I can become stronger by paying salaries. I have one billion employees!

Chapter 104 Crazy Group Buying, Queue Jumping Fee

On the way back home that night, Wang Zihao suddenly said, "I just saw Zhou Yuwen."

"Who?"

Chen Yansen was slightly stunned. He felt that the name sounded familiar, but he couldn't remember it for a moment.

"Teacher Liu's ex-fiancé." Wang Zihao explained.

"So what if he saw it." Chen Yansen changed his posture, leaned comfortably on the chair, and said nonchalantly.

"Will he tell Teacher Liu that he saw me at the Galaxy Star?" Wang Zihao was worried.

"Weren't you having fun just now?"

Chen Yansen spat and asked back.

"I regret it. A place like Galaxy Star is not suitable for a pure-hearted boy like me." Wang Zihao's face was full of regret.

Chen Yansen rolled his eyes and ignored Wang Zihao.

This bad habit can be cured by visiting ShangK a few more times.

Twenty minutes later, the car stopped at the teachers' apartment building. Chen Yansen got out and took the car keys from Wang Zihao: "See you tomorrow."

"Oh, I wish I could be as cool and handsome as Brother Sen." Wang Zihao muttered softly as he looked at Chen Yansen's back.

The next morning.

Chen Yansen walked into Room 206 and had just sat down for two minutes when Zhao Maolin brought him good news: there was a possibility of cooperation on the online mall.

Telecom purchased a batch of mobile phones last year and now has some inventory left, including many brands and models, with an estimated value of more than 800 million.

This batch of mobile phones originally sold well, but after the new year, Huawei, Samsung, Coolpad, and Motorola all launched new spring models. The new phones far surpassed last year's models in terms of screen, system, memory, camera, etc.

As a result, these old mobile phones became unsalable items.

The head office originally planned to bundle mobile phones priced below 1,000 yuan with phone recharge activities, and for those priced above 1,000 yuan, to pair them with 59 yuan or 79 yuan phone packages and sell them at a discount.

Now that Zhao Maolin took the initiative to take on the job, the headquarters did not hesitate and directly handed over this pile of inventory whose value was shrinking day by day to him.

"We originally agreed to a 6% discount on the launch price, but who knows who messed up and ended up with a 7% discount. Are you sure? If not, I'll refuse."

Zhao Maolin asked tentatively.

For example, the Huawei C8600, a customized telecom phone, was launched at a price of 1499 yuan. It has been on the market for a year and is now sold at a 7% discount. Even if Chen Yansen returns all the commissions, the selling price will still be 1050 yuan.

To be honest, the 3.5-inch capacitive touch screen, 320×480 resolution, 256MB of running memory, and 512MB of storage memory are really not cost-effective.

"Brother Zhao, do you have a list of goods?"

Chen Yansen did not make a decision immediately, but planned to find out more clearly first.

At the same time, he was not sure whether this was Zhao Maolin's routine.

"Yes, I'll have Wenwen send it to your email. You can take a look at it when you have time. Let's go over the contract today."

Zhao Maolin responded nonchalantly that he was only concerned about the connection to the phone recharge entrance.

"Okay, I'll create a group later." Chen Yansen agreed readily.

Ten minutes later, he opened the email sent by Gu Wenwen and saw a dense list of more than 60 product information, all of which were old models from 09 and 10, with inventory ranging from a dozen to five or six hundred units.

Chen Yansen calculated the commission ratio based on the super rebate and found that the actual price was not much of a discount, at most 30 to 50 yuan cheaper than offline mobile phone stores.

But the prices in those offline mobile phone stores are already inflated.

Chen Yansen thought for a moment, said hello to Zhao Maolin, and said frankly that he couldn't do it.

FoxTao users are not stupid. A mobile phone with a market value of only 1100 yuan is marked with a selling price of 1499 yuan, but the actual price is not much lower. This can easily arouse users' disgust and undermine their trust in super rebates.

Not worth the candle!

"It's better not to do it, so that those idiots won't take advantage of us. We could have given them another 10%, but they still insisted on making trouble."

After hearing this, Zhao Maolin breathed a sigh of relief and cursed with a smile.

Chen Yansen smiled and said nothing more. After hanging up the phone, he handed over the telecommunications business to the key customer investment department.

After the New Year, FoxTao held a job fair on campus. Before the spring recruitment, it recruited many outstanding talents from various departments and added 5 new members to the large customer investment department through social recruitment channels.

Most of these people have been working in the industry for seven or eight years, or even more than ten years. They are all experienced veterans with a large number of brand and platform resources.

In this environment, Song Yuncheng thrived. Besides working on the B2C platform, he also found time to discuss marketing plans with brands.

In the afternoon, Song Yuncheng returned to his seat after finishing his phone call and excitedly reported to Chen Yansen, "Mr. Chen, the Chery deal has been finalized. The contract will be signed this week. The advertising fee is 400 million, plus a 15% commission."

