I'm in Love Apartment, and the system is making me cultivate immortality.

Chapter 409 The Essence of Business Warfare! New Chapter Planning!

Speaking of Mika.

Ziqiao paused for a moment, then blinked and said, "Oh, I almost forgot about Meijia if you hadn't mentioned her. What's her last name again, Zhang?"

Gu Yifan looked at Ziqiao with disdain.

Pretend, keep pretending.

"Anyway, the bar will be under renovation soon. Ziqiao, if you want to seduce girls, don't just stick to one bar. Go check out other bars too."

Now that Gu Yifan is a bar owner, he naturally focuses on business.

That's right, let Ziqiao wreak havoc on other bars until they all go out of business.

Heh heh, then all the customers on that commercial street belong to Gu.

Gu Yifan has already grasped the essence of business warfare.
Ziqiao's expression turned bitter. What happened to our good brothers?

It's utterly absurd to guard against him like this.

After warning Ziqiao, Gu Yifan turned and left the bar, returning to his apartment.

While still in the corridor, Gu Yifan heard Teacher Zeng wailing and howling.

"Has Teacher Zeng gone mad?"

Suite 3601, living room.

Zeng Xiaoxian and Zhanbo were singing karaoke in front of the TV.

Seeing Gu Yifan return, Zhanbo put down the phone and asked expectantly, "How did it go?"

Zhanbo and the others all knew that Gu Yifan was talking to the bar owner downstairs about taking over the business.

Gu Yifan draped his coat over the sofa shoulder and shrugged. "What else could I do? I bought it."

"Oooh!"

Zeng Xiaoxian got excited, "Does that mean the bar downstairs is really our bar?"

Gu Yifan corrected Teacher Zeng's mistake, "It's my bar."

"There's no need to be so rigid," Zeng Xiaoxian chuckled, rubbing his hands together. "Yifan, what kind of sweeping reforms are you planning? How about starting by finding a brand ambassador?"

After thinking for a moment, Gu Yifan replied to Teacher Zeng's pointed words, "Teacher Zeng, what you said makes sense."

"Right?" Zeng Xiaoxian said with a sense of relief. "Finding a suitable spokesperson will be beneficial for promoting the bar. I think we should definitely find a well-known young celebrity, for example..."

"How am I doing?"

Zeng Xiaoxian was startled and turned to look at the door.

Lin Wanyu pushed open the door and walked in at some point, and was holding Ms. Hu's arm.

Hu Yifei said with great interest, "I think I'm very suitable to be a brand ambassador. I never thought I could step out of the teaching profession and into the celebrity circle!"

"Feifei, she must be in the modeling industry," Lin Wanyu said with a grin.

For some reason, the two girls have suddenly become very close these past two days. They're basically together whenever Hu Yifei goes to school or Wanyu goes to the company.

Sure enough, it was the weekend, and the two women were carrying lots of bags, clearly having just returned from a shopping spree at the mall.

Ms. Hu also moved back to 3601.

Ms. Qin sent a message saying that she had a little trouble; her father was sick and needed someone to take care of him.

So my return might be delayed for a while.

Gu Yifan originally wanted to fly over and take a look, since he had just started a relationship with Miss Qin and should at least show some concern.

However, Qin Yumo said it was nothing serious, she just fell and had a minor fracture in her arm.

Well, compared to a serious illness, breaking an arm is really nothing.

Qin Yumo also planned to take this opportunity to stay at home and spend time with her parents. She had been busy with her career and hadn't been home for Chinese New Year for two years.

With this in mind, Ms. Hu felt more at ease staying at room 3601.

anyway.

Upon hearing this, Zeng Xiaoxian's face darkened. "Hey, hey, hey, what are you guys doing here? Yifan clearly needs an industry insider with more influence and reputation."

"Am I right."

Seeing Teacher Zeng's expectant gaze, Gu Yifan shrugged. "Okay, I'll consider it."

Ms. Hu gave Zeng Xiaoxian a disdainful look. "You're such a pretentious jerk, you've got a scallion stuck in your nose!"

"So what if you become a TV program host? People come here to listen to the songs and see the stars, not to watch you, the dead announcer."

