Entertainment mogul: Starting his business with the internet

Chapter 173 Weibo Launch
Time flies, and New Year's Day is here again. The wheels of time have quietly rolled into a new year.

On the first day of renewal in 2008, the headquarters of Tengda Group was brightly decorated and filled with a festive atmosphere.

However, on this day that should have been a time for rest and celebration, all Tenda employees at the headquarters gave up their holidays and were in high spirits and ready for action.

Today is the launch date of the company's most important project recently, on Weibo.

The technical team ensures stable server operation; operations staff constantly monitor data changes; the marketing department meticulously prepares the first tweet to attract customers; and customer service staff are prepared to handle inquiries from all parties.

Everyone at Tengda Group performed their duties diligently, and every position operated smoothly to ensure that the Weibo launch was flawless and without any oversights.

In the office, the warm winter sun streamed through the window, casting a soft glow on Song Ci's desk. He was intently focused on the computer screen, browsing Toutiao.com.

Toutiao.com, China's largest portal website, has prominently featured a special entry point for Weibo on its homepage, using its massive traffic to drive customers to Weibo.

Song Ci's fingers flew across the keyboard, redirecting her to the Weibo registration page via a Toutiao link. She then followed the prompts to enter her mobile phone number, obtain a verification code, and set a password, quickly completing the basic registration process.

Next came the Weibo real-name authentication process, where I submitted my identity information and supporting documents in an orderly manner and waited for the website's backend review.

However, a short while later, he received a notification from the website informing him that his real-name authentication had been approved.

Refreshing the page again, I saw that my Weibo homepage had been successfully upgraded to "Song Ci v", with the red background and gold-stamped "v" logo standing out.

The remarks section next to his name clearly displays his personal information: "Writer, screenwriter, founder and chairman of Tengda Technology Group Co., Ltd."

After going through the registration process for the company's Weibo account, Song Ci nodded in satisfaction.

Although the current version 1.0 of Weibo only has basic functions such as posting, forwarding, commenting, private messaging, searching, and topics, it is already enough to increase user activity and stickiness.

You must play your cards one by one, without rushing, lest your opponent see through your hand and steal it.

Knock, knock, knock! A rapid knocking sound came from the door!

"Enter!"

Weibo President Liu Yan, dressed in a white suit, walked briskly into the chairman's office with a happy expression.

Without any formalities, he sat down directly in front of the Song Dynasty poems and gave a straightforward report:
"Mr. Song, Weibo is operating normally since its launch. All of the group's products, including Toutiao, TT Mail, Qianqian Music, TT Voice, and the game platform, are simultaneously driving traffic to Weibo."

Song Ci nodded slightly, exploring the various functions of Weibo while pondering what profile picture to use.

"Besides traffic driven by internal company products, what is the situation regarding external traffic on Weibo?"

"We have purchased paid search rankings from Baidu to ensure that when customers search for the word 'Weibo,' the top three results displayed by Baidu will be our Tengda Weibo."

Meanwhile, the publicity team also began a large-scale promotional campaign on forums such as Baidu Tieba and Tianya. However, it's too early to tell how effective it will be in the short term.

"What about the reactions from the celebrities we contacted in the early stages, and other prominent figures in society?"

After thinking about it, Song Ci finally chose a photo of herself from her daily life as her profile picture.

As is customary, big shots usually use their own photos as profile pictures, so there's no need to be unconventional. After all, I speak for myself!
Liu Yan quickly replied, "Tengda Culture's artists have already opened Weibo accounts as soon as possible, and other celebrities who have signed exclusive contracts with us have also said that they will definitely register accounts and share their daily lives today."

Other celebrities who have already agreed to join Weibo will also have their accounts activated within three days. The PR team is continuing to follow up.

Song Ci nodded in satisfaction and instructed, "Keep a close eye on things these next few days, and report back to me immediately if anything happens! If we can get 10 registered users before the end of the workday on the first day of Weibo's launch, then it will be considered a successful launch."

Liu Yan said confidently, "President Song, the company has made thorough preparations. I estimate that the number of registered users on Weibo on the first day will not be less than 30. I'll head over now and come back at noon to report the latest data to you."

Song Ci nodded again, saying that if Tengda Weibo could get 30 registered users on the first day, it would be a very successful start.

Weibo is poised to become a major hub for entertainment industry traffic. If Tengda Group can successfully establish itself in this new arena, its influence will undoubtedly rise to a new level, leading to an even brighter future.

After watching Liu Yan leave the office, Song Ci let out a soft breath and refocused her attention on Weibo.

After a moment's thought, my fingers danced across the keyboard, and I quickly finished editing my first Weibo post before clicking publish.

"A colorful life, a micro-blog, welcome to the world of Weibo! Let's share every beautiful and touching moment here."

