Can following the rules be called rebirth?

Chapter 187, Section 185: Overt Guidance and Covert Probing

How exactly do live streaming websites make a profit?

"The platform's profit model is nothing more than advertising and gifts, and both of these profit points require the support of traffic."

"Therefore, buying popular live streamers is definitely a great deal for the platform."

The office building of Jieyou Media in Area C of Nanhu Industrial Park.

Ever since the school temporarily allocated the entire Building 3 to Zhou Mingyuan, this area has become the backyard of Jieyou Media.

That's just how society is; the brave ones get to enjoy the world first.

The spacious No. 3 office building was bright and clean. The employees of Jieyou Media had taken the initiative and hung up the company sign at the door long ago. For a long time now, no outsiders have come to disturb us.

On a weekday morning, in the largest conference room of Building 3.

Shen Yunrong, as the mentor, is giving Jieyou Media their first work guidance.

Although it is called guidance.

But she simply sat in the front row with the other anchors who had arrived earlier, listening attentively as her boss gave his speech on the projector.

Why am I sharing this knowledge with you today?

On stage, Zhou Mingyuan was dressed in a very casual white long-sleeved sweatshirt, looking no different from any other ordinary male college student you could see on campus.

Yet, placed in a conference room of this size, with a group of beautiful young women vying for attention, the man's attentive demeanor only accentuated his air of a successful and debonair gentleman.

"Many people who came to Jieyou for interviews mentioned to me that they wanted to become excellent platform anchors like Nuonuo, that they wanted to become famous and admired."

Everyone's eyes were drawn to Du Jianuo in the first row.

The latter also looked shy, lowering her neck and gently covering her face with her hands.

"Therefore, to become a live streamer and understand the streamer's profit model, you must first understand the platform's profit model."

Zhou Mingyuan continued.

"As I just mentioned, both advertising and gifts require traffic support. For traditional live streaming shows, these two profit points are sufficient to generate revenue."

"But the emerging platforms are not good, such as Douyu, Zhanqi and Huomao which has just entered the market. Their positioning is general entertainment, and their gift conversion rate is far lower than that of some platforms that specialize in live shows."

"Because a lot of their live streaming content is game streaming, full-screen ultra-high definition is a necessity, and the bandwidth cost is much higher than that of live streaming platforms."

"So they need to raise funds to survive."

"For each round of financing to go smoothly, traffic must keep increasing. This is a virtuous cycle for financing and development. In this business model, traffic is obviously the core."

"Without traffic, nothing can be done."

Below the stage, Shen Yunrong brushed a strand of hair behind her ear, crossed her arms, and listened with great interest.

Although she was still confused about some technical terms, she understood a very simple principle.

The ability to bring together so many beautiful women of exceptional caliber is itself a testament to the founder's and owner's capabilities.

Strange, so strange.

Having worked at Nanhu University for so long, are there really that many beautiful girls on campus?
Shen Yunrong had already scanned the room several times out of the corner of her eye. The girls sitting in the first row each had their own unique charm, and they all looked like potential campus beauties or college beauties.

Beautiful, really beautiful.

The more she thought about it, the more interesting it seemed.

So MCN companies keep so many beautiful women?
It's not easy!
For other entrepreneurs, 500,000 yuan might be a huge sum of money that comes in a pinch.

But perhaps it would apply to Zhou Mingyuan and the group of girls in the room.
It's just icing on the cake, nothing to mention.

"As we all know, the most common way to increase traffic is to do traffic generation and promotion."

"But we can see that none of the general entertainment live streaming platforms have done this."

"why?"

"Because it's not worth it."

While the counselor was lost in thought, Zhou Mingyuan continued his narration.

In fact, he had wanted to hold a general meeting for all the streamers under his management for a long time.

Whether it's Du Jianuo or the newly recruited promising talents, they all need a concise summary and a baptism of mission, vision, and values.

Just then, Shen Yunrong called early in the morning wanting to come and visit Jieyou Media. Taking advantage of the opportunity to give guidance, he gathered all the anchors under his company and gave them this lesson.

