Can following the rules be called rebirth?

Chapter 213, Section 211: Brand Owners and Taobao Stores

Sunlight streamed through the first layer of sheer curtains on the window, illuminating a beautiful scene on the large Simmons mattress in the master bedroom.

The thin blanket was lifted at some point, and a girl wearing only a slip dress was lying face down on the pillow with her arms propped up, her round and delicate buttocks visible in the distance.

Its curves are like clouds, its luster like mist, and it has two long, white legs that are delicately turned up and raised, kicking back and forth in the air.

Why are you calling so early in the morning?

Du Jianuo had clearly just been woken up, and she was like a spoiled kitten, lazily snuggling in her voice.

She shrugged her shoulders, brushed her cascading curls behind her head, and the fragrance from her hair quietly filled the room.

"Okay, okay, I understand."

"I'll send you the clothing size later."

After hanging up the phone, Du Jianuo stretched lazily, trying to find the most comfortable and relaxed position from last night and go back to sleep.

Not to mention how comfortable it was to be held by Zhou Mingyuan, just looking at this big bed, she was almost reluctant to get up.

After a while, the sound of water dripping in the bathroom finally stopped.

"You woke up so early?"

Zhou Mingyuan got up earlier than her, and his voice came from the bathroom.

"I was woken up by a call from the brand."

"They said they wanted to send samples and asked for my clothing size."

Du Jianuo rubbed her eyes in response, still refusing to move, comfortably lying on her back on the big bed with her limbs outstretched, making no attempt to cover the unbridled expanse of snow-white skin beneath her skirt.

"That's so unprofessional! Your height and weight can't be estimated at a glance."

Zhou Mingyuan's voice was already at the bedside, and he couldn't help but laugh and complain.

"That's it!"

Du Jianuo nodded vigorously: "Recently, many brands have contacted our company. You can really tell whether they are professional or not at a glance."

She opened her eyes and saw Zhou Mingyuan, who had just come out of the bath.

His hair was still wet, and he was only wrapped in a snow-white bath towel, which was tied in a small knot near his well-defined pectoral muscles.

Boys are very casual about taking showers.

Water droplets, not yet wiped clean, still clung to the shoulders, arms, tip of the nose, and even around the jawline.

The morning light peeking through a corner of the curtain illuminated him, casting a halo around his body.

So lovely.

Du Jianuo suddenly felt her throat go dry, and couldn't help but open her arms, her voice gurgling as she spoke coquettishly.

"Hug~"

"."

Zhou Mingyuan certainly wouldn't refuse.

He sat down on the edge of the bed with a smile, casually unfastened the towel, revealing an even more blush-inducing, strong and muscular body.

Since his rebirth, he has been busy making money, exercising, and falling in love, and he excels at all of them.

She made the most of her golden eighteen years.

Self-discipline has yielded results, and diligent practice brings strength.

After several months of consistent effort, his already impressive muscle definition became even more pronounced.

Du Jianuo's cheeks immediately flushed red, with immediate results.

Mom! Damn it!

For the first time ever, the senior student reflected on herself, wondering if her feelings for Zhou Mingyuan were tinged with even a little impurity.

But it felt like another little voice popped up in her mind to correct her.

Still pure!
How is coveting his beautiful body impure?

Simply running and working out won't make you a muscle-bound physique like Sylvester Stallone in a short time. You'll be the standard type: muscular when shirtless, but slim when dressed.

Du Jianuo had secretly commented that the best-looking parts of his muscles were his arms, chest, eight-pack abs, and two V-lines extending downwards.

He could wrap his arm around his waist with one hand, and it wasn't too difficult for him to do so.

When he is thinking seriously, his mouth is tightly closed, but if you look closely, you will find that his lips will rhythmically tighten and loosen with his breathing.

His skin was fair, his body firm, but his kisses were soft.

Staring closely at Zhou Mingyuan, she suddenly understood some of the comments in her live stream.

It can be roughly summarized as follows: When faced with a living Buddha who is earnestly performing his duties, humans can't help but offer praise, worship, or other tributes, asking the other party to save them.

She could feel her face burning, and dared not look Zhou Mingyuan in the eye at that moment, so she pretended to turn her head away casually and turned her body away as well.

The man had already climbed up.

Then, she felt the scent of the other person's shower gel, the same one she used, fill her nostrils, and a pair of strong arms wrapped around her from behind, placing them on her lower abdomen.