At the end of February, Teacher Zeng finally fulfilled his wish and joined the first episode of Super Boy as a host.

He looks very serious, but he's hilarious.

For example, he mispronounced the contestant's name when interviewing their family, and made mistakes in punctuation when mentioning advertising sponsors, resulting in many laugh-out-loud moments.

Instead, it attracted a lot of attention and love from the audience. Most people, including many from the production team, felt that Zeng Xiaoxian was deliberately putting on an act.

Only Lisa and Zeng Xiaoxian knew that these were actually program mishaps caused by his excessive nervousness. But the effect was good, and he even won the approval of the station leaders.

This gave Zeng Xiaoxian a lot of confidence.

This also allowed him to let loose in subsequent programs.

He's now a fairly well-known host, and even his late-night relationship talk show has attracted a lot of sponsors.

During this period, Teacher Zeng was riding high.

People are getting a little cocky.

"Teacher Zeng, now that all four mentors' teams have been selected, when will the team competition begin?"

Surprisingly, Zhanbo was quite obsessed with the Super Boy show, and even had a connection with Guan Gu.

This also indirectly confirms the popularity of this music variety show.

Seeing Zhanbo's eager question, Zeng Xiaoxian became even more smug, raising an eyebrow at Hu Yifei in a provocative manner, "Well, actually the team competition is about to be recorded, but the broadcast should be at the end of the month."

"By the way, if any of you or your friends want to watch the show next week and are willing to be extras, you can contact me."

Lin Wanyu blinked and immediately raised her hand, "Me! Me! I want to go!"

Zhanbo wasn't about to be outdone, "Teacher Zeng~ I'm your best little brother, you definitely won't forget me, right?"

Ms. Hu rolled her eyes, showing absolutely no interest in it.

Gu Yifan shook his head, thinking that Teacher Zeng was too smug now.

As the saying goes, even the best horse can stumble, and there's also the idiom "to be carried away by success."

Gu Yifan always believed that if a person does not have a calm mind to face success or failure, they will not go far.

I'll find an opportunity to remind Teacher Zeng to keep an eye on things.

"You guys go ahead, I won't go." Gu Yifan was too lazy to go; recording a program wasn't as relaxing as watching it on TV.

Many times, the show has to be reshot, or the director asks the audience to applaud, and the scene is reshot many times.

In short, it's quite common for a show to be recorded from dawn till dusk without being finished.

Seeing this, Zeng Xiaoxian quickly said, "By the way, Yifan, there's something else."

"Hmm?" Gu Yifan asked lazily, "What is it?"

Teacher Zeng rubbed his hands together and explained, "It's like this, Yifan, you're not interested in participating in the program?"

"Me?" Gu Yifan was taken aback. It was all his fault for insisting on showing off during the preliminary selection.

No, it should be that Wanyu wants to hear him sing.

As it turned out, Lisa had approached Gu Yifan several times before the show officially started recording, wanting him to participate.

After all, the video of her singing in the mall had over 30 million views online, which definitely made her a sensation.

If viewers are drawn to the show but don't notice Gu Yifan, they will definitely be disappointed.

But Gu Yifan resolutely refused.

It's impossible to become a star. The entertainment industry is run by capital, which cultivates artists to fight for the cause.

Gu Yifan is the capital behind Nuolan, not someone who wants to show his face in public.

Moreover, attracting attention could disrupt Gu Yifan's current peaceful life and cause a lot of trouble.

Therefore, Gu Yifan's attitude was very firm.

This continued until filming began, when Lisa, perhaps realizing that Gu Yifan really didn't want to be on the show, had no choice but to give up.

Unexpectedly, Teacher Zeng brought it up again.

"Could it be that Lisa sent you to find me?" Gu Yifan looked at Zeng Xiaoxian suspiciously.

Teacher Zeng's expression was somewhat subtle, with a hint of guilt. "Ahem, I'm just making a guest appearance."

As if afraid that Gu Yifan would refuse again, Zeng Xiaoxian blurted out the reason in one breath.

It turns out that although the first season of Super Boy was very popular, some problems also arose. Many viewers had seen the video of Gu Yifan participating in the audition.

