The Rich Man's Life Begins with a Comeback

Chapter 187 An Encounter (4k)

At 7 p.m., accompanied by General Manager Huang Xin, Gu Heng officially began his in-depth research on Yunzun Sky Restaurant and Bar.

Having conducted in-depth research on the previous five catering brands, Gu Heng was quite familiar with this task.

"Mr. Gu, the current time slot is our restaurant's front-of-house area, which is the business dinner area. It runs from 5 p.m. to 8 p.m. We will be offering our customers a wide variety of food options."

"After the front of house is finished, Yunzun will transform into a cocktail bar, from 8 pm to midnight. From this time onwards, we will only offer customers simple snacks, and the sales focus will shift from a restaurant to a bar."

"Finally, from midnight until closing at 3 a.m., Yunzun will be completely transformed into a DJ party. All the small tables in front of the bar will be removed, and the space will be used as a DJ dance floor to maximize the utilization of the space."

From the moment he began accompanying Gu Heng, Huang Xin dared not show the slightest neglect.

He didn't know if it was his imagination or his own psychological factors, but he felt that Gu Heng was more imposing than he had been two months ago. The powerful aura he exuded made him feel immense pressure.

What's the table turnover rate like?

Gu Heng sat in a booth in front of the 270-degree panoramic floor-to-ceiling window, overlooking the brightly lit city, and asked Huang Xin a question.

"Based on our data from last quarter, we averaged 2.3 times per night during dinner and 3.2 times per night during evening sessions."

Huang Xin dared not conceal or falsify anything, and answered Gu Heng truthfully.

What is the average order value?

Gu Heng asked again.

"It's 540 yuan on weekdays and 760 yuan on weekends."

Huang Xin explained to Gu Heng, "In accordance with the principle of maximizing space value, the minimum charge for the booths by the window in our Yunzun area will be 150% to 300% higher than that for the booths not by the window in the inner area."

"Even so, our window seats are still very difficult to book on weekends or holidays. Sometimes it may take two or three days to make a reservation. For special dates like Valentine's Day or New Year's Eve, the seats may be fully booked a week in advance."

Gu Heng listened to Huang Xin's explanation and nodded slightly to indicate that he understood.

As the only rooftop restaurant and bar in Beichun and even the entire Jilin province that can rival the popular rooftop restaurants and bars in first-tier cities, Yunzun has maintained its popularity since its opening in 2021, attracting countless young men and women and white-collar workers.

Here you can find expensive imported wines worth tens of thousands of yuan, as well as cocktails worth tens of yuan a glass. The consumption threshold of Yunzun is not very high. Even college students can have a great time here without much financial burden.

According to Huang Xin, college students from Beichun often come to Yunzun to hold parties. They usually arrive from the front of the venue and stay through the front, middle, and back of the venue until Yunzun is about to close.

This is why Yunzun has a large number of fresh young faces all year round, which keeps the overall atmosphere of Yunzun full of vitality and enthusiasm, ultimately forming the virtuous cycle we see today.

How do you implement Yunzun's traffic operation system?

Gu Heng glanced around. It wasn't a weekend or holiday yet, and the occupancy rate was still almost 100%, especially the window seats, which were completely full.

"Chairman Gu, our traffic operation system has three strategies: online traffic acquisition, private domain accumulation, and brand collaboration."

In response to Gu Heng's questions, Huang Xin answered fluently: "Through our online traffic diversion strategy, the proportion of local promotion on Douyin reached 45%. Just one viral video in July this year brought Yunzun more than 3000 reservations."

"At the same time, we have been conducting targeted operations on online platforms such as Meituan, Dianping, and Xiaohongshu, and our reputation has always been very good. According to statistics, about 70% of our new customers are attracted through online traffic."

Gu Heng nodded slightly in agreement upon hearing Huang Xin's answer.

Zhencui Group has always attached great importance to online traffic generation. Its catering brands have different operating strategies depending on their positioning, style, and customer base.

"Regarding the cultivation of private domains, Yunzun has designated every Wednesday as 'Members' Night.' We will use the WeChat Members Mini Program to send large discount coupons or beverage discount coupons to members based on their information, thereby enhancing the stickiness of the member group."

