Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 53 The Birth of the Oil King

"Zhang Han's Tong Yu is a walking hormone. I watched the trailer 100 times!"

"From actor to director with zero negative reviews, is there anyone in the domestic entertainment industry more versatile than Zhang Han? This is a true top star."

"Hilarious! Some people actually said the trailer was a bit greasy? Did you watch it and then criticize it without thinking? Didn't you see him explaining the scenes to the actors in the behind-the-scenes footage? He even demonstrated how to position his fingers himself. That's what we call craftsmanship."

Shen Wei sends the latest news to Gu Yang at any time, and then leads the trend on the Internet according to his instructions.

"Let the internet celebrities hype up the meme of Zhang Han honing his skills for ten years, preferably with some nostalgic references, like comparing the director's look in "Meteor Shower" to his current look."

At 3 pm, a beauty blogger with millions of followers posted a cross-dressing video:

The first half shows Zhang Han with his ramen-haired look in "Meteor Shower" in 2009, and the second half cuts to the image of him in a suit and tie as a director in the trailer of "Eastern District 8".

And the text said:

"From Murong Yunhai to Tong Yu, after ten years of hard work, our Welding Brother has finally evolved from an idol to an artist!"

"On April 15th, my new drama, which I directed and starred in, will premiere! Little burgers, help our Welding Brother reach the top!"

This video sounded the battle horn for Zhang Han’s fans.

The comment section was immediately flooded with comments like “Brother has grown up” and “Hamburgers are here to report.”

Fans kept liking and forwarding the video, and on Douyin, the video became a hot topic.

At five o'clock in the afternoon, a big V in the film and television industry posted a message praising Zhang Han's directing talent and praised him a lot.

Zhang Han is compared with Kong Sheng, Li Lu and others, saying that he "created a new unique style of Chinese male narrative."

The most successful example of transformation among male stars born in the 80s.

So the hamburgers gathered again.

Continuously liking and forwarding the post made it a hot topic again.

Anyway, Gu Yang didn't spend much money, as long as those internet celebrities and big Vs praised Zhang Han.

His fans will show up roaring and their fighting power is very strong.

If you have money, you will be able to do your best.

This wave is bound to deify their brother.

"Brother Han, there's something wrong with this data." The operations manager in Zhang Han's team pointed to the IP address distribution in the backend. "Fujian Longyan and Yangcheng Xieyang's IP addresses account for over 60% of the total. This is clearly a concentrated operation by a cyber-troll army."

Zhang Han was staring at the final cut of "Eastern District 8" and confidently waved his hand, saying, "It's normal to have internet trolls. What drama doesn't buy trending searches when it starts airing?"

"But there are too many. I suspect someone is behind this and wants to flatter you!"

"What are you afraid of?" Zhang Han turned around and said, "I've figured it out even without you telling me. It's just a common tactic used by those people."

"But in the entertainment industry, the works still speak for themselves. Once this drama airs, the ratings and word of mouth will be the best tools to slap people in the face."

"They'll shut up!"

"Then do you want to manage your fan club? Give it some guidance?" The operations manager changed the subject. "The fan club is raising funds again today. They want to buy you a big-screen ad in New York's Times Square."

Zhang Han's expression finally softened. "These kids are so stupid! They've wasted all their pocket money!"

"Then we can't let them down, right?"

"Oh right," Zhang Han suddenly remembered something, "ask Youku to loosen up the filter on the comment section and let the audience speak freely!"

He is a broad-minded person and can listen to some bad comments from the audience.

As for whether to change it or not, that’s another matter. Just watch it for fun.

At 4 pm on April 14, Zhang Han posted a photo of himself and the script on his Weibo account, with the caption: "Ten years of precipitation, waiting for the flowers to bloom!"

The comments were instantly flooded with “Come on, Welding Brother” and “Hamburgers will always be with you”.

He looked at the screen of his mobile phone and suddenly felt sore in the corners of his eyes!
Finally waited for this day!
On April 15th, at 8 pm, "Gentlemen of East District 8" officially started broadcasting!
Mango TV's real-time playback rate exceeded 2, and Youku video's playback volume exceeded 1.2 million in one hour. The playback data is extremely amazing!
Zhang Han Studio held a celebration banquet in a five-star hotel.

"Brother Han, we have seven of the top twenty trending searches on Weibo."

"The big screen advertisement in New York City that the fan club raised funds for has already been put up, and your posters are all over Times Square now."

Zhang Han's hands were shaking as he held the glass. He tilted his head back and drank the champagne, saying, "Don't be too happy too soon. Keep increasing our publicity and promotion. We'll try to get the ratings above 3 tomorrow!"

He felt that his life had reached its peak.

Please call me Director Zhang Han from now on!

On April 16, the latest two episodes were broadcast, with a real-time playback rate of 2.36 on Mango TV and over 300 million views on Youku.

Zhang Han Studio opened a KTV to celebrate.

But what they don’t know is that some bad remarks have begun to ferment slowly.

The first negative review on Douban slowly gained popularity: "Zhang Han isn't playing a CEO, he's a walking greasy textbook, right?"

Especially on Youku videos, more and more doubts have appeared in the barrage.

In the third episode, the male protagonist played by Zhang Han forcibly hugged the female protagonist on his lap in the office, and his hands seemed to touch the woman's chest.

In the bar, the male protagonist discussed the girls' figures with his brothers and said something like "girls with big breasts are more blessed."

This left netizens stunned.

What the hell is this film about?
Is this a Chinese drama? Are you sure it's not a Korean drama?
The men watched with great interest, and the fairies all broke down.

There were more and more curses in the barrage, but they were still drowned out by the fans who controlled the comments.

The people in Zhang Han's studio discovered the problem immediately and reported it to Zhang Han, but he didn't care.

"Why are you panicking? People only criticize our work when it gets a lot of attention. You should trust the quality of our work."

"Release the press release that I've been working on for ten years and organize fans to make it a trending topic!"

On the third day, Mango TV's ratings dropped from 2.36 to 1.28, almost halving.

The comments on Youku have already started to curse.

Negative comments such as "greasy", "disgusting", and "make me vomit" appeared in large numbers.

At this time, Zhang Han could no longer sit still, and quickly contacted the platform to delete a large number of comments and tighten control.

In addition, a series of subsequent promotions have been urgently suspended because the situation is somewhat out of control. The best approach at this time is to deal with it calmly.

Turn down the heat on the internet!

On the seventh day, "Gentlemen of East District 8" scored 3.1 on Douban, and the comment section was flooded with one-star reviews.

In the following days, negative news about the show continued to emerge and the ratings continued to decline.

Zhang Han Studio spent a lot of money to contact Weibo to increase the popularity of the search.

The Internet gradually began to calm down, and there was less and less discussion about the drama.

But before Zhang Han could breathe a sigh of relief and feel lucky that he had escaped the disaster,

On the fifteenth day, Gu Yang took action.

A small internet celebrity in the film and television area released a film and television editing video of "The Birth of the Oil King".

In just three hours, the short video had been played over 10 million times.

The show is about to begin!

(End of this chapter)