Can following the rules be called rebirth?

Chapter 130, Chapter 128: Three People in the Shadows

On the first day of the collaboration between the law firm and the legal consulting company, Li Zhi, as the assistant who followed them throughout the process, was extremely busy.

Although Xiao Hui and his team came directly to Leying Law Firm on the first day, the cooperation was mainly about complementing each other's strengths and weaknesses and working together.

Therefore, Zhuo Luxia and a group of lawyers from the law firm, along with their respective assistants, rushed to Mingli Company without stopping.

Fortunately, the journey wasn't long.

They live in the same industrial park, share the same dream, and are all striving for fairness and justice.

As the guests arrived on their own initiative, Zhou Mingyuan, the owner of Mingli Company, was very hospitable, serving them the best hot tea and personally receiving them throughout the visit, leading them on a tour from the first floor to the top floor.

Provide close-up explanations and stay by my side at all times.

"Everyone~"

"In Mr. Jin Yong's novel 'The Heaven Sword and Dragon Saber,' there are six major sects: Shaolin, Wudang, Emei, Kunlun, Kongtong, and Huashan."

Before discussing the logic of front-end promotion in the legal industry, let me first introduce you to the six major schools of thought in the internet world that are closely related to the business of legal professionals.

Li Zhi stood in the middle of the crowd, quietly peeking out her head and staring intently at Zhou Mingyuan.

Zhou Mingyuan speaks eloquently, he is erudite and knowledgeable, and he seems to be shining.

Strangely enough, Zhou Mingyuan, who works at a legal consulting firm, always looks impeccably dressed and refined, even more handsome than usual.

Society's standards for judging the appearance of ordinary boys are far more lenient than those for women.

As long as you are clean, tidy, and refreshing, and your figure is not fat or has a small belly, you meet the standard of being pretty in most people's eyes.

If I could go to the gym a little, my muscles would look quite good, and I'd be about 180 centimeters tall.

Add in some knowledge of fashion and color, and you're all set.

According to universal values, this person can be considered a standard handsome man.

The requirements for handsome men in daily life are not high.

You don't need striking, deep-set features or a sharply defined physique; as long as your overall demeanor and presence are right, you deserve the title.

But what's wrong with Zhou Mingyuan today!

Li Zhi suddenly realized that, from the perspective of a colleague/partner/stranger...

Zhou Mingyuan exuded a gentle and refined demeanor, radiating a leader's charisma that was rare to find in daily life, making him a man you would remember at first glance.

A man unlike any other.

As she looked around, she almost forgot about her job.

Oh no!

I didn't take a single word in my notes.

The short-haired girl had just frowned when He Min, the assistant from Mingli Company, who was not far away, immediately reacted and quietly pulled her aside while everyone was visiting and listening to the lecture.

"this is for you."

"This is the information we've compiled for popular science purposes, so it will be easier to communicate and exchange ideas later."

Li Zhi was taken aback at first, then nodded.

"Oh, thank you, sister."

She glanced down at it and felt reassured.

The A4 paper handed over was full of valuable information, exactly what Zhou Mingyuan had just talked about, such as the "six major schools" of distribution channels.

Baidu: The first major company to launch a bidding-based advertising platform, which helped it maintain its leading position in PC traffic.

In the decentralized mobile internet era, Baidu has optimized its original content ecosystem and competitive advantages by adding product lines such as Baidu Encyclopedia, Baidu Experience, and iQiyi to create synergy.

This was also one of the most focused channels for legal bidding promotion and information flow advertising in 2014.

Tencent Guangdiantong: A leader in the social networking industry, it boasts massive traffic thanks to its two super platforms, QQ and WeChat, and can be said to cover almost all internet users.

The content ecosystem boasts high-quality users on social platforms such as QQ, WeChat, Tencent Video, Tencent News, and QQ Music, with daily ad exposure exceeding 10 billion. The product has a large user base with high user stickiness and broad coverage, including a massive number of users in third- and fourth-tier cities. Its mature algorithm and precise targeting make it naturally suitable for legal industry promotion and form collection.

Weibo: Relying on Sina's portal media background, it has gradually become the primary live broadcast platform for major social events since the advent of the mobile internet era. It boasts a rich product line, including text, images, short videos, and live broadcasts.

Other key channels include Alibaba's Shenma Search (UC Browser), 360 Browser, and ByteDance's Toutiao.

After listening to these introductory lessons, coupled with Zhou Mingyuan's explanations that went from simple to complex, many lawyers probably understood why the legendary traffic code was unlocked.

“In the process of traffic placement, we often find this trend: search engines and information feeds have become standard features of platforms.”

