I can become stronger by paying salaries. I have one billion employees!

Chapter 141: 1999 yuan? If you don’t want to make money, don’t cut off everyone’s financial resources! (Seeking monthly tickets)
October 6, 9:15 am.

In front of the gate of the Sky Garden Hotel in Xucheng City, there are many luxury cars and crowds of people.

A banner was hung in the lobby on the first floor: Orange Technology New Product Launch, Let Technology Change Your Life!

The reporters present at the meeting held up their cameras and took pictures of the materials at the door, secretly trying to figure out the meaning of this sentence.

If the Orange phone is to change the lives of ordinary people, its price is estimated to be no more than 3000 yuan;
If it is targeted at a small group of people, the Orange phone may be positioned as a flagship phone, with a price tag of mostly 3499 yuan, 3699 yuan or 3999 yuan.

Chen Yansen, Wang Teng and Wang Zihao stood in the first-floor lobby, greeting friendly companies, suppliers and media scholars who came to attend the conference.

"Brother Sen, Principal Tang is here!"

Wang Zihao nudged Chen Yansen, who was talking to Huang Zhang, and whispered a reminder.

"Mr. Huang, I'm sorry, I have to excuse myself for a moment. Zihao, take Mr. Huang to the banquet hall."

Chen Yansen gave instructions to Wang Zihao.

After saying that, he turned and walked towards the door, with Wang Teng following behind him.

Wang Teng felt that as the product director of the R&D department, he should not do the work of the brand or marketing department, but his boss had arranged it, so he had no choice but to stay here.

"Teacher Tang, I didn't expect you to come so early. I'll take you upstairs."

Chen Yansen smiled, acted like a good student, and walked towards Tang Qingshan.

"You go about your business. A few teachers and I are just here to join in the fun. Don't worry about us."

When Tang Qingshan heard Chen Yansen call him "teacher", he smiled so hard that the corners of his mouth almost reached his ears.

Who wouldn’t be happy to have a student as promising as Chen Yansen?
Now when he goes out to meetings, whenever the topic of college students starting their own businesses comes up, he always mentions Chen Yansen as a topic of boasting.

Chen Yansen looked around and saw that those following Tang Qingshan were all deans of various departments, so he insisted on sending them to the banquet hall.

But Tang Qingshan was afraid of delaying his work, so he waved his hands to refuse. Under the guidance of the hotel waiter, he left Chen Yansen and walked straight into the elevator.

He often comes to this Sky Garden Hotel for dinner and is very familiar with it.

Chen Yansen smiled and didn't insist.

After a while, OPPO's Chen Yongming strode over with his assistant.

Wang Teng looked at Chen Yongming who was getting closer and closer, and felt dazed. Half a year ago, he was a product manager at OPPO R&D Center, but now he has become the product manager of Orange Technology.

"Mr. Chen, thank you for your hard work. Please come upstairs!"

Chen Yansen stepped forward, shook Chen Yongming's hand and greeted him warmly.

Chen Yongming responded with a smile, secretly looking at Chen Yansen, and couldn't help but sigh: Young people nowadays are much more capable of starting a business than these old guys.

In fact, Chen Yongming is only in his early forties this year, which is considered quite young among entrepreneurs.

The two exchanged brief greetings at the door, and then Chen Yongming walked towards the banquet hall under the guidance of Wang Teng.

At this time, Wang Zihao settled Huang Zhang of Meizu and returned to the first floor.

There was a commotion outside the door. It turned out that Lei Yijun and Li Wanqiang from Xiaomi walked in one after another.

"Mr. Lei, welcome to Xucheng! After the press conference, let's have a good chat."

Chen Yansen held Lei Yijun's hand and seemed very familiar with him.

Reporters nearby hurriedly took photos and secretly wondered: These two competitors seem to have a good relationship.

Seeing Chen Yansen's enthusiasm, Lei Yijun's already small amount of hostility immediately dissipated.

It seems that it doesn't matter whether there is one more or one less competitor.

There's no need to be so cold!
What's more, the Orange phone's ultra-narrow bezel and all-virtual key design made Lei Yijun secretly feel that this was a step too big and users might find it difficult to accept.

"Why did Mr. Chen choose to build his own factory?"

After standing still, Lei Yijun asked curiously.

At this time, except for OPPO which had the idea of ​​building its own production base, companies like Xiaomi, Meizu and Coolpad basically chose to cooperate with Inventec, BYD and Foxconn.

Firstly, the management cost is low; secondly, the OEM factory has abundant supplier resources and can better control procurement costs, quality and delivery cycles; thirdly, the price of mobile phone production lines is high, and the initial investment in equipment alone requires hundreds of millions of dollars.