"If you have experience working on other live streaming platforms, you can communicate with each other and learn from their experience in acquiring new users. It's easy for them to spend money on the platform, and the average profit is very high, which can cover the cost of attracting users."

"But live streaming platforms for general entertainment are not suitable. Doing traffic promotion is just burning money, which is not as efficient as buying popular streamers."

Zhou Mingyuan smiled and continued.

"Because popular streamers bring their own fan base and traffic. For example, if a streamer has 30 regular fans, if I buy this streamer's contract for a year, it's equivalent to buying 30 regular fans every day for a year."

"So when we review the data, we can see that Nuonuo was pushed to the top of the list by our company using hyped-up hot topics and traffic, then gained the endorsement of her fan base, and finally successfully signed a contract with Douyu, which had a lot of money in its hands."

"Sounds fantastical, doesn't it?"

The new faces looked at each other and nodded vigorously.

Qi Baitao, sitting next to Du Jianuo, straightened her body with her arms crossed and involuntarily widened her eyes.

As Nono's best friend, even she had never heard the protagonist mention these inside stories before she joined Jieyou Media.

Everyone knows that going from zero to one is not easy, but I never expected...
You can actually do that!

In comparison, Tianyu Media's so-called operations seem like child's play.

"Many people initially did not believe that these streamers could have such high salaries. Even if they did believe it, they did not think that the streamer could create such great value and thought it was a false prosperity of the entire industry."

"But I want to tell you today that this is not only a fact, but capital will also provide an answer in a certain period of time, proving that this choice is correct and worthwhile."

Zhou Mingyuan paused for a few seconds, then made a firm decision.

"Let me give you an example."

"For example, there are rumors that a certain Kai signed a contract with Douyu with an annual salary of 3000 million yuan. Regardless of whether this salary is true or not, let's calculate it for everyone based on an annual salary of 3000 million yuan."

“A typical live stream has 250 million viewers. If we cut off 150 million of the inflated figures, and count it as 100 million viewers, that's 100 million unique visitors.”

"Take DSP, a traffic acquisition method that all e-commerce companies are using, as an example. If we calculate that it costs 1 cent to get a UV, then the UV costing 1 cent is very, very low quality. It's all low-quality traffic. We'll calculate it based on that."

“1毛乘以100万等于10万，而某开每周开播5次，一年就是260天X10万是2600万。也就是说，如果用买流量的方式，要花2600万才能获得55开吸引的流量。”

"But the effective viewing time brought by a certain platform is completely incomparable to the worthless traffic bought from it." "So just considering the traffic alone, it's worth it; it's like buying a super amount of traffic."

"Besides the massive traffic, there's also the revenue from gifts and advertising, which far exceeds the costs associated with high signing fees. For the platform, buying a popular streamer is like buying a super employee who can make money."

"."

Even Du Jianuo listened with great interest at this point.

From the moment she signed with Jieyou Media in a daze until now, she still feels a sense of unreality about her sudden surge in income.

Being unrealistic and dishonest can easily breed a sense of unworthiness.

They know what it is, but not why it is.

Why should I take so much money?

Am I really worth that much money?
Despite Du Jianuo's diligent work and cheerful demeanor, she actually lacks confidence deep down.

Hearing Zhou Mingyuan say this, she felt a sense of sudden enlightenment.

original
Do I truly possess such value?
After her boss gave her some pointers, she suddenly understood a lot.

The platform's hefty signing fees serve far more than just this purpose.

Besides massive traffic and a large workforce, popular livestreamers also have a tremendous influence on the platform.

The sheer amount of the transfer fee alone can attract more famous KOLs to do live streams on the platform, thereby bringing more traffic, generating more influence, and even further attracting show and entertainment streamers.

"So everyone can rest assured, no matter what, the future is definitely bright!"

The meeting room was not even full.

Although the boss didn't need to turn on the microphone and his voice wasn't that loud, it was still a wake-up call, broadening the horizons and perspectives of the streamers.

"Based on these reasons, I'd like to summarize a few principles for everyone."

"First, in the future, only highly professional streamers will become more popular because platforms will allocate traffic accordingly, and smaller streamers will find it difficult to gain popularity without resources and operations."