"Are there any ROI requirements?" Chen Yansen raised his head and asked casually.

In 2011, the other party dared to advertise on the shopping guide website, which was a very bold strategy.

Even though FoxTao performs well in home furnishings, large appliances and digital categories, with an average customer spending of nearly 1000 yuan, the gap is still obvious compared to cars that cost tens of thousands of yuan.

“It’s not mandatory in the contract, but the other party’s expectation is 1.5. The final ROI ratio is related to subsequent cooperation.”

Song Yuncheng explained slowly.

"Ask Zhuang Rui and Wang Yunxia from the event team to come up with a plan. Also, you have to consider all aspects of the customer experience, including order tracking, vehicle pickup procedures, and after-sales service. Do you understand?"

Chen Yansen warned.

"Okay, I understand." Seeing him nod, Song Yuncheng did as he was told and got up to find the product and event planners.

Although she was not confident about this event, she had to come up with an effective plan since she had accepted the client's money.

Chen Yansen looked around the second floor. There were 16 office spaces in total, all of which were rented by him. The total number of employees exceeded 160, and customer service and investment promotion were still the departments with the largest number of employees.

As the number of businesses increased, Xu Dan recruited another seven female editors from the School of Journalism and Communication. Like before, except for Li Bin, the editorial team was composed entirely of girls.

At this stage of development, the responsibilities of each group in FoxTao are clearly divided.

The investment promotion mainly connects with merchants on platforms such as Taobao, Yidong, Suning and Gome, and serves sellers in the form of brand groups, category days, and special activities for big brands.

The Key Account Recruitment Department is responsible for introducing B2C platforms, implementing big-brand marketing plans, and negotiating cooperation in special categories.

The editorial team is responsible for connecting with merchants, checking commission ratio settings, and changing front-end titles and main images.

Li Bin is responsible for price comparison and controlling user experience.

The category operations team is responsible for reviewing merchant registration forms and increasing the variety of products and categories for super rebates.

In addition, there are technical department, event group, design group, administrative department, product group and legal and financial department.

Each department performs its duties to ensure the high-speed operation of the project.

More than 100 brand groups are launched every day. Although the traffic has been dispersed, the output has not decreased. This is because the daily active users of the website have increased by 50% compared with last year. At the same time, user stickiness and repurchase frequency are also steadily increasing.

Three days later, Lashou launched its first brand group on FoxTao, and its gameplay was completely copied from Gaopeng.com's model.

Obviously, Lashou.com, which just received 5000 million US dollars last year, is much more generous.

The commission rate for several selected products is around 40%-50%, and sales reached 100 million within 30 minutes of going online.

Total sales for the day were 1400 million!
Investing money in a shopping guide website like Chery Automobile may not make much of a splash, but group buying business and shopping guide are a natural fit.

The user overlap between the two is extremely high, and they are all netizens who love to shop for discounts.

After the industry learned that Lashou sold 1400 million in one day on FoxTao, it immediately stopped investing in TV and outdoor advertising.

Compared with the visible and tangible CPS ads like FoxTao, those commercial placements that are difficult to even count the exposure are a complete waste of time and money.

At the end of the three-day event, Lashou.com's total sales reached 3100 million, almost equivalent to half a month's revenue, and also brought nearly 10 new customers to the website.

Chen Yansen also made a lot of money. Just for the new customer fees, LaShou had to pay him 400 million, not including the gross profit of the brand group.

Lashou.com just went offline, and QQ group took over and went online.

This made Wang Xin, who had been hesitating about whether to increase investment in shopping guide channels, regret it and slapped his thigh.

Tens of millions in revenue have shaken the market share of the group buying industry.

Gaopeng.com and Lashou.com have successively entered the mall rebate module of FoxTao, making group buying users accustomed to jumping from FoxTao before placing orders.

After all, if you spend 30 more seconds, you can save another 3-5 yuan on a 100 yuan food group purchase, which is very cost-effective.

Meituan, 24quan and Wowotuan, which have not yet settled in, are extremely anxious. In order to be the first to settle in, some people even forced the investment personnel to pay "queue-jumping fees", which amounted to 50,000 or 100,000 yuan.

Chen Yansen quickly stepped forward and strictly ordered the investment promotion staff not to collect "queue-jumping fees" from the group buying platform, and to call the police immediately if they discovered it. This calmed down those investors who were ready to move.

"These bastards are really willing to spend money."

Chen Yansen cursed inwardly.

He couldn't help but think back to his previous life, when he had just entered the industry a few years ago. In order to cooperate with the top sales anchor, he forced 10 yuan into the investment promotion agency to get a chance to jump the queue and see samples.

That’s right, just looking at the samples!
Want to schedule a livestream right away? Sorry, you'll have to pay!
Chen Yansen had similar experiences and naturally knew how to put an end to this chaos.

After his rectification, the situation quickly returned to normal and all major group buying platforms became much more peaceful.

(End of this chapter)