Although Lei Yijun was wealthy, he didn't have the confidence to build a mobile phone factory before Xiaomi went public because the cost was too high.

If the production line technology is updated too quickly, new equipment will have to be purchased. Which mobile phone manufacturer can withstand this pressure?

It was not until six years later when Xiaomi had sufficient funds that it built its own factory in Changping, Yanjing, with an annual production capacity of 1000 million units. However, the production of mid- and low-end models was still outsourced to OEM factories.

“Although the cost of building our own factory is a bit higher, we can control the production plan and ensure the stability of quality and output.”

Chen Yansen smiled and made up an excuse.

Lei Yijun nodded. Although what Chen Yansen said made sense, he felt that this was not the real reason.

But he didn't ask any more questions. The other party didn't want to say anything, so it would be useless to ask.

Chen Yansen asked Zihao to take the two of them upstairs.

It was not until 9:40 that people attending the press conference arrived one after another.

Chen Yansen received dozens of people at the door at once, and only then did he realize that such occasions really needed a brand manager who understood people's hearts and knew etiquette.

Unfortunately, Ye Qiuping will not be able to start work until at least mid-August.

"Brother Sen, it's almost done, the host is urging us on."

Wang Teng went downstairs and walked up to Chen Yansen to remind him.

"Let's go."

Chen Yansen responded and followed Wang Teng into the elevator and went straight to the banquet hall on the top floor.

Unlike the last time I attended the annual meeting, this time the hall was filled with rows of chairs instead of round dining tables.

Sitting in the first three rows were representatives from suppliers such as Qualcomm, Sharp, and Sony, representatives from mobile phone manufacturers such as Xiaomi, OPPO, Meizu, and Coolpad, as well as the president and dean of the Xu Academy.

The middle rows are for media personnel, and the back rows are for Aurora System fans, including Weibo winners and FoxTao diamond-level users.

As soon as 10 o'clock arrived, the host handed the stage to Chen Yansen.

Although the Sky Garden is the most luxurious hotel in the city, it is still somewhat inferior to a professional conference hall and can only accommodate more than 500 seats.

Some print media and self-media that did not receive an invitation could only stand in the corridors on both sides and stare at the center of the stage.

Chen Yansen took the microphone and walked onto the stage confidently and calmly.

This was his first time experiencing a product launch conference, but he had attended countless occasions such as financing negotiations, employee meetings, and corporate annual meetings.

For someone like him, nervousness is not a thing. Chen Yansen didn't speak immediately after taking the stage. Instead, he calmly scanned the room from left to right, then chuckled and said, "Thank you to all our friendly competitors, partners, media friends, and Aurora OS users. Thank you all for coming to the Orange phone launch event."

"Today's theme is, let technology change our lives! Before the press conference, I would like to talk about the original intention of founding Orange Mobile."

Chen Yansen stood on the stage, his pronunciation clear, as if he was talking to a friend, and his tone was full of affinity.

"An iPhone 4 with 16GB of memory costs 4999 yuan, and the 32GB version costs 5999 yuan. At that time, I wondered how long a young person like me from a small town would have to work to be able to afford a smartphone?"

"One month, two months, or three months? It's too expensive and takes too long! I don't think phones should be this expensive!"

“Bring down the price! Let technology serve the public, so that everyone can enjoy the fruits of technological progress, not just a few.”

Chen Yansen livened up the atmosphere with just a few words.

Not everyone present, especially the media and fans, can afford an Apple phone, and many of them earn less than 5,000 yuan a month.

Besides, in addition to mobile phones, living expenses also include food, clothing, housing and transportation. Which one doesn’t cost money?
After saying that, Chen Yansen did not rush to announce the price of the Orange phone, but pressed the remote control to switch the display screen.

Three orange phones of different colors appeared on the big screen: black, white, and silver.

"First, let's look at the 'brain' of the Orange phone, that is, the processor. We chose the Qualcomm Snapdragon MSM8260 dual-core processor, Cortex-A9 architecture, with a main frequency of up to 1.5GHz."

"Simply put, the processing performance is stronger, and multiple applications can be run simultaneously without lag. Mobile games such as "Black Pegasus" and "Automotive Academy" that require extremely high graphics processing and computing speed can also run smoothly."

When Chen Yansen introduced the processor, Lei Yijun felt a little nervous, but he soon relaxed.

In 2011, the Snapdragon MSM8260 processor was the best-selling product in the S3 series, and many domestic models used this processor.

The difference is that the prices vary, ranging from 2999 yuan to 3699 yuan, but Lei Yijun's price is 1999 yuan.

"Looking at the memory, it has 1GB of RAM and 8GB of storage memory, and supports expansion cards up to 32GB."

