Reborn, I achieved legendary status with a single book.

Chapter 285: A New League of Legends Champion Arrives – Xiao Yan. (Please Subscribe)
Chen Yang's advertisement for a chapter of "A Record of a Mortal's Journey to Immortality" has caused a sensation among countless media outlets in China.

At first, no one could believe that such a text advertisement could have such a huge impact.

until.

It was only after a number of media outlets launched an investigation that this was discovered.

It turns out that online literature, which they had previously overlooked, has already entered thousands of households.

we can even say.

Anyone who uses the internet has read online novels to some extent.

All of a sudden.

Chen Yang, on the other hand, received advertising orders from thousands of businesses.

However, Chen Yang rejected most of these orders.

He didn't write novels to advertise.

Say.

Running an ad like that once or twice is fine.

Or perhaps you can achieve a very good interaction with fellow readers once or twice.

If we really have to run an ad today and an ad tomorrow...

By then, readers will definitely be immune.

Not only immunity.

It may even have adverse effects.

At that time, netizens will likely criticize and complain.

Are you writing a novel for us, or showing us an advertisement?
However, Baojian also contacted Chen Yang at this time.

They said it was Tencent's League of Legends and wanted Chen Yang to do a promotion.

Chen Yang was surprised that even penguins had entered the scene.

For a moment, he was somewhat tempted.

Talk about it.

There are two most important penguins.

One is an instant messaging service, and the other is a gaming service.

Instant messaging services could allow Penguin to dominate the entire internet.

Penguin's gaming business allows it to live a very comfortable life.

League of Legends has recently become Tencent's flagship product.

Although League of Legends is not as popular as it will be in the future, it is already showing signs of becoming a blockbuster.

It's perfectly normal for them to ask Chen Yang to advertise for them.

Moreover, there is a high degree of overlap between online literature and game users.

An advertisement can indeed bring a huge number of users to League of Legends.

However, Chen Yang did not consider the previous advertising methods.

It's the same as before.

More advertisements like this are not good for book lovers or for Chen Yang's works.

However, Chen Yang thought of another method: "Baojian, I don't think simply advertising in the book will be very effective. How about this, League of Legends can launch a series of collaborations with my work. I can authorize League of Legends to develop the copyright of characters from my series. For example, in the future, League of Legends can release a brand new hero, Xiao Yan, or some other character."

"Bu Yang Shen, your imagination is too wild."

"Hehe, they're all heroes. I think some of the characters in my works are heroes too."

"That's true. In Marvel, they all started as characters and gradually became heroes. Impressive. This move is more than just collecting royalties. At the same time, it's another step forward for your web novel universe. However, developing new heroes is no small matter. I don't know if Tencent will agree."

"It's okay, I'm just mentioning it. If they're interested, they can come; if not, that's fine too."

Chen Yang didn't care.

……

"Chen Yang, can you give me some ideas? I don't know what footage to shoot anymore."

"Hmm, don't you usually film eating, drinking, and having fun?"

"Yes, but I feel like we've hit a bottleneck, and people are getting a bit tired of the same old thing."

"This is normal."

After graduation, Li Hanxiao and Chen Yang both pursued their own interests.

Chen Yang is a full-time writer.

Li Hanxiao enjoyed making videos during her university years and continues to do so now.

With the advent of the smartphone era, the business of citizen photography has become increasingly popular.

In particular, a new app called Kuaishou has recently become popular in China.

This also allowed Li Hanxiao to quickly gain more than 100 million followers on Kuaishou.

Normally, Li Hanxiao does the same thing as usual, just filming videos of eating, drinking, and having fun.

But after a year...

Li Hanxiao, however, felt that the more footage she filmed, the less material she had, and the slower her follower growth became.

Chen Yang said, "Then how about we shoot something high-end?"

Chen Yang then came up with an idea.

"I can't shoot high-end stuff, I'm not that professional."

Li Hanxiao shook his head.

Chen Yang said, "You misunderstood. What I meant by high-end is not the filming technique, but the content. For example, you've filmed food, drink, and entertainment before, so could you go a step further and film the origins of these things? For example, you like tofu, so how is tofu made? You could film the tofu-making process, the techniques used, and so on."

