I can become stronger by paying salaries. I have one billion employees!

Chapter 112: 80% of counterfeit phones, overseas transit warehouse concept (asking for monthly tickets!)
March 3, 7 am.

FoxTao and China Telecom Online Mall jointly launched a mobile phone special sale day event. Although the price of the mobile phone is inflated, it is still consistent with the issue price last year or the year before, but the commission is very generous and the actual price is far lower than the market price.

Within one hour of going online, sales reached 109 million!

Four hours after going online, five high-inventory flash sale products were sold out!

On the first day of launch, cumulative sales reached 476 million!
The next day was the Spring Women's Wear Festival, and the exposure of the mobile phone sale day dropped sharply. However, after three days of the event, the final sales volume exceeded 600 million.

Chen Yansen originally thought that with the successful performance in the digital category, he should be able to attract the attention of Huawei, ZTE, Coolpad, and at least HTC, Sony and LG.

Who would have thought that all the cooperation calls received by the investment promotion agency were from brands such as Newman, Big Coke, and Big Pineapple.

These mobile phones have outdated operating systems and backward configurations, and are becoming increasingly difficult to sell due to the impact of brands such as Apple and Huawei.

Take Shenzhen's Gao Xinqi mobile phone as an example. Even if they invited the God of Songs to endorse it, it could not stop the decline of copycat phones in the domestic market.

The warehouse is filled with ticker-tape mobile phones produced in 2010, 2008, and even 2007. In today's era of smartphones, they are simply unsaleable.

Perhaps expanding sales channels to small cities in the 18th tier may help clear inventory, but the cost is far higher than the benefits, so the gains do not outweigh the losses.

"Brother Sen, should we accept this brand?" Zhang Yifeng asked while sitting next to Chen Yansen and holding the computer.

"Gaoxinqi H66, launched in November 2007, priced at 1080 yuan, with a 60% commission rate, 128MB of RAM, and support for 2GB expansion..."

Chen Yansen randomly looked at a product. The commission ratio was indeed high, but the price users received was around 500 yuan, and the configuration was not as good as the mobile phone given away for a 300 yuan top-up at China Telecom.

"I can't accept it. If I had approached you three years ago, there might have been a possibility of cooperation."

Chen Yansen shook his head.

"What if the commission rises to 80%?" Zhang Yifeng asked.

"That's worth a try. After all, some users need products with the best value for money. It's priced at just over 200 yuan, and it can be used as an MP4 player or a radio."

Chen Yansen joked with a smile.

In 2011, the domestic mobile phone market was in the transition period from feature phones to smartphones. Copycat phones gradually declined and eventually disappeared. When Xiaomi phones were launched, the good days of copycat phones were completely over.

Those who can see the situation clearly and transform into OEM in time can still survive; those who cannot see the situation clearly and struggle blindly will mostly end up in a bad way.

"Then I'll give it a try. These broken machines will just gather dust in the warehouse. I don't believe they are not in a hurry." Zhang Yifeng chuckled.

Electronic products are updated quickly and depreciate quickly.

If Gao Xinqi wants to improve its cash flow, it has to clear out the backlog of goods in the warehouse.

Chen Yansen nodded slightly, signaling Zhang Yifeng to go ahead and talk boldly.

If these counterfeit phone manufacturers want to use FoxTao as a "garbage station" to clear out their inventory, they have to offer a price that matches the "garbage".

The Women's Wear Festival is over, followed by Meituan's group buying event.

Since having event operators, FoxTao has organized a category day or brand-specific event every 3 to 5 days on the basis of daily super returns.

It can not only enhance user stickiness, but also increase website revenue.

After all, one of the core sources of FoxTao's income, in addition to the commission difference, is advertising fees. This kind of special event with high exposure can sell resources at a higher price.

In the first quarter, IDG Ventures introduced four overseas shopping resources to Chen Yansen: eBay, Newegg, Macy's and Walmart. Together with Amazon International, FoxTao is not short of cross-border B2C resources.

However, Chen Yansen discovered a situation through data reports: these websites have good click volumes, but the order rate is not high.

"Zhuang Rui, come here!"

Chen Yansen thought for a moment and shouted to Zhuang Rui.

"Brother Sen, what's the matter?" Zhuang Rui stood up and walked over quickly.

"Has your product team conducted research on overseas shopping? Why is there such a big discrepancy between click-through rates and conversion rates?"

Chen Yansen asked softly.

"The customer service team previously conducted follow-up calls for us. The difficulties users faced were mainly due to language barriers, product specification differences, payment methods, logistics, etc. For example, a pair of size 42 sneakers could have discrepancies between different brands, and returns were a hassle, so conversion rates were low."

Zhuang Rui said slowly that he was aware of this problem, but he just couldn't think of an effective solution.

Chen Yansen frowned and thought about the future successful plans in his mind. There are only a few: one is the browser translation plug-in; the second is the logistics transit warehouse; the third is the platform purchasing and then forwarding it to the user.

In the future, 55haitao and Yangmatou are targeting this market.

Unfortunately, after 2014, Ali, Yidong and NetEase successively entered the cross-border e-commerce market, and many small cross-border e-commerce platforms were squeezed out.

"I understand." Chen Yansen responded.

Zhuang Rui hesitated to speak. He really didn't have any good ideas in this regard. At most, he could recommend a translation plug-in before the user jumped, but he couldn't help with anything else.

Chen Yansen thought about it, picked up his phone and called Liao Wei from Yunsu Express.

"Overseas transit warehouse? Building a logistics warehouse in a lighthouse country? Mr. Chen, this is not easy."

After listening to Chen Yansen, Liao Wei responded with an embarrassed look on his face.

"Difficulties mean the threshold is high, and money is easy to make. If you don't want to do it, I will find another express delivery company to cooperate with."

