Can following the rules be called rebirth?

Chapter 234, Section 232: Betting and Win-Win

A brief silence fell over the conference room of Jieyou Media for a few seconds.

Zhou Mingyuan leaned back in his high-backed chair, his knuckles tapping lightly on the table, a slight smile playing on his lips.

"Mr. Dai."

He paused for a moment before speaking.

"We can reach a consensus on all the collaborations you just mentioned."

"For example, having Nono create a promotional video, drive traffic to the live stream, and provide scripts for the announcements—that's all no problem."

"but."

The man abruptly changed the subject, focusing precisely on the core issue.

"I think there are still shortcomings in terms of the depth of cooperation."

"In fact, Nono's verbal promotion during live broadcasts, or simply showcasing her outfits while dancing, has a relatively limited promotional effect."

"."

Dai Ying blinked intently, her expression serious, waiting for Zhou Mingyuan's response.

With her deep understanding of the supply chain and her do-or-die courage, she founded MALA ACTIVE and accurately sensed the huge sales potential of Du Jianuo.

However, when faced with a mastermind like Zhou Mingyuan, who is well-versed in traffic generation and adept at uncovering the commercial value of influencers, her collaboration ideas based on traditional e-commerce thinking are no longer sufficient.

"Mr. Zhou, of course we are eager for deeper cooperation."

Dai Ying quickly adjusted her breathing, trying to steady herself, but her mind was stuck in a quagmire, and she couldn't immediately come up with a more concrete blueprint.

depth?

How much deeper can we go?

Isn't it enough for the livestreamer to wear the product, say a few nice words, post a link, and have fans buy it?

In this era, the boundaries of live-streaming e-commerce remain unclear to many.

Having lived two lives, Zhou Mingyuan's ideas, even just a few random ones, can be considered systematic marketing strategies.

"Mr. Dai, I have an idea, you might want to hear it."

Zhou Mingyuan took in the fleeting look of confusion in Dai Ying's eyes, picked up a product brochure handed to him, flipped through it, and said with a smile.

The man leaned forward slightly and traced the outline of a square on the table with his hands.

"For this live-stream collaboration with Nono, you can create a completely independent 'Sports Elf Zone' in the backend of MALA ACTIVE's Taobao store."

"Special Zone?"

Dai Ying was taken aback; this concept was beyond her expectations.

"Yes."

Zhou Mingyuan nodded and explained, breaking it down bit by bit.

"The significance of this special section is that it only features the few products that Nono promotes in her live streams."

"The visual design of the entire page should revolve around her."

"In other words, we can provide you with the original footage featuring her dancing in yoga pants during the promotional videos and live streams, which includes many highlights."

"Pairing it with tags such as 'Douyu's No. 1 Dancer's Style,' 'Uno Selection,' and 'Sports Elf' highlights the sense of ritual."

He paused, giving his partner a few seconds to think, before continuing.

"We do this to make it easier for both of us to conduct data analysis on the promotional effects."

"Data analysis?"

Dai Ying repeated it, her eyes full of curiosity.

She had a vague idea about it, but didn't know how to actually do it.

"The next step is the most crucial one. We will embed the QR code of the MALA ACTIVE store in Nono's live broadcast room."

Zhou Mingyuan crossed his legs and spoke slowly and deliberately.

"The significance of the QR code is that all orders that enter the store by scanning the QR code and finally complete the payment in the special area can be traced."

"."

Dai Ying clenched her fist, then suddenly her eyes lit up.

Don't say it!

Don’t even say it!

This young Mr. Zhou seems to have something special about him!

"In this way, the traffic source path, user behavior, and final transaction data can all be tracked and independently calculated by your store's backend, right?"

"Are there any technical obstacles?"

His last sentence was directed at Dai Ying's silent sidekick.

The assistant is a front-end technician for the Taobao store, named Zeng Tao.

"Don't worry, Mr. Zhou, this can be done."