However, Gu Yifan did not appear on the show.

This made many viewers wonder if the show's producers were rigging the selection process, given that such a good contestant wasn't chosen.

Such comments are not just one or two, but their popularity continues to grow.

“Lisa suspects that someone is deliberately stirring things up behind the scenes,” Zeng Xiaoxian explained.

Now, more and more netizens who haven't watched the show are leaving comments on the official website after learning about this, saying that the show was manipulated behind the scenes.

Although the production team issued a statement explaining that Gu Yifan himself did not want to participate in the subsequent episodes and voluntarily withdrew, netizens...

They don't listen to explanations at all; they only believe what they think is true.

Therefore, the best solution now is for Gu Yifan to appear on stage as a guest, and then explain the reasons himself. This would not only turn the surging public opinion into popularity, but also dispel the rumors on their own.

"So Yifan, you only need to participate in one show, please help me out." Zeng Xiaoxian fully demonstrated his spirit of not being ashamed and not being afraid of losing face, clinging to Gu Yifan's arm and pleading repeatedly.

Gu Yifan's expression showed a hint of helplessness.

Okay, Lisa, knowing she couldn't persuade her and that Nuolan wouldn't help her ask, went to Zeng Xiaoxian instead.

"Teacher Zeng, what benefits did Lisa promise you? Tell me about it?"

"Well," Zeng Xiaoxian said, looking a little shy, "Lisa said she'd help me get more opportunities."

Upon hearing this, Hu Yifei immediately became displeased. "Zeng Xiaoxian, you scoundrel, are you siding with outsiders? The production team wanted Yifan to take the blame, and you're betraying your own friend? I wonder if you're asking for a beating."

Upon hearing this, Zeng Xiaoxian quickly said, "How could that be? I swear, this is definitely not about finding Yifan to take the blame."

Although his career as a host is very important to Zeng Xiaoxian, he would never betray his brother, especially since Lisa is both a friend and a business partner of Gu Yifan.

"Yifan, didn't you want to promote your company? This is a golden opportunity!" Zeng Xiaoxian racked his brains. "This is called...this is called a star entrepreneur, right!"

Gu Yifan, who had been silent, chuckled upon hearing this, "Teacher Zeng, you can still use the term 'celebrity entrepreneur'? Looks like you've improved recently."

In fact, there are entrepreneurs who do step into the public eye to enhance their company's brand influence. Some people prefer to operate behind the scenes and dislike having their identities exposed or their private lives discussed, while others enjoy the feeling of being in the spotlight.

This matter has both advantages and disadvantages.

Seeing Teacher Zeng's pleading expression, Gu Yifan, to be honest, also wavered a little.

It doesn't seem like it's impossible to lend a hand.

Anyway, the hype will only last for a while. Gu Yifan isn't in the entertainment industry, so even if he stays in the spotlight, it won't take more than a year or two. After a few months, nobody will remember him anymore.

But this isn't very safe either.

Gu Yifan thought for a moment, "I can agree in principle, but there are some specific conditions that I need to discuss with Lisa. I'm sorry, Teacher Zeng, unless she agrees."

Upon hearing this, Zeng Xiaoxian's eyes lit up. "No problem! I'll call Lisa right now!"

As if afraid that Gu Yifan would change his mind, Zeng Xiaoxian couldn't wait to take out his phone and run to the balcony.

The remaining people in the room looked at Gu Yifan.

Zhanbo smiled憨厚ly, "Brother Gu, are you going to be on TV too?"

"Hehe, Gu Yifan, you sing so well. If you participate in the show, you'll definitely beat all the other contestants." Lin Wanyu was also very happy that Gu Yifan might be on the show.

Gu Yifan said nonchalantly, "I don't know if Lisa will agree to my conditions."

Ms. Hu asked curiously, "What conditions? It can't be a condition that I agree not to participate in the show, can it?"

Everyone: "."

The atmosphere suddenly became a bit awkward.

Lin Wanyu gave a dry laugh, then lowered her head and said, "Feifei, your joke isn't funny at all."

in the afternoon.

Gu Yifan went to the TV station with Teacher Zeng.

