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Chapter 193 A Marketing Genius (Second Update)

In the office, Chen Wei's face was full of determination.

Yang Yunsheng, who had been expressionless, suddenly smiled slightly.

"Since Mr. Chen is unwilling, I naturally won't force him. After all, I've always wanted to get involved in this industry. Since Mr. Chen has taken the lead, let's compete fairly. I hope Mr. Chen's funds can support the subsequent investment!"

Yang Yunsheng got up and was about to leave.

But just as Yang Yunsheng turned around, Chen Wei called out to him again.

"Mr. Yang, please wait a moment!"

Yang Yunsheng looked at Chen Wei and asked, feigning confusion, "Mr. Chen, is there anything else?"

Chen Wei gave a wry smile and replied, "Mr. Yang, you win. I have to admit that Didi's current development is hampered by financial constraints, which prevents it from engaging in large-scale advertising. If you could enter the market, both your advertising platform and your capital would allow Didi to instantly achieve rapid growth. But let me reiterate, if I sell Didi to you, are you sure you can let me continue as the company's top executive?"

Yang Yunsheng knew that Chen Wei agreed not only because he lacked funds, but also because once Yang Yunsheng entered the market, his share in Dijing would be squeezed to nothing.

Most importantly, he lacked publicity channels.

If Yang Yunsheng were to start a company similar to Didi, Didi would have no room to survive thanks to his promotional channels on Douyin (TikTok).

Once Yang Yunsheng expands this industry nationwide, Didi will have no chance of further development.

Chen Wei initially refused, partly because he didn't want to work, but also because he wanted to see what Yang Yunsheng's true intentions were.

As a result, Yang Yunsheng didn't play any tricks with you and directly flipped the table to start from scratch.

Chen Wei's accumulated capital at Alibaba is no match for Yang Yunsheng's.

Now, they have no choice but to agree, even if they don't want to.

Seeing that Chen Wei agreed, Yang Yunsheng also smiled.

We'll all be one family in the future, why the rush!

Anyone who didn't know better would think I was exploiting someone!
The next day, after signing the contract, Yang Yunsheng brought Didi under his control, and they truly became a family.

When only Yang Yunsheng and Chen Wei were left, Chen Wei asked Yang Yunsheng curiously, "Mr. Yang, I'm actually quite curious, why do you think so highly of the Didi platform? Although your investment acumen has always been outstanding, we should still be the first company in China to launch a ride-hailing service!"

Now Chen Wei addresses Yang Yunsheng with a more respectful, formal tone, instead of "you".

Since we're all family now, there's nothing to hide.

"If the ride-hailing industry expands, it will have a huge impact across the country. It can expand from first-tier supermarkets to second- and third-tier cities, and even cover districts and counties. At that time, anyone with a car can become our invisible employees. This market will be expanded infinitely."

Chen Wei nodded; what Yang Yunsheng said coincided with his own initial thoughts.

What Chen Wei lacks is money and publicity channels.

Yang Yunsheng continued, "I know about your current predicament, so I will use the Douyin platform to promote you extensively. In addition, I will allocate 1 billion yuan to help you develop Didi's business."

Chen Wei was taken aback; he didn't know what other business required a billion yuan in funding.

Yang Yunsheng was not surprised that Chen Wei did not understand.

"This service is called Didi's 1 billion yuan subsidy coupon. It means that as long as you use our platform to take a ride, you can get a discount of a few yuan. If a taxi driver can earn 20 yuan for a ride, then using our Didi platform can give him a discount of 5 or 6 yuan, so that customers who use our software will only have to pay 14 or 15 yuan for their ride."

"Furthermore, I've found that Didi's commission rate is far too high, reaching 35%, which is extremely unreasonable. Our best approach is to take a 20% commission. As the industry grows, we can expand that to 25%."

"There's more." Chen Wei was surprised and quickly called out, "President Yang, wait a minute!"

Yang Yunsheng was taken aback and looked at Chen Wei in surprise.

Chen Wei explained, "I'm taking a recording to write down what you just said, otherwise I'm afraid I'll forget it."

Yang Yunsheng had no objections, after all, Chen Wei was now his subordinate.

After Chen Wei found the recording pen and sat respectfully next to Yang Yunsheng, Yang Yunsheng began to mention the third point.

"Third, we will implement different pricing methods for taxis during the morning, noon and evening. This will increase drivers' income and protect passengers' interests."

"Most importantly, we can operate at a loss in the early stages, but we must ensure that both the driver and the passenger are satisfied. Of course, we also need to pay special attention to supervision and make sure that no illegal or criminal activities occur."

Yang Yunsheng knew that for newly launched ride-hailing platforms like this, making money wasn't the most important thing.

The most important thing is to put the safety of passengers first.

Don't start anything with the goal of making money.

When the time is right, we'll make money.

What Didi needs to do now is build a good reputation.

Chen Wei understood this as well.

In the past six months, even in the capital city, many similar problems have emerged.

This is the capital city, and there have been many cases of overcharging customers and even threats to their personal safety. If the business were to expand nationwide, it would become even more complicated and difficult to handle.

Therefore, special attention must be paid to regulation.

Otherwise, once the scale expands, many problems will emerge, and the reputation will collapse instantly.

Yang Yunsheng continued, "Anyway, we must be extremely careful when verifying the qualifications of drivers, and we can even use background checks. We don't mind the trouble, but if personal safety is involved, we might be summoned by the higher-ups."

"Finally, our promotional methods should not only be conducted online, but also simultaneously offline?"

Chen Wei began, "We've been doing offline work, but the results haven't been very good!"

Yang Yunsheng naturally knew what Chen Wei had done: his employees were disturbing pedestrians on the roadside, and he asked if they could register for their software.

Why would someone download and register your software for no reason?

There's a saying that goes, "No one gets up early without a reason."

You should at least give them a few eggs!

Yang Yunsheng then said, "I know about your previous marketing strategy. The reason for the failure was that you were too naive. The best way is to set up stations in subway stations or squares with high foot traffic. When people register, you should not only tell them about the advantages of our software, but also give them some small gifts."

Thinking of this, Yang Yunsheng smiled slightly.

"Summer is coming soon, so we'll hire some college students who want to do part-time work to do this. We'll also give away some small gifts, like fans, pendants, or plush toys! I believe many people will be willing to register for our software."

Chen Wei felt that Yang Yunsheng was simply a super genius in the marketing world.

Unfortunately, a world where only college students get injured has been achieved.

(End of this chapter)