"For example, sometimes we issue membership coupons to young female customers to attract male customers, and sometimes we issue membership coupons to young male customers to attract female customers."

"After three years of unremitting efforts, the revenue of Yunzun's 'Members' Night' every Wednesday is now comparable to that of a regular weekend, and it has gradually become a symbol of our Yunzun brand."

At this point, Huang Xin's face revealed a hint of pride.

Huang Xin has been the general manager of Yunzun since its inception.

For the past three years, I have always worked diligently and conscientiously.

Yunzun's achievements today are truly a testament to his great contributions.

"Finally, there's brand collaboration. Through the resources provided by the group, Yunzun will periodically collaborate with many well-known craft beer brands. Usually, the events are promoted half a month in advance, and the event format leans towards a beer festival model."

"Early bird tickets will be sold to members and wine lovers in advance. On the day of the event, they can pick up tokens and event merchandise at the entrance of Cloud Barrel. They can then use the tokens to choose their favorite craft breweries for tasting or purchase inside Cloud Barrel."

"Some craft breweries have online sales channels, but some craft breweries only supply merchants and do not have online sales channels. Therefore, our event will be very attractive to many experienced beer lovers. Everyone can taste different craft beers while enjoying the brilliant city scenery of Beichun."

Huang Xin concisely explained Yunzun's traffic operation system to Gu Heng without any interruptions, clearly having already memorized the details.

"Are brand collaborations always limited to craft breweries?"

Gu Heng raised an eyebrow and asked Huang Xin, "Have you ever tried collaborating with foreign liquor brands?"

"We have actually considered foreign liquor brands."

"It's just that some well-known foreign liquor brands look down on us."

Huang Xin replied truthfully: "As for those unknown small brands, it's not very meaningful for us to collaborate with them."

"understood."

"At the next weekly meeting of the group, please bring up this matter. We'll see which imported liquor brand would be suitable, and I'll try to use my connections to see if we can facilitate a cooperation."

Gu Heng conducted in-depth research on various catering brands under the Zhencui Group. Although his starting point was to complete the challenge task issued by Tongzi's father, if he discovered any problems during the in-depth research, he would try his best to solve them within his capabilities.

After all, Zhencui Group is Gu Heng's own business, so he naturally hopes that Zhencui Group will become better and stronger.

"Thank you, Chairman Gu!"

Huang Xinyan was overjoyed.

If Gu Heng can indeed secure a partnership with a well-known foreign liquor brand for Yunzun, it will greatly enhance Yunzun's brand image and influence; it wouldn't be an exaggeration to describe it as a leap forward.

In the future, Yunzun will have greater appeal and recognition among middle-class and above customers who have higher requirements for the quality of alcoholic beverages.

Gu Heng nodded slightly, indicating that it was alright. Afterwards, the two sat in the booth and chatted for a while longer.

"okay."

"Go about your business."

"I'll wander around the store by myself later and do whatever I can."

Gu Heng stood up from the sofa booth and gave instructions to Huang Xin.

"Chairman Gu, how about I have Vice President Hu accompany you?"

"She has been the deputy general manager of Yunzun for almost two years and is familiar with all aspects of the store. You can ask her directly if you have any questions."

If possible, Huang Xin would prefer to stay by Gu Heng's side, but he knew that Gu Heng would definitely not agree to him doing so. Therefore, he could only settle for second best and recommend a relatively reliable subordinate to Gu Heng, so as to avoid some of the young shop assistants being rash and accidentally offending Gu Heng again.

"Then let Vice President Hu come over."

Gu Heng nodded slightly, not declining excessively.

"Good good!"

"I'll call her over right now!"

Huang Xin quickly called Hu Lei over via walkie-talkie.

While waiting, Gu Heng's gaze wandered casually around the store.

Suddenly, Gu Heng's eyes narrowed slightly, and then a strange expression appeared on his face.

'Is it them?'

……

Cloud Bar & Restaurant, S3 booth area.

"Sorry!"

"Yiyi, I'm so sorry!"

"Something came up at home, so I'm a little late!"

When Su Tang hurriedly arrived at the scene, almost everyone had already arrived. She first hugged Liu Nanyi apologetically, and then smiled apologetically at everyone at the table.