Du Jianuo raised her head slightly, making it easier for the other person to hug her tightly.

"It's so kind of you."

The senior student squinted her eyes slightly and said in a satisfied whisper.

What's so good about me?

Upon receiving such an unexpected compliment, Zhou Mingyuan couldn't help but smile.

"Signing this contract with Jieyou was the wisest decision I ever made!"

Du Jianuo reminisced: "When I used to browse Weibo, I dreamed that one day, brands would take the initiative to advertise for me and send me sample garments from their own collections."

"Haven't you ever received this kind of treatment?"

Zhou Mingyuan blinked and asked, "You had quite a few fans before, didn't you?"

"Of course not."

Du Jianuo paused for a moment: "In professional terms, my previous user profile was incorrect."

"On the one hand, I am not a professional fashion blogger, and on the other hand, I share too much random daily life, so the traffic is neither accurate nor stable."

"So over the years, only small shops around the school that don't know much about the industry have advertised for me a few times because of my number of followers."

"Tsk tsk tsk"

Zhou Mingyuan pinched his senior's slender waist and teased her with a smile.

"Big streamers are really something else; they use such sophisticated language these days!"

"It's because I learn quickly from the boss!"

Du Jianuo giggled, her sweet, bell-like laughter flowing in the sunlight.

In fact, it was only after officially signing with Jieyou Media that she understood what truly high-level operations meant.

Traffic support, complementary promotions, and targeted tagging.

Douyu's No.1 Dancer, Founder of Dynamic Light Wave, and the Alluring Witch of the Triple Screen
MCN helped her seize the best opportunity, significantly increasing her market value.

During the peak season for major live streaming platforms, they encountered a top-tier streamer like Du Jianuo, whose talent was unparalleled, whose revenue skyrocketed, and who had a company helping with marketing. They wanted to pamper her.

Business cooperation?

Promotion task?

Let's hand over all the operations to Teacher Uno to test the waters first!
Even without Zhou Mingyuan's approval, Du Jianuo realized a fact.

My influence is growing to a level that was previously unimaginable.

The dresses worn while dancing, along with the hats, bags, shoes, and even various accessories.
Every now and then, brands contact the company or Douyu's business personnel, wanting to discuss cooperation with Du Jianuo and build goodwill. It sounds unremarkable that businesses are seeking advertising opportunities with streamers.

Ultimately, however, it holds a landmark significance.

This means that after so much time, Jieyou Media, which Zhou Mingyuan built from scratch, now has the capital to start another business line.

In the nascent live streaming industry, many people, including streamers and platforms, have little understanding of the correct ways to monetize their content beyond waiting for generous donations.

The idea that traffic equals real money has not yet become a consensus or deeply ingrained in people's minds.

This is a pure era; being infamous or not is not considered true fame; and being ugly is truly ugly.

Few online celebrities go to great lengths to create gimmicks to attract traffic, and none of them become an overnight sensation and then turn around to livestream and sell products with ease.

They don't understand, so they don't take it seriously enough.

Because of insufficient attention, it was overtaken by emerging short video platforms, leaving it only able to watch helplessly as the other side left it far behind.

Turning fame into money through live-streaming e-commerce, a mature strategy that has dominated the market, has become the open secret to financial freedom for future generations.

Now, seizing the opportunity to monetize fame has become a ticket to a gold mine.

"Maybe one day in the future, you will no longer need to buy your own clothes."

Zhou Mingyuan said with a smile.

"what?"

Du Jianuo was taken aback, but quickly understood Zhou Mingyuan's implication.

"You mean we're sponsored from head to toe, or we're running our own shop?"

Perception determines one's perspective, and perspective determines one's destiny.

After officially entering this new circle, Du Jianuo saw a bigger world and witnessed a variety of lifestyles.

To summarize, let's use the content of the latest report from China Newsweek last month.

The commercial value of online celebrities has gone beyond simply "looking good."

They are not just models hiding behind cameras and photo editing apps responsible for their looks; a business logic is transforming the influencer economy into a complete industrial chain.

[The business philosophy of influencer incubation companies is to package influencers into mini e-commerce platforms or mini brands.]

Du Jianuo has already witnessed the power of the industrial chain in many of her peers.

For example, many game streamers with a large following in their live streams will open online stores on Taobao to turn their fans into customers.

In fact, this is how most online celebrities make money: turning fans into consumers and monetizing traffic.