"what……"

Li Hanxiao's eyes lit up, but she still said with some concern, "Isn't this too old-fashioned?"

"Where is it rustic? This content is incredibly sophisticated. In fact, it's not only not rustic, but it's also part of our Chinese culture."

"Chinese culture... it really is a novelist's guide. Your words have given me a burst of boundless motivation."

"Okay, good luck. For the first episode, we'll be filming tofu. Tofu isn't just white tofu; there's also stinky tofu, tofu pudding, and hairy tofu, all made using various techniques... The results will be a feast for both the eyes and the taste buds. If you succeed in filming, you won't just be a small-time videographer; you'll be an ambassador for Chinese culture. What do you think? That's a great idea, isn't it?"

"Great, great, really great."

"Since it's good, how about giving us a reward?"

What reward do you want?

"What do you think."

"what……"

Ok.

After several years of continuous exploration.

If Chen Yang is still stuck in the "touching" stage with Li Hanxiao, how can he live up to his reputation as a scumbag?

After a fierce battle, Chen Yang felt his inspiration had been elevated, and he was able to type much faster.

……

"Introducing a hero character based on Chen Yang's work."

Upon receiving Chen Yang's reply, Zhang Zhidong was taken aback: "This kid has quite the ambition."

"I actually think he's a good protagonist. I've read Chen Yang's works; they're very widely circulated. Anyone who reads online novels has basically read his works. Especially some of the characters in his novels, like Xiao Yan..."

Little Ma nodded in agreement.

"Thirty years to the east of the river, thirty years to the west of the river, don't bully young people into poverty."

"Zhidong, you know about this too?"

"Do you think I'm stupid? That line was really popular back then. Even though I don't read online novels, I knew that line."

"So I think we can introduce some heroes that belong to our own region."

"I've thought about it too."

Zhang Zhidong said, "Although the heroes in League of Legends are very well made, there aren't many heroes related to Chinese culture. There are only a few like Lee Sin and Xin Zhao... Actually, I want to introduce more heroes that belong to our Chinese culture."

"Hehe, you said before that you wanted to develop a mobile game."

"Correct."

"Mobile games may be a major trend in the future, but the hardware configurations in various aspects are not up to par right now. You can start a project first. However, the focus right now is our League of Legends."

"Ah."

Zhang Zhidong thought for a moment, then said, "The idea is good, but it's a bit troublesome. After all, Riot Games is in charge of developing League of Legends."

"We could take a compromise approach: launch them first and then see how they far receive feedback. If the feedback is positive, keep these heroes. If the reviews are negative, discard them."

"Row."

Although League of Legends is owned by Riot Games.

But by then, Penguin had already acquired a controlling stake in Riot Games.

even.

Pony Ma also plans to acquire 100% control.

Although Penguin agreed to give Riot Games autonomy in development and decision-making.

However, we still need to listen to some of the opinions of the holding company.

"By the way, have you had any contact with Chen Tianqiao?"

"I made contact, but Chen Tianqiao scolded me back."

"Uh……"

Little Ma was a little annoyed: "I didn't expect Chen Tianqiao to hold such a grudge."

But it’s normal to think about it.

Tencent's games back then borrowed too many ideas from Winner Games' products.

Just like the popular Bubble Fighter from Shengda back then, Tencent quickly created QQ Tang.

Back then, Shengda launched MapleStory, and Tencent launched QQ Three Kingdoms.

It can be said.

The feud between Shengda and Penguin has a long history.

of course.

It's not just Shengda.

Almost everyone in the gaming industry has a grudge against Tencent.

Despite the fact that penguins have adopted an open strategy in recent years.

However, when it comes to games, Tencent is still reluctant to give up some of its profits.

"Brother Ma, I think we should wait a while longer."

"We can't wait. Alibaba is also very interested in Shengda Literature. If they get involved, it will cause us some trouble."

After thinking for a moment, Brother Ma said, "It seems we'll have to ask Chen Yang for help with this."

……

As for Brother Ma, he brought the sword over.

Chen Yang was a little embarrassed to approach Chen Tianqiao.

After all, Chen Tianqiao was nominally his senior brother.

Meanwhile, Chen Yang, who was originally with Shengda, has now jumped ship to Tencent.

Although it's nothing.

