Huayu: Traffic is king

Chapter 92 is about to be enshrined as a god, and sales have reached the top

"Jingyi, what's wrong?"

Seeing that Gu Jingyi had a subtle expression, personal agent Lin Ze quickly asked with concern.

"Brother Ze, do you feel that my fans are getting more and more arrogant recently?"

The dim light from the screen cast a mottled shadow on Gu Jingyi's face, the interweaving of light and dark making him look indescribable. His eyes were lowered, and his tone was somewhat ambiguous.

"Are you trying to say that the fans are a little inflated?"

Lin Ze quickly grasped Gu Jingyi's point: water can carry a boat, but it can also capsize it. Gu Jingyi seemed to be truly in the limelight right now, and his fans were all pumped up to help him achieve sales and sign in millions.

Even after his debut, Gu Jingyi's resources and business kept up with the pace of traffic development.

With the support of both Dior and Chopard, she is the first post-95s spokesperson for both luxury brands in the Chinese entertainment industry. A darling of fashion magazines, she was the first to grace the cover of Harper's Bazaar's annual issue, Elle, and Bazaar Men's.

The actors' works have not fallen behind either, with a letter of intent for cooperation already signed for "Ashes of Love." In terms of movies, "Go Brother, Go!" is also highly anticipated.

Objectively speaking, Gu Jingyi is ahead of the crowd in the entire domestic entertainment industry in terms of appearance, works, business, and intelligence.

His fans do have the capital to be proud and brag, but frequent "fights" with opponents will weaken the label of actor on Gu Jingyi.

Only idols rely on their fans for their livelihood, while actors place great importance on their popularity with the public. "Black-and-red artists" with poor popularity are more likely to be boycotted by the "silent majority" in their TV series or movies.

Gu Jingyi has indeed benefited from the "traffic era." He has once again boosted his popularity through "Idol Producer." "Explosion upon explosion," seizing the opportunity to become the "number one top star."

But this also comes with its drawbacks. Fans attracted by talent shows are often less stable than those who follow actors. Show fans are more aggressive and protective of their idols. They can be easily irritated and prone to quarreling regardless of the situation.

Gu Jingyi has taken the throne of "the top star," and many of the "old-timers" who have been left behind are also unhappy. If Gu Jingyi does not attach importance to the importance of advising fans, it will be easy for his opponents to set up traps and lure his fans into the trap.

If you're not careful, it will cause a storm of public opinion. Even the rivals are deliberately stirring up trouble to provoke fans and prepare a "227" against Gu Jingyi.

If Gu Jingyi's popularity among the public is completely destroyed, his future career in the film industry will also be capped.

"Yes, I must bring this up with the company and have them guide their fans to advise their fans. If I drop by the fan Weibo group later, I'll also talk to them properly."

Gu Jingyi nodded and spoke very seriously.

After talking about advising fans, Lin Ze also talked to him about the business that was coming one after another.

This is exactly why he appeared at the Nongfu Spring promotion site. "Idol Producer", as a talent show that opened the "first year of talent shows", directly rewrote the domestic entertainment traffic pattern.

It has brought out the phenomenal top star Gu Jingyi, as well as secondary top stars such as Cai Xukun, Justin, and Fan Chengcheng.

After "Idol Producer", countless commercial performance invitations and business cooperation came to the desks of the members of Milk Foam Sen like snowflakes.

By-Health, L'Oréal, and Vega approached Cai Xukun, while Nongfu Spring TeaPi and Fendi approached Fan Chengcheng. Lay's potato chips and Oreo approached Chen Linong, while Maybelline and Game for Peace approached Justin.

If his teammates are like this, Gu Jingyi, as the biggest beneficiary of this phenomenal talent show, naturally attracts more attention.

"Jingyi, you've added seven new business endorsements. They are Safeguard, Crest toothpaste, Coca-Cola sugar-free series, Beats headphones, Q Music, and New Balance."

