Can following the rules be called rebirth?

Chapter 250, 248

Chapter 250, Section 248: Add Money
Jieyou Media.

The printer hummed, and the computer's cooling vents emitted a plastic smell, revealing the early stages of the startup's vigor and chaos.

Zhou Mingyuan sat at his desk, and together with Shen Yunrong, they conducted another round of review, looking at the dense data and curves on the computer screen.

The light from the screen shone on his face, flickering intermittently.

"Sister Yun, what's going on at this point?"

Zhou Mingyuan pointed to a sudden peak on the monitoring chart and asked curiously.

Shen Yunrong pushed up her glasses and her fingers flew across the keyboard, quickly bringing up the backend details.

"Yes, it was a fitness blogger with a large following who shared a clip from Nono's live stream, along with her own strong recommendation."

"This triggered a surge in her existing online following."

"can."

Zhou Mingyuan smiled.

"Make a record of it, analyze the blogger's fan profile, and use it as a potential candidate for cross-industry collaboration in the future."

"There's still this spot."

The male-to-female conversion rate time series chart.

"For the next live stream, the camera angles, lighting, and even Nuonuo's body language will all be enhanced and designed around key moments."

His meticulous analysis left He Min, who occasionally came over to deliver documents, speechless with admiration.

She originally thought that the boss would be like everyone else, immersed in the excitement of success.

But little did they expect that he had already stepped out of his shell and, like a surgeon dissecting a corpse, calmly analyzed every blood vessel and nerve in this success.

Just then, the front desk's internal phone rang.

“Mr. Zhou, a Ms. Dai, who said she is Ms. Dai from MALA ACTIVE, has arrived downstairs without an appointment.”

coming.

Faster than expected.

Zhou Mingyuan and Shen Yunrong exchanged a glance.

Capital's sense of smell is always more acute than that of a hunting dog.

"Please bring her up here and take her directly to the conference room."

"Sister Yun, prepare the final data report and the preliminary review analysis PPT. Nuonuo, you can do it too."

Zhou Mingyuan spoke.

Five minutes later, the conference room welcomed back familiar faces.

The door was pushed open, and Dai Ying walked in.

Unlike her meticulously crafted elegance when she first came to discuss cooperation, this time she looked exhausted and travel-worn.

Seeing the data, she barely slept, and rushed from Hangzhou to Jiangcheng overnight, working from dawn till dusk.

A perfectly tailored cashmere coat is casually draped over the arm, underneath which is a high-quality light gray turtleneck sweater, paired with sleek black wide-leg trousers, and on the feet are a pair of comfortable Tod's shoes to relieve travel fatigue.

"Mr. Zhou, I apologize for bothering you again."

Dai Ying reached out her hand, and a bright smile instantly bloomed on her face.

"You guys are amazing!!!"

"I couldn't sleep after seeing last night's data. It wasn't just amazing, it was absolutely shocking."

"You're too kind. It's mainly because the product is excellent."

Zhou Mingyuan shook hands with her and exchanged a few pleasantries.

"Please have a seat, Mr. Dai, and have something to drink."

Dai Ying sat down, draped her coat over the back of the chair next to her, and without any unnecessary words, took out the latest iPad Pro and a folder from her handbag.

"Mr. Zhou, let's skip the formalities."

“Last night’s data was a bombshell not only for our MALA ACTIVE brand, but also for the entire apparel category’s online marketing strategies.”

"I have to come over as soon as possible so we can talk face-to-face again."

"Right on my mind."

Zhou Mingyuan nodded slightly, signaling Shen Yunrong to hand the data report that had just been printed to Dai Ying.

"Mr. Dai, this is the detailed data we've compiled and some preliminary analysis, which goes a bit deeper than the basic data we can see in the back office."

"."

Dai Ying took the thick report but did not immediately open it.

She simply leaned forward slightly, resting her elbows on the conference table, and looked directly at Zhou Mingyuan.

"I've reviewed the backend screenshots and preliminary battle reports repeatedly, so I can get a general idea of the data."

"Mr. Zhou, I'd like to hear more about Jieyou's internal analysis now. What's your estimate of the ceiling for the brand benefits and potential positive word-of-mouth generated by this surge in orders?"

The air seemed to freeze for a few seconds, leaving only the soft whistling of the warm wind.

"Sister Yun, you can tell us."

Zhou Mingyuan nodded to Shen Yunrong.

"Ok."

Shen Yunrong stood up and walked to the projection screen.

On the screen, the pre-prepared PowerPoint presentation lit up.

——【A Retrospective Analysis of Jieyou Media's Million-Dollar GMV Project】

Those within the system are naturally exceptional at giving reports.

“We started by breaking down the most core user profile.”

Shen Yunrong's voice was steady and clear, and the red dot of the laser pointer landed on the pie chart and the distribution of crowd attributes.