Skipping stations is perfectly normal.

But I didn't quite know how to explain it to Chen Tianqiao.

After some consideration, Chen Yang agreed.

It's not that I wanted to help Little Ma.

Chen Yang and Little Ma didn't have much of a relationship.

He writes his novels, and Little Ma runs his platform.

However, Chen Yang believes that...

Compared to some other giants, Tencent has put more effort into online literature.

If the penguins don't come.

It is very likely that it will be acquired by giants such as Baidu, Alibaba, etc.

Let's start with Baidu.

Forget about Baidu.

Baidu has never had any social conscience from the beginning.

For example, his bidding ranking system.

The system itself is fine.

The problem is that Baidu is really greedy for money; it will accept any kind of advertising as long as it pays.

Hospitals like those in Putian have truly amassed countless ill-gotten gains.

Baidu is also the biggest supporter of piracy.

Baidu Wenku, Baidu Tieba, etc., are all major areas plagued by piracy.

If he were to take over Shengda Literature, Shengda Literature might be doomed.

Aside from Baidu, there's another Alibaba.

Alibaba is a giant.

His influence is sometimes even greater than that of penguins.

But Alibaba is actually not interested in online literature.

In its previous life, Alibaba Literature never entered Alibaba's core layer; it was always a subsidiary of Alibaba.

Alibaba also has another problem.

That means Alibaba itself doesn't have any traffic.

He needs a constant influx of traffic into his camp.

As we can see later, after Tencent adopted an open camp, many of the companies it invested in have achieved considerable success.

Companies like JD.com, Douyin, Meituan, and Pinduoduo are all incredibly successful.

However, some of the companies acquired by Alibaba are doing terribly.

Such as Ele.me, Suning, Tudou, Xiami Music, Hippo Fresh, RT-Mart, Evergrande Football Club, Meizu...

Many penguins have been shrinking year after year since being acquired.

Some of them went bankrupt after being acquired.

The literary website itself doesn't have much traffic.

Even literary websites need traffic support.

With the entry of penguins, a steady stream of traffic from penguins can be delivered to literary websites.

But what if Alibaba gets involved?

If Alibaba were to absorb the traffic from literature websites, then those literature websites simply wouldn't be able to survive.

There's another one.

Right now, only Tencent can offer a good price.

However, after Chen Yang met Chen Tianqiao.

Chen Tianqiao remained calm.

Before Chen Yang could speak, Chen Tianqiao said, "It's all because of me. If I hadn't wanted to retire from the martial world, none of this trouble would have happened."

Chen Yang also sighed.

Think of Chen Tianqiao.

He became the richest man in China at the age of 31, which was a truly exhilarating time.

But competition on the internet is incredibly brutal.

From its former status as a giant, Shengda has now become somewhat marginalized.

Not to mention Shengda Investment's other businesses.

Even in Shengda's core business of online games, its market share is declining.

"Senior brother, are we really going to sell everything, including the games?"

Chen Yang asked.

"Ah."

Chen Tianqiao nodded: "I'm too old, I don't want to do it anymore, and I can't do it anymore."

Actually, Chen Tianqiao is not old at all.

It's just that I don't get old.

Chen Tianqiao's temples had grown quite a few gray hairs.

Chen Yang was actually a bit impulsive.

He really wanted to have a good talk with Chen Tianqiao about future trends.

With Chen Tianqiao's current strength.

It's not impossible that we could really go all out again.

But Chen Yang still shook his head later.

Even if Chen Yang knows the future trends, it doesn't necessarily mean he can do a good job.

The world is too dangerous.

The internet today is not the same as it was back then.

Chen Tianqiao's retirement from the entertainment industry is arguably the best possible outcome.

What if he suddenly has some other idea?

Success is certainly a good thing.

If we fail... then it's not worth the loss.

Rather than that.

Having seen through it all, and with no desire to continue competing with his rivals, leaving is the best option.

Say.

Previously, Chen Yang had also helped Chen Tianqiao purchase a significant number of JD.com shares.

Not to mention that these games can make a lot of money.

With just this share of JD.com, Chen Tianqiao would have a large sum of money no matter what he did.

The day.

Chen Yang and Chen Tianqiao did not discuss anything related to literature.

