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Chapter 419 0409 [The First Weibo Ad Directly Goes Viral]

With so many e-commerce companies, it's impossible for them all to make a pact. They don't even know how many of their competitors are cooperating with ByteDance.

When ByteDance signed the contract with them, the contract stipulated the time for the announcement of the news and stated that no information should be disclosed during this period.

On this day, even e-commerce companies were somewhat bewildered.

Why have they all signed with ByteDance?
However, the cooperation agreement has already been signed, and there's no going back. Besides, all the other companies in the industry have partnered with ByteDance, so if they were to withdraw halfway, it would be tantamount to abandoning the ByteDance platform.

Sina.

The atmosphere on the Weibo project team was rather somber.

Cao Zenghui, who is in charge of operations, said: "I don't think we should be discouraged. ByteDance may make a bad move next. What is Weibo for? It's a mobile social networking platform used by mobile phone users. Only a tiny fraction of Weibo users can make money by accepting advertising orders. If ByteDance's Weibo is flooded with ads, the vast majority of users will definitely be dissatisfied."

"Yup!"

He Caitou slapped his thigh and said, "Let the online trolls spread articles everywhere, saying that ByteDance Weibo is obsessed with money and that using ByteDance Weibo is like paying to watch ads. Let's take this opportunity to ruin ByteDance's reputation!"

These days, Weibo isn't free; you have to pay a monthly subscription fee to send and receive updates.

Although the package price has been decreasing, you still have to pay eventually.

I paid to watch ads?
Peng Shaobing, enlightened by the two, immediately smiled broadly: "Don't act yet. Wait until ByteDance's celebrity users on Weibo really start posting ads on a large scale, then we'll launch a simultaneous online and offline public opinion offensive. Posting articles to criticize at this time will only make ByteDance more vigilant and prompt them to improve."

Sometimes, when making a product, you don't need to make it too good; just wait for your competitors to make mistakes.

……

The collaboration has been announced, but it will still take time before it is actually launched.

The first thing ByteDance Weibo needs to do is to connect with the technology of various e-commerce platforms.

Online stores and brands are also taking a wait-and-see approach, unsure of who to advertise with, as they are unfamiliar with Weibo.

Some online shop owners spend their spare time each day personally browsing Weibo and following bloggers who resonate with them, while also calculating how much advertising revenue to allocate.

Some brands have formed small teams specifically to study ByteDance's Weibo platform.

For a whole week, there was still no news.

"Sis, why don't you set an example for everyone?" Chen Guiliang called Bian Guanyue's cousin.

Jona said, "I don't know how to set a price."

Chen Guiliang said, "There is a reference price list."

At this time, internet celebrities had very weak monetization capabilities, and Chen Guiliang didn't know how much money to give them.

After repeated discussions with major e-commerce platforms, we have compiled a reference price list:

For accounts with fewer than 1 followers: 100 to 300 yuan per ad.

1 to 10 million followers: 300 to 3000 yuan per advertisement.

10 to 100 million followers: 3000 to 30000 yuan per advertisement.

There are currently no bloggers with over 100 million followers; even Chen Guiliang's Weibo followers are less than 100 million. Due to the current Weibo interface issues, everyone is very cautious when following accounts, otherwise, receiving too many updates will overwhelm the screen.

Jona asked, "I currently have two brands. One is children's clothing, and the other is sex toys. Which one do you think is more suitable for advertising?"

"It's your decision," Chen Guiliang said.

Qiao Na thought for a moment: "Sex toys, I have two candidates. One is Mu Zimei, but after she was banned and then made a comeback, her fame has never been as good as before. She only has more than 1 followers on Weibo. The other is your fellow townsman from Longdu, Mop Goddess Ayawawa, who has more than 3 followers on Weibo."

Mu Zimei needs no introduction; she's an ancient internet celebrity.

Ayawawa, nicknamed "Wawawa," whose real name is Yang Bingyang, is a well-known internet user on Tianya, one of Baidu's top ten internet celebrities, and the first image ambassador for Mop.

As a result, she was criticized for "seduce men".

The *Women's Daily* later intervened, demanding a ban on Yang Bingyang, accusing her of promoting female virtues, poisoning women's minds, exploiting online traffic, and being unforgivable. They also claimed that this is an era of female awakening, yet Yang Bingyang is teaching women not to wake up. Blah blah blah.

Yang Bingyang was indeed banned from speaking later, and it was related to the WAF topic.

But she wasn't bad; she was just plain stupid!

She said, "You think WAF is pitiful. But have you ever thought that the men of the same period suffered even more? They were all beaten to death, while the women at least managed to survive."

After her ban was lifted, she quickly apologized, saying that she was a blogger focusing on emotional issues and knew very little about other content. She admitted that her statements about the unequal treatment of men and women in war were wrong, and that she failed to recognize that the trauma war inflicts on society is universal, regardless of whether one is male or female.

His attitude in admitting his mistakes was positive and sincere.

She has made many similar statements, with the core argument being: regardless of the era or environment, men always live a more miserable life than women. Therefore, women should understand and be more tolerant of men.

This woman was also jokingly called the "Crystal-Swallowing Cult Leader" because she openly encouraged women to let men bite them and swallow them.

Some of these comments are so offensive that even a straight man like Chen Guiliang can't stand them.

Chen Guiliang suggested, "Don't do hard advertising. Let her talk about the importance of harmony between husband and wife/couples first, and then introduce couple products. The advertising should be done naturally."

