How did this star become more popular after his scandal?

Chapter 294 Brand: Making a Fuss

Chu Shaoyang felt his head buzzing at the moment. Looking at the comments on the Internet about Jiang Yu, he couldn't believe his eyes.

How could this happen?!

"What the hell is going on?!"

Chu Shaoyang was stunned. Why, why was this situation and public opinion completely different from what he expected?!

Logically speaking, with such big news coming out, shouldn't Jiang Yu be criticized and scolded by the entire Internet?

But why do these netizens seem to be fine, as if they don't care about this matter at all?

Such a huge scandal would, logically speaking, be a disaster for anyone in the entertainment industry. Even for the bosses of some capital companies, it would cause a company's image to plummet and its stock price to suffer.

But now, when this matter happened to Jiang Yu, the situation was completely different from what he expected.

Yes, netizens were indeed shocked by this news. But they didn't react with the verbal abuse and accusations directed at Jiang Yu that he had expected. In fact, so far, he had only seen Su Muwan and her husband's fans expressing their sadness, while Jiang Yu's fans seemed completely unconcerned.

"No? Isn't he a top star? He has a lot of female fans too. How could this be?"

Chu Shaoyang was also confused. He couldn't understand why the situation this time was completely different from what he had expected.
Last time, just the revelation of this guy's multiple relationships was enough to plunge him into the abyss. How come this time, with such a big scandal involving so many female celebrities, this guy is even more popular than before, so why did he go silent after revealing such explosive information this time?

Chu Shaoyang looked at the comments online. Even though almost half an hour had passed, Jiang Yu still hadn't responded urgently, as if he didn't take the matter to heart at all.

This made Chu Shaoyang feel like he was punching cotton. The situation was completely different from what he expected. It seemed he had miscalculated.

With a frown on his face, Chu Shaoyang looked at the comments from netizens online, his face turning pale and blue.

Is this the end? The surprise I carefully prepared for that bastard Jiang Yu ended without any effect on him?

"No, that's not right. Just because netizens don't care doesn't mean that the brands and the production team don't care. They can't continue to support an artist like Jiang Yu whose image is damaged, right?"

This situation will definitely affect Jiang Yu's positive image. Just because these idiotic netizens don't care doesn't mean the brands don't care. If Jiang Yu's incident affects their brand image and causes brand damage, then the gains will outweigh the losses. And what if the program crews suffer because of Jiang Yu?
Thinking of this, Chu Shaoyang felt better and the smile on his face returned. Now it has just begun, and it will take some time for the brands and the program team to react.

"I think that in the afternoon or evening, brands or program production teams will start to announce the termination of contracts. I'm afraid even CCTV will criticize me by name."

Thinking of this, Chu Shaoyang felt much better and quickly replied to his subordinates.

"Don't worry, these netizens don't know shit. Maybe the brands and the show's crew are taking this seriously. Give it a while, contact some marketing accounts and media outlets to hype it up. I estimate some brands will react this afternoon or evening."

The subordinates over there were also very anxious. They didn't expect that this perfect move by Mr. Chu didn't seem to have any harm to Jiang Yu. This made them very worried. If this didn't achieve their goal, wouldn't all their efforts be in vain?
Contacting these marketing accounts and media influencers also costs money. With such high popularity, they have invested money. Even he himself has used a lot of relationships and resources to better complete the tasks assigned by his boss.

If this fails to achieve the goal and is not completed, not only will there be losses, but the boss will definitely be unhappy. If the boss is unhappy, then my future work will be difficult.

As a result, when he was anxious and worried, after waiting for a long time, the boss's voice came in. Hearing the voice of his boss, his eyes suddenly lit up, and he felt that what the boss said seemed to make sense.

"Yeah, boss. And what about those people from the brand? I'll hype it up a bit more now. Hehe, boss, you're really thoughtful."

As expected of the boss, he has a long-term vision. Just because netizens don’t care doesn’t mean that the brands don’t care.

When he thought of this, he immediately gave orders to increase the intensity.

……

At this moment, at Haobai Toothpaste Company, one of the brands that Jiang Yu cooperates with.

In the boss's office, the boss of Haobai Toothpaste is talking with the heads of the marketing department and the publicity department. Everyone is chatting about Jiang Yu's affairs today.

"What do you think about this?"

The boss looked at the trending searches and then looked calmly at the heads of several major departments sitting on the sofa.

After the Jiang Yu incident broke out, he had called several responsible persons over. After all, Jiang Yu was the spokesperson for their Haobai toothpaste, and they were the brand that had approached Jiang Yu when he had just gotten into trouble and was still struggling.

They were also discussing Jiang Yu's incident this time.

Hearing their boss's question, the heads of several departments looked at each other and said with a smile.

"Boss, I don't think there's anything to worry about. You've seen that online public opinion isn't criticizing Jiang Yu at all. Everyone's used to it. And you know, when we first approached Jiang Yu, we were drawn to this very thing. His character is already like this, how much more can it fall apart? Now that these things have been exposed, netizens haven't reacted much, and his fans have reacted even less. They think it's normal, as if he wouldn't be Jiang Yu if he wasn't like this..."

The boss of Haobai Toothpaste also laughed when he heard this.

"Haha, I thought so too. I chose him as the spokesperson because of this. Besides, the benefits this guy brings are totally unmatched by other celebrities."

"So, we'll just sit back and not do anything. As for other brands, if they make any moves, we won't be involved either."

Are you kidding? Apart from the high popularity and discussion, the direction of public opinion has no impact on Jiang Yu at all. What else are they worried about?
If they terminated the contract with Jiang Yu based on this, they would lose such a cash cow. Ever since Jiang Yu became the spokesperson for their brand, their sales have been far ahead.