At the same time, she casually placed the pure white Dior vintage handbag on the table, chatting with her two roommates, Liu Nanyi and Lin Qingge, while taking off her slightly bulky Canada Goose down jacket.

Today, Su Tang wore a beige turtleneck wool undershirt under her down jacket, paired with brown high-waisted wide-leg pants and a GUCCI metallic belt.

This outfit perfectly showcased Su Tang's budding figure and slender waist, which swayed like a willow branch. Coupled with her carefully prepared natural makeup, Su Tang's already near-perfect and radiant face became even more dazzling, leaving the four boys sitting opposite them completely mesmerized.

Among them was Feng Yao's boyfriend, Gao Junlin.

Feng Yao already felt uneasy looking at Su Tang's newly acquired Dior vintage handbag. She had seen this Dior handbag on the Dior website some time ago; its retail price was as high as 48800 yuan, and many stores did not have it in stock, requiring pre-ordering for a long time before it could be obtained.

When she saw her boyfriend Gao Junlin staring intently at Su Tang, she almost exploded with rage.

Even though she managed to restrain herself from losing her temper, she was still just an 18-year-old girl and far from being able to keep her emotions in check, which is why her complexion was noticeably worse now.

"Gao Junlin, should I ask her to sit over here?"

Feng Yao warned Gao Junlin in a very low voice.

"No, no, no."

"Baby, don't be angry."

"I'm just browsing."

Gao Junlin came to his senses, a hint of amazement still lingering in his eyes.

Today, Feng Yao's roommate truly shocked Gao Junlin.

He originally thought Feng Yao was beautiful enough, with her wine-red, long, curly hair, fashionable and trendy outfits, delicate and pretty Korean-style face, and a height of 170cm, which was quite tall. Moreover, as an only child from the Yangtze River Delta region, Feng Yao's living conditions were not much inferior to Gao Junlin's.

During the two weeks they had been dating, Gao Junlin felt incredibly proud wherever he took Feng Yao. Aside from the fact that Feng Yao was somewhat wary and conservative in that area, never giving him any opportunity to take advantage, he truly thought Feng Yao was perfect in every way.

However, after meeting Feng Yao's three roommates today, he felt that Feng Yao, whom he had always been proud of, suddenly didn't seem so appealing anymore.

Leaving aside Su Tang who just arrived, Liu Nanyi and Lin Qingge, who were the first to arrive, were already enough to amaze him.

The former is pure and lovely, with a cheerful and lively personality, and two bright dimples on her cheeks when she smiles. The latter is full of spirit, with delicate features and fair and smooth skin. Her most distinctive feature is her pair of bright eyes, which are full of lively charm.

A white dress perfectly showcased her exceptionally graceful figure.

With perfectly square shoulders, delicate collarbones, and an ever-upright back, she sat there gracefully, her lips always slightly upturned, as if carrying a faint smile. Anyone who saw her at any time would feel as if they were bathed in a spring breeze.

Feng Yao was at best on par with Liu Nanyi, but slightly inferior to Lin Qingge. Su Tang, who arrived in a hurry at the end, was like Snow White from a fairy tale. Her bright and generous demeanor was irresistible, not to mention the young people like Gao Junlin, even the older men in their forties and fifties couldn't resist her.

At this moment, looking at the four women around him and in front of him, Gao Junlin had only one thought in his mind:
'If only all four of them were my girlfriends…'

Although Gao Junlin thought this way, he outwardly showered Feng Yao with sweet words.

After all, he is now Feng Yao's boyfriend. With this legitimate status, he will eventually have the opportunity to make Feng Yao, this refined and proud only daughter of the Yangtze River Delta region, writhe and sing under his feet.

After completely winning over Feng Yao, we can then gradually work on her three roommates.

Gao Junlin, despite his young age, already owns a luxury car worth millions. With his latest executive-version Panamera and his status as a sports student who holds a special allure for some girls, he has been incredibly successful in his pursuit of women since starting university.

Good girls pedal slowly, bad girls pedal hard!
Other people's long-distance, slow-burning girls, stand up and kick them to death!

Under these circumstances, Gao Junlin always had a mysterious confidence in himself, feeling that there was no girl in the world he couldn't win over. So when he looked at the three stunning beauties with different temperaments in front of him, a burning desire flashed in his eyes...

(End of this chapter)