He immediately straightened his back and spoke with certainty.

"very good."

Zhou Mingyuan turned his head with a smile.

"What does Mr. Dai think of my suggestion?"

"can!"

Dai Ying immediately clapped her hands in affirmation: "President Zhou, you are really amazing."

"Such a profound understanding of operations and traffic at such a young age!"

"Let's do it this way, I agree."

"Okay, now that we've reached a consensus, we can talk about the revenue sharing."

Zhou Mingyuan leaned back and threw out the decisive factor.

"We charge based on CPA. For all orders that are successfully paid after scanning the QR code to access the store, Jieyou Media will take 15% as commission."

"How about it?"

The man's lips curved into a smile, and his tone was relaxed.

"15%?"

Dai Ying subconsciously raised her hand, her fingertips brushing against her carefully styled hair, concealing her shock.

That's way too high!

She took a deep breath, her expression unchanged, and calmly began to speak.

"Mr. Zhou, regarding this profit sharing ratio, as a startup brand, MALA ACTIVE has invested a lot of resources in exclusive fabric research and development, pattern patents, and exquisite craftsmanship. Every penny of profit is hard-earned."

"A 15% pure commission is probably only enough for us to guarantee a profit if we do wholesale."

During the negotiations, Du Jianuo and He Min remained silent throughout.

Upon hearing the number, the two exchanged a glance, both seeing disbelief in each other's eyes.

Mom!
That boss is so heartless!
They're offering 15% right off the bat, why don't they just rob us?

"Oh, Mr. Dai is too modest."

Zhou Mingyuan's smile remained unchanged, but his eyes held an unusual sharpness.

Just like being able to see through the pitiful facade of Taobao models and directly see the real profit core.

Those in the know understand.

While high-end functional fabrics and precision patterns are certainly costly, their gross profit margins are far from the meager profits Dai Ying described, given the scale of production and brand premiums.

Besides, is 15% really that high?
In the later era of live-streaming e-commerce, a commission of over 20% has become an unspoken rule, and there are even slot fees of hundreds of thousands!
Too expensive to discuss?

Even at this price, there's still a waiting list!
"The profit-sharing ratio is definitely negotiable."

"After all, we are all business people, and we value flexibility and seeking win-win results."

Zhou Mingyuan took a sip of hot tea, his demeanor becoming increasingly relaxed and at ease.

"How about we set up a betting tier system?"

"How does the betting work?"

Dai Ying pressed for an answer.

"If Nono's first live stream is a hit and generates 3000 actual valid orders, then the revenue sharing ratio will be settled at 15%, as I proposed."

"if."

The man dragged out the last syllable.

"If the target is not met, the profit sharing ratio will be automatically reduced to 10%."

"A betting agreement is about sharing the risks, right, Mr. Dai? How about this?"

"."

Dai Ying bit her lip, her heart pounding in her chest.

3000 orders!
Since entering the meeting room, Zhou Mingyuan's few words have overturned all her previous expectations for the cooperation.

The cooperation methods, cooperation plans, and profit sharing ratios have all undergone tremendous changes.

MALA ACTIVE is a domestic brand, and at present, its brand power is far inferior to that of true industry leaders like Lululemon.

Therefore, the price is not high.

With a unit price of 199 yuan, the sales revenue of 3000 units was achieved.
There are nearly 60 of them!
Even after factoring in all the miscellaneous costs, the profit is still substantial!
This quantity is even more impressive than getting it from the Sijiqing Wholesale Market!
Dai Ying's mind raced, and she quickly made up her mind.

This deal is negotiable!
Moreover, Zhou Mingyuan only set a lower limit, not an upper limit.

This means that if Du Jianuo does not reach the target, a 10% share is still acceptable.

But if Uno performs exceptionally well and the product sells out, then the 15% cut taken by Jieyou Media would be reasonable.

"I think so, Mr. Zhou."

Dai Ying forced herself to calm down.

