This celebrity is absolutely wicked.

Chapter 480 A Fantasy Drama with a Child-Rearing System
In today's internet age, it's impossible to completely hide such gossip in the entertainment industry.

Some netizens learned the inside story through rumors and started talking about it in the comments.

"It's all because of the Golden Tripod Award incident last time. Director Lu has offended someone this time."

"And then there are Xu Gaomin and Sheng Xie. Neither of them are easy to deal with, especially Xu Gaomin. That old man is looking to cause trouble for Director Lu."

"Thanks to Director Lu's ability to direct and act in his own films, if it were any other actor, it would be like being targeted by the entertainment industry, and they would have no roles to play in the future."

"These bastards are no good at making movies and TV shows, but they're great at infighting!"

"If no one buys, no one buys. You can keep bidding, we'll pay for your services!"

After a bunch of netizens explained the facts, the anger of the viewers in the live stream was immediately ignited.

Lu Ran's image since his debut has been impeccable.

His previous works have also shown the audience his sincerity.

A celebrity who always keeps his word and prioritizes serving the audience is now being treated like this?

Who the hell can stand this?

"Director Lu, you must film this! You cannot back down! We have your back!"

"I refuse to believe it! No matter how dark the entertainment industry is, our combined brilliance can still shine!"

"I'll donate a thousand yuan, Director Lu, you take the picture!"

"I don't have much money, but I'll still donate 100!"

"These old Dengs deserve to die! They've suppressed so many talented people in the entertainment industry!"

"And what about those capitalists? Do they even know anything about art and literature? They're all just doing despicable things!"

"Whoever stops you from taking pictures, I'll go get them!"

Lu Ran felt a little touched as he looked at the support from a group of netizens in the live stream.

That's the benefit of word-of-mouth.

If Sheng Xie were to say this, netizens would not only not support him, but would also spit in the live stream and wait to see the show.

Lu Ran quickly said, "Thank you, thank you everyone. There's no need to donate money. Even if we really do film it, I can't accept your money."

Lu Ran paused for a few seconds before continuing, "I'm so happy to see everyone's support. You've given me the courage to keep going. So I'll make an impulsive decision right here and now: I'll continue filming this drama and make sure you all get to see it!"

The chat room was still buzzing with activity.

"That's right, Director Lu, feel free to film, we all support you."

"But which platforms should I upload it to? Nobody's buying it!"

"Go online my ass! It's free to stream, just play it in the live stream room, and I'll tip Director Lu."

"You're amazing! Which show is released online via live stream?"

Netizens have already started offering suggestions.

Lu Ran continued, "Everyone is right. We can release the film for free, not for any other reason than to prove ourselves. But there is still a major problem, which is the lack of actors. We are still short of more than a dozen roles."

"That's easy. With so many people in China, how could we not find actors?"

"No actors? The blogger I follow is an actor, he just hasn't entered the entertainment industry and is making short videos."

“I have a say in this. Anyway, the actors in those fantasy dramas aren’t that good. The bloggers I’ve seen on Douyin are really good actors, so let them act.”

"If you need extras, I'll do it!"

The issue with the actors isn't actually that big.

No matter how talented Xu Gaomin and his group are, it's impossible for all the actors to give them face.

For example, Lu Ran invited an actor from the National Theatre of China to play the role of the Sword Immortal. This actor also collaborated with him on "China in Classics".

For the role of the Moon Worship Cult Leader, Lu Ran also hired actors from the National Theatre of China.

These veteran actors have no problem carrying these roles.

Lu Ran planned to cast a wide net for the remaining young actors.

At this point, the enthusiasm of those who volunteer to act is definitely stronger than those who are forcibly recruited.

Upon seeing the suggestions from netizens, Lu Ran's thinking was immediately sparked.

"That's a limitation. Who says actors can only be found in the entertainment industry?"

Many talented actors don't make it into the entertainment industry.

"Okay, let's do it the way everyone suggested. You can recommend some actors for me."

Lu Ran pulled up the character list for "Chinese Paladin", described their appearances, and asked netizens to name them. He then wrote down all the names that netizens suggested.

Meanwhile, Sun Kai, the operations manager of Douyin, opened Douyin in his office, and Lu Ran's live stream popped up on his phone.