Chen Yansen said nonchalantly.

"Okay, I'll go to Lighthouse Country next week to check out the warehouse operations and labor costs."

Liao Wei thought for a moment, gritted his teeth and agreed.

This is a business that Chen Yansen has delivered to his doorstep. If Liao Wei doesn't take it, he may never have the chance to get resources from Chen Yansen again in the future.

Hearing Liao Wei's agreement, Chen Yansen smiled slightly and hung up the phone.

The e-commerce giants are eyeing the huge pie of overseas shopping, so how could they easily let it go? The key lies in reducing shopping barriers for users: using translation plugins for language differences, taking actual measurements for inaccurate sizes, and re-marking clothing, shoes, and bags to suit Chinese customs.

Payment issues can be handled by purchasing agents, while logistics and delivery issues can be handled by a transit warehouse.

After sorting out his thoughts, Chen Yansen called the business person who was in charge of connecting with Amazon International Station and asked him to ask Amazon for the addresses of several large warehouses. Then he would let Liao Wei build a transit warehouse nearby to reduce the cost of the first-leg transportation.

the other side.

At OPPO's headquarters in Dongguan, Wang Teng was about to return to his workstation after a meeting when the phone in his pocket rang.

"Hello? Who is it?"

Seeing that it was an unfamiliar number, Wang Teng subconsciously hung up, but the other party called again, and he was sure that the other party had dialed the right number.

"Hello, is this Mr. Wang Teng?" asked the person on the other end of the phone.

"Well, where are you from?" Wang Teng asked back.

"Mr. Wang, I'm from Shangde Headhunting Company. I've been asked to invite you to join a new company. Do you have any plans to change jobs in the near future?"

The headhunter explained his purpose with a smile.

Headhunter?

Wang Teng was slightly stunned. He had been working at OPPO for three years, but this was the first time he received a call from a headhunter. As for changing jobs, he had no plans to do so.

Although OPPO is not a top-tier company in China, the working environment is decent and there are two salary increase opportunities a year. His current monthly salary is 21,000 yuan, which is a good income in the current job market.

Just as he was about to refuse and politely hang up, the headhunter added, "The conditions offered by the recruiter are very generous. The base salary is 30,000 yuan per month, with two salary increases per year, a monthly housing allowance of 20% of the base salary, and meal allowances, quarterly bonuses, holiday allowances, etc."

Thirty-six thousand?
Wang Teng did a simple calculation and found that the increase was over 70%!
Why do you work? It's all for the money!

Wang Teng put down his computer, looked around, and quietly walked to the balcony. He asked with interest, "Which company is this?"

"Fox Hunting." The headhunter didn't hide it.

"Uh, if I remember correctly, this is an e-commerce shopping guide website. It doesn't match my work experience."

Wang Teng looked puzzled and asked directly.

He wants to change to a high-paying job, but the prerequisite is that the project must be reliable.

As a product manager in the mobile phone industry, I have to start from scratch when I go to a new company. What if they think I am not worth the price and fire me?
"The employer plans to expand its business to mobile devices, so they need to recruit a group of Android and iOS developers. Product managers with rich project experience like Mr. Wang are exactly the kind of talent FoxTao urgently needs."

The headhunting business is no different from sales, one sells people, the other sells goods.

Before arranging the interview, Wang Teng naturally had to be praised to give him the confidence to go for the interview.

"Okay, add me on WeChat and I'll send you my resume."

After weighing the pros and cons, Wang Teng decided to give it a try.

He's 24, a time when men are most short of money, needing to buy cars and houses. OPPO is a good brand, but he wants to make more money.

Three days later, Xu Dan spoke with Wang Teng on the phone.

Five days later, Cao Dahua found a PhD from the School of Software Engineering to conduct a second technical interview with Wang Teng.

In the end, all other applicants named Wang Teng were eliminated, leaving only Wang Teng, who worked at OPPO.

Before starting work, Wang Teng thought he should go to Xucheng to meet his future boss.

So he took a day off and planned to talk with Chen Yansen first before deciding whether to change his career path.

After getting off the train, Wang Teng took a taxi to Xucheng College and was surprised along the way.

It is surrounded by farmlands and villages. A quasi-unicorn company with a valuation of 28 billion was born here?
He took out his cell phone and took a few photos, intending to share them with his friends.

After getting off the bus, he explained his purpose to the guard. The guard waved his hand and said, "Go straight to the end, turn right at the library, there is a two-story building, that is the Entrepreneurship Park."

The security guard had seen many candidates like Wang Teng who came for social recruitment interviews, so he was very familiar with pointing the way.

"Thank you!"

Wang Teng, carrying a backpack, followed the old man's instructions and successfully found the entrepreneurship park.

Going up to the second floor, he looked around carefully.

FoxTao does not have many employees, estimated to be less than 200. There are six desks in each room, as well as a conference room and a sample room, but no separate offices.

Xu Dan saw Wang Teng standing there and greeted him with a smile: "I'm Xu Dan from the HR team. You are Wang Teng, right? The boss is waiting for you inside. Come with me."

"It's troublesome."

Wang Teng responded politely.

He followed Xu Dan into a conference room where a boy in his early twenties was sitting. Although he was dressed maturely, his face showed childishness.

Wang Teng knew that this was Chen Yansen, the founder of FoxTao, and there were many photos of him on the Internet.

How many people are needed to develop a custom system like Unique UI, and how long is the development cycle?

Chen Yansen waited for Wang Teng to sit down and asked the first question.

Unique UI is OPPO's original system and the predecessor of Color OS.

Aren’t you going to develop a mobile app for FoxTao?
How did you suddenly become a mobile phone system developer?

After hearing this, Wang Teng looked confused and full of doubts.

(End of this chapter)