"I believe that the goal of 3000 orders is achievable given Uno's influence and the excellent quality of our products." "However, as this is the first in-depth collaboration live stream, there is some uncertainty regarding the market response."

Should we set a lower limit?

"Lower limit?"

Zhou Mingyuan repeated with a smile.

It seems that this Mr. Dai is not only decisive and resolute in his actions, but also quite steady.

She actually wanted a safety net!
"If the number of completed orders doesn't exceed 1000, can the commission rate be reduced to 5%?"

Just as Zhou Mingyuan had predicted, Dai Ying's idea was to guarantee a minimum return.

She was actually quite satisfied with the maximum share.

But having worked in Hangzhou for so many years, after a quick mental calculation, she came up with the number 1000.

If there are more than a thousand orders, this collaboration will be a win-win situation.

"no problem."

Zhou Mingyuan made the decision decisively.

He is much more confident than Dai Ying.

With the current number of active viewers in Du Jianuo's live stream, plus the top-notch operation of Jieyou Media, 1000 orders are just a drop in the ocean.

"The deal is done?"

Dai Ying stood up, a relieved smile finally appearing on her face, and extended her right hand to Zhou Mingyuan.

"make a deal."

Two hands clasped tightly in the air.

With the details of the collaboration finalized, the air in the meeting room seemed to lighten a bit.

As the host, Zhou Mingyuan treated Dai Ying and the guests to a meal of local Jiangcheng cuisine at noon.

The private room was elegant, with perfect sunlight streaming through the window, reflecting the city's dazzling lights on the river.

Exquisite Hubei dishes were served one after another.

"Come, come, when in Rome, do as the locals do. Mr. Dai, please try this Wuchang fish!"

Amidst the clinking of glasses, the atmosphere quickly warmed up.

During the meal, the conversation naturally revolved around the industry and each other.

Dai Ying's favorite story to hear is about Jieyou Media.

Listen to Zhou Mingyuan talk about himself.

How did they discover Du Jianuo's talent? How did they tailor content strategies to her dance strengths? How did they precisely manage her to become Douyu's number one dancer amidst fierce platform competition?

Throughout the entire event, she smiled sweetly, playing the role of the most qualified listener.

She has worked as a Taobao model and is well aware of the life-or-death struggles and enormous uncertainties behind the incubation of internet celebrities.

The fact that Zhou Mingyuan and her team were able to complete the entire chain of operations from discovery, positioning, content creation to traffic explosion in such a short period of time demonstrates a level of professionalism, foresight, and execution that far exceeded her initial expectations.

Mr. Zhou is really something!
"To be honest, we really learned a lot from this trip to Jiangcheng."

Dai Ying sincerely praised him, raised her glass, and solemnly toasted Zhou Mingyuan.

"you are welcome."

Zhou Mingyuan raised his glass in response, looked at the beautiful senior student who was quietly eating, and said with a smile.

“Platforms, traffic, and strategies are all just tools and stages.”

"What we at Jieyou Media can do is build a good stage and provide good tools."

"But what truly makes the stage shine is always the leading lady on stage."

"Nono's professional competence, tireless efforts, and innate audience appeal are the cornerstones of the successful collaboration."

"And we were just standing behind her, doing some auxiliary work to connect resources and amplify value."

"."

Suddenly called upon, Du Jianuo looked up and met Zhou Mingyuan's gaze. A blush rose to her cheeks, but her heart was filled with sweetness.

"No wonder Jieyou Media was able to sign Uno, hahaha, now I understand."

Dai Ying put down her cup and gave the man a thumbs up: "President Zhou really knows how to talk."

After several rounds of drinks and several dishes, the atmosphere became increasingly warm and harmonious.

Throughout the conversation, Zhou Mingyuan quietly observed his business partner.

Although Dai Ying is young, she not only has a keen business sense, but also a knack for interpersonal relationships.

She chatted and laughed, yet never neglected anyone at the table.

