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Chapter 257 The Suddenly Popular Douyin Mall

"Mr. Yang, the Douyin Mall is ready to begin testing!"

Yang Yunsheng was somewhat excited upon hearing the news.

It's finally here, the first of three big steps for me.

The so-called three major steps are, of course, clothing, food, and transportation.

Why not stay there? There's no need.

The phrase "clothing, food, and transportation" refers to the three categories of Chinese zodiac signs: clothing (shopping), food (food delivery), and transportation (cars or trams).

Currently, the establishment of Douyin Mall represents shopping.

The establishment of Guokr Company represented the telephone.

As for food delivery, now is not the time to start making moves.

The reason for including these three items is that they are closely related to the lives of every ordinary person.

Only by developing in this way can a complete business empire be built.

On September 12th, Yang Yunsheng traveled from Beijing to Shenzhen for liver health training.

Now, Kuai Rui has nearly 500 employees. If there were a company that was to be named the most popular company among young people in 2013, it would definitely be Kuai Rui.

Overtime is not a big issue, there is afternoon tea and snacks provided every day, and the company also provides six types of insurance and one housing fund. The salary is above average compared to other companies in the same industry.

The reason we haven't taken the lead in the industry is because we don't need to work overtime.

They work overtime day and night. If Kuai Rui does the same, it can also lead the industry.

But in Yang Yunsheng's view, there was no need for that.

Upon arriving in Shenzhen, Yang Yunsheng went directly to the headquarters of Kuai Rui.

This new company, Kuai Rui, will probably be in use for another year and a half before it has to move to a new office address again.

The reason is simple: after Yang Yunsheng's approval, Kuai Rui decided to spend 200 to 300 million yuan to obtain a plot of land from the government and build its own office building.

At this moment, the leaders of Nanshan District never expected that the company under their command, which had been in operation for just over a year, would suddenly develop so rapidly and become a major taxpayer.

Currently, there are two major internet companies in Nanshan: Kuai Rui and Tencent.

If Kuai Rui can rival Tencent in the future, then it can fully utilize its balancing act.

Of course, the best solution for both Kuai Rui and Tencent is to have sufficient policies to keep them from leaving the area.

In many places, in order to exploit businesses, some even resort to crooked methods, ultimately forcing these businesses to leave the local area and become businesses that develop in other places, paying taxes to those other places.

This would be a major stain on many people's resumes.

Smart people know how to give companies the best possible treatment in order to ensure that excellent companies don't leave for other places.

After arriving at Kuai Rui, Yang Yunsheng quickly went to his office.

I conducted a software trial of the Douyin e-commerce platform in the office.

Yang Yunsheng was quite satisfied with the success of the Douyin e-commerce platform.

He quickly came up with a plan.

This plan is called the "Shake Your Hands to Buy Pinduoduo Plan".

The plan was quickly circulated and read aloud.

In the early hours of September 15th, Douyin Mall was launched quietly.

The number of Douyin users has now exceeded 100 million.

The launch of Douyin Mall instantly attracted everyone's attention.

More than anything, it's curiosity about the Douyin shopping app.

But as they clicked on it, they discovered a lucky draw wheel and a cashback offer for placing an order.

They were initially skeptical, but decided to give it a try. For example, they bought something for ten yuan and surprisingly received a three-yuan cashback, which went directly into their wallets. They were also able to easily withdraw the money.

In addition, the Douyin Mall's lucky draw wheel offers free spins, with prizes ranging from 10% to 50% off, or even a free order. Skeptical, they participated in the draw.

It's not that I doubt it, it's just that the lack of a "thank you for your patronage" message doesn't feel genuine.

Then they were shocked, because something that normally costs 100 yuan should have cost 100 yuan.

But after getting a 50% discount, I got it for just fifty yuan.

They might also doubt whether it's genuine, but it's a flagship store, and there are people live streaming it all the time. If it's impersonation, the market supervision bureau will punish them.

The most attractive feature is the "cut-off" offer: by inviting a certain number of new users, you can not only get an additional discount on top of the existing price, but also receive real cash rewards.

It's not a matter of doubt; it's that they simply don't believe it.

But some people still tried it, using their parents', younger siblings', or even their phones, and inexplicably received fifty yuan, or even two hundred yuan.

In an instant, the Douyin shopping mall exploded.

Every merchant, shop, and flagship store that joins Douyin sells the equivalent of what would normally take three or even half a year in just one night.

Some small shops even sold a year's worth of profits.

One night, no one expected it to be so terrifying.

The key point is that you can actually get cash and get a real discount!

In just one night, Yang Yunsheng burned nearly seven or eight million.

Yang Yunsheng wasn't in a hurry; the hype had only just begun and would continue for some time.

It's said to be a 10 billion yuan discount, but it's not actually that much.

Yang Yunsheng's plan was to burn through 500 to 800 million yuan.

One of the main reasons why Pinduoduo needed to burn through ten times more money than Yang Yunsheng was that it didn't have a user base.

Yang Yunsheng controls Douyin's distribution channels and has 100 million users. They will continuously attract new users to Douyin, causing the number of users to keep increasing.

Originally, the number of users of Douyin (TikTok) stagnated after reaching 100 million.

The reason is simple: smartphone users have already exploited nearly 70% of what they can.

Also, don't forget that short video platforms like Weishi and Huoshan are making their mark.

Currently, Weishi only has over 40 million users, while Huoshan has surprisingly surpassed it, reaching over 48 million users.

They adopted Yang Yunsheng's marketing strategy for Didi Chuxing, which was to offer red envelopes (cash rewards) for watching short videos on Huoshan Video.

Many elderly people were deeply attracted to it.

In addition, its focus on borderline and vulgar content has made Volcano the second most popular short video platform.

The reason why Weishi was defeated by Huoshan is that they wanted to follow the path of shaking hands, but did not want to follow the exact same path.

This desire to have it all is doomed to failure!
Coupled with Yang Yunsheng's ideas, how could they possibly keep up?

The result was terrible; they couldn't rise or fall, their positioning was unclear, and they were overtaken.

But neither Weishi nor Huoshan could defeat Yang Yunsheng.

Yang Yunsheng's main principles are content is king and quality is king.

He no longer needs to rely on gimmicks to attract users.

The launch of Douyin Mall has not only taught a lesson to the two short video platforms, Weishi and Douyin, but also to many shopping malls.

The entire internet is now flooded with information about Douyin's e-commerce platform; Yang Yunsheng doesn't need to promote it at all—it's all organic word-of-mouth.

Because Douyin Mall really gives away freebies and offers real discounts.

With the sudden surge in popularity of Douyin's e-commerce platform, Taobao is the most worried.

You should know that they started their business on Taobao.

But Taobao's current situation is not good.

(End of this chapter)