Sun Kai watched for a while and pieced together the situation from the snippets of comments. "My god? Penguin and Winter Bamboo Shoot are so ruthless? They're giving up on Lu Ran's fantasy drama?"

Sun Kai immediately called his friend to inquire about the situation.

He quickly received the results, which were the same as those mentioned in the live stream.

People from video platforms like Tencent and Dongshun are also on the judging panel for the Golden Tripod Awards.

Lu Ran offended a large group of people this time.

This group was just waiting for Lu Ran to back down so they could pull him in and make him one of their own.

"A tree that stands out in the forest will surely be felled by the wind."

Sun Kai sighed and began to ponder the matter.

The reason why these platforms don't value Lu Ran's fantasy dramas is because he has partner companies that have so many fantasy dramas that they can't buy them all, so they can just discard them without feeling bad.

But shaking your hand is different.

Douyin (TikTok) has not been very successful in making films and TV series.

For Douyin at present, there is really only one thing to do, which is to continuously attract new users, and ideally, everyone in the world should be on Douyin every day, and not even look at Penguin Video or Dongsun Video.

As Sun Kai watched the live stream, all sorts of thoughts popped into his mind.

"This is a long-term promotional campaign. What if we create a 'developmental fantasy drama' campaign on Douyin? With a top-tier celebrity like Lu Ran to participate, the user acquisition effect would definitely be excellent."

Currently, the cost of acquiring a new user on Douyin is between 200 and 300 yuan. To acquire one million new users, the cost would be over 100 million yuan.

The amount of money that Douyin spends on advertising and promotion every year is enormous.

The money others spend on buying Lu Ran's dramas is for copyright acquisition, while Douyin (TikTok) is essentially spending on advertising and marketing.

As the saying goes, if you shake your hand, you're not short of money.

"absolutely okay!"

Sun Kai was extremely excited.

However, further data analysis is needed to determine the specifics, and that will be conducted later.

In Lu Ran's live stream, he has already reached a consensus with the netizens.

He had a list of actors he didn't recognize.

"Everyone, please help promote this! I will definitely make a Chinese Paladin series!"

After saying goodbye to his viewers, Lu Ran ended the live stream immediately.

As soon as Sun Kai saw Lu Ran finish her broadcast, he immediately called her.

"Wow, that's awesome! I just saw you ended your stream. Would you be interested in streaming your Legend of Sword and Fairy video on Douyin?"

"You can play TV dramas by shaking your hand?"

“We’re a video platform too. Of course we can broadcast legal and compliant content. If you’re interested, let’s discuss it.”

"Please speak, brother."

Sun Kai immediately began to speak.

“I just watched your live stream. You wanted to find actors. I think you can do that on Douyin. We can organize a search for actors for the Legend of Sword and Fairy series, and collaborate with some of our actor creators on Douyin. We can handle that.”

"Secondly, there are activities for fantasy dramas with a focus on nurturing the characters. We want netizens to feel involved and follow the entire production process of your drama. During filming, you can also share some behind-the-scenes footage and daily life photos on our platform."

"Finally, it's simple. You can play it directly on our Douyin platform, pay to play it, or play it live. All of these functions are available on our platform. If there are no functions, we can add them."

Sun Kai launched into a long and detailed explanation of his project plan.

Lu Ran thought it was a good idea as soon as he heard it.

No TV series has ever done this before.

Just because others haven't done it this way doesn't mean he can't.

Sun Kai said with some difficulty, "I just don't know if my proposal will be approved, there's no precedent for it."

Lu Ran said seriously, "Brother, if there is no precedent, we must create one. To write a new chapter, open a new chapter, and start a new journey, we need a spirit of daring to do good. The lack of precedents, references, and templates cannot be an excuse for inaction and irresponsibility. Staying in your comfort zone and retreating into a safe haven will not only make it difficult to open up new prospects for career development, but may even cause you to miss opportunities and delay development."

Sun Kai was stunned after hearing this.

What you said makes a lot of sense, and more importantly, it's very convincing.

Where did you hear that from?

I saw it on the political news.

Sun Kai: "Say it to me again, and I'll take notes. I'll say it like this during the meeting."

(End of this chapter)