The Self-Cultivation of a Reborn Massage Therapist

Chapter 182 The Beginning of Easy, Slow Positioning

Zhao Xiaochui's more than 20 million yuan silenced the crowd.

This figure should be considered small compared to the net worth of Secretary Liu and Zhou Yaqin, but who are they?

That was earned through a lifetime of hard work and diligent savings.

Where is the boy in front of me?

I've been in Beijing alone for about half a year now, haven't I?
Having come to the capital alone, in just over six months, he went from having nothing to where he is today...

"Little Hammer, is there any problem with the source of this money?" Zhou Yaqin broke the silence first, her tone filled with concern.

Zhao Xiaochui gave a vague answer: "It's a government reward."

Upon hearing that it was a government reward, the two stopped asking questions.

As long as the source is legitimate, these 20 million yuan are enough to solve many of the problems the finance department has been facing recently.

"Secretary Liu, would you please excuse us for a moment?" Zhou Yaqin bluntly asked him to leave.

"No!" Secretary Liu clung tightly to Zhao Xiaochui's arm, determined not to give up.

Seeing that she couldn't influence Secretary Liu, Zhou Yaqin looked helplessly at Zhao Xiaochui.

Zhao Xiaochui knew that Secretary Liu and Yu Xiaoning had a close relationship, so he could only shake his head helplessly.

"Then let's move to the conference room."

On the way to the conference room, Zhou Yaqin avoided Secretary Liu and secretly checked Zhao Xiaochui's phone balance.

After a moment's thought, she typed "2500" into her phone: "I'll leave you over three million. Is that enough?"

Zhao Xiaochui had absolute trust in Zhou Yaqin, a trust that even surpassed that of the accounting supervisor.

This huge sum of 25 million was used to invest in "Easy Travel".

Unlike the sack of property deeds held by the chubby receptionist, these tangible cash flows can solve many problems and even significantly reduce the recent workload of the finance department.

"Enough to spend!" Zhao Xiaochui nodded confidently. Not to mention this money, he could even spend his salary of over a million yuan.

Seeing his affirmative look, Zhou Yaqin teased, "Aren't you going to buy a house to get married?"

"I haven't paid enough social security yet~" Zhao Xiaochui scratched his head and chuckled, "And Sister Pang left me several nice houses."

"..."

Now, all employees of "Easy Slow Travel" know that their major shareholder is a real landlady.

Although no one knows why she takes such good care of Zhao Xiaochui, why she never interferes with the business, or why she suddenly disappeared, as long as she is good to Zhao Xiaochui, that is enough.

The power of attorney from the portly receptionist had already dispelled the finance department's concerns about the major shareholder. And now, the finance department's last remaining concern will also disappear completely—that is, processing Sister Hua's withdrawal of her shares!
Protecting Zhao Xiaochui's best interests is protecting everyone's interests.

As for the others, none of them deserve the trust of the entire "Easy Slow Travel" staff.

This also includes Miss Chinese International, who has always been dedicated and hardworking.

Before the withdrawal procedures were completed, a Damocles' sword hung over everyone's heads, fearing that she would succumb to the temptation of profit and transfer her shares to others.

Who among modern business partners hasn't experienced the sordid dealings between them?

What if they anger this hot-blooded young man and he runs away? Who will they complain to?
Therefore, protecting Zhao Xiaochui's interests means protecting everyone's jobs, income, health, retirement, and so on...

In the conference room, Sister Hua, Accounting Supervisor Zhang Minghua, Legal Counsel Qian Tu, and several busy female accountants had been waiting for a long time.

Secretary Liu followed closely behind Zhao Xiaochui, listened attentively for a while, and finally gained a complete understanding of "Easy Slow Travel," this extraordinary company.

Including Zhao Xiaochui, there are a total of seventeen technicians, but they support more than forty "unemployed people".

In its first month of operation, after deducting all costs such as salaries, benefits, utilities, and supplies, the company made a net profit of over eight million yuan. Even more impressively, it also owns fixed properties worth over a billion yuan that have not yet been liquidated.

Secretary Liu: "..."

A brand-new investment agreement and equity structure are being developed intensively.