Haha, termination of contract?
That's impossible.

……

At this moment, many brands are facing the same problem as Haobai Toothpaste. After Jiang Yu's incident broke out, these brands naturally paid attention.

Finally, after looking at the revelations and the trend of public opinion online, is this it?

Make a fuss.

If you say that Jiang Yu has other big news to reveal, they will get nervous and think about what to do.

However, many brands looked at Jiang Yu's emotional problems and emotional disputes with female celebrities and simply chose to ignore them.

Is it such a small thing, is it worth exposing it?
Did everyone forget about Jiang Yu's character? How did this guy fall apart in the past?

I don't think so. Everyone should know very well about Jiang Yu and his three ex-girlfriends who are big stars. This guy is just a playboy. Or, he relies on his rich emotional experiences to find inspiration for writing songs.

As a result, such a small thing was exposed and became so popular. These marketing accounts and media are really looking for trouble.

All the major brands glanced at the trending searches and the comments, then simply didn't bother to read them. Some brand owners even went out of their way to gossip about Jiang Yu, sending him private messages.

"Xiao Jiang, are you, Xiao Su, and the other artists in your company serious? Are you looking for inspiration for your next song?"

Jiang Yu didn't answer these questions directly, but instead offered some ambiguous statements. He was definitely genuine with Su Muwan and the others, but Yang Zihan and the others were definitely fake. His relationship with them was now purely that of boss and employee. These photos were taken of him showing concern for his employees, hanging out with them, or even going out for dinner together.

Especially recently, because of the filming of his new movie, and Yang Zihan is the heroine of his movie, Jiang Yu has been chatting and meeting with her privately quite a lot. After all, Yang Zihan is also very hardworking. In order to portray the role of the heroine Lu Xiaoyu well, she also often asks Jiang Yu some questions.

As a responsible boss and director, Jiang Yu must explain to Yang Zihan patiently and carefully.

Today, Yang Zihan couldn't understand some things again, and Jiang Yu happened to be free, so he asked Yang Zihan to come to his house.

"Zi Han, you need to be more lively in this scene. The character of Lu Xiaoyu is very lively and energetic, but she's also a very delicate person at heart. So you need to grasp the character's characteristics so that you can better interpret this role according to the script..."

Yang Zihan sat on the sofa at Jiang Yu's house, wearing a long white dress that barely reached her knees, revealing her fair, slender calves. Her long hair draped over her shoulders made her look pure and charming, like a campus goddess.

This is not the first time that Yang Zihan has come to her boss's house. She had dinner with Lin Feifei and others at her boss's house before. Recently, she has been coming here frequently because of the script.

Jiang Yu sat next to Yang Zihan, leaning slightly towards him, holding the script and looking at Yang Zihan's annotations on it. It can be seen that this girl is also taking this matter very seriously in private.

“And this scene is also…”

The two sat together, Jiang Yu holding the script, wearing a short-sleeved shirt and shorts at home. Because he was talking seriously, the two of them were slightly closer. Yang Zihan tilted her head and glanced at her boss who was carefully explaining the script to her.

Everyone says that the boss is handsome, and it is true. Especially now that he looks serious, Yang Zihan is a little stunned.

"Okay, that's about it. Just digest it and understand it. If you have any questions, ask me."

As soon as Jiang Yu finished speaking, he turned his head and Yang Zihan immediately looked away. He smiled at his boss and said, "Okay, thank you, boss."

"polite."

Jiang Yu looked at the time and it was already evening.

"It's time for dinner. So, you should read the script first and try to understand it. I'll go make dinner. Eat here and then go back."

Yang Zihan was just about to say it was not necessary, but his boss had already gotten up and went to the kitchen to busy himself.

She looked at the boss's skilled appearance in the kitchen, and her beautiful eyes flickered slightly.

Yang Zihan and Lin Feifei have always thought that their boss is a very kind person. Not only because he treated them well when they participated in the talent show, but also because after they joined the boss's company, he generously provided them with various resources and single-handedly made them famous. The key is that he treats them very well on a daily basis. He is handsome, talented, and can cook...

I don’t know what he was thinking about, but there were several different emotions in Yang Zihan’s eyes.

Especially when she thought about the trending searches she saw today, forget about the boss and Teacher Su, the key issue was herself. She had seen the leaked photos, and she and the boss had just had dinner together to discuss the script, and then rumors started spreading...

However, seeing that the boss didn't seem to want to clarify, and the online public opinion was not unfavorable to the boss, Yang Zihan finally felt relieved.

……

Chu Shaoyang had been waiting for the entire afternoon, but still received no news about the brands terminating their contracts with Jiang Yu.

This made Chu Shaoyang a little restless.

What's going on?
It’s fine that netizens don’t care about Jiang Yu, but don’t even the brands care?
Chu Shaoyang was a little confused. Was it because Jiang Yu had been slandered before that everyone was already prepared and knew about his tactics?
Shouldn't it?
Shouldn't there be no reaction at all?
Although he was also spreading rumors that he had affairs with many female celebrities, especially the angles of the photos with Yang Zihan and others, they were taken that way on purpose, with tricky angles, so he could make up stories at will.

But there was no reaction at all, which was strange.

Shouldn't he be scolded and blamed?

Those who were terminated?

Is it that spreading rumors about Jiang Yu is no longer effective now, because netizens have already resisted the rumors and defamation against Jiang Yu before, and they know that they are the ones spreading rumors and defaming Jiang Yu?
But now, when it came to Jiang Yu, none of these situations occurred, and the result was completely different from what they expected.

"What the hell is going on here?"

(End of this chapter)