Peninsula: From a supporting actor to the best actor in Chungmuro

Chapter 102 The Birth of the Worst Spokesperson of the Year
December 20th.

FILA's official SNS account released a new advertisement——

[FILA Winter Couple Down Jacket Series: Confession failed, but the down jacket won]

The beginning of the video——

Kang Jae-hoon, with a rustic look and crooked glasses, stared at Krystal Jung in love at first sight in the classroom, his eyes so sincere that it made people laugh.

The barrage exploded instantly——

[Ahhh, Yoon Chanyoung, why have you become like this?! ]

[Bona, look at him! He loves it so much! !]

[This look makes me laugh to death, is this a completely natural performance?? ]

【…】

Jiang Zaixun combed his hair into an adult look, put on a handsome FILA winter new style, and walked in through the door——

The BGM of "Gravity" sounded at the right time.

"that……"

He walked to Zheng Xiujing's desk and said softly:

"I have something to ask you."

Krystal raised her head, the sunlight dancing on her cheeks:
"explain."

"What's your ideal type of boy?"

Zheng Xiujing smiled slightly, and opened her red lips:

"I don't flirt with people randomly."

The background music suddenly stopped.

The camera instantly cuts to the back of the bus——

Jiang Zaixun cried while holding the new FILA backpack.

The female voice of the narrator sounded gently:

"It's okay to be rejected, Jaehoon~ At least you have new clothes now~"

Jiang Zaixun cried even harder:

"I should have asked her name earlier..."

The barrage exploded instantly——

【Hahahahahahahaha help!!】

【From full of confidence to bursting into tears in just 0.1 seconds! 】

【Yun Chan-young, you have come to this day!!!】

[I love this ridiculous advertisement! ! ]

FILA does shoot commercials!

Then, the plot rapidly advanced——

Inside the cafe.

"My name is Jiang Zaixun, what's your name?"

Krystal Jung

"What a nice name."

Suddenly, a shout came from the kitchen: "Bona--"

"Inside!"

The camera cuts back to the bus.

Jiang Zaixun curled up in his seat and cried even more miserably than before: "Is her last name Zheng or Bao——"

The final freeze frame:
When Jiang Zaixun huddled in the corner of the bus and sobbed for the third time, subtitles popped up:
"A FILA down jacket, at least, will make you look good when you're rejected."

The ad was released for 3 hours and directly landed on NAVER’s hot search list.

#Jiang Jae-hoon crying scene on the bus# (explosive)

# Krystal Jung rejects professional actors# (hot)

#FILA down jackets are selling like hotcakes# (hot)

The style of the comment section is gradually outrageous——

[I originally just wanted to see Chan-young and Bo-na's after-sales service, but ended up laughing so hard that the neighbors called the police]

[Why is Kang Jae Hoon's crying scene so heartfelt? Hahaha]

[The advertising director is a genius, this has a better CP feeling than a serious drama]

[I have ordered the same item. Can you send a crying Kang Jae-hoon as an extra? ]

[Looking for behind-the-scenes footage! I want to see Krystal Jung laugh!]

……

FILA Peninsula Marketing Office.

The department manager stared at the real-time sales data on the computer screen, his fingers tapping rapidly on the desktop.

The ad was published for only 6 hours.

All online stock of couple's down jackets is sold out.

There were long queues at offline stores, and some people even came specifically to inquire about the "same crying backpack as Kang Jae-hoon."

"minister!"

The assistant rushed in breathlessly: "The Myeongdong flagship store just called and said that a Chinese tour group emptied all the display cases!"

"what?"

The marketing director hurriedly retrieved the backend data—the online mall’s sales exceeded 47 billion won, and the server crashed twice.

——The number of people queuing at offline stores set a brand record, and the Apgujeong flagship store even had to implement flow control measures.

——[The same backpack that Kang Jae-hoon wore in his crying scene] was wildly ridiculed by netizens and unexpectedly became the hottest item of the year, and was sold out in seconds on the official website.

