling. Some people are born with it, while others can never achieve it no matter how hard they try, right? "My oil, my dirty stomach, my spicy five~"]
Tian Xiwei's tongue was as sharp as ever, and she directly tore apart the last bit of dignity of the 85 flowers.

In 17, Dior officially released a promotional video featuring Liu Jialing, Yang Ying and Zhao Liying.

In the promotional video, three people said the same sentence: And you, what would you do, for love?

The other two performed well, but Xiao Zhao turned this simple English sentence into Chinglish.

"My oil, it's so dirty, it's so bad~"

Netizens said that Zhao Liying's English was far better than that of Liu Jialing and Yang Ying in the video. What's more coincidental is that this video was used by Dior to warm up for Zhao Liying's official "title".

When Zhao Liying's "title" was officially announced the next day, there was a hot comment: "Dior, why do you have to make fun of yourself?"

This number of likes is even higher than the number of likes that Zhao Liying herself received in the comments below, which is very embarrassing.

What’s even more embarrassing is that this Weibo post by Dior was reported by netizens, and the post sent by the official account was directly reported to the point that it was no longer displayed.

When Tian Xiwei took a close-up shot of Zhao Liying's face, her fans were all upset and some of them couldn't sit still.

Yang Ying's fans also took advantage of the chaos and started to make sarcastic remarks, saying, "It's just tacky, it's not presentable [Photo: The two spokespeople took a photo with Dior CEO Sidney ToledanoSidney]"

这场风波从3月4号凌晨2-3点只是“璟妃”与“浓糖”的风波，到早上8点多被“浓糖”带节奏成功拉了两位85花粉丝下场。

Yang Ying and Zhao Liying, the "double film" pair, had many overlaps in film and television resources and advertisements in 17.

From the "Bi Yao" controversy to the news that Zhao Liying would not be starring in the second installment of "Princess Agents," with Yang Ying taking over the female lead role, Zhao Liying's studio also posted on Weibo, "There will be no more Princess Agents after you," a boast that further angered Yang Ying's fans.

In addition to the frequent "collisions" of film and television resources, the two companies also have some "grudges" in terms of advertising endorsements.

Yang Ying's two endorsements this year, Dove and Vatti Electric Appliances, both fell to Zhao Liying.

Fans of both sides have disliked each other for a long time. The enemy of my enemy is my friend.

When Yang Ying’s fans saw the “Jing Fei” guys digging up previous information, they happily lent a helping hand.

After a chaotic fight, the time finally came to 9 am.

A Weibo post from the official account of the blue-blooded luxury brand Dior ignited everything.

Dior (Blue V): #DiorAsiaPacificBrandFriendGuJingyi# Dior Men's Artistic Director Kim Jones passionately designed the Spring 2018 menswear collection, paying tribute to the essence of the Dior Haute Couture House and forging a creative dialogue between the brand's history and present. @IdolProducer_GuJingyi became a DiorAsiaPacificBrandFriend and was invited by the brand to perform the collection, exuding youthful energy in the bright light and shadow (Dior Weibo video)
During the first off-season, Dior also released the materials that Gu Jingyi was invited to shoot via a Weibo video.

Unlike the other three Chinese brand ambassadors of Dior, Gu Jingyi was the only celebrity who posted a video on Dior’s official Weibo when making the official announcement.

This ranking is also the first in the domestic entertainment industry, which shows the favor of the blue-blooded luxury brand Dior towards him.

Immediately afterwards, Dior’s brand ambassador for China, Yang Ying, took the lead in forwarding Dior’s official Weibo post announcing that Gu Jingyi was the new Asia-Pacific brand friend.

He welcomed his new colleague, Gu Jingyi, with a rather "generous" attitude, saying, "Welcome, Gu, to the Dior family. I'll vote for you every day." [See picture for your pick record]
This gesture of goodwill also made many "Jing Fei" feel proud, and they all gave Yang Ying thumbs up.

Lin Ze also retweeted Yang Ying's Weibo post, writing: "We can feel the passion of our seniors. Xiao Gu is still filming Idol Producer in closed-door mode. Thank you Sister Ying for picking us. We will debut as the center."
With Yang Ying taking the lead, the other two brand ambassadors in the Huaxia region also reposted the Weibo to celebrate Gu Jingyi's arrival.

In order of posting, they are Huang Xuan and Zhao Liying.

After all, Zhao Liying and Gu Jingyi have no conflict of interest in resources. Although fans were forced to join the melee and had a small fight this morning, it did not affect the relationship between the artists.

Moreover, Dior does not want to see conflicts among the artists in its lineup. What the brand wants to see is that everyone works together in harmony to promote Dior and create brilliance together.