One is born, the second is cooked.

This time, Teacher Zeng had to lead the way, so Gu Yifan found Lisa's office.

"Please come in."

Hearing the knock, Lisa looked up at the door.

"Long time no see, Lisa," Gu Yifan greeted Lisa.

The last time we met was more than a month ago, on New Year's Eve when he came to pick up Nuolan.

"Yifan, you're here. Please have a seat," Lisa said with a smile to Gu Yifan.

Before Zeng Xiaoxian could even boast about his achievement, Lisa ordered him, "Go pour some tea."

Zeng Xiaoxian looked miserable, but still obsequiously went to pour water.

on the sofa.

Lisa looked at Gu Yifan with a smile, "Thank you, Yifan, for agreeing to be a guest on the show."

Gu Yifan quickly said, "Lisa, don't thank me yet, I still have conditions to mention."

Lisa was unconvinced. Since Gu Yifan had already given his consent, she was confident that she could win him over.

"What conditions?"

Seeing Lisa's confident expression, Gu Yifan smiled and said.

"I want to wear a mask."

"What?" Lisa was taken aback, her expression one of astonishment.

Lisa knew that Gu Yifan might give her a difficult problem, but she didn't expect Gu Yifan to play a trump card right away.

Seeing Gu Yifan's carefree demeanor, Lisa, who was somewhat flustered, suddenly felt a twitch in her eyelids.

Is he deliberately trying to mess with me?

"Mask? Can I ask why? Is it because you don't want to show your face in public, Yifan?"

Lisa suppressed her surprise and, without immediately agreeing or disagreeing, asked softly.

"That's part of the reason," Gu Yifan nodded generously, "but it's also beneficial for the show."

Lisa almost laughed in anger. She had invited Gu Yifan to be a guest so that he could show his face and help the production team refute the controversies and rumors circulating outside.

Now that they're not even showing their faces, how are they supposed to dispel those rumors?

"Excuse my bluntness, but if we wear masks, we won't be able to achieve the program's original intention," Lisa said helplessly, spreading her hands.

At this moment, Zeng Xiaoxian also brought over two cups of tea, saying, "Hot tea for you two."

Zeng Xiaoxian placed the water glass in front of Gu Yifan and was about to plop down, but noticing Lisa's gaze, he hesitated for a moment and ultimately did not sit down, but stood up again.

"Ahem, you guys chat, you guys chat."

Although Teacher Zeng was a bit arrogant, he still didn't dare to act recklessly in front of Lisa.

Seeing that Lisa didn't understand the idea, Gu Yifan shook his head.

"Lisa, think about it again. All the audience wants to see is me show my face and come out to explain. Isn't that something the production team is doing behind the scenes?"

Upon hearing this, Lisa was about to ask what it was if not this, but she hesitated when she heard the words. She thought of the program that Gu Yifan had designed for Nuolan, as well as the suggestions he had given for Super Boy, which were all very good.

Could it be that he has come up with another great idea?

Thinking about this, Lisa calmed down and thought it over carefully. Gu Yifan waited patiently, picked up his water glass, blew on it, and took a sip.

After a moment, Lisa hesitated before asking, "Do you want to maintain the mystery?"

Gu Yifan snapped his fingers.

She has excellent comprehension skills; no wonder she's a top-notch producer.

“That’s right, Lisa, think about it. How do you keep these viewers watching? You need to create anticipation. So what is their anticipation? Is it seeing me, an ordinary person, and being surprised? Or is that enough? Or is it that they’re not satisfied and continue spreading rumors?”

"It was still a masked person who seemed to be me, which aroused more curiosity. Was this person really me from the preliminary rounds?"

Upon hearing this, Lisa's eyes lit up.

Yes, the production team just wanted to invite Gu Yifan on stage as a way to give both sides an explanation, but they didn't think about how to better utilize the audience's expectations.

She hadn't even really thought about making a big deal out of it.

Of course, there was another reason as well. Lisa glanced at Gu Yifan, because someone was just too difficult to deal with.

Gu Yifan isn't some minor celebrity or singer who can be bossed around; he doesn't rely on that for a living at all, and he's also an investor.