After completing this landmark operation, Song Ci smiled and then logged out of the newly registered account, preparing to register a new one.

I definitely won't be able to use my main account often in the future; I'll need it to maintain my online persona. This way, my alternate account can roam more freely in the online world. These days, who doesn't have an alias when they're online?

Leaving aside Song Ci, who was working overtime at the company on New Year's Day, Liu Shishi had just gotten up at the Jingyuan Villa and was sitting lazily on the edge of the bed after washing up.

He manipulated the laptop lying flat on his lap, fiddling with Tengda's newly launched Weibo, his eyes sparkling with curiosity and excitement for new things.

Today is Song Ci's birthday, and with "Hello, Old Times" about to air on Beiping TV, and her participation in an interview program at Beiping TV tomorrow, she specially asked the "First Love" crew for leave yesterday afternoon to return to Jingyuan.

"Shishi, this place is so big and luxurious! How much would it cost to buy this house?"

Jiang Yuanyuan sat to the side, her eyes filled with amazement. She had been called over by Liu Shishi early in the morning and had just finished touring the villa.

Liu Shishi smiled slightly, trying her best to maintain her composure, but the joy and pride in her eyes were impossible to hide. This was her and Mr. Song's love nest, filled with their most beautiful memories.

"Yuanyuan, wait until I'm done with my work, then come with me to buy a cake!"

"Okay!" Jiang Yuanyuan readily agreed.

She was still looking around, somewhat reluctant to leave. This was the first time she had ever seen such a luxurious residence, and she couldn't help but marvel at how incredibly wealthy Mr. Song was!

Knock, knock, knock—a knock came at the door.

"Come in."

A well-dressed middle-aged female nanny half-pushed open the bedroom door and stood in front of it, respectfully asking, "Madam, breakfast is ready. Would you like to eat in the dining room, or should I bring it in?"

Liu Shishi turned to her assistant: "Yuanyuan, have you had breakfast?"

"I ate before I came."

"Sister Li, please bring it over for me," Liu Shishi instructed. If Jiang Yuanyuan hadn't eaten before, she planned for the two of them to go down and have a bite together.

"Yes, madam, please wait a moment." The nanny, addressed as Sister Li, bowed slightly and left the bedroom.

Jiang Yuanyuan looked at this scene with great envy: "Wow, Shishi, you have someone to serve you with food and clothing. This is so wonderful. Is this the legendary life of a rich lady?" Liu Shishi smiled and said: "It's not that exaggerated. My husband is usually busy with work, so I just hire a few maids to help with cooking and cleaning."

The villa is quite large, and with front and back gardens, Song Ci hired four professional housekeepers to take care of daily laundry, cooking, and cleaning.

"You're even calling him 'husband' now! Shishi, you're not getting married to President Song, are you?" Jiang Yuanyuan was incredibly surprised, her eyes wide like saucers. Was her mistress about to achieve her goal?

But then she thought, if it were her, she would also have to hold onto Song Ci, this super rich and eligible bachelor, tightly.

Liu Shishi shook her head slightly. She was looking forward to getting married, but Song Ci was only 21 years old today, which was not yet the legal marriage age in China.

Fortunately, there's only one year left. In just one more year, she can get married to Mr. Song and become Mrs. Song in the rightful sense.

A short while later, Sister Li returned to the bedroom with a cup of warm milk and two slices of bread, placing the breakfast on the bedside table.

"Madam, I'll leave this here for you. I'll clean it up after you've finished eating."

"Thank you, Sister Li!"

After saying that, Liu Shishi quickly got out of bed, picked up a piece of bread and took a big bite. She hadn't eaten a single grain of rice since last night and was really hungry.

"Shishi, is this all you're eating?" Jiang Yuanyuan stared at the simple breakfast with some surprise. Her mistress used to eat quite a lot in Hengdian.

"I have no choice, I have to maintain my figure! I've gained three or four pounds recently, I have to lose it back."

Liu Shishi said helplessly, as the warm milk entered her mouth, she immediately felt the energy that had been depleted by the intense exercise last night gradually being replenished.

After quickly finishing her breakfast, Liu Shishi picked up her notebook again, sat on the edge of the bed facing the French windows, and basked in the bright sunlight.

Jiang Yuanyuan leaned close to her mistress, curiously peering at the computer screen, wanting to know what Liu Shishi was busy with so early in the morning.

Upon seeing Song Ci's photo on the screen, I couldn't help but exclaim, "Wow, is that President Song?"

"Yes!" Liu Shishi has successfully registered a Weibo account and submitted real-name authentication, and is now waiting for the background review.

In her spare time, she searched for Song Ci's Weibo account and was looking at the first Weibo post her boyfriend had made a few minutes ago, a gentle smile on her face.