However, the super fighting power of "Jing Fei" has still caught the attention of many brands, although they all know that the fans of top male stars are particularly good at fighting.

But Zhao Liying has been at the peak of her career in 18, and her drama "Princess Agents" was a huge hit last year. She once again firmly sits on the throne of "ratings queen", gaining both reputation and popularity.

The fashion industry, which has always been weak, has also seen a revival. The title of blue-blooded top luxury and the continuous unlocking of first-line magazines have gradually made up for the last shortcoming.

It can be said that the scenery is beautiful and the situation is very good.

However, he didn't expect that he still couldn't beat Gu Jingyi, who became famous with just one drama "A Little Thing Called First Love" and half of an idol talent show. Even Gu Jingyi's current traffic is only ranked third among male artists.

Lu Han's rise to fame was a long process. In 18, he still had around 20 sign-ins on the super topic, making him a regular top-tier influencer. However, in 19, his resources gradually failed to keep up, and he completely disappeared from the top ranks.

Lu Han and Chris standing in front of Gu Jingyi are both "false prosperity". Among the four big and three small ones, only the "Prince" is slightly better than Gu Jingyi with 17 sign-in data.

Gu Jingyi, who has 16 super topic sign-ins, is currently ranked third among the top streamers, so it is normal that Zhao Liying cannot beat him.

Almost all active star chasers are girls. In many cases, the traffic data of top female stars may not even be among the top ten among male stars.

Even if this person is a top female star born in the 85s who has been in the industry for many years, she is powerless to fight against Gu Jingyi.

Less than two minutes after Dior officially announced that Gu Jingyi became its "Asia-Pacific Brand Friend", the official account sent out a tweet.

Weibo was occupied by "Jing Fei" who heard the news, and big fans took up the hot comments in an orderly manner.

[Congratulations to Xiao Gu for joining the Dior family. He is the first post-95s blue-blood luxury brand owner to be a top-tier luxury brand. I have already bought the same item. (Attached: Purchase record)]
[#DiorAsiaPacificBrandFriend# Gu Jingyi is so handsome, I got the same style as in the video! (Attached: Purchase record)]
[#Dior Asia Pacific Brand Friend Gu Jingyi# So handsome! My little husband's outfit is really beautiful. I've already bought the new style and look forward to seeing more of Xiaojing at the show.]
[Congratulations to Emperor Jing for unlocking a new achievement, becoming the first person born after 95 to achieve this. (Photo: Retouched)]
Fans all clicked on the replies in the front row of big fans and posted their purchase records in the "floor within the building".

In less than three minutes, the same style that Gu Jingyi wore in the Dior Weibo video was sold out.

Several famous wealthy female fans even posted a record of buying 127 million Dior ready-to-wear clothes in a single day.

The "Jing Fei" fans were all celebrating the New Year happily in the super topic, but Chen Linong's fans started to act mean again.

The "Jing Fei"s could no longer tolerate it and started to fight with "Nong Tang" again.

[Timeline: Yesterday’s mocking posts by Chen Linong’s fans + Today’s official announcement (link from a certain forum)]
[Hilarious! Yesterday they were spreading rumors and licking their cake, and today they're officially refuted. I suggest a certain fan change their profession and become a prophet. When Emperor Jing was wearing Dior to a fashion show, you were still doing radio gymnastics in your stage costume (compare the pictures)]
[When Jingdi was on the covers of the three major women's magazines, someone was still shooting the inside pages of "Fashion Health"; when Jingdi unlocked his best friends, someone was using the shared wardrobe ~ Do you understand the class gap?
(Image): A long comparison of the two people's fashion resources (including brand level/publication quality)

[Just went to Longhua Temple to light up Jingdi's career lamp, and by the way, I helped someone get a coupon for a free brain clinic ~ You're welcome #Jingdi##Gumenweida#]
When a veteran fan posted the temple's merit book and the mental hospital registration guide, Tian Xiwei also took action.

She went straight to Chen Linong's super topic and posted: [Thanks to Sister Nongtang for pushing for the official announcement~ I suggest you spread rumors about GUCCI next time so that our Jingdi can continue to unlock new achievements haha]
Under the copywriting, she took screenshots of Chen Linong's fans begging for endorsements at luxury brands like GUCCI, Prada, and Cartier, made a nine-square grid, and posted it.

In less than a minute, "Jing Fei" began to yin and yang.

[Instead of being online beggars, some fans should buy a few more copies of "Five Years of College Entrance Examination and Three Years of Simulation" ~ After all, fans follow the main character and need to read more books.]
Illustrations: Chen Linong’s academic qualifications controversy + Gu Jingyi’s first admission transcript for the Central Conservatory of Music’s professional cultural studies.