Even the tacky round-frame glasses worn by Kang Jae-hoon in the commercial were revealed to be of the same brand, with search volume surging by 300%.

See this.

The marketing director had to admire his own marketing strategy.

By using self-deprecating advertisements to break the perfect image of celebrities and using their "miserable and cute" personalities to narrow the distance between them and ordinary consumers, they have greater communication penetration than traditional high-end endorsements.

"Contact the factory quickly and place an urgent order."

The assistant hesitated:
"So...should the advertisement continue?"

"Push! Of course push!"

The minister slammed the table:

"Tell the editing team to release both the female perspective and the passerby perspective versions!"

"..."

The heater in the nanny car was on high.

Jiang Jae-hoon was huddled in his seat, browsing his phone.

The screen is playing the FILA advertisement from Zheng Xiujing's personal perspective——

"Go away! Please stop bothering me!!!"

Her collapsed look made Jiang Zaixun grin involuntarily.

"Wow—"

The car door was suddenly opened.

The cold wind wrapped in fine snow blew in, making Jiang Zaixun shiver.

Jin Dayuan came in with a cold look on his face, shaking a toothpick at the corner of his mouth:
"FILA is going to renew the contract for the full product line endorsement next year."

"Huh? The whole series?"

Jiang Jae-hoon was stunned.

Endorsement contracts in the Korean entertainment industry have always been known for their short duration.

Unlike the three to five-year contracts in the European and American markets, local brands prefer quarterly contracts, with the longest period not exceeding one year.

Behind this mechanism is the cruel market logic:

On the one hand, the popularity of artists changes too quickly, and three months is enough for the top stars to become outdated;

On the other hand, celebrity scandals occur frequently.

From drunk driving to pedophilia to drug use——

The brand must reserve the right to cut at any time.

The winter series endorsement previously signed by Kang Jae-hoon and Krystal Jung is the most typical short-term contract in March.

"Spring, summer, autumn and winter, sportswear, down jackets, shoes, bags and accessories, all year round."

Jin Dayuan took out the contract and handed it over:

"They're afraid you'll become popular and raise prices next year, so they want to lock it in early."

Jiang Zaixun flipped to the price page, and the number of zeros behind it made his temples jump:
"Is this number...an extra zero?"

Jin Dayuan sneered:
"How much do you think FILA made? As soon as your crying scene commercial came out, their down jackets were sold out. Even Chinese purchasing agents were buying them up."

Jiang Zaixun stared at the numbers on the contract, his throat dry.

——Endorsement fee: 1 million won/year (before tax)

That’s five times more than the winter series.

(Note: If an artist has major negative news during the year, the brand has the right to unilaterally terminate the contract and claim three times the endorsement fee.)
Jiang Zaixun stared at the signature column at the end of the contract and suddenly asked:

"Where's Soo-jung?"

"Of course she's still the spokesperson for the women's model. Why?"

"No, just checking."

Jiang Zaixun bowed his head and signed:
"After all, the advertising effect is the chemistry between two people."

Jin Dayuan put away the contract and suddenly remembered something:
"By the way, there's a reshoot for Nonghyup Juice tomorrow."

"Reshoot?"

Jiang Zaixun was stunned:
"Isn't it finished filming?"

Jin Dayuan flipped through the schedule:
"The original version was 'natural and refreshing', but now they're changing it to 'drinking juice to heal after a breakup'. Just add a shot of you sitting on a park bench, drinking juice and crying."

"..."

"besides."

Jin Dayuan continued:

"The yogurt endorsement requires an extra behind-the-scenes shot of 'eating yogurt like crazy after being rejected,' and Chenghao Fried Chicken seems to be asking you to film an extra video of 'turning grief and anger into appetite'—"

"...are they all going to use the crying scene?"

"if not?"

Jin Dayuan smiled, holding a toothpick in his mouth: "Do you know what netizens call you now?"

"what?"

“——The most miserable spokesperson of the year.”

(End of this chapter)