Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 74: Alternative Promotion Methods

Huanyu Film and Television
"Mr. Yu, the release date for Go Go Squid! has been confirmed. It will be broadcast on July 9th on Zhejiang Satellite TV, Dragon TV, Penguin Video, and Youku Video!"

Yu Zheng was poking an iced American coffee with a straw, and when he heard the words, he spat it out.

"Four platforms? He thinks he's casting a net to catch fish?"

Secretary Xiao Wu tactfully handed over a napkin and asked, "What about our 'Phoenix Prisoner'?"

"Follow! You must follow!"

"Gu Yang, this kid, has been gaining popularity online lately thanks to Wu Jing's Wolf Warrior 2."

He suddenly revealed a sly smile and tapped on Guan Xiaotong's makeup photo.

"Contact the marketing account and say 'National Daughter vs. Esports God,' and then create a 'Summer Sweet Love Drama Battle Topic!'"

The secretary quickly took notes and suddenly looked up and said, "Boss Yu, rumors are circulating that the new female lead in 'Go Go Squid!,' Zhou Ye, is said to be a good actress and singer, perfect for the role of the internet diva in the show."

"Acting?" Yu Zheng laughed. "Our heroine is Guan Xiaotong. Is she going to compete with us in acting?"

"Is there any comparison between Zhou Ye and Guan Xiaotong in acting?"

"Let's negotiate with the platform. We'll also officially launch on July 9th and send out the press release!"

"Also, buy a few more trending searches for 'Guan Xiaotong's Legs'—remember, our advantage is our legs!"

"We will feed the audience what they like to watch!"

"Brother Yu, you are awesome. This trick of 'leveraging marketing' is absolutely brilliant!" Xiao Wu flattered him at the right time.

"It can also save us some of our marketing budget, so we can buy you a Tesla when the time comes."

"Thank you, Brother Yu~~~"

On that day, Huanyu Film and Television posted a message on Weibo.

"The Phoenix Seeks the Phoenix" If life were like the first time we met, it would be better to miss each other more!
Artistic Director @Yu Zheng, Director @Li Huizhu

Starring @Guan Xiaotong@Song Weilong@Bai Lu@Zhao Lusi.
Produced by: Hunan Satellite TV/Kiwi Video/Exclusive broadcast!!!

Starting from July 9th, let’s go to Tianhai together, see you there!

On the second day, Galaxy Media
Zhang Axin entered the gym with his laptop.

"Boss, Huanyu has confirmed the release date for their new drama, 'Phoenix Prisoner', which premieres on the same day as ours!"

"They even bought trending searches. #国娘娘儿成年/关小童新剧# is already number 7 on the trending searches list!"

"It seems like he wants to suppress them and beat them!"

"Why are you panicking?" Gu Yang stopped the treadmill, and Zhang Ruonan immediately stepped forward to wipe his sweat with a towel.

"Doesn't Yu Zheng like to piggyback on my popularity? Then let him piggyback on me to his heart's content!" He turned to Zhang Ruonan and raised an eyebrow. "Nannan, pick out some clips of Zhou Ye and I kissing on set and get the paparazzi to release them!"

"Oh~" Zhang Ruonan responded reluctantly.

Gu Yang continued, "Axin, find someone reliable. Didn't people often slander my relationship with Guan Xiaotong? Let's stir it up again."

“I understand!”

That night, #New generation actor Gu Yang's love affair exposed# rushed to the sixth place on the hot search list, just ahead of #National Daughter Grows Up/Guan Xiaotong's New Drama#!

The accompanying picture is a blurry snapshot of Zhou Ye standing on tiptoe and getting close to the corner of Gu Yang's lips!

Following closely behind is #Guan Xiaotong was green#
The paparazzi dug up a screenshot of the scandal between Gu Yang and Guan Xiaotong from half a year ago, and captioned it:
"The male lead in this sweet drama is actually living a double life? He's got Tong Nian on his left and Gege on his right!"