Just one minute after the post was sent, Chen Linong’s super topic account [Gu Jingyi’s Donuts] was locked, blocked and kicked out.

[Nong Nong Anti-Black Station (Red V)]: All the Nongtangs remember to report the anti-black. Please select "Other" as the reason for reporting. Please remember to check in every day.

The main text of the Weibo post directly @ed a bunch of Gu Jingyi’s fans and big Vs, the first one to be mentioned was @顾璟艺的甜蛋圈.

Nongtang also took screenshots and checked in below, [Reported, Get], [Today's check-in]
Tian Xiwei laughed so hard that tears came out of her eyes. She directly posted on Weibo and tagged Nongnong to oppose the black fans.

"Xiao Hei, why did you block me? I was clearly having a friendly discussion, thanking you for helping my Jingdi to push for business. Why did you block me? Can't you feel my praise? (Husky spitting blood and dog head)."

A bunch of leg hairs also commented and @浓浓反黑站 (red V), "Xiaohei, are you there? I'm here to speak up for Tiantian too." Why didn't she get a place on the list? I'm so angry!

Two minutes later, they took screenshots of their profiles appearing on @浓浓反黑站 (Nong Nong Anti-Black Station). They all posted, "I feel so good! I finally graduated."

At the same time, several famous rich women fans also began to make efforts.

They launched the #JingdiDiorShowBuyChallenge#, showing off their million-dollar shopping receipts, with the caption: [This Dior pie is too big for a small shop to handle. No fan membership required, just retweet this Weibo post and follow @IdolPractice_GuJingYi. 5 people will be drawn to receive a Princess Diana bag @WeiboLotteryAssistant.]
The funniest thing is that this lucky draw is open to all fans. Some spineless people also forwarded it.

The number of hot posts in Douban's "Idol Producer" group has increased again.

[Title: What do you think of the Dior handbag raffle for following Gu Jingyi, which has attracted a lot of fans from rival brands?]
The poster directly took screenshots of the reposts of Nongtang and ikun. Amidst a circle of loose fans, a dozen or so red V-shaped fans stood out like a crane among chickens. The gleaming red V was as dazzling as a car light.

The two families were once again ridiculed, and Gu Jingyi's style once again surpassed other trainees.

After finishing the second round of the 65-to-30 eliminations, Gu Jingyi walked out of the studio and returned to the dormitory bathroom. He retrieved his phone from a hidden compartment, locked the door, and started checking the trending searches on Weibo.

#Dior officially announces brand friend Gu Jingyi#
I clicked on Weibo, and the homepage opened with the promotional materials I had previously shot for Dior. I clicked on the trending searches, and as expected, it took the top spot.

Related hot searches #Gu Jingyi, the first blue-blooded top luxury spokesperson born after 95# and #Gu fans switch screens to Dior in three minutes# also made it into the top ten hot searches.

Huace also cooperated with the promotion and marketing, and various related hot searches were also ranked.

It's evening now, over 11 hours since Dior's official announcement. The trending search remains strong, showing no sign of slowing down. It's clear that both Huace and fans are working together. They're striving to elevate Gu Jingyi's profile today through Dior's prestige and popularity.

In order to grab traffic, major marketing accounts posted on Weibo as soon as possible and locked in KOLs in advance.

Gu Jingyi casually flipped through the comments, and found that most of them were praising themselves. There were also a few fans of rival brands who were sarcastic, saying that they thought they were so awesome, just being a close friend of an Asia-Pacific brand was like being an Asia-Pacific spokesperson.

This made Gu Jingyi laugh, because Dior has never had a spokesperson.

The highest level title is global brand ambassador, which can be understood as brand spokesperson in Dior.

Some of the little black fans don't even know the most basic common sense and just try to make fun of others, which only makes them look stupid.

The top luxury brands in 17 are still very stylish, and they are very stingy in giving out titles.

Look at the prince who is currently doing the best among the three little ones. He is just the spokesperson for the Chinese cosmetics brand Givenchy, one of the "Eight Red Bloods".

As soon as Gu Jingyi, the unexpected friend of Dior Asia Pacific Brand, appeared, a group of popular artists were so envious that their teeth were ache.

The endorsement levels of top luxury brands are ranked from close friend to ambassador to spokesperson according to the titles from low to high. Gu Jingyi’s next level is Asia-Pacific Brand Ambassador.

Given Dior's favor towards him, people in the circle believed that this day would come soon.

