This celebrity is absolutely wicked.

Chapter 498 Movie Press Conference

The film "Once Upon a Time in China" was completed long ago.

However, Pang Yuntian prefers to find a suitable time slot for the launch.

Having missed the National Day holiday release window in October, I looked for the New Year's Day release window.

Previously, there was no such thing as a movie schedule. It was only later, with the development of the times, that the concept of a schedule came into being.

Although the New Year's Day holiday season can't compare to major holidays like the Spring Festival or the summer holiday season, it's still pretty good overall.

Lu Ran didn't have high expectations for the film's box office performance.

The total cost of this movie is less than 100 million yuan, and it only needs 300 million yuan in box office revenue to break even.

The main reason is that Lu Ran has little confidence in the market.

This is, after all, a kung fu movie.

In recent years, there have been few kung fu films on the film and television market, and even big-budget special effects blockbusters have become rare.

Instead, some lower-budget films were released.

But as this is Lu Ran's big-screen debut, he also needs to do a good job of promotion.

"What kind of promotional activities are there?" Lu Ran asked.

"A few short interviews, these won't take up much time. The main thing is that there's an event organized by the cinema chain in a few days, a themed event for the New Year's Day movie releases. This event will be broadcast live, which is a perk from the cinema chain."

Pang Yuntian introduced Lu Ran to him.

When a movie is released, the production company produces it, the distribution company distributes it, the publicity company promotes it, and the platforms where it is released are naturally these theaters.

The cinema chains control the large screens in cinemas across the country.

We're all working together to make money; harmony brings wealth.

The cinemas have also put a lot of effort into promotion.

This year's Lunar New Year holiday event is to invite the directors and producers of the movies released during the New Year holiday to promote and introduce their films in a live broadcast and exchange ideas.

Lu Ran had to attend this event.

He's a director, and he's also the lead actor.

After chatting with Pang Yuntian about the follow-up, Lu Ran opened his phone to check the online broadcast status of "Chinese Paladin".

The Legend of Sword and Fairy has aired up to episode 20.

Earlier, Li Xiaoyao and his group made a ten-year promise, a very beautiful scene. It could be said that the series could have ended there.

But after the ten-year agreement, the drama "Chinese Paladin" was abruptly cut short, officially beginning the process of killing people.

In any case, Lu Ran dared not look at the netizens' feedback on "Chinese Paladin" anymore.

Once everyone sees Lin Yueru's death, they will be able to understand the song "Always Quiet".

Judging from the current trend, "Chinese Paladin" has become a hit drama.

Tencent Video and Dongsun Video have already contacted us, wanting to buy the broadcasting rights for "Chinese Paladin" after it finishes airing on Douyin.

Several television stations also contacted Lu Ran, wanting to buy the television broadcasting rights for "Chinese Paladin".

However, we'll have to wait until all of "The Legend of Sword and Fairy" is fully updated before we can discuss any of this.

As for "Sword Out of the Vast Ocean," after Jiang Haoxing educated the audience and the Jiang Haoxing blooper incident, the entire series completely fizzled out.

Although the blooper was corrected immediately, netizens saved it all, making it a permanent black history.

Among period dramas of the same period, "Chinese Paladin" was virtually unrivaled!

Kill crazy!

After reviewing these details, Lu Ran posted an update on both his Douyin account and Weibo.

"To all my fans, here's a work update: The film 'Once Upon a Time in China,' which I directed and starred in, has been officially scheduled for release on New Year's Day, thanks to the coordinated arrangements of the theater chains. The film focuses on patriotism and chivalry. All the main creators are committed to the duties and missions of artists and strive to present a high-quality film. I respectfully ask for your support and guidance."

The post immediately attracted comments from netizens. "Finally, there's a new movie to watch!"

"The last movie shown at the Lu Hall was last year."

"Fight! Fight! Fight! Let's get this going! It's been so long since we've seen Director Lu's fight scenes!"

"I watched the fight scene in Kuroshio several times. It was really well done."

"I'm not in a hurry to buy movie tickets. I'll wait until the first batch of viewers have seen the movie. Director Lu, you won't be upset with me, will you?"

"How could Director Lu blame you? Director Lu will only feel sorry for you."

Given Lu Ran's current popularity, this one Weibo post can bring a lot of publicity to the movie.

The Wong Fei-hung: Soaring Ambition project didn't have much budget for publicity.

If Lu Ran were to launch a campaign using the same kind of online propaganda as Zhang Yimou's style on Earth, he was afraid it would backfire.

Three days later, Lu Ran and Pang Yuntian met and went to the movie press conference together.

On the way, Pang Yuntian laughed and said, "This kind of event is nothing special. You don't need to be nervous. Just go up and chat casually. If you don't want to go up, I can go up too, but the audience will definitely want to see you more."

"I prepared a PowerPoint presentation and a script."

Lu Ran's calm voice came through.

Pang Yuntian was stunned.

He should have thought of it earlier.

Given Lu Ran's habits, how could he not prepare for this promotional event seriously?

Pang Yuntian: "That's good. When we get there, I'll introduce you to some other acquaintances."

The film's press conference was held in Beijing. In addition to the film's creators, there were also some colleagues, media reporters, and some invited audience members.

When the two arrived at the venue, some media reporters who had been waiting there surrounded them.

Just as Pang Yuntian was about to refuse the reporters' interview request, Lu Ran stopped walking.

He was dressed in a suit and greeted the reporters earnestly. He then said, "If you have any questions about the movie, I suggest you ask them at the meeting later. If you have any other questions, you can ask me three. Let's step aside and not block other people's way."

Lu Ran spoke clearly and calmly, which made the reporters feel very comfortable.

These reporters mainly asked questions about "The Legend of Sword and Fairy".

Since the broadcast of "Chinese Paladin", Lu Ran has not given an interview to reporters.

After answering these questions, Lu Ran and the other person entered the venue.

When the time came, the movie press conference officially began.

At that moment, the press conference was also being streamed live online.

The host first gave a general introduction to the guests present, and then introduced several movies scheduled for the New Year's Day period.

This New Year's Day holiday, a total of eleven films were released, of which only one, "Once Upon a Time in China," is a kung fu action film. There are also two animated films, one of which is a feature film version of an animated series, and the other is an animated film called "Red Lion Boy."

The core cultural elements of "Once Upon a Time in China" and "The Red Lion Boy" are somewhat similar.

Both films are based on the culture of Guangdong Province.

In comparison, "Red Lion Boy" has a stronger flavor of Cantonese culture.

"Once Upon a Time in China" is more about patriotism and family sentiment.

The remaining films include comedies, thrillers, and films that focus on social issues.

After the host finished his introduction, it was the film's creators' turn to come on stage and introduce themselves.

Lu Ran listened attentively. The first few movies were fine, but when Zhang He, the director of "Red Lion Boy," came up to introduce the film and the movie's promotional image appeared on the big screen, Lu Ran's brows immediately furrowed.

Why does the character in this movie have squinty eyes, and the distance between his eyes is also quite long? Something just doesn't look right.

(End of this chapter)