There was no discussion about acquisition or sale.

No specific price was discussed.

Chen Yang and Chen Tianqiao went to see the Huangpu River together.

Looking at this incredibly familiar place.

Chen Tianqiao asked Chen Yang to take a picture of him.

One year later.

This once-powerful figure vanished from the martial arts world.

……

"Guys, League of Legends will be updating with a new champion today."

"Yeah, I read the update report, there will be brand new heroes... Awesome, I'll have to play with new heroes again, I wonder which heroes they will be."

"We don't know yet; the officials are being secretive. They even said they'd give us a big surprise."

"Wait for the update."

That day at 0pm.

League of Legends servers are shut down across the entire network for maintenance.

The update is not expected to finish until 8 a.m. tomorrow.

Many users are somewhat frustrated.

I didn't realize how important League of Legends was before.

But once the service was shut down, they suddenly didn't know what to do online anymore.

Even though there are still many fun games online.

After playing League of Legends, they lost interest in any other games.

One of them is the netizen 【道德天尊妙有上帝】.

cough cough.

Don't blame this netizen for having a long name.

In his words.

Like any other name, the longer the better.

Although the name is somewhat nonsensical.

The Supreme Lord of Morality is Laozi.

The wondrous God is the Lingbao Heavenly Venerable.

This brought the two of them together.

of course.

It does not matter.

Anyway, it looks awesome.

I finally got a holiday these past two days.

He originally planned to play League of Legends at an internet cafe.

As a result, the server underwent maintenance and updates after midnight.

This made him feel like he was about to vomit blood.

There is no other way.

I had no choice but to go home and sleep.

But the next morning, before 8 a.m., he went to the internet cafe again.

As for why they went to an internet cafe instead of playing at home...

Where in the house is there a fence?

Sitting in a row of five in an internet cafe is much more fun!

Moreover, he had already made plans with his friends last night to team up together early this morning.

The update was completed at 8 o'clock.

They can also try out these new heroes as soon as possible.

"Brother Heavenly Venerable, hurry up, we're waiting for you."

"The internet cafe is all updated, just waiting for the servers to open at 8 o'clock."

"Okay, boss, give me a bottle of Coke."

I saw that my friend was already seated.

Brother Tianzun also turned on a machine.

At 8 o'clock sharp, he double-clicked the League of Legends icon on his desktop.

The world is vast and boundless, teeming with geniuses...

Once you enter the game.

League of Legends then displayed a trailer.

This is a trailer for a new season or the latest hero update.

However, many times Brother Tianzun would simply turn it off.

He doesn't have time to watch these trailers.

But today's trailer gave him quite a shock.

"The universe?"

"This feels so familiar."

then.

More familiar lines appeared.

"Fighting power, third stage."

boom……

A boy appeared before him.

This young man.

His name is Xiao Yan.

Thirty years in Hedong and thirty years in Hexi. Don’t bully young people into poverty.

A brand new champion has arrived in League of Legends: Xiao Yan from Battle Through the Heavens!

……

Magic City.

Zhang Lin, an e-sports player, was now the head of an e-sports team.

He was a professional e-sports player in his early years.

Later, as I got older, my physical abilities in various aspects began to decline.

So he stepped back from the front lines and moved behind the scenes.

Because of the fame and connections I had built up before.

Zhang Lin is now the head of three e-sports teams.

Also, because Zhang Lin was a former esports player, the three teams he led all achieved very good results.

"Boss, League of Legends has been updated."

"Okay, let's familiarize ourselves with the latest hero as soon as possible."

"Ok."

Early in the morning.

Zhang Lin held a morning meeting for all the team members.

Then he immediately checked the update status of League of Legends.

He is very satisfied with his current situation.

Think of this.

He had to thank his brother Chen Yang for his advice back then.

If it weren't for Chen Yang...

He estimated that he would never be able to get involved in esports.

As for what they will do.

Only God knows.

"Fighting power, third stage."

"The three-year agreement."

"Thirty years to the east of the river, thirty years to the west of the river."

Looking at the content in the trailer.

Zhang Lin's eyes widened.

"Wow, I was just thinking about you, and you gave me a surprise."

talking.

Zhang Lin then made a phone call to Chen Yang.

(End of this chapter)