Lisa naturally had no intention of trying anything fancy.

"To be honest, Lisa, this is a new program idea I just came up with recently," Gu Yifan continued, seeing Lisa deep in thought.

"Could you elaborate?" Lisa was becoming somewhat interested, but still hadn't grasped the key point.

Is Gu Yifan trying to use the masked singer as a selling point?
However, the voices of top singers are so distinctive that they can be recognized as soon as they open their mouths. As for ordinary singers, they can't maintain the mystery.

Gu Yifan blinked, but didn't say anything immediately. Instead, he crossed his legs and asked, "Does this count as my trade secret?"

Good ideas aren't something you can just blurt out.

Although Gu Yifan wasn't particularly interested in the entertainment industry, he had a lot of ideas about its future development.

Gu Yifan also knew that the next ten years would be the most prosperous decade for the entertainment industry, but it would eventually reach its peak and then begin to decline.

However, it is undeniable that the next decade will still be a golden age for the entertainment industry.

In that case, it would be best if he could bring out and monetize those good works he has in his mind.

Seeing this, Lisa immediately said, "Don't worry, I just want to hear it. I will definitely not tell anyone. If you think it's a good idea, I think the TV station can continue to cooperate with you, Yifan."

Gu Yifan nodded upon hearing this.

"I believe in you, Lisa."

Lisa is considered one of their own, and she plays a significant role in Gu Yifan's plans.

So Gu Yifan didn't keep them in suspense any longer.

"My program plan is called Crossover Masked Singer King."

"The crossover masked singer." Lisa repeated it softly, then her eyes suddenly lit up.

Lisa firmly grasped that flash of inspiration from before.

"That's right, how come I didn't think of that!"

It's okay if top singers have highly distinctive voices, but what about other actors?

Moreover, it's not just actors; hosts, celebrities, idols, and people from all walks of life can also step onto this stage and mingle with top singers.

To achieve an effect that makes it difficult to guess their identity.

In this way, even if the voice is recognizable, it will still be difficult for the audience to figure out the identity of the masked person in a short time, which will also cause more heated discussions.

All you need to do is keep building anticipation and maintaining mystery until the identity is revealed, and the audience's expectations will be instantly satisfied!
Just thinking about it made Lisa realize that this show definitely had the potential to become a huge hit!

Now, Lisa's gaze towards Gu Yifan changed.

"Lisa, what do you think of my idea?" Gu Yifan asked calmly.

“You have great potential,” Lisa commented earnestly, then exclaimed, “Yifan, it’s such a waste of your talent that you don’t come to work at the TV station.”

If the first program planning is not enough to prove that Gu Yifan is very talented.

However, the subsequent suggestions for improvement made regarding Super Boy, as well as the idea behind the show, are enough to prove everything.

"Has the proposal for this show been finalized? I'm interested," Lisa couldn't help but ask.

Gu Yifan coughed, "Why don't we talk about my role as a guest first?"

The original intention was clearly to have Gu Yifan as a guest, sing a song, and that would be it.

However, Lisa's attention was drawn to the new program that Gu Yifan mentioned.

Seeing that Gu Yifan was keeping her in suspense and refusing to say anything, Lisa couldn't help but shake her head. He was quite good at keeping people in suspense.

"So, Yifan, you want the audience to guess your identity and compare whether you are the real person?" Lisa quickly changed her mind and asked calmly.

Gu Yifan nodded, "This way, we can keep things secret while also keeping the audience in suspense. Why not?"

Upon hearing this, Lisa nodded subconsciously.

But she quickly realized, "But you're just here as a guest, you won't really show your true colors."

Gu Yifan shrugged. "Sometimes the answer isn't that important, is it? It's better to keep it a mystery."

Lisa shook her head, seeing through Gu Yifan's little scheme, "You know, anyway, it'll be the production team that gets all the controversy, it won't involve you, right?"

"But the audience's attention has shifted from whether there was any behind-the-scenes manipulation in the show to whether I am really who I am," Gu Yifan said, stretching as he did so, without denying it.

"Anyway, I can be a guest, but I have to wear a mask. Whether it works out or not is up to you, Lisa." (End of Chapter)

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