The Self-Cultivation of a Reborn Massage Therapist

Chapter 426 Violent Reaction
[Official Announcement for Relaxed Travel]

In light of the recent inappropriate conduct by the H&M Group and the Fremaux Delorme Group against China Cotton and related industries, our company has decided as follows:

Effective immediately, the major shareholders, current and former senior executives, core decision-making members and their immediate family members of the aforementioned group and its affiliated entities, as well as those who have profited from the aforementioned actions, are subject to these restrictions.
All of them have been added to our company's permanent service blacklist.

All channels of our company (including this reservation portal) will be closed to the above-mentioned personnel. Please do not waste any more time trying to register or make a reservation.

Hereby declare.

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"Holy crap! The wording and logic of this announcement are exactly the same template used by those across the ocean who are sanctioning our companies!"

This comment was instantly pushed to the top, sparking even wider memes and heated discussions:
"Hahaha, 'Based on... behavior, by resolution, placed on the rejection list,' that's a really strong statement!"

"On how to defeat your opponent's magic with your own magic—see the easy and slow standard answer."

Soon, the phrase "Brother Hammer is a tough guy who doesn't talk much" quickly rose to the top of the trending search list.

There were supporters and skeptics.

"As a complete bystander, to be honest, this whole operation looks too much like a self-directed marketing campaign, doesn't it? First, they release an exorbitantly priced gimmick, then they put on a 'patriotic announcement' to put on a show. They've really figured out the secret to generating traffic."

"Hilarious! A massage parlor acts more dramatic than a celebrity? A permanent blacklist... What a load of rubbish!"

"I'm not trying to be cynical, but isn't it a bit too incongruous for a top-tier club that caters to the wealthy to suddenly be making a big show of 'fighting for the people'? Let's take down your exorbitant service fees before we talk about ideals!"

"Those who talk about marketing, use your brains. Their linen products sell out instantly in international stores, do they need to hype it up?"

"Laughing at others for being dramatic? Check your own bank balance before you're being so sour. A bathrobe costing over 4,000 yuan is out of stock in China, and it's being bought up at a premium in the seafood market."

"High-profile? The one who was high-profile was probably the customer who posted the QR code. The new announcement has been released, and that unlucky guy had his membership canceled for violating the rules."

Amidst the numerous voices of support and skepticism, a pointed question has been raised:
"Putting aside whether it's high-profile or marketing, I only have one question: What gives a small massage parlor the confidence to 'sanction' those international giants? What makes them dare to turn away billionaire clients who come to their door? If it's not for attracting attention and marketing, it simply doesn't make sense!"

After the question was posed, a series of counter-questions immediately appeared in the comments section:
When has this store ever made any sense?

"Did it actually win against Jinling Capital and Ugly Donkey Group back then? Does that make any sense in terms of business logic?"

"Are we to believe that the government is not taking any action against the repeated exposure of exorbitant service fees?"

"They're always trending on social media, yet not a single influencer has ever successfully visited a restaurant. Does this make sense in the age of internet traffic?"

"So far, not a single customer has come forward to give a testimonial and explain in detail just how amazing the effects are?"

A series of rhetorical questions brought the seemingly illogical notion of a relaxed and slow pace to its peak.

Just then, a calm comment drew everyone's attention away:

"Stop arguing, you can't win with this. Let the facts speak for themselves. Go check out the AURA website! Evangeline Foster just released an official announcement!"

Everyone immediately flocked to the official website of AURA magazine.

At the very top of the homepage, there is a prominent emergency statement issued by Foster in his capacity as editor-in-chief of the magazine, with a serious title: "Statement on Reassessing the Partnership".

The AURA Group and all its media outlets will gradually terminate all business collaborations with the H&M Group and the Fremaux Delorme Group.

Effective immediately, we will no longer accept any advertising placement business from the two aforementioned groups.

The Group closely follows Easy Slow Walk's global development strategy and strongly endorses its unique health philosophy. If Easy Slow Walk requires partners for its expansion in the European market, the Group is open to dialogue.