"Secondly, the salary gap between top and bottom streamers is disproportionate."

"It's not like if someone else earns 1000 million a year, you can earn 100 million if you have one-tenth of their popularity. That's not how it works at all. Don't think about making money through popularity when doing live streaming. The actual income is much less than you imagine."

"This is what I'm going to focus on analyzing next – the live streaming profit model."

"Currently, most live streamers fall into three categories."

Zhou Mingyuan cleared his throat, clicked on the next page of the projection screen, and a pre-made image popped up.

"Firstly, we rely on popularity to make a living."

"Most of these are game streamers. The platform will pay you a salary based on the popularity of your stream each hour. The more popular you are, the higher your income."

"Secondly, they make a living by giving gifts."

"It's a model where netizens spend money to buy gifts for you, and then you split the profits 50/50 with the platform. This model doesn't rely so much on popularity; everyone's personal charm is more important. For example, a live-streaming host might only have seven or eight thousand viewers, but their income could be higher than a game streamer with hundreds of thousands of viewers."

Thirdly, we rely on derivative promotion.

"For example, you can take on advertisements, sell products, or do e-commerce. Many top streamers do this, and in the early stages of e-sports live streaming, this model was a major source of income for streamers."

"Congratulations to Nono in advance! Several companies have recently contacted us privately to discuss business collaborations with Nono, and we are still in the process of getting in touch."

The girls' eyes once again focused on Du Jianuo.

She enjoys top-tier treatment, unparalleled resources, and promotion.

Among all these beautiful girls here, who can say they don't envy Du Jianuo's daily life?
That's absolutely false.

Now that they've heard she has a chance to get commercial promotions, everyone's eyes are practically sparkling with excitement.

The company is becoming more and more powerful!

that's nice!

"To be honest, there's no need for everyone to be envious too soon."

Zhou Mingyuan seemed to notice the whispers below the stage, waved his hand, and said with a smile.

"Actually, we've had people contacting us about collaborations and promotions for a long time, but we just haven't taken any action yet."

"Because I know very well that when popularity is low, e-commerce as a side business is not a good business model, especially not suitable for small live streamers."

The boss paused for a moment, giving everyone a little time to think, before continuing.

"Look at any small or medium-sized live streamers who make money by selling snacks. There aren't any. Many of them open up and then go out of business. Currently, only a few top live streamers have actually made money doing this."

"It's not that the e-commerce model is undesirable, but most of the projects currently being done are selling snacks, which yields very low profits."

"On a side note, it's foreseeable that live streaming will definitely disrupt traditional shopping, or live streaming + e-commerce will be a major trend. It just depends on who can make it work first."

Sitting in the audience, Shen Yunrong became so engrossed that she almost forgot her original purpose for coming here.

What kind of work is she here to provide guidance on?
With such a highly specialized field, where even those sitting in the audience might not fully understand, why would Jieyou Media need her guidance?
Shen Yunrong came to the company today with a bit of a test for Zhou Mingyuan.

To find out if this freshman, who always brings surprises and is incredibly capable, has any connection with the legendary Mingli Legal Consulting Company.

She had a strange feeling.

The relationship between Zhou Mingyuan and He Min is definitely not that simple.

Before she could even find a chance to ask a question privately, she was inexplicably pulled into the conference room and inexplicably drawn into Zhou Mingyuan's aura and expressions.

A teacher is actually listening to other people's lectures!

Live streaming new media: the future of business models
I don't know why, but even though Zhou Mingyuan was talking about theoretical things, his way of expressing them made them sound vivid and interesting.

For a moment, Shen Yunrong was completely captivated by the audio.

The stagnant, unchanging life within the system contrasts sharply with the bright and promising future the other party speaks of.

He's so young, how come he knows so much?
Of course, she was already used to this kind of thing.

Just from the facial expressions of the various beauties in the audience, Shen Yunrong could tell that everyone was completely in awe of this young boss's thinking and understanding.

These are successful people who have achieved great results.

This is the operation expert who single-handedly created the internet celebrity Uno-chan.

This is a true hexagonal male god.

(End of this chapter)