Entertainment: 1990

Chapter 252 Focus on Publicity

After returning to Tianjin, Zhang Yan first held a short meeting at the company.

I heard that "Sunshine" was good enough to compete for a prestigious award. Wang Jinghua, Wang Zhongqi, Chang Jihong and Zhang Yadong, who stayed behind, all voted in favor. Only Zhang Weining abstained as usual.

Wang Zhongqi, who was closest to Zhang Yan, was also the one who spoke most clearly: "If a film produced by our company can win a major award, especially an international one, it will definitely be a good thing for the company, even if we lose a little money, it will be worth it."

The film and television industry now places great importance on foreign awards. Winning a major award helps us better integrate into the industry and enhance the company's influence in the film and television sector.

Moreover, established actors and promising newcomers often care more about these things.

Furthermore, the government often favors individuals and organizations that have received awards or recognition.

Wang Jinghua added, "If we plan to enter the film industry in the future and produce an award-winning film, it will also help us expand into overseas markets."

"Let's not consider overseas markets for now."

Zhang Yan waved his hand: "The reason I considered taking on the role in 'Sunshine' is not only because I'm interested in winning awards, but also because I want to further explore the commercial potential of our dream-realization project."

I've noticed that during our commercial performances, the audience usually arrives early to wait, sometimes even half an hour before the venue is completely full.

Moreover, there are often many people who failed to get tickets who linger and gather outside the door.

I think we should make full use of this time, for example, by advertising singers' albums, playing some promotional videos, or movie trailers.

With two performance groups and four screens both inside and outside the venue, we can cover at least thirty large and medium-sized cities a month. If the performances are scheduled around the time of the film's release, I believe it should significantly boost box office revenue.

This is what Zhang Yan meant by 'win-win'.

The major shareholder, Dong Ping, is now primarily focused on preserving his principal, since the four million yuan wasn't just his money; there were several other investors involved.

Therefore, faced with this exchange condition that could boost box office revenue, Dong Ping will most likely choose to compromise in the end.

After gaining the initiative, it would be best if "Sunshine" could win a major award. If it doesn't win an award, it can test the effectiveness of the tour's promotion, and fulfilling the dream won't be too much of a loss.

Of course, if "Sunshine" wins an award, and then proves the effectiveness of this publicity campaign, then it will be a true win-win situation.

Wang Jinghua's eyes lit up after hearing Zhang Yan's words, and she said excitedly, "If we can prove that this method of publicity is effective, then we can expand the scope of publicity through the information distribution center."

This kind of thing doesn't take much effort, and it also does us a favor by helping you fulfill your dream. I believe most performance teams wouldn't refuse!

This was also Zhang Yan's ultimate intention. Relying solely on Yuanmeng to promote the event would not be enough, but by using the information distribution center to reach other performing groups, the effect would be completely different.

Zhang Yadong added, "If the publicity is effective, we will have essentially gained control of some of the distribution channels, and our influence in the industry will be greater in the future."

Chang Jihong excitedly said, "This is also a great thing for our actors. In the future, we can use publicity channels as a bargaining chip to recommend our actors for roles."

Since everyone was optimistic about the cooperation, Zhang Yan began to assign tasks.

The first stage is the preliminary negotiations, which are mainly led by Zhang Yan and Wang Jinghua, with Wang Zhongqi providing assistance.

The second part involves conducting in-depth investigations after the initial negotiations are completed. This mainly involves assessing what aspects of the production can be streamlined and how much additional funding is needed.

This section is mainly led by Zhang Yan and Chang Jihong, with veteran craftsmen from the August First Film Studio as assistants, and Feng Xiaogang serving as an external consultant.

Finally, there will be negotiations to finalize the decision, at which point only Zhang Yan will have the final say.

After discussing matters related to the "Sunshine" film crew.

Wang Jinghua took the initiative to say, "President Zhang, Sister Ji Hong just got Cao Ying a role." As she spoke, she gestured for Chang Ji Hong to report it herself.

Chang Jihong explained, "It's like this: I used to know an assistant director who was helping Jiangxi TV prepare for the 'Strange Tales from a Chinese Studio Comedy Series' TV series. I felt that Cao Ying was more suitable for the role of Ying Ning, so I recommended Cao Ying to him."

The director personally came to Tianjin the day before yesterday to interview Cao Ying, and the matter is basically settled. However, he would like to pay a visit to you, Mr. Zhang.

"I should be free for the next two evenings, you can arrange it as you see fit." Upon hearing this, Zhang Yan readily agreed.

Zhang Weining then asked, "Zheng Zhihua recently sent me 'Big Brother,' and Gao Feng and I have already arranged the music. Currently, it seems the most suitable singer is still Han Lei. However, Han Lei's album has already been ordered. Should we put it on the next album, or…?"

Before Gao Feng went on tour, he was busy providing music for this song, and he didn't neglect his work during the tour.

In Zhang Yan's opinion, Han Lei is not the most suitable person for this song. His weathered voice can carry the song, but he is still lacking in experience and doesn't have that "I haven't been a big brother for many years" vibe.

Of all the people Zhang Yan knew, the most suitable person to sing this song should be Zang Tianshuo, but that guy was more of a gangster than a singer.

Zhang Yan could neither sign him nor give him the song for free.

"How about we put it aside for now?"

Zhang Yan ultimately decided, "It would be more appropriate for Han Lei to sing this song after he has had two years to reflect on his performance."

Zhang Weining nodded, then began packing his things on his own. He had always been this way, doing things his own way and not caring about anything other than the tasks assigned by Zhang Yan.

Of course, this excludes matters related to his girlfriend, Tian Zhen.

At this moment, Zhang Yadong also reported: "Mr. Zhang, Jiang Shan's album has already included three songs, one of which, 'Dreamy Water Town,' I think is very suitable as the title track."

Upon hearing this, Zhang Yan pressed further, "Did you let her audition?"

"Uh~"

Zhang Yadong said somewhat awkwardly, "Because of some communication problems, we haven't had a rehearsal yet."

Seeing his hesitant expression, Zhang Yan didn't press him further. After confirming with the others that there was nothing else, he adjourned the meeting.

After leaving the conference room, Zhang Yadong followed him back to his office without warning, and then said, "Mr. Zhang, it seems that Jiang Shan wants you to communicate with her directly."

Under normal circumstances, Zhang Yadong would definitely think that the other party was being arrogant, but Jiang Shan seemed to be acting differently.

Zhang Yan thought about it and realized that he hadn't contacted Jiang Shan for two months. Could it be that the woman was tired of him and wanted to take this opportunity to cut ties with him?

"I see."

He nodded and said, "You go ahead and get busy. I'll contact her later and see what's going on."

…………

That noon, at the Beijing People's Art Theatre dormitory.

Upon seeing the message on her pager, Jiang Shan jumped out of bed, feeling both happy and angry. She was happy that the bastard had finally taken the initiative to call; she was angry that he hadn't called her for so long!

And this was even after I had used some tricks...

This left Jiang Shan feeling somewhat frustrated. Although it was a transaction, there's an old saying that feelings can grow over time. Did that scoundrel have no conscience at all?!
hum~
This time we have to squeeze him dry... oops, I mean we have to make him submit... uh, not exactly, anyway, our attitude has to be on point!

(End of this chapter)