“Also, your photoshoot for Elle’s April issue is now online.

"We sold 24 copies in 277 hours, with sales of 9 million, breaking the previous record of 240 million set by Wang Junkai in the September issue of Harper's Bazaar last September. We currently hold the top spot in sales for domestic entertainment magazines."

When Lin Ze mentioned this, there was a hint of pride in his tone.

I guess no one in the industry would have thought that Gu Jingyi, who was just a small-time returning star in 17, would make a great comeback in 18.

Before Gu Jingyi’s sales record was broken, let’s take a look at the sales of fashion magazines in the domestic entertainment industry in 2018.

The first place was 2017 million when Wang Junkai appeared on the September issue of "Harper's Bazaar" in 9 when he became an adult.

The second place is 2016 million set by Wang Yuan when he appeared on the cover of the June issue of "Cosmo" in 160.

The third place is the former top streamer Lu Han, who set a record of 2016 when he appeared on the cover of "vogue me" in 90.

It sounds a bit different from what we expected. Why did Lu Han, the "former top-tier influencer" of the previous generation, only have sales of 90? Doesn't this seem unworthy of his former top-tier status?

In fact, the magazine sales of Chris, Li Yifeng, Qianxi and Yang Yang, the "Big Four" of the domestic entertainment industry, have never exceeded one million.

Even the top 85 flowers Yang Mi and Zhao Liying had even worse magazine sales.

杨密2017年《Elle》十月刊，封面造型致敬《三生三世》卖出5700本销售额11.3万。2018年《时尚COSMO》开季卖出8900本，销售额17.8万还是靠捆绑销售《扶摇》剧版OST CD做到的。

Zhao Liying's situation is similar. In 2017, after her battle-damaged makeup went viral, the September issue of Figaro sold 9 copies, achieving sales of 6100 copies.

In 2018, "Harper's Bazaar" came with a free calligraphy scroll of "Do You Know?", and its sales exceeded 20.4 for the first time, setting a new sales record of .

Because Lao Mi's record was broken, everyone in Lao Zhao's super topic was celebrating with team building.

Capital has discovered that female fans are more willing to pay an emotional premium for male celebrities and buy magazines, but are more reluctant to spend money on female celebrities. This trend was broken only by Dilraba Dilmurat, who graced the cover of Elle in June 2017. With sales of 6 copies, the magazine achieved a record sales of 9600. Notably, the October issue of Elle, the same year, outperformed this younger company by a significant margin.

2018年4月，迪丽热芭登上最难登的《Vogue时尚与美容》创下64万销售额的最新记录。定价200元一本含高级手账本，在咸鱼被黄牛炒作到899元一本。

This is probably one of the reasons why Dilraba Dilmurat became the “top female star” when she dominated most of the TV dramas in episode 85.

The sales volume of fashion magazines will also provide a reference for high-end luxury brands to select spokespersons. The rule in the industry is that "female stars become wholesale brand friends, and male stars start as brand ambassadors."

In 2018, Dilraba Dilmurat led the fashion magazine sales rankings among female celebrities. She is the first female artist born in the 90s to break the "top luxury brand" record and become the "Asia Pacific Brand Ambassador" for Italian luxury brand Dolce & Gabbana.

Gu Jingyi's appearance on Elle, one of the top five women's magazines, directly broke the sales record to 277 million, with 15 copies sold in seconds.

During the same period, the March issue of Lao Mi's "Marie Claire" sold only 3200 copies, with sales of 6.3.

Zhao Liying's "Fashion COSMO" season opening cover, including the sales of the electronic version, only sold 4100 copies.

Fans had already made "big-character posters" and were celebrating everywhere.

Before the introduction of masks, fans in fan clubs were more interested in data than actual financial support. The sayings "no money spent" and "handsome guys are free...whores" originated during this period. After the introduction of masks, a large number of post-95s fans entered the market. With millions of sales magazines a common sight in the domestic entertainment industry, young people's desire to spend has intensified.