"Based on the order information and backend data analysis, the core purchasing group last night, 75.3%, was concentrated among women aged 22-35. Their core characteristics are: love of beauty, trendiness, strong willingness to consume, and attention to health and lifestyle aesthetics."

"At the same time, this group is also a heavy user of social media. As a key node in word-of-mouth communication, they highly agree with the sporty and fashionable values conveyed by Nono's advertisements."

Dai Ying listened with utmost concentration.

He quickly jotted down keywords in his notebook with his pen, occasionally glancing up at the screen.

"In the second part, we will break down the sources of traffic."

Shen Yunrong switched pages, and another path transformation diagram appeared on the screen.

"It is worth noting that although most of the organic traffic comes from the live stream, more than 20% of the traffic comes from the content matrix we have carefully cultivated beforehand."

"This includes Nono's outfit sharing and lifestyle vlogs, the community warm-up for her personal fans, and the final stage of our targeted information flow advertising for the target audience."

This illustrates a fact.

Shen Yunrong paused for a few seconds, giving Dai Ying a few seconds to process what she was saying, before continuing.

"The fact that Jieyou achieved a million-dollar GMV is not due to the platform's accidental traffic bonus."

"It is the result of the efficient synergy of three factors: the continuous accumulation of high-quality content, the strong credibility endorsement of KOLs, and the data-driven operational strategy."

"."

Dai Ying's eyes lit up, and her face was full of sudden realization.

Wow, so professional?
"We also analyzed the conversion rate."

Shen Yunrong clicked on the next page, which displayed a time-series graph of viewing time, interaction rate, and conversion rate.

"The final order conversion rate reached 7.8%, far exceeding the industry average of 2-3%."

"We believe this is due to several key factors."

"First, Nono's status as Douyu's number one dancer naturally eliminates consumers' doubts about making a decision."

"Secondly, the carefully designed trust-building script in the live stream script effectively boosted the atmosphere and sense of participation."

"Thirdly, we must talk about the product."

"MALA ACTIVE's technology and quality provide brand momentum that exceeds expectations."

Upon hearing this, Dai Ying couldn't help but nod.

"Fourth, and what we consider the most crucial point, we accurately captured and amplified emotional pain points. Through live-streaming techniques and visual presentation, we cleverly elevated a functional yoga pant to the level of a lifestyle symbol, self-indulgent consumption, and social currency."

Du Jianuo and He Min sat quietly to the side, listening.

As the person involved in generating millions in GMV, this was the first time she had seen from this perspective the data logic and business analysis behind every smile and gesture she made last night.

Oh my god
So it turns out that I, oh no, it turns out that everyone did something so incredible?

"Unbelievable."

The report was brief and impactful.

Dai Ying stood up and clapped her hands twice: "I used to think that Jieyou Media was lucky to have signed Nuonuo."

"But now it seems to be a two-way street, with wise birds choosing the right tree to perch on."

"Amazing, the Jieyou team is amazing."

She looked down at everything she had just recorded, and was overwhelmed with emotion.

The strength of Jieyou Media lies not only in its possession of high-potential, high-quality anchors like Du Jianuo, but also in its systematic capabilities based on data insights, content operation, and modern marketing methodologies.

This is an exaggeration.

The founder is a young man who is not yet twenty years old.

Where did he learn all this from?
She paused for a moment, then turned her gaze back to Zhou Mingyuan, her tone serious.

"So, Mr. Zhou, since the GMV has already reached the million level per session, I personally feel that the 15% sales commission agreement signed based on conservative expectations is no longer appropriate."

"I would like to upgrade our partnership."

Now we've finally gotten to the main topic.

The meeting room fell silent instantly, as if some of the oxygen had been sucked away.

Those present unconsciously held their breath, their eyes darting between Zhou Mingyuan and Dai Ying.

"Mr. Dai, what are your thoughts?"

Zhou Mingyuan slowly leaned back in his chair, smiling as he spread his hands.

"We are all ears."

“I hope to formally elevate Jieyou Media to a core strategic partner of MALA ACTIVE, rather than just a channel distributor.”

Dai Ying crossed her hands, took out the new agreement she had prepared in advance, and got straight to the point.

"Under the new strategic cooperation framework, the basic sales commission ratio will be increased from 15% to 20%."

"."

20%!

Shen Yunrong glanced at Du Jianuo, then involuntarily looked at Zhou Mingyuan's facial expression.

She almost had to dig her fingernails into her palms to maintain her composure.

How much is 20%?

This means that for the same sales volume of one million, Jieyou Media's direct share will be tens of thousands more!
This is a commission rate that only the top streamers in the industry can get.

Zhou Mingyuan did not answer immediately.

He pondered for a good five or six seconds, still smiling.

The man's silence was tense, and Dai Ying couldn't help but adjust her posture several times.

"President Dai."

Zhou Mingyuan finally raised his head and spoke.

"A 20% share is quite a lot."