Secretary Liu looked around.

With nothing else to do, Zhao Xiaochui came to Qian Tu's side and took his left hand to feel his pulse.

Seeing this, the busy crowd couldn't help but smile knowingly.

After Zhao Xiaochui learned about the new legal counsel's health condition through the heat flow, Sister Hua readily signed her name on the document.

She received back the full investment of 1280 million yuan, a permanent 3% stake in Easy Slow Travel, and top-tier salary and benefits.

In July, as the second-floor supervisor, Sister Hua received a salary of nearly 7 yuan.

While fewer than most girls, the technicians are an indispensable core element in a relaxed and leisurely lifestyle, and their income is based on their work with no upper limit.

As a result, the more than 20 million yuan in Zhao Xiaochui's personal account became more than 20 million yuan in cash flow in the "Easy Slow Travel" account.

After all the tedious procedures were completed, the meeting room finally returned to silence.

Although Secretary Liu participated throughout the entire process, he showed no signs of fatigue. On the contrary, he was full of energy and looked at Zhao Xiaochui with anticipation.

Sure enough, Zhao Xiaochui pondered for a moment before finally speaking, steer the conversation back on track: "According to the original plan, 'Relaxed and Slow Travel' is going for the ultimate luxury route. Apart from custom-made bathrobes and towels, the vast majority of linens are disposable."

Upon hearing this, Zhang Minghua, the accounting supervisor who was engrossed in reviewing the consumables transaction records, looked up, adjusted his reading glasses, and slowly said:

“During this period, I learned a bit about this industry. This practice is not simply for hygiene or cost considerations, but rather to complete the ultimate definition of a luxury experience by symbolizing waste—customers pay not only for the service itself, but also for the psychological satisfaction of being ‘treated without compromise’.”

She paused, her gaze sweeping over the crowd, her tone slightly questioning: "What I'm trying to say is, does 'relaxed and leisurely' really require treating customers without any compromise?"

Upon hearing this, Zhou Yaqin nodded repeatedly in agreement: "That's right! 'Relaxed and leisurely' doesn't require any compromise with customers. In fact, we should let customers adapt to us."

She stood up and walked to the conference table, placing her hands on the surface, and said with a piercing gaze:

"Our 'relaxed and leisurely' approach is fundamentally different from that of our top luxury counterparts. We don't need to religiousize technology or package those devices with limited functionality as cutting-edge technological artifacts to inflate their value."

"The reason why those customers flock to those places is to obtain a dynamic certificate of class status, and to show off their wealth and status in social circles."

"But customers come here for health, youth, beauty, and many other real needs."

Zhou Yaqin's voice was firm and confident: "'Relaxed and leisurely travel' is a guarantee of results that is a luxury that is unique in this world!"

Her addition was agreed upon by everyone.

Using expensive linens (such as high-end towels, sheets, and bathrobes) as disposable items is not only extremely environmentally unfriendly, but also a wasteful practice.

Regardless of how this approach relates to sophisticated strategies in brand positioning, customer experience, and business logic, "easy and slow" can completely break this established logic.

"Easy and Slow" started by completely copying others at the beginning of its business, but gradually explored and eventually formed its own unique brand positioning.

"Then it's decided!" Zhao Xiaochui decisively put the decision on, ending the discussion about how to use linens.

He turned to look at Secretary Liu, who had been listening attentively, and said solemnly, "A small linen washing center to take on commercial orders and provide high-quality linen washing services for leisurely and potentially commercial establishments."

"A large commercial dry cleaning shop, open to the general public, while also providing professional garment care services for 'Relaxed Travel' members."

Zhao Xiaochui paused, his gaze falling on Secretary Liu, and said sincerely, "Secretary Liu, these two supporting enterprises of 'Easy and Slow Travel' will give priority to hiring unemployed people registered with the street office, providing them with employment opportunities."

Upon hearing this, Secretary Liu nodded excitedly, his face beaming with gratitude: "Little Hammer, thank you so much!"

Zhao Xiaochui poured cold water on the idea, saying, "Secretary Liu, I have another condition."

(End of this chapter)