Just then, it was his agent, Lin Ze, who called. Gu Jingyi fished out his Bluetooth headset from his pocket, connected it, and then clicked the answer. "Jingyi, I saw your Penguin showed 4G online. I knew you should have finished recording the elimination process. How is it?"

Lin Ze's voice coming through the Bluetooth headset was a little distorted, but one could still feel that he was in a very happy mood.

"Well, 5017 million votes secured the C position. Second place Cai Xukun and third place Fan Chengcheng also received over million votes this time. Has the S-rank script from Kiwi arrived yet?"

Gu Jingyi couldn't help but urge him again. "A Little Thing Called First Love" would be wrapping up tomorrow. In a little over a month, the group would debut, and his subsequent works would determine whether he could maintain his status as a top star.

"Of course, but I think we've been deceived by Kiwi. They say there are two S-level resources a year, but in fact, there are several A-level scripts in a pile of scripts that are just filling the numbers."

Lin Ze was furious when he mentioned this. He said indignantly, "If you hadn't withdrawn from Produce 202 with a C score, withdrawing again this time would have affected your reputation. I really would have advised you to pack up and run. This is a historical drama where the second male lead overshadows the male lead too much. And this is also an S-level rating? It's too obvious that they are trying to give a newcomer a boost!"

Gu Jingyi suddenly cheered up, the script he wanted was here!
"The one you're talking about, is the male protagonist a phoenix?"

"Yeah? Can you guess that?"

Lin Ze was really surprised. He didn't expect that his own artist knew everything.

"Chengcheng mentioned this when he came to visit the dormitory. After all, his sister has a lot of channels. He said that this script has been shelved for a long time, and they haven't found a suitable male actor. Yang Zi is a child star, very popular and well-known among the public. They wanted a top-notch actor with acting skills, but since they couldn't find one, the project has been put on hold."

Gu Jingyi was very calm and smoothed over the matter with just a few words.

"As expected of a big flower, she's always well-informed."

Lin Ze's voice on the phone was steady, and he seemed to believe it.

"We shouldn't give in easily. The Kiwis are being unfair now. Reba told me that Deng Lun only took on 'One Thousand and One Nights' after taking a look at the altered script."

"The project of 'Ashes of Love' has been in preparation since the second half of 17, right? We still haven't found a male actor who meets the standards. If we take on 'Ashes of Love', Kiwis will owe us a favor."

Gu Jingyi raised his eyebrows, the meaning was quite clear.

You can accept it, but Kiwi needs to show more sincerity!
Lin Ze misunderstood, thinking it was a pay issue. After hesitating for a moment, he said, "The pay is actually okay. I just feel the character arc isn't clear enough."

Gu Jingyi laughed dumbly. He simply came to the point: "It's not about the money. All the highlights in the original novel belong to Fenghuang. The crew can't just whitewash the second male lead by mistake."

"The project of 'Ashes of Love' has been stuck for so long, Kiwi must be exhausted, right? Brother Ze, let's not show our preference for 'Ashes of Love' for now. Just say we haven't liked any scripts. Believe me, Kiwi will come knocking on our door again for 'Ashes of Love' when the time comes."

Gu Jingyi spoke with conviction and directly reached a consensus with his agent.

During the chat, the PPT sent by Lin Ze was also transmitted.

As expected, even the new character "Zhao Haitang" in "Love Apartment 5" was sent by Kiwi to be evaluated as S-level.

Kiwi just wants Gu Jingyi to pick the best among the short ones and take away the hot potato "Ashes of Love".

The remaining S-level resource is even more interesting, "Sword Dynasty".

It was a script that Gu Jingyi had never heard of before, so he passed it directly.

Now, I really can’t find a more suitable drama than "Ashes of Love".

"Love Apartment 5" actually has a very good rate of return and is the annual champion in 2020. The Yunhe Index is also very high, but the character Zhao Haitang is really not very popular.

After a few words, he started dancing and singing. In the play, he also frequently showed his affection to Zhuge Dali, and was a dog-licking character who could not get the love he wanted.

No matter how good the broadcast is, Gu Jingyi will not accept it.

Actors will be affected by the filter of their roles, and it is impossible for Gu Jingyi to lower his own standards.

"Brother Ze, does the company have any suitable internal dramas recently?"

Kiwi didn't see any suitable scripts, so Gu Jingyi asked again about the company's internal dramas.

Even if they accepted "Ashes of Love," the production and broadcast of the TV series still takes time. Generally speaking, historical dramas take half a year to shoot, and several more months to catch up in post-production before they can be released in prime time the following year.

For example, the shelved "Ashes of Love" will obviously only be released during the winter vacation of 19.

This resulted in Gu Jingyi having no other film and television projects in the second half of the year, except for the movie "Take My Brother Away".

