Start telling crosstalk from Tingyunxuan

Chapter 158 The Popularity of Match-3 Games (Second Update)

As I said before, only those involved know the truth of the matter.

Who knows, maybe one day they'll take these secrets to their graves.

In short, just like my older brother said he would write a book one day to expose the dark side of the entertainment industry, he didn't write it!
People will just enjoy the gossip, and once the hype dies down, no one will remember it.

When it's brought up occasionally, it's just treated as a joke.

After leaving Tingyunxuan, Yang Yunsheng drove to Changping.

Feng Jiang just called Yang Yunsheng and said that the match-3 game is finished and he wants Yang Yunsheng to take a look.

Yang Yunsheng was somewhat surprised. The original plan was to finish the game in three months at the latest, but he did not expect that Feng Jiang and two other people would create the match-3 game in just one and a half months.

These three guys are really something!
Upon arriving at the company, Yang Yunsheng couldn't wait to try out the game.

The result was that, although there were slight differences, it was almost identical to the match-3 game I played in my previous life.

This game is already very successful.

Yang Yunsheng said to Feng Jiang, "Let me tell you about the current situation!"

Feng Jiang nodded and reported, "President Yang, we've only reached level 88 of this match-3 game so far. However, the basic framework is complete, and we'll reach level 200 in a week. In a month, we'll aim for level 500."

Yang Yunsheng hesitated for a moment after hearing this.

"Your approach is good, but you've overlooked an important point: smart people can play this game quickly, while average people will play it much slower."

Feng Jiang asked curiously, "Then, Mr. Yang, how should we make the adjustments?"

Yang Yunsheng smiled slightly and said, "I don't know if you've ever played online games. Many online games are composed of three parts: simple, easy, and difficult. If we divide the game into these three stages, wouldn't that be more likely to arouse people's competitive spirit? Also, I want to make a special point about the charging issue."

Next, Yang Yunsheng explained to Feng Jiang and the others how to use the props and how to charge for them. The three of them thought Yang Yunsheng was a genius.

Is this how you make money?

But soon, Feng Jiang knew what he had to do.

He said to Yang Yunsheng, "President Yang, please give us another half month. We will definitely be able to complete your task!"

Yang Yunsheng shook his head and said, "Why do we need another half month? We can go live and start shaking our hands in the next couple of days."

Feng Jiang and the other two looked completely bewildered and went straight online?
Looking at their expressions, Yang Yunsheng knew that they had not yet grasped his central message.

It seems that students majoring in science and engineering don't do very well in Chinese.

Yang Yunsheng said, "After we launch, we need players to help us find problems. We also need to update the game while they play, so they can discover its charm for themselves!"

This method was very bold, but Feng Jiang and the others didn't dare to say much.

Yang Yunsheng then told them to coordinate with Doushou themselves, since Feng Jiang and Yu Bo were classmates and had their own orders, so he believed they would cooperate very well.

In addition, Yang Yunsheng provided guidance on other tasks.

That's a 200-square-meter office; three people aren't enough.

We need to recruit more people to prepare for future game development.

Of course, Yunying Games Technology should not have too many employees.

Even if you make it to the end, a number of 20-99 people is ideal!

Feng Jiang and others would naturally serve as his core group.

The premise is that they don't cause any trouble.

Otherwise, even those who were among the first to follow him, Yang Yunsheng would not have shown them any mercy. Soon, Yu Bo received a call from Feng Jiang, who also personally went to Pengcheng to meet with Yu Bo for a short while, and naturally they also talked about work.

Yang Yunsheng had already given instructions, and Yu Bo quickly agreed.

So on April 5th, a game called Happy Match appeared below the Douyin video.

This time, instead of hiring a celebrity to endorse the product, they simply had "Fengchu" film a short commercial.

After all, Fengchu is a blonde beauty, which is still very attractive to men.

Feng Jiang had already informed Yang Yunsheng of the battle report from April 6th.

That means Happy Match has been downloaded 120 million times!
There's no way around it; the number of people using Douyin is still growing, and the higher-ups have already included Douyin in their list of emerging and developing software, ranking it fifth.

It's fair to say that any external force that wants to interfere now has to consider whether the higher-ups will be angry.

If the higher-ups get angry, they won't care about Tencent or Alibaba; they'll all be wiped out in the blink of an eye.

Several large companies naturally learned of the news immediately, and could only sigh in disappointment.

The best time to deal with shaky hands has already passed.

But sighing doesn't mean they've given up on competing.

Now that they've seen the potential of hand-shaking, how could they not compete?

For them, they still have a significant advantage.

For example, in terms of funding, they can invest hundreds of millions or even billions of yuan. Can the people behind Douyin do that?
Clearly, he can't do it.

That's right, Yang Yunsheng can't do it, but he will soon be able to.

His plan has only just begun. Little Ma, Big Ma, and others like Dongzi, just wait and see!

On the second day after the match-3 game was launched, the total amount recharged had already exceeded 100,000 yuan.

On the third day after the launch of the match-900 game, the total amount of money spent on in-game purchases had exceeded three million, and the number of downloads had reached more than nine million.

This game spread like wildfire, like a virus.

From elderly people in their seventies and eighties to children as young as four or five, they are all playing this simple yet thought-provoking game.

If you see someone in a park, scratching their temples, staring intently at their phone screen, unsure where to tap, then that person is definitely playing Happy Match.

But while Happy Match was being downloaded and spread like wildfire, in another place, also in Nanshan, Shenzhen...

A game company called Happy Elements was completely dumbfounded.

Because their latest project is the development of a match-3 puzzle game.

As a result, a company called Yunying Game Technology actually developed the game first.

They instantly felt like they had lost over a billion dollars, no, several billion dollars.

But they only recently decided on this project and just started developing it, so why did someone else get to it first?
Furthermore, they leveraged the powerful reach of Douyin (TikTok) to push the game out completely.

Leyou's original plan was to collaborate exclusively with Tencent after successful research and development.

The current situation is very bad for them.

They've already lost the initiative; they can't just leave the rest to fate!
No, they were not reconciled.

So they immediately contacted Tencent Games.

(End of this chapter)