"This also represents MALA ACTIVE's great sincerity and recognition of our value."

"but."

The man changed the subject.

"I believe that if you define us as a strategic partner, then a comprehensive upgrade of the cooperation model should not be limited to a simple increase in revenue sharing."

Dai Ying raised her eyebrows and leaned forward even more, clearly intrigued.

"What are Mr. Zhou's specific ideas?"

"Then let me explain briefly."

Zhou Mingyuan sat up straight, placed his arms on the table, and crossed his hands.

"First, I think we should sign an exclusive cooperation agreement with exclusivity clauses."

"During the future strategic cooperation period, all the influencers signed by Jieyou Media will have the highest priority in product selection and exclusive promotion rights in the vertical field of sportswear."

"Specifically, unless we receive your explicit written waiver, we will no longer engage with or promote any other direct competitor brands."

".Makes sense!"

Dai Ying took a deep breath and subconsciously widened her eyes.

Why didn't I think of that!
This one directly locks in all of Jieyou Media's future traffic in this core category.

It acts like a moat, preventing them from using this proven methodology to support their competitors.

Dai Ying hasn't figured out whether the terms proposed by Zhou Mingyuan constitute a win-win situation.

But the strategic defensive value of this idea alone may exceed the 5% profit-sharing premium.

Mr. Zhou is such a nice guy!
"besides."

Zhou Mingyuan continued to push forward, putting forward a second, even more significant proposal.

"Joint product development and IP co-creation, just as you just said, we also hope that Jieyou is more than just a sales channel."

“Based on our deep insights into user data, as well as the real-life wearing feedback and inspiration from the livestreamers, we can further participate in the design and development of future MALA ACTIVE products.”

"For example, I'm just giving an example."

Zhou Mingyuan stretched out his hands and gestured continuously towards the air.

"We can co-create a [uno series] product."

"We were deeply involved in the entire process, from product concept and fabric selection to pattern adjustment and marketing plan."

"."

Du Jianuo's mouth opened into an "O" shape.

Participate in the design of products named after yourself or based on your own ideas?
It must be said that Zhou Mingyuan's suggestion was too far-fetched and completely exceeded the scope of a broadcaster's job.

The girl's bright eyes darted around, her gaze fixed on the eloquent boss, her eyes filled with disbelief.

Upon hearing this, Dai Ying leaned back in her chair and fell into a brief moment of contemplation.

This proposal sounds good, but it's actually bolder and more complex.

This means that the brand will have to relinquish some of its core design control and profits to Jieyou Media.

At the same time, it involves a series of complex issues such as supply chain, cost accounting, and intellectual property rights.

Is this level of cooperation ultimately a good thing or a bad thing?
What if Zhou Mingyuan learns everything from me, then starts his own business, abandons me, and enters the e-commerce field?
Dai Ying bit her lip almost imperceptibly.

On the other hand, this can also greatly enhance the product's market targeting and fan loyalty, and even create a brand-new model of brand and channel cooperation.

This is a risky move.

"My final thought is about integrating marketing resources and co-building brands."

Zhou Mingyuan pressed his advantage and continued.

"In short, it's a win-win situation."

"For example, our influencers can participate in or even lead large-scale offline experience events or new product launches for brands."

"Our influencers can also be used in the brand's annual advertising campaign."

"Our in-house content production team can also advise you on your social media content strategy, helping you to co-create more deeply and replace simple hard advertising or product placement."

"As Mr. Dai said, we can break out of the traditional client-vendor partnership and become true strategic partners and a community with a shared future."

After Zhou Mingyuan finished speaking, the conference room fell silent for a moment.

On Jieyou Media's side, Shen Yunrong, He Min, and Du Jianuo were all completely stunned by their boss's grand strategic vision.

Especially Du Jianuo.

She talked with Zhou Mingyuan all night and had considerable confidence in the data.

I originally thought today was just to talk about increasing revenue sharing, but I didn't expect Zhou Mingyuan to directly offer the brand a lot of promises.

But this pancake was just too delicious.

The layout, vision, and planning inside far exceeded everyone's expectations.

Dai Ying stared at Zhou Mingyuan without saying a word for almost half a minute.

Her long, slender fingers tapped repeatedly on the notebook, her brain racing as she pondered and weighed the risks and potential benefits of each suggestion.

"I didn't expect that, Mr. Zhou."

Thinking about it, Dai Ying actually stood up and giggled.

"You have a better strategic vision than I thought."

"It seems that the 20% revenue sharing plan I brought is rather stingy."

She closed her notebook, her eyes sparkling.

"The points you raised are all very good, but also quite complex."

"I agree in principle, but how about we go back and refine the details later?"

"of course."

Zhou Mingyuan smiled and nodded.

"We can discuss the specific terms and implementation details gradually."

"The profit-sharing ratio can be set according to yours, Mr. Dai."

"20% is fine for now."