Back when she and He Min visited other MCN companies in Jiangcheng, the bosses had already shared a set of data with her.

If 5% of the followers become consumers, the influencer can make a profit.

In China, typically 10% of an online influencer's followers can be converted into consumers.

Top influencer fan conversion rates can be as high as 20%.

This means that as long as there is enough stickiness, many people can make huge profits in the process of monetizing traffic.

If you have a good plan, a good network, and enough start-up capital, you can certainly choose to open your own shop.

Currently, there are over 1000 online celebrity shops on Taobao, and many of the top-selling women's clothing stores on Taobao are also online celebrity shops.

When online celebrities connect with monetization channels, their power is no less than that of a small startup.

"Opening a store is still a bit difficult at the moment."

"Because in e-commerce, traffic entry is only one aspect; we also need to recruit a group of suitable professionals."

"For example, if you're selling products through live streaming, the entry point is ultimately through live streaming."

Zhou Mingyuan paused for a moment before continuing.

"We need to have a full complement of staff for live streaming management, operations, product selection, and script planning."

Recalling the experiences shared by his friends in his past life, Zhou Mingyuan drew on the girl's back, trying to sort out his thoughts.

"If we're really going to do it, we have to make it a huge success and guarantee an unbeatable ROI in the industry."

"Let's take it one step at a time, be steady and solid, and start with promotions. Don't rush things."

Zhou Mingyuan drew a circle with his fingertip and added.

"First, we need to see the results; second, we need to verify your fan loyalty. If the conversion rate is good enough after we pull the data, then we can discuss the next step."

"Next step?"

Du Jianuo blinked.

"The next step is to formally approve the project."

"The company took the data, connected with partners, contacted the supply chain, and prepared to open its own Taobao store."

Zhou Mingyuan tightened his grip on her arm, his tone casual yet full of confidence.

Wow, really?

Du Jianuo turned around, her eyes sparkling with excitement, full of anticipation for the future.

Making money through live streaming is fine, but it's still not as good as the Taobao stores of those big internet celebrities.

That's practically a money-printing machine!
She had seen it on Weibo a long time ago. It was said that one of Wang Gongzi's ex-girlfriends had done a great job with marketing after their breakup. Her Taobao clothing store alone had an annual transaction volume of more than 2 million yuan.

A Douyu business representative also revealed to her that in 2014 her net profit was almost nine figures.

That's a nine-figure sum!
"How could this be fake?"

Zhou Mingyuan smiled and said, "It was planned when I signed you."

Compared to the mature, seamless live-streaming e-commerce system of later generations, both the Douyu platform and its viewers are still somewhat immature, and their acceptance of live-streaming e-commerce remains to be tested.

Before deciding to invest in opening a Taobao store, he insisted on conducting preliminary product testing, using live streaming conversion rates as the data driver for his startup.

As a successful person who started from scratch in the era of internet traffic in his previous life, Zhou Mingyuan always maintains respect and caution towards internet traffic.

Even though success after his rebirth was almost a certainty, many things were still etched into his bones.

For example, the A/B testing, data-driven approaches, and rapid iteration strategies that are deeply ingrained in our memories are all truths that have been proven by countless industries.

Truth becomes clearer through debate.

Moreover, Zhou Mingyuan has been through it all.

He knew that the core of monetizing traffic was for internet celebrities to become salespeople, and whether or not the goods could be sold depended on two key aspects.

One aspect is the unique personal charm of the streamer.

For example, a teacher at New Oriental Education & Technology Group was facing a precarious situation and was on the verge of bankruptcy.

Seizing the opportunity, she transformed herself into a top-tier livestreamer, eloquent and witty, with people buying whatever she sold.

This is the ultimate display of personal charm.

On the other hand, it is a selection of high-quality products that match the brand's style.

It's not just about the platform's tone, but also the tone of the streamers.

This is not difficult to understand.

Before becoming famous, it's best not to switch categories. Instead, choose products that are closer to your livestreaming style, as this will make it easier for fans to accept them.

For example, beauty streamers might promote makeup and skincare, rural streamers might sell agricultural products, and gaming streamers might promote web games.

Since I broadcast this type of content myself, I naturally have a stronger persuasive power when it comes to selling products.

Of course, well-known streamers with top-tier influence don't need to be included in this category.

Big stars with their own fan base and fame have a group of loyal fans who are willing to buy any product they sell.

(End of this chapter)