This configuration would be electronic junk in a dozen years, but in 2011, it was the memory level only available on mainstream flagship phones.

Many people are speculating about the price of the Orange phone.

Although what Chen Yansen said before was very high-sounding, it is inevitable that a businessman will not make money.

Most people judge that the price of Orange mobile phone should be between 2999 and 3299 yuan based on the processor and memory.

"The screen is a 4.5-inch TFT screen that supports multi-touch, and the main screen resolution is 960×640. The image display effect is clearer and more detailed, which can provide users with an excellent video viewing and picture browsing experience..."

Chen Yansen introduced them one by one in the style of future mobile phone launch conferences.

Then, he introduced the core parameters such as the 800-megapixel camera, LED fill light, 2200 mAh battery, gravity sensor, light sensor, and distance sensor.

Lei Yijun's brows furrowed tighter and tighter, full of doubts.

Judging from the battery capacity, Chen Yansen did not reduce the configuration, but where are the screen driving circuit and cable placed?

Thinking of this, Lei Yijun looked at Li Wanqiang.

Li Wanqiang shook his head, and several methods flashed through his mind, but he felt that they were all too risky or too costly.

Chen Yansen seemed to have the ability to read minds. After talking about hardware, he turned the topic to software.

From the technical difficulties of solving narrow bezels to the solutions.

For the media and fans, this introduction is a bit boring, but for the R&D personnel, it undoubtedly opens up new ideas.

Except for the optimization details of Aurora OS, other aspects such as COF packaging technology and replacement of back cover materials were shared.

After listening to this, Lei Yijun suddenly understood.

"For this reason, the material cost of the Orange phone increased by 200 yuan compared to the original plan, but I think it is worth it. Abandoning touch keys and adopting global gesture operation is the development trend of smartphones."

Chen Yansen stood on the stage, swiping his fingers left and right on the screen, and the page scrolled smoothly.

To exit an app, just swipe up.

With fewer steps, the experience is improved.

"How much do you think this phone should cost?"

Chen Yansen looked around and saw that everyone was waiting for him to announce the selling price, but he smiled slightly and threw the question to the audience.

Many people raised their hands, wanting to participate in the interaction.

Seeing this, the host handed the microphone to one of the fans.

Of course, to ensure the effect and avoid accidents, this young man who looks like a white-collar worker is actually an engineer from Orange Technology.

"I think 2999 yuan is more appropriate." The arranged 'shill' said seriously.

Meizu released the M9 at the beginning of the year. The 8GB version is priced at 2499 yuan, but it is far inferior to Orange phones in terms of screen, processor, running memory and camera.

Therefore, the price prepared by the brand department for the "trustee" was 2999 yuan, which is 500 yuan more expensive than the Meizu M9.

"2999 yuan, do you think it's okay? Can everyone afford it?" Chen Yansen asked with a smile.

Many reporters had never seen such a down-to-earth press conference before and couldn't help laughing out loud.

"I think it's still expensive! Only if it's reduced by another 1000 yuan will it be barely reasonable!"

After everyone's laughter subsided, Chen Yansen said seriously.

1999 yuan?
Lei Yijun's head was buzzing.

It feels like what Chen Yansen said were all what he was going to say at the Xiaomi press conference. The date of the Xiaomi press conference has been set, and the price has been finalized internally long ago.

Compared with Orange phones, Xiaomi has obvious disadvantages in system and storage memory, but the price is exactly the same, which makes it easy for users to compare them.

By then, Xiaomi might just become a stepping stone for Orange phones.

Or, reduce it by another 10 or 20 yuan?
Lei Yijun was secretly calculating in his mind.

As soon as Chen Yansen finished speaking, the bosses of manufacturers such as Meizu, OPPO, and Coolpad frowned instantly.

Orange phone with this configuration is only sold for 1999 yuan?
Who will buy their mobile phones in the future? How can everyone make money easily?

"But I personally think 1999 yuan is still a bit expensive."

Chen Yansen paused and added lightly.

Fuck!
What does this kid want to do?
The smile disappeared from Lei Yijun's face. If the price was lowered further, no one would make any profit. How could they continue the business?
Originally, he wanted to be the one who overturned the table, but he didn't expect Chen Yansen to overturn his table!
The mobile phone manufacturer representatives in the first row all looked pale at this moment.

Chen Yansen's pricing behavior undoubtedly offended all domestic first- and second-tier brands. Everyone has a material cost of 700-800 yuan, including R&D and production costs.

Wouldn't it be better to just brag about it at the press conference and sell it at a price of 2999 yuan or 3999 yuan?
If you don't want to make money, don't cut off everyone's source of income!

(End of this chapter)