The Birth of the Best Director

Chapter 33 Liu Yifei invites me to see an exhibition
……

The movie was very well made.

As a director, Lu Zhiyuan's work has temporarily ended.

However, for the producer, Starlight Company, the battle has just begun.

After Xin Yukun left, Lu Zheng called Zhao Shanshan and the department manager in charge of media and public relations in the company to hold a small meeting.

"Ayuan made the film so well that even the great director Li An couldn't find any fault with it. Now, the pressure is on us."

"If such a good film can't win an award at Cannes, it's my dereliction of duty as the boss and the incompetence of the entire company."

Lu Zheng's implication was that if Lu Zhiyuan could not be sent to Cannes to win the award this time, there would be no need to keep the entire company's publicity department.

A company can keep idle people, but it cannot keep useless people.

"Boss Lu, regarding this, our publicity department has already made a plan."

The manager of the publicity department is also a smart guy.

Ever since he watched Lu Zhiyuan's MV, he deeply understood that no matter how the movie "Maze" turned out, their publicity department would have to put in a lot of effort.

The only difference is whether you speak without thinking with your eyes closed or speak accurately with evidence.

Fortunately, Lu Zhiyuan still has some stuff.

This made him feel a lot more relaxed.

"Let me take a look at your plan."

The road administration officer looked at the department manager thoughtfully, then opened the plan at hand and took a few glances at it.

"Well written."

"The story of 'The Labyrinth of the Heart' is based on a real case that Ayuan stumbled upon while browsing the online judicial documents website. This point must be highlighted! People in Europe really like stories adapted from real cases like this."

"In addition, 'Labyrinth of the Heart' is the world's first film shot with a Canon SLR camera. This fact necessitates extensive, in-depth, and repetitive coverage by the media."

Canon gave a sponsorship fee, although it was not much, only 50.

However, if the movie wins an award, this advertisement will definitely make a sensation around the world and may even become a historic marketing plan.

Next, if Lu Zhiyuan wants to make a commercial film, won’t Canon have to get tens of millions in sponsorship fees?
The more successful Lu Zhiyuan's films are, the greater the commercial value they will have for Canon.

This is a living advertisement!

"Boss Lu, I've taken note of everything."

Since everyone present was on the same page, the PR manager didn't mince words. After a moment of silence, he said bluntly, "Besides that, do you want to prepare a special PR fund for the jury?"

Any award that involves subjectivity will definitely have unspoken rules.

Public relations fund is a nicer term.

To put it bluntly, it is giving red envelopes and unethical competition.

"Wait a minute."

Before Lu Zheng could say anything, Zhao Shanshan suddenly had an idea: "Ayuan's movie is so great that it even silenced Li An. We don't have to pay for the PR fees ourselves!"

"What do you mean?"

The road administrator was stunned for a moment, a little puzzled: "There's no need to save this little money, right? If we really win the award, the PR fees will be a drop in the bucket!"

The public relations fee is about 100 million euros.

However, the copyright fee is likely to reach 1000 million euros.

Ten times the return.

Considering the quality of the movie, it's worth a gamble!
"No, I mean, there will be people who are more anxious than us... You forgot that our sponsor is Canon."

"If Ayuan succeeds, the one with the biggest return won't be our company, but Canon... Ayuan is like giving them the biggest publicity in the world!"

Zhao Shanshan said with a smile.

"Yes! I almost forgot about this!"

At this moment, Lu Zheng felt that his whole body became clear and his brain started to become active!

……

Starry Sky Company finally had a chance to shine. With a production in hand and their wealth, they finally had a place to put their money to good use.

At the same time, Xin Yukun has been very busy recently, mainly busy attending various drinking parties. He has appointments during the day, at night, and even in the early morning.

There are no secrets in the entertainment industry.

Everyone is more informed than the other.

I don't know who spread the news, but the movie "Labyrinth of the Heart" left the great director Ang Lee speechless, and he kept saying it several times: "A work of genius."

So, Lu Zhiyuan became famous.

But he was a otaku and couldn't find anyone.

On the contrary, Xin Yukun, who has a wide circle of friends, has gone from being an unknown photographer to a hot new producer.

Not a director, but a producer.

Because Xin Yukun felt that the producer sounded more like a top figure who held power and money, and was closer to the upper class.

The director is only responsible for artistic creation.

"Ayuan, I'm so tired... Please help me share some of the burden."

"You don't know, when those girls heard I was a producer and had just made a movie that was going to be screened at Cannes, they were so excited that they wanted to strip me naked."

It was already daybreak when Xin Yukun returned from the nightclub, smelling of perfume. Some little wild cat had stuffed a pair of stockings into her pocket.

He loved this feeling.

What is the purpose of being a director and being in the entertainment industry?
It's just for this moment!
The main thing is that he doesn't have to spend any money, others pay for him to play.

Those out-of-date female stars who can no longer get roles, those male actors who want to transform themselves by filming idol dramas, and countless small models in the entertainment industry.

As long as they can seize a little opportunity, those people don't mind spending some money to treat him to food, drinks and entertainment.

Before filming the MV with Lu Zhiyuan, he was also one of the members of this group and knew the other party's mentality very well.

This is basically a waste of time.

"Brother Kun, you can have fun but take care of your health."

Lu Zhiyuan has known that Brother Kun likes to play for a long time, as long as it doesn’t interfere with his work.

Moreover, Xin Yukun made great efforts to ensure that the movie "Maze of the Heart" could perfectly achieve the desired effect.

He wrote the script, was the executive producer, handled external liaisons, and was responsible for all the financial bills for Starry Sky Company.

Xin Yukun even had to act as his photographer, lighting director, and help him edit the film.

One person did the work of almost 10 people.

Now that the work has come to an end, it is only right for Xin Yukun to enjoy himself appropriately.

"Ayuan, why don't you sleep in today and get up so early? Where are you going?"

Xin Yukun was drowsy and wanted to go to bed, but suddenly he looked at the time and it was just after 7 o'clock. At this time, Lu Zhiyuan would usually still be sleeping soundly.

Something is wrong today!
"Brother Kun, I forgot to tell you that Liu Yifei called me yesterday and asked us to go to the 798 Art Center to see the exhibition together."

“She said there was a science fiction exhibition with the concept of [Syd Mead], which might be helpful for my next film idea, so I agreed.”

Syd Mead, an American artist and a legend in science fiction design, has participated in the art design of science fiction works such as "Blade Runner" and "Alien".

"Don't look at me with such a wronged look. Last night, I sent you several messages, but you didn't reply. I thought Liu Yifei had no attraction to you, so I didn't bother you."

Lu Zhiyuan's tone was a little teasing.

"Brother Yuan, Master Yuan...I really want to kneel down for you!"

When Xin Yukun learned that Liu Yifei really asked him to go to the exhibition together, he wanted to kneel in front of Lu Zhiyuan and lick his toes.

"Brother, you know I want to marry Liu Yifei! But I always felt that it would be impossible to realize this dream in this lifetime. Thank you for giving me the opportunity to realize my dream!"

"Wait for me three minutes."

"Just three minutes!"

(End of this chapter)