Gu Jingyi's sales figure of 277 million yuan stunned many people. Many senior entertainment industry influencers exclaimed, "Chinese entertainment has entered the era of traffic 4.0."

As the first top star to pioneer the "fan economy", if Dior had not upgraded Gu Jingyi to the Asian brand ambassador, Lin Ze would have immediately accepted the invitation of Prada to be the global spokesperson. However, Gu Jingyi kept his distance from the "Prada curse".

He would rather spend another year upgrading to the highest title of the blue-blooded luxury brand Dior - "Global Brand Ambassador" than touch Prada.

"Jingyi, your magazine sales have broken new records. On April 4th, Chopard will feature you in the May issue of COSMO. Marie Claire will feature Dior in the July issue, and Paris Haute Couture Week will be on July 12th. You will be wearing the 5 Dior Fall/Winter Haute Couture collection and will be the closing model for the show."

"Did you know that the outfit you wore at the airport today sold out both Dior and Chopard?"

Lin Ze was a little excited. In 2018, Gu Jingyi had already unlocked four first-line magazines: "Harper's Bazaar", "Lezzo", "Bazaar Homme" and "Elle".

Together with "Marie Claire" and "Fashion COSMO", Gu Jingyi has unlocked 6 first-line magazines.

It is only a matter of time before we complete the "Grand Slam" of the top ten journals.

Chris Wu completed the "Top Ten Magazine Grand Slam" in May 2017, when he was 5 years old.

Gu Jingyi is now only four magazines away from being published in the top ten. At this rate, apart from the most difficult Vogue, it is only a matter of time before he can get published in the other magazines.

The key point is that he is only 19 years old this year, Gu Jingyi is creating new history!
He will be the youngest artist in the domestic entertainment industry to unlock the "Top Ten Magazines" Grand Slam, and no one doubts that Gu Jingyi can't do it.

When he thought of this, Lin Ze trembled with excitement.

Gu Jingyi, however, had a dull expression and looked uninterested.

"I thought it was Vogue. What's so exciting about that?"

"Vogue? Are you thinking about Peach?" Lin Ze ruthlessly shattered Gu Jingyi's fantasy.

He said, "You don't have any inventory ready to air right now. Even if investors want to bet on it in advance, they can't promote you to 'Vogue'. Aren't you very optimistic about 'Ashes of Love'? Wait until it airs next year and coincides with Paris Fashion Week, and then see if Dior can do something about it."

"Okay," Gu Jingyi also smiled.

In fact, he did not completely pin his hopes on Dior, if "Ashes of Love" and "Go Brother Go" were not enough to open the door to "Vogue".

Then the 19 "Go Go Squid!" and "Better Days" must be enough to impress Vogue, right?

But it is too early to think about these things now, he should focus on the present.

After adjusting his mindset, Gu Jingyi put on an eye mask and leaned back in his chair to rest.

He will also be shooting the cover of Harper's Bazaar next, which is also Naipaosen's first group cover.

The "Yuehua Three" were still filming a commercial in Southeast Asia, and the plan agreed with Idol Century was for the other six members of "Milk Foam Sen" to film first. They would return a few days later, and then reshoot the scenes and "cut them in" in post-production.

Although Idol Century was very dissatisfied, they could do nothing about Du Hua. The "Yue Hua Three" were now in Southeast Asia, in Du Hua's hands.

The operating company couldn't afford to abandon the current business of "Naipu Sen" for a momentary quarrel. Should they personally go to Bangkok, snatch the people from Du Hua, and forcibly bring them back?

However, after this, Yuehua did have a feud with Idol Century.

Even Gu Jingyi and Kun Kun didn't say much on the group's cover.

Gu Jingyi had just rested for a short while when his cell phone rang.

He took off his blindfold with a hint of anger, and after seeing who was calling, his eyebrows gradually relaxed and his expression lightly turned red.

(End of this chapter)