"Even with the same product, taking Baidu as an example, there will be some differences in conversion rates when targeting the legal services side."

"Essentially, it's because the different forms of the two products affect the conversion results."

At the end of the tour, the final stop was a large conference room.

Zhou Mingyuan stood on the platform, which was slightly higher than the previous one, and began explaining the business logic to the lawyers.

"Pay-per-click advertising is about people searching for information."

"For example, if a user's IP address is in Jiangcheng and they have legal needs, they will open any search platform and enter different keywords to find information, such as popular industry terms like 'Jiangcheng lawyer' and 'Jiangcheng marriage lawyer'."

"When customers want to learn more, they will see our ads, which will lead them to the landing page of the relevant business and directly connect them with the sales department."

The man paused, clicked on the PPT that He Min had prepared the night before, and continued.

"Information flow is about information finding people."

"With personalized interest recommendations as a highlight, when users browse relevant legal information but do not have any legal needs at the moment, no consultation or entrustment will be formed, but the algorithm will record all the user's tags."

"At this stage, with both models coexisting, we will flexibly adjust the deployment model and proportion according to the characteristics of our respective business areas."

"Make small adjustments in stages to test the waters, and then appropriately increase the budget when the conversion rate reaches the expected level."

At this point, Zhou Mingyuan crossed his arms and smiled slightly.

"I invited everyone here today not only to discuss business, but also because there are some things I need you to report back on."

The legal elites in the audience listened attentively.

"Now that Mingli and Leying Law Firm have reached a cooperation agreement, the subsequent funnel-shaped case source conversion will fall into two places."

"One aspect is our landing page for ad placements, which we will continuously optimize and iterate upon."

"On the other hand, clients will actively search online, specifically on the official website of Leying Law Firm."

Zhou Mingyuan clicked the mouse, and a new page of content popped up on the screen.

While the front lines are constantly spending money to acquire traffic, the law firm's backyard—that is, the construction of internet infrastructure—absolutely cannot withstand scrutiny.

If a law firm's website is not well-designed or professional enough, many factors can affect case conversion rates.

The PPT content shows that there are three major taboos for law firm websites.

First, the wording in the legal service documents is inappropriate.

This will not only displease customers, but also raise questions about their professional service capabilities.

Second, the boundaries of business operations are unclear.

For example, if the main focus is on criminal cases, the landing page will show marriage and family matters.

Third, the official website is unmaintained and does not even support mobile browsing.

"Therefore, I would like to ask all senior lawyers to update and maintain the website content in a timely manner for their respective areas of responsibility, so that it can be opened smoothly on both computer and mobile devices, and the image size and display effect are good."

"That's all I have to say. I hope everyone will get involved and discover a completely different world. Let's have a great time working together!" For Li Zhi, the whole day's work was fulfilling and full of new experiences.

After the visit to Mingli Company, the senior lawyers from Leying Law Firm returned to their respective territories in twos and threes, leaving only their assistants to keep in touch and respond at any time.

This was extra work for the law firm, and it was also done voluntarily.

But Li Zhi was extremely happy doing it and felt no pressure at all.

After her colleagues left, Zhou Mingyuan invited her to the top floor to visit several mysterious and rarely visited areas.

For example, the small garden on the roof of Mingli Company.

For example...
Zhou Mingyuan's office.

The afternoon sun was bright, peeking through the gaps in the blue sky and white clouds, yet not too glaring.

A gentle breeze occasionally blows across the rooftop, making the air more pleasant and fresh, a stark contrast to the dense air in the bustling city.

"That rooftop spot is really nice!"

After showing the short-haired girl around by himself, the two returned to the office.

Li Zhi stretched out her arms, squinted her eyes, and gave a big yawn, sinking most of her body into the sofa, looking extremely relaxed.

"I feel like I'm naturally perfect for taking photos."

"It's even prettier than the photo wall that the Relief Cafe put so much effort into decorating."

"Why didn't you say so earlier? You were playing on your phone the whole time. Should I have come up and taken some pictures of you?"

Zhou Mingyuan blinked and looked at Li Zhi, who had a smile on her lips.

"I wasn't using my phone!"

The girl spread her hands.

Logically speaking, when two people spend time together in a rooftop garden, it's easy to become immersed in romance and pleasure, filled with little joys and ambiguous feelings.

Li Zhi explained, "Weiwei just messaged me saying she's coming to pick me up."

"You know, right? She gets a bit bored staying in the shop all the time, and she's been wanting to come out and take some photos and enjoy the spring scenery for a long time. As soon as she heard that the scenery in Nanhu Industrial Park was nice, she immediately drove over."

"."