Therefore, netizens were extremely excited! These two dramas have been filming non-stop since they started, and now the two leading actresses are actually related to Gu Yang?
Huh? What's the plot?
The battle for the queen?

The show hasn't even aired yet, and the fans are already arguing with each other.

The popularity of the two dramas is also rising steadily online.

Of course, for Gu Yang, this is just a matter of convenience!

His real promotional platform is Douyin!

As the first promotional shot, he released a video titled "A girl teaches you how to please an old man with a song."

#DearBeloved#TongNian# Zhou Ye made Grandpa Han very happy with a song "Red Lantern". If you want to please the old man, you still have to cater to his preferences!

In the video, Zhou Ye sang live throughout, recreating the "god-level" performance at that time.

As soon as the video was released, it became a hit.

Netizens were stunned by this wave of reverse operations!
"?????"

"Isn't the heroine of this drama, Tong Nian, an internet diva? Can anyone tell me what this is?"

"A rare live singing performance in a TV series"

"Zhou Ye's scene is so cute, I wonder if it's dubbed???"

"It's so embarrassing that my scalp is numb!"

"Woman, you've successfully caught my attention. I want to see what this drama is all about."

“I almost got sent away!”

Gu Yang directly forwarded it with the caption "Tong Nian's song, Han Shangyan's ears, one of them is always hurt!"

The second promotion shot, e-sports circle

During the live broadcast, pdd suddenly played the behind-the-scenes footage of the drama "Go Go Squid!" and also revealed that the IG team had been invited to make a guest appearance in the drama.

And expressed dissatisfaction with not being invited to make a guest appearance!
At this moment, Gu Yang unexpectedly appeared on the live broadcast with PP! The two even played a few games of League of Legends together!
That night, the live broadcast room was packed!
The IG team also released behind-the-scenes footage of the players on the set!
The gaming circle exploded!
Countless internet-addicted teenagers are curious about this TV series that depicts e-sports competitions.

The third shot of publicity: human wave tactics
The internet celebrities under Galaxy Media came out in droves to cheer for their boss.

Although so far, most of them are small internet celebrities with millions or hundreds of thousands of fans.

But when these people get things done, the results are pretty good!

This is my boss's project. If I perform well and get noticed by the boss, can't I directly enter the entertainment industry?
So everyone put in their best efforts.

Yanjing Store Exploration King: Family, today we are not exploring a store, but the hometown of Gun God - KK Club!
Huh? Someone asked who Gun is? Does anyone else not know the male lead in the upcoming drama "Go Go Squid!"?
Gu Yang's acting is so good.
What? How do I know it's good if it hasn't been released yet?

Watch the trailer.
Xiao Youna’s Live Broadcast Room: Today I will perform an e-sports shake for everyone!

Hey, doesn't this guy know what eSports Shake is? It's just dancing on a gaming chair. Don't blink!
Hey, this guy asked again why he was dancing on the gaming chair?
Wow, Yuna has been obsessed with a drama called "Go Go Squid!" recently. It's very good. I recommend that you guys watch it too.

Then I started shaking.
Chen Yifaer’s live broadcast room: I won’t sing “Once Upon a Time” today, I learned a new song.

A song "Red Lantern" dedicated to everyone!
Why did I sing this song? Because I watched the Douyin video "A Girl Teaches You How to Please an Old Man with a Song." It was so funny.

I really like the female star named Zhou Ye, she is so cute!
Where can you watch it? July 9th, Zhejiang Satellite TV, Dragon TV, Penguin Video, and Youku Video are all available for viewing!
Food zone internet celebrities, comedy zone internet celebrities
The drama "Go Go Squid!" is becoming more and more popular online!
It stunned many professionals in the entertainment industry!

What is this operation?
It was the first time they had seen such publicity.

Douyin, a new platform, actually has such power?
Time soon arrived and the day for the show to be broadcasted came.
(End of this chapter)