He planned to pick and choose among the company's internal dramas to see if he could find one or two good ones out of the shit.

"I knew you were going to ask this. Are you interested in this part?"

Lin Ze quickly got into his work role and carefully explained all the projects that Huace had prepared in 18-19.

One is "Little Joy", which tells the story of three families who are facing the pressure of the college entrance examination and the problems of parent-child relationships. In this crucial year of senior high school, they solve life problems and welcome their own "little joy".

Gu Jingyi has been invited to play the role of Fang Yifan and is expected to join the crew in the second half of 2018.

As for the other drama, when Gu Jingyi saw the electronic file scanned by Lin Ze, his eyes lit up instantly, and the five big words "Honey Stewed Squid" jumped into his eyes!
It was not advisable to open champagne at half-time, so he quickly glanced through it again.

Very good, this time Huace plans to have him play the male lead Han Shangyan.

The male lead's age was directly reduced by 5 years, which made it more convenient for Gu Jingyi to play the role.

"Sure, Brother Ze. You must have put in a lot of effort recently. Tell me how you convinced the company."

"Ahahaha, it really took a lot of effort to convince the company. You don't know, those senior executives are really stubborn."

Lin Ze felt a little dizzy after being flattered by this.

He spilled the beans in no time.

Huace recently signed another new actor Hu Yitian. The "Peerless Twins" that was previously rejected by Gu Jingyi has now been taken over by the newcomer.

The company was afraid that Gu Jingyi had some ideas in his mind, so they immediately put "Go Go Squid!" on the screen.

At the beginning, the operation was the same as in the original time and space, and Gu Jingyi was wanted to play the second male lead who was more suitable in age.

The compensation made is that the male lead in the sequel of the same IP series will be played by Gu Jingyi.

The secondary CP of the previous film was promoted to a formal CP, and a new film was started to tell the story between them.

As soon as this plan was proposed, Lin Ze rejected it on the spot.

Fame brings wealth and fame, and Gu Jingyi, ranked third among the top stars, has no worries about filming. Lin Ze is not afraid of offending the company and getting harassed; the worst that can happen is that he can just take on other roles.

Unexpectedly, after considering it for two or three days, the company actually gave in.

Directly choose to modify the script and let your own artists take over.

"Thank you for your hard work, Brother Ze."

It is impossible for Gu Jingyi to be fooled by Huace’s “buy one get one free” promotion like Hu Yitian.

"Go Go Squid!" ranked first in ratings in 19, even surpassing "Dangai 2.0".

The second film, "Dear Beloved", flopped without making any splash.

"Take a look at the script first to see if there are any problems. If you're interested, take it."

Lin Ze was also waiting for Gu Jingyi's response. He actually thought the script was pretty good. Having Gu Jingyi join the cast was a huge boost. Even if it was a bad show, there would still be a lot of female viewers who believed that "looks are justice."

What's more, the quality of this play is not bad. It is based on the original work of the famous Lujiang author "Mobao Feibao". At the same time, Huace also invited her to serve as the screenwriter to ensure the original flavor.

This project is also rated S within Huace.

Gu Jingyi also quickly browsed through "Go Go Squid!" and found that it was basically the same as the original time and space except that the age was younger.

Han Shangyan is set up as an e-sports player. For e-sports, which places great emphasis on talent, anyone over 20 is considered old.

Changing the age to 25 doesn’t feel out of place.

"Okay, let's continue this script."

Gu Jingyi immediately agreed and signed the electronic seal of the actor's letter of intent.

His acting schedule for the second half of 18 is also fully booked.

With one movie and two current idol dramas, Gu Jingyi is very busy.

"Brother Ze, if Kiwi asks why there's not a single one you like, just tell them that we've already started domestic dramas for our current idol dramas, and the filming schedule for the ancient idol dramas is too long. We're leaving the factory in April, so we don't have enough time."

Gu Jingyi added with a smile, and Lin Ze instantly understood what he meant.

"Yes, after all, you still have to film a group variety show with your new group and hold fan meetings for two or three months. How can you have time to film a historical drama like this?"

The two hit it off and started digging holes for kiwi fruit.

"Dior recently told us that if your popularity keeps up after the show 'Idol Producer', your title will be upgraded. You should be promoted to Asian Brand Ambassador soon."

Dior is not a fool. The sales volume sold out in less than three minutes after Gu Jingyi’s official announcement, once again proved the influence of top stars.

In order to keep him in their camp and continue to generate profits, they will naturally consider improving his resource treatment.

It is estimated that in the second half of this year, Gu Jingyi's fashion resources will reach a new peak.

(End of this chapter)