Director of Photography Department of Huayu

Chapter 139 Plan Change
Beijing Film Academy, in the office of the director of the directing department.

The early morning sunlight slanted into the room through the blinds, casting a few mottled golden lines on the wooden desk.

Mu Deyuan was sitting here with his legs crossed, teasing Tian Zhuangzhuang.

"Old Tian, ​​just tell me, you were there that day, don't you have anything to say?" Mu Deyuan kept mumbling.

"What do you want me to say?" Tian Zhuangzhuang asked unhappily.

"That must be Brother Chen Kai. Did he really recite a poem?" Mu Deyuan asked in a low voice.

"You know it, but you still ask?" Tian Zhuangzhuang glared at him.

"It's true." Mu Deyuan had no way of being sure at first, but now that everyone present at the scene said so, it must be true. His curiosity was completely aroused.

"So what was your reaction on the spot? Didn't you ask anything?"

Mu Deyuan's words made Tian Zhuangzhuang think of what happened that day.

Brother Chen Kai, wearing a pair of sunglasses, seemed to have become Wang Sunjing. Fortunately, he slowly took off his glasses at the end and recited the whole poem with emotion. He was stunned at the time.

"Any more?"

Tian Zhuangzhuang remembered that after Brother Chen Kai finished reciting the poem, only one question came from the mouths of the old professors, and then the leaders on the stage remained silent.

Fifty minutes was not enough for the rest of the team, except for Brother Chen Kai, who had more than enough time.

"Why are you making so much trouble?" Tian Zhuangzhuang waved his hand and tried to drive Mu Deyuan out.

Brother Chen Kai doesn't care about his reputation.

On the other side, Li Feng, who was in the Dongzhimen office building, was very happy to receive a call from Wu Chen.

With Wu Chen's help, some resources are indeed much easier to access.

He thought Wu Chen was calling to inquire about the equity of Wangshang Culture, and then he said:

"Director Wu, I've thought about the investment in Wangshang Culture. I'm willing to accept a 20% investment. Let's use a valuation of 2500 million."

Li Feng's words startled Wu Chen.

This price is not expensive. You should know that after IDG invested in 07, the price would have increased tenfold. In addition, Wu Chen thought carefully about the Internet cafe channel resources at Li Feng's hands and felt that it was very suitable for the current film and television industry as a complement to publicity and promotion.

This is also the reason why Wu Chen plans to let Li Feng try out "Crazy Stone". If the effect is good, it will also pave the way for his own blockbuster.

Wu Chen agreed without hesitation. Five million was not a lot for him anyway. He could just sell it at the right time in the future. What he valued more was Li Feng as a person and the channel resources in this area. Then he talked about the promotion of "Crazy Stone".

"Director Wu, are you planning to use internet cafes to promote the movie?" Li Feng pondered carefully, his eyes lighting up. "I personally think it's feasible, but how can we maximize the promotional efficiency?
According to the audience positioning analysis I have done before, the audience group is mainly young people and urban white-collar workers, who like fresh and humorous content, so word of mouth is the key to box office success;

Media channels including newspapers, television, radio, portals, forums, and the emerging blogs and online forums are currently the main platforms for publicity.

"I think it's more appropriate for you professionals to think about this." Wu Chen smiled. "Of course, you don't have to worry about the cost."

"Director Wu, money is not a big deal. To be honest, this channel is not expensive. Compared with others, this is the cheapest one." Li Feng replied quickly.

Wu Chen suddenly had an idea: "I've thought of an idea that should maximize efficiency. What do you think about setting the internet cafe's desktop wallpaper as a movie poster?"

"Hmm?" Li Feng was stunned, his eyes lit up slightly, and he exclaimed in admiration, "Director Wu, I think you're the most suitable person to handle publicity and promotion. It's feasible, very feasible, and this method is almost not difficult. As long as you prepare the promotional materials, I can take care of it with the channels below."

"Okay, you guys discuss the details, I'm still busy." Wu Chen finished explaining the matter and then concentrated on the filming.

"Crazy Stone" is the first production of Xingchen Pictures in the industry. It would be best if the first battle could be launched perfectly. Of course, this publicity plan can also be used by his other films in the future, which can be regarded as an exploration.

These days, if we only rely on the old publicity plans, unless we throw in huge amounts of publicity funds, the publicity coverage will still be too low.

"Is there still room for promotion and marketing?" After listening to what Ning Hao said, Han Sanping took another look at the current promotion and marketing plan.

To be honest, this plan is more than enough for a low-cost movie. After thinking about it, I called Wu Chen to see what he was up to.

"Mr. Han, China Film's publicity and promotion is indeed too old-fashioned. If it were a film directed by Zhang Yimou or Chen Kai, it would be fine. Word of mouth would spread quickly.

But Crazy Stone isn't well-known enough right now, and if we still use this approach, I'm afraid that once word of mouth gets the word out, pirated copies will also appear."

Han Sanping pondered over what he had said.

He has seen the finished film and is still satisfied with "Crazy Stone". At least it makes him laugh and the quality is not low, so he has also allocated a considerable amount of funds for its publicity and promotion.

“Look at emerging forums like Tianya, Mop, Xici Hutong, Tieba, etc., they haven’t been utilized in the promotional plan;
I think the dialect is a major feature of the film, but it was not utilized;

Precise positioning isn't enough either. 'Stone' is different from the Lunar New Year blockbusters, like the luxurious period costumes of 'The Promise' or the profound art of 'A One Man's Journey'. It's simply 'grassroots hilarity + twists'. We aim to create a 'nationally hilarious dark horse'."

"After all these years, you're the first person to say that China Film's publicity and promotion is too old-fashioned. Even Cheng Long doesn't dare to say that. What a pity! If you had spoken up earlier, maybe 'The Myth' could have changed its publicity plan."

Han Sanping suddenly laughed and had to admit that what Wu Chen said made sense.

"How can they be compared? Even without such detailed publicity, 'The Myth' is still well known to everyone. 'Stone' is not like that." Wu Chen laughed dumbly. Cheng Long has his own publicity traffic, and the word of mouth is so powerful.

"Okay, then it's as you say. By the way, can you make it back for the premiere of 'Stone'? 'Now You See Me' should have finished filming by then."

"Well, I might not be able to come back." Wu Chen said awkwardly, "I'll have to ask Mr. Han to pay more attention."

"?"

Han Sanping calculated that Wu Chen officially started filming on August 29th. Theoretically, "Now You See Me" should have been completed after three months of filming. He had also checked the emails from Lionsgate and Blumhouse Pictures, and the filming plan only lasted until mid-November.

"An accident occurred? Or was the plan extended?" Han Sanping asked subconsciously, "Should we increase the production budget?
This might be difficult to handle, after all, there are Lionsgate and Blumhouse Pictures involved."

"Mr. Han, that's not the case. The plan hasn't been extended, but I still have to shoot another movie in Hollywood." Wu Chen said with a wry smile.

"What? You made another one?"

Han Sanping was stunned. They were still filming "Now You See Me", so how come another one came out?

Why does Wu Chen's journey to Hollywood seem different from others?

Other directors have to wait and see how their films perform after they are released, but Wu Chen has not yet released any results, but his films are still being released one after another, and the filming is in full swing.
"Big production or small production?"

"small."

(End of this chapter)