Even with He Min, a junior assistant with a relatively low profile, she could cleverly steer the conversation towards praising the other person's meticulousness and patience.

However, her attitude towards celebrity livestreamers who are present in the livestream room every day is quite different.

They were exceptionally affectionate yet respectful, and her voice became sweeter.

"Uno teacher~~~"

Dai Ying naturally moved to the empty seat next to Du Jianuo and put her arm around the girl's shoulder.

"President Dai, please don't be so polite. Just call me Nuonuo."

Du Jianuo quickly waved her hand and said.

"Okay! Then Nuonuo, don't be so polite with me, and don't keep calling me President Dai."

"Sister Ying."

"Hey!"

With a broad smile, Dai Ying picked up her iPad, unlocked the screen, swiped a few times, and handed it over.

"I haven't had a chance to speak until now. I just found out your size and had the renderings sent over from Hangzhou. What do you think?"

On the screen are high-resolution images of MALA ACTIVE products, along with their titles.

【Deep Space Blue - Cloud-like Series】

Look!

Dai Ying pointed to the picture with great enthusiasm.

"Exclusive cloud-feel yarn technology increases moisture-wicking speed by 30%, keeping you dry even after intense dancing."

"Look at this 3D seamless three-dimensional tailoring for the waist and hips, specially optimized for the curves of Asian women. The high waist is stable and does not roll up, providing excellent dynamic support and subtly helping to optimize your waist-to-hip ratio."

"The dancing is absolutely amazing!"

"Wow"

Du Jianuo nodded vigorously, her eyes sparkling.

"This one is called the [Smoky Pink Softening Series], which is mainly for daily commuting and leisure."

Dai Ying swiped across the screen and leaned her shoulder closer to Du Jianuo.

"The upgraded soft fleece inner fabric has a delicate and skin-friendly feel, like a second skin."

"Gentle temperament, a versatile weapon."

"This color is so unique!"

Du Jianuo was clearly intrigued.

"And this one too, the Obsidian Black Shaping Series, the classic king of slimming!"

Dai Ying smiled broadly.

"Made with the highest density shaping fibers, providing maximum support! Designed specifically for women who demand the best shaping results."

"Look at the streamlined side panel; it instantly elongates the leg lines, creating a curvaceous and sexy silhouette!"

She has become the most professional product consultant.

"There are also these matching sports bras and custom headbands."

Finally, Dai Ying's voice suddenly became a little softer, and she simply leaned close to Du Jianuo's ear to whisper something.

"Does it look good?"

"."

Du Jianuo was overwhelmed by the variety of options and was amazed by the level of detail in the functional scenarios offered by the yoga pants.

Especially the sexier styles at the back made her blush, and her thoughts drifted off to who-knows-where.

Is this okay?
This is so sexy!

Knowing my boss as I do, he might just make me wear these clothes and then...
"Nono, you choose~"

Dai Ying handed the iPad to Du Jianuo with a beaming smile, full of anticipation.

"Which styles would you prefer to promote during the live stream? Or, would you like to try them all on and see how they look? I've got them all ready for you!"

"Um"

Du Jianuo took the heavy iPad, her fingers gliding across the smooth screen, but her gaze drifted past the edge of the screen and quietly fell on Zhou Mingyuan in the main seat.

The gaze conveyed a clear signal.

What style to wear, how to match it, and how to highlight it during the live stream are all very important.

These factors are related to the effectiveness of the live stream and sales conversion, and ultimately require Zhou Mingyuan's final decision and the strategic support of his team.

Dai Ying's ability to rise to prominence in the shrewd and cunning Sijiqing community proves she's no naive girl who relies solely on her looks.

Du Jianuo's subtle glances and small movements were instantly and accurately captured by her, and a mischievous smile appeared in her eyes.

"Tsk tsk tsk"

"Nono, you're truly a top-notch employee!"

"Does liking a pair of pants require your big boss's personal approval?"

(End of this chapter)