The short-haired girl hesitated, as if she wanted to say something but couldn't.

who knows!
Who knows what got into Gu Caiwei!

Li Zhi was simply sharing what she had seen and heard that day, without thinking.

She not only immediately packed her things and ran over from her dormitory, but also threw her Canon 5D3 and a set of lenses including a wide-angle lens, a prime lens, and a telephoto lens into the car.

Now, even if Zhou Mingyuan had the thickest skin, he was too embarrassed to drag Li Zhi to the small garden upstairs, thinking about Gu Caiwei who would be there in a few minutes.

The two of them spending time alone in the small garden felt like a date involving a home invasion robbery.

In fact, Gu Caiwei had only just found out herself.

This close friend of hers, whom she described as a sister, Li Zhi, whose family had just arranged for her to intern at a law firm, unexpectedly found herself working with Zhou Mingyuan again.

"Right here, right here, the view here is nice."

Gu Caiwei quickly drove the car into the Nanhu Industrial Park.

She kicked her car door shut with her foot and pointed to a lawn on the lake shore outside the car window.

That's the iconic dividing line between the three major zones A, B, and C of the industrial park, a small embankment created by an artificial lake.

It wasn't time to leave work yet, and there was no one around except for a few birds chirping and circling.

Zhou Mingyuan was in charge of carrying the photography equipment, while the two sisters skipped and hopped to the center of the green lakeside lawn to play and take photos.

Gu Caiwei was dressed very simply today, but also very brightly.

She wore a plain white long-sleeved T-shirt and a pair of slim-fit mid-waisted pencil pants, with wide-rimmed sunglasses tucked into the collar, and blue and white high-top tennis shoes. A heart-shaped necklace also adorned her delicate neck.

It sounds simple, but it's not actually that simple.

It looks like a typical college student's youthful outfit, but the way she wears it gives it a unique vibe.

The fitted T-shirt is very stretchy, and the jeans are even more fitted, making it feel like they're a size too small. It gives off a slender figure with a touch of sexy curves.

Standing next to Li Zhi, Gu Caiwei, who was already tall, was further accentuated by her high-top shoes.

From a distance, her silhouette was visible; the fabric was tightly wrapped around her, clinging to the curves of her body.

Those shoulders, those arms, that waist, those long legs
Her brown hair was bathed in sunlight, and she stood tall and graceful.

And beside her—Li Zhi, who came to Mingli Company today with a mission—she was equally stunning.

The short-haired girl wore a V-neck, lantern-embroidered openwork knit top and a pure white skirt-pants bottom.

To maintain a unified color scheme, Li Zhi also specially inserted a white butterfly hair clip into her short hair on the left side.

From afar, the beautiful woman is like jade, resembling a newly blooming jasmine flower, or a lovable girl next door.

As they drew closer, the aloof legal elites came into view again, exuding an air of nobility and elegance.

The two sisters were not only pleasing to the eye, but also, because there was no one around, the sun was shining brightly, the grass and lake blended into one, and the summer atmosphere was full of vitality, which unconsciously stirred the hearts of young girls.

Gu Caiwei pulled Li Zhi along, laughing and joking in the grass. "You squat down to get the shot for me, and I bend down to take pictures of you," she said, finding the right angle and striking a pose.

Their skirts swayed gracefully, their hair flowed freely, and they moved with such elegance and grace, like a pair of playful little elves.

Over there, Gu Caiwei, holding a camera, had already taken a series of shots and walked over laughing and joking.

"Look, isn't my photo beautiful?"

"nice."

"Is it the model who's prettier, or the technique?"

Although Zhou Mingyuan had been a little distracted just now, he was not exactly an honest boy. He raised an eyebrow and actually looked at the two girls very seriously, as if he were appreciating a work of art, examining them carefully from head to toe for a while.

The two sisters blushed at his gaze before he spoke with a casual smile.

"The skill level is so-so, but of course the model is good-looking."

"Tch, why don't you take the picture?"

Gu Caiwei gave a soft snort, a small dimple appearing at the corner of her mouth, and walked to Zhou Mingyuan's side, hands on her hips, and asked.

The Canon 5D3 weighs over 900 grams, so even if she is 1.68 meters tall, it would be a huge and heavy object to carry around.

But none of this matters.

Any boy would immediately notice this unique scene.

The suspension rope was deeply compressed by the weight of the camera.

A deep mark was unintentionally left ten centimeters below the little princess's chin.

The natural tension brought about by the Creator is beyond description by the word "charming".

"It's not impossible."

Zhou Mingyuan was momentarily stunned before raising his head again and responding.

He glanced at Gu Caiwei, only to find himself staring into her smiling eyes.

(End of this chapter)