“I understand,” Jona said.

……

At this time, Yang Bingyang was not as abstract as she would become later.

This year is the height of her fame, having just published "The Art of Love and Machiavellianism," successfully transforming herself into a "relationship expert" and "love guru." She is also actively cultivating her image as a high-IQ individual, even fabricating stories about publishing her work at the age of 7.

She even received a game endorsement deal.

A QQ friend request popped up. The applicant's name was "Key Sex Toy Specialist" and the message read, "Hello, I am the owner of Key Sex Toy."

Yang Bingyang thought it was another harassment, so she ignored it and clicked "reject".

A little while later, another friend request came in, with the message "business negotiation".

Yang Bingyang immediately replied: "What do you want to talk about?"

Jona said, "Please post an ad for sexy clothing on Weibo. I'm a friend of Mr. Chen, the boss of ByteDance. I sent you a private message on Haiwainet, but you haven't replied. I wanted to get your phone number from Mr. Chen, but he said ByteDance won't leak user information."

Yang Bingyang laughed and said, "Haha, Mr. Chen is from my hometown. His company is very reliable. How much is an advertisement?"

Jona said, "How about 800 yuan, based on the reference price given by ByteDance?"

Yang Bingyang: "That's a bit too little."

She has accounts on Tianya, Mop, Sina Blog, Haiwainet, ByteDance Weibo, and Sina Weibo. She also occasionally appears on television programs, writes articles for newspapers and magazines, works as a print model, has published her own books, and has taken on game endorsements.

She really wouldn't be interested in something costing 800 yuan.

Qiao Na said, "Your ByteDance Weibo account only has over 3 followers."

Yang Bingyang: "But I have over a million followers each on my Sina blog and Haiwainet account. How about I help you advertise on my Sina blog and Haiwainet?"

Jona said, "Those two companies didn't partner with e-commerce platforms."

Yang Bingyang: "It's all the same. Just let fans search for the store, or embed the store's website link."

Jona said, "That's fine too. But I only want the ads on HaiNei.com and ByteDance Weibo."

Yang Bingyang: "I know you're Mr. Chen's friend, so you can't side with the competition. HaiNei.com ad is 3 yuan, and ByteDance Weibo ad is 1000 yuan. How about it?"

Jona said, "Advertising on HaiNei.com is a bit expensive. I'll only pay 5000."

Yang Bingyang: "I have millions of followers on HaiNei.com. Moreover, if I help you advertise, it might cause dissatisfaction among my followers."

Jona said, "They won't be dissatisfied. You can seriously talk about communication between couples and lovers, steer the conversation towards harmony in that area, and then naturally bring up sex toys, mentioning a really good sex toy brand. Not only will the fans not be dissatisfied, they will also thank you for recommending a good product to them."

Yang Bingyang: "Weibo only allows posts of 100 characters or so."

Qiao Na said, "Weibo will soon launch a long Weibo post feature, which allows users to post up to 300 characters. Of course, users will need to pay an additional plan fee to post long Weibo posts. However, users will not need to pay an additional fee to receive long Weibo posts."

Yang Bingyang: You knew about this news? You and President Chen have a very good relationship.

Jona said, "The advertising fee on HaiNei.com is 5000, and the advertising fee on ByteDance's Weibo is 1000. What do you think?"

Yang Bingyang: "No problem. Send me a few sets of clothes, and I'll wear them and take photos myself."

Even a small amount of money is still money. By posting a blog and a Weibo post, one can earn 6000 yuan, which is quite remarkable for an internet celebrity.

Think about the average wage right now!
Yang Bingyang is quite dedicated. After receiving the erotic costumes, she chose the most interesting one, took a picture of herself, and posted it with accompanying text.

After thinking about it, she decided to post the photos on Mop.com for free as well.

Because she's the Mop Goddess, the first Mop brand ambassador. This is her home turf, so we can take this opportunity to create some buzz.

……

When ByteDance's first Weibo ad was released, Chen Guiliang was filming on the set of "The Founding of a Republic".

Qiao Na texted me: "Search Yang Bingyang's Weibo."

Chen Guiliang took out his phone and searched, and was immediately overjoyed.

The outfit Yang Bingyang wore when taking the photos was the Spider-Man outfit "designed" by Chen Guiliang.

His Weibo comments have exploded.

"Master Yang is really playing games! Who is your boyfriend? I'm so envious!"

"Forgive my lack of imagination, but I never imagined that Spider-Man's suit could have such a function?"

"It's hard."

"Wow, if I wore this outfit, wouldn't my husband be ecstatic?"

"Sigh, the former Mop Goddess was so pure and innocent, how did she become like this? But I like her."

"Sister, I read your book, 'The Art of Love and Machiavellianism.' The methods in it are really effective. I won over my Prince Charming. I beat out a competitor who was prettier than me. Haha, because I'm more gentle, considerate, and understanding."

"Wow, I just checked out that Taobao store. It's like a whole new world has opened up for me, so many amazing things!"

"..."

This advertisement was exceptionally successful; it even went viral.

Photos of Yang Bingyang dressed as Spider-Man spread like wildfire in a short time, even being forwarded in various QQ groups.

The main reason is that the erotic Spider-Man is outrageous and seductive enough.

Qiao Na's Taobao store sales have skyrocketed!
(End of this chapter)