While clicking "follow," he explained, "This is Tengda Group's newly launched Weibo account. Users can share text, pictures, and other content, and also follow other people they are interested in."

Jiang Yuanyuan seemed to understand but not quite, and asked doubtfully, "Is it similar to a blog?"

Liu Shishi shook her head and patiently explained, "Mr. Song said that Weibo and blogs are different. I just registered, and I'll have to explore Weibo's unique features more carefully later."

After saying that, he asked his assistant for her opinion: "Yuanyuan, what do you think I should post for my first Weibo post?"

Jiang Yuanyuan suggested, "How about posting some beautiful pictures, or some stills from your dramas?"

"Tacky!" Liu Shishi rejected it without hesitation. After tilting her head and thinking for a moment, she suddenly had a flash of inspiration and exclaimed excitedly, "I've got it!"

Liu Shishi didn't have to wait long; the backend quickly approved her application, and Liu Shishi's verified Weibo account made its debut. Bianyi couldn't wait to start editing.

"My first Weibo post is to share a very beautiful little poem with everyone. Of the myriad things in this world, I have three loves... and you are Chaochao!"

As Liu Shishi typed, her face beamed with happiness.

Jiang Yuanyuan rolled her eyes: "Shishi, you're recommending this little poem again."

Ignoring her assistant's complaints, Liu Shishi exclaimed, "Ah, Yuanyuan, look! Someone has already commented!" Her face lit up with surprise, and she turned the screen slightly towards her assistant to share the joy with her.

Jiang Yuanyuan looked closely at the screen, where a netizen with the ID "Poetic Chang'an" replied to the first comment: "I am so fortunate that in the fleeting years of youth, you are everywhere I look!"

He guessed, "Shishi, you just posted your first Weibo post and he immediately replied. And look at his ID, it has the word 'poetry' in it and he's so artistic. He must be a fan of yours, maybe even a little lion!"

With a mix of doubt and surprise, Liu Shishi said uncertainly, "I haven't even promoted it on Tieba or QQ groups yet, so no one knows I've opened a Weibo account!"

But it could also be just a coincidence! This person's reply was excellent, perfectly matching the poem I posted. The internet is indeed full of hidden talents. Anyway, it's a good thing.

Hehe, Chang'an is full of poetry! Remember him, he's my first Weibo follower. I'll tell the little lions about opening my Weibo account right now.

After saying that, Liu Shishi took action. After promoting the show on the official website of Shiwu Pianpian, Tieba, and QQ groups, the number of her Weibo followers increased visibly.

In just a few minutes, the number of followers exceeded one thousand, which greatly excited Ms. Liu and her assistant.

Remembering the task Mr. Song had given her, Liu Shishi enthusiastically interacted with her fans on Weibo while also making phone calls to several celebrity friends.

"Old Hu, Old Hu! You're not filming today, New Year's Day, right? Do me a favor and open a Weibo account for me! How do I do it? Just go to Toutiao and you'll find out. Remember to tell your followers. Okay, I'll consider this a favor. I'll treat you to hot pot another day."

Her words were both playful and sincere. As soon as Liu Shishi hung up, she immediately called Yuan Hong.

"Old Yuan! You're playing games? Go register a Weibo account. What? There's a push notification link on the TD gaming platform, and you've already registered! Great, I'll follow you right away."

"Happy New Year, Yichen! Wishing you ever-increasing beauty! I have a favor to ask you: could you please open a Weibo account..."

Liu Shishi called every celebrity friend in the entertainment industry with whom she had even a slightly good relationship, asking them to open Weibo accounts. In just half an hour, she had helped Song Ci invite more than a dozen celebrities to join Weibo.

Jiang Yuanyuan gave a thumbs up and exclaimed, "Shishi, you really care about President Song's affairs."

She knew Ms. Liu's personality best; she was very introverted in front of outsiders and rarely asked for favors. Today, however, she went to great lengths for the Weibo matter.

After ripping off the actors, Liu Shishi called Cai Yinong, intending to bring all the people from Tangren Media into Weibo.

Today, on New Year's Day, Cai Yinong was at home with some free time, leisurely watching the news and keeping up with the latest entertainment news. When he saw a call from a popular female celebrity, he quickly answered.

"Sister K, Sister K, please help me!"

Hearing Liu Shishi's hurried words, Cai Yinong thought something had happened: "Shishi, don't rush, tell me slowly."

After the eldest sister explained the whole story, it turned out that she just needed to open a blog-like account. Cai Yinong snorted irritably, "I know, I'll take a look in a bit."

"Remember to follow me, Sister K," came Liu Shishi's playful voice from the other end of the phone.

Before hanging up the phone, she reminded Cai Yinong to follow her on Weibo. Seeing his follower count steadily increase filled him with an indescribable sense of satisfaction.

(End of this chapter)