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"Um...excuse me, everyone, does this...does this make any sense in terms of business logic? I'm a little confused..."

"Upstairs, don't you understand? Seeing so many giants lining up, even a fool should get the gist of it by now!" "Could...could you explain it more clearly?"

The comment section fell silent for a moment.

"Okay, here's a hint. Search for health news about these company executives from the past two years, especially those who need to take medication long-term and look listless. If you find yourself with similar problems that you can't seem to get cured... then quickly save up some money and find a way to become a member of Easy Slow Travel. I don't need to say more, right?"

"Waaaaah, I already figured it out! I successfully registered as a member, but I can't get a number at all! They haven't even officially opened yet!"

"If you're really not short of money, go to the international booking channel to bid. Rumor has it that the starting price is already 550,000 US dollars, and each service session lasts 15 minutes."

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"People in Sichuan and Chongqing are not worried~ The first branch of Easy Travel in the country is opening right next to our provincial capital, and the countdown has already begun! Brothers, I'm going to go first!"

"I'm so envious. Sure enough, no matter who you are, everyone sides with their hometown."

"Hey upstairs, don't you even know who raised me, Thor..."

"Speaking of which, my brother Hammer is truly a winner in life. Besides the beautiful Liu Li, he also has photos of a top student from Peking University and a campus belle from the United University holding hands. Does anyone else have any more?"

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"Doesn't the government do anything about these rich people?"

What crime did he commit?

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We've gone off-topic.

……

Take your time strolling through the headquarters office building.

Director Liu, President Ling, and the tax official were standing side by side in front of the display screen, all without saying a word.

Just minutes before, they were heartbroken that Zhao Xiaochui had insisted on refusing the nearly 20 million US dollar order. Before they could even utter their words of advice to Zhao Xiaochui to slow down and issue a sanctions notice, Zhou Yaqin had already carried it out decisively.

However, what followed unfolded like scenes from a fast-forwarded movie, turning their frustration into astonishment, and then into utter silence.

On one side of the screens was a cutting announcement issued by Evangeline Foster on behalf of the AURA Group; on the other side were news reports of Frette and other international brands quickly following up and expressing their support for Huaxia Cotton.

In the small window at the bottom right, there is a massive online discussion and the trending search term "Social Brother Hammer".

Director Liu opened his mouth, but in the end, it only turned into a sigh filled with mixed feelings.

The tax official standing nearby looked utterly incredulous. He lowered his voice and asked, puzzled, "Just how valuable is this membership?"

While browsing the heated online discussions, President Ling suddenly jolted awake upon hearing this! As if he had suddenly realized something crucial, he hurriedly turned and grabbed Ou Xiaokui, who was about to get back to work, his voice tinged with barely perceptible anxiety:
"Mr. Ou! Wait a minute! From your store's announcement, does it mean... that the partners of those two groups might also be barred from entering in the future?"

Ou Xiaokui was pulled back and stopped in her tracks. She thought for a moment, first shaking her head, then nodding firmly:
"President Ling, according to the priority rules, if two guests with similar conditions make appointments at the same time, then the partners associated with those two groups will definitely not be placed at the front of the queue."

Conversely, if it has helped with a relaxed and slow pace, it may have certain priority, which is only natural.

Before Ou Xiaokui could finish speaking, a glint flashed in President Ling's eyes. He immediately stepped aside, took out his phone, and dialed his superior's number.

The elderly man who had received Zhao Xiaochui's services would surely understand his thoughts.

"Immediately notify the major commercial real estate groups with which we have close ties to advise H&M and Fremaux Delorme to close down or not renew their contracts."

The instructions were issued quickly.

"By the way, Fremaux Delorme is a family business, while H&M is a publicly listed company, President Ling. Don't forget your job."

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Ling Rui was reminded by his superior and finally realized what was happening. Without saying goodbye to the other two big shots, he took off running.

(End of this chapter)