Entertainment mogul: Starting his business with the internet

Chapter 263 Fourth Generation

In mid-June, an even more heated wave swept through the entertainment industry.

Tangren Media officially announced that its leading actress and top female star, Liu Shishi, has established her own film and television culture studio.

This news caused a huge stir, with the entertainment industry and beyond buzzing with excitement, attracting the attention of major media outlets, fan groups, and industry professionals.

Unlike Fan Bingbing, Qiao Zhengyu, Zhou Xun, and others who previously opened their own studios, these individuals are all established top-tier professionals with extensive networks and resources, which gives them the courage and confidence to go it alone.

Liu Shishi is the first among the new generation of stars to establish her own studio, which has had a huge impact.

The establishment of celebrity studios signifies that artists are transforming from "employees" of traditional management companies into independently operated "bosses."

Celebrities can more easily participate in film and television investment, sign new talents, and develop derivative businesses, thereby increasing their control over their own career development.

Any celebrity with a bit of ambition would want to own their own studio and make a glamorous transition to capital.

With Liu Shishi setting the precedent, the new generation of actresses and actors are also getting excited, and the landscape of the entertainment industry seems to be quietly changing.

In a high-end hotel in Donghai, Cai Yinong specially prepared an internal celebration party to celebrate the establishment of his sister's own studio.

The banquet venue was decorated in a warm and elegant style, with balloons and ribbons creating a festive atmosphere. At this moment, Tangren Media's senior executives and all employees were present.

On the stage, under the dazzling lights, Liu Shishi, dressed in an exquisite evening gown, exuded confidence and composure as she delivered her speech, each word expressing her aspirations and determination for her future career.

"...Here, I would like to express my special thanks to Sister K and everyone for your strong support. It is you who have accompanied me through thick and thin and made me who I am today..."

As Cai Yinong stood below the stage, he saw thunderous applause and all eyes on the leading lady. He couldn't help but feel emotional, thinking that the soft and sweet little girl from back then had now grown into the pillar of Tangren Media.

After Liu Shishi finished her speech, she lifted her skirt slightly and walked off the stage to Cai Yinong and Hu Ge. She let out a long sigh of relief, still not quite used to such a noisy and lively scene.

"Shishi, congratulations! I'd like to toast you."

Hu Ge's meticulously combed suit hair gleamed, and his face beamed with joy. He raised his wine glass to toast his junior sister in congratulations.

A flame of hope ignited in my heart. The top female star already has her own studio, so how far away can the top male star's studio be!
"Thank you!" Liu Shishi smiled radiantly, accepted the glass of champagne brought by the waiter, clinked glasses with Hu Ge, and took a small sip.

"Shishi, let's have a toast too, congratulations!" Yuan Hong said with envy, a hint of longing in her eyes.

Although he debuted early, his status has never been high, and it's still a long way from him to open his own studio. Even Hu Ge is not quite there yet, let alone himself.

Both he and Hu Ge understood that Sister K had always been coaxing and flattering Liu Shishi, after all, there was a powerful figure behind the top sister. As long as the junior sister was kept in Tangren, it would bring many benefits.

The leading lady, with an elegant demeanor and a gentle smile on her face, lightly clinked glasses with Yuan Hong: "I also wish you a huge success with 'The Weaver Girl'."

When Yuan Hong mentioned her new drama, she couldn't help but feel a surge of emotion. She recalled the splash screen she saw on the Toutiao app on her phone that day, which had an unexpectedly good promotional effect on "Chinese Paladin 3". Her Weibo followers had also increased significantly.

I thought that if "The Weaver Girl" could receive this kind of recommendation, its ratings, even if they didn't explode, would at least be above average.

So Yuan Hong mustered her courage, put on a fawning smile, and pleaded expectantly:
"Shishi, the splash screen advertisement for 'Chinese Paladin 3' on mobile phones is really amazing. Can you help me think of a way to get one for 'The Weaver Girl' too?"

Upon hearing this, Hu Ge's eyes lit up, and he looked at the leading lady with the same expectant expression. He also had a new drama, "Bitter Coffee," waiting to be broadcast, and he also hoped for such novel and eye-catching publicity.

Liu Shishi shook her head and refused directly: "The splash screen promotion for 'Chinese Paladin 3' was an exception, and it was also a trial run by Tengda Group to see the effect. Mr. Song asked me to take advantage of him."

This situation will no longer be possible. Tenda takes these splash screen recommendations very seriously; too many of them will inevitably negatively impact the user experience of the app.

Yuan Hong was greatly disappointed: "I understand."

Cai Yi-nong, however, had a keen eye and seized upon the key information, asking, "Tengda's use of app splash screens must eventually translate into commercial revenue, right? Are you saying they won't even accept normal business collaborations?"

"We're open to business collaborations, but the price is high, and there are strict requirements regarding the type and quality of the products being promoted. If you're interested, K-sister, I'll inquire about the details next time."

Cai Yinong nodded slightly. "Let's skip 'The Weaver Girl'. The cast and plot are both mediocre. It doesn't have much potential to be a big hit and it's not worth the expense."

However, if conditions permit, the splash screen promotion on Toutiao last time would be worthwhile for the leading lady's new drama next year.

The group gathered together and started chatting. Hu Ge asked with a smile, "What has President Song been busy with lately? There's been no news about him on Weibo or in financial news lately."

Liu Shishi sighed, "He stays at the company every day, obsessed with that green bubble. He's like he's possessed. No matter what I say, he won't listen."

"Is it the chat tool you recommended we install the other day?"

"Yes, it's WeChat."

"It's a great app, very convenient to use."

Currently, there is only one chat software on the market specifically for mobile phones. After trying WeChat, Hu Ge praised it highly.

Looking at the First Sister's resentful expression, Cai Yinong couldn't help but tease her: "Look at your expression! President Song is a man of great things, you have to understand him."

His enthusiasm for this new software suggests it's very important to Tenda Group. It might even become something comparable to Weibo.

Liu Shishi is extremely worried about her fiancé's recent hectic schedule: "I know he has lofty ambitions, but I'm just worried about his health. Like when he came back from Switzerland last time, it proved that he can get sick too; he's not made of iron."

Cai Yi-nong patted Yi-jie on the shoulder: "The filming of 'Go Lala Go!' has also wrapped up. You don't have anything important to do recently, so just go back and take good care of him tomorrow."

The eldest sister nodded vigorously, wishing she could grow a pair of wings and fly back to Beiping immediately: "That's all we can do. It'll be better if I'm by your side, so Mr. Song won't be so neglectful of his sleep and meals."

"Oh right, I almost forgot to mention! WeChat hasn't officially launched yet. When it launches next month, you guys have to help me promote it!"

Yuan Hong took the lead and never missed such an opportunity to promote the product: "Don't worry, I will definitely do my best to help with the publicity."

Hu Ge also gave an OK sign and readily replied, "It's my duty."

Liu Shishi smiled broadly, extremely satisfied with the attitude of her two senior brothers: "Thank you! I'll go toast elsewhere and come back in a bit." After saying that, the leading lady turned around gracefully and walked a short distance away to toast Li Guoli and other directors and behind-the-scenes team members.

At this moment, in a quiet corner of the venue, a young girl with a youthful and beautiful face was making a phone call on a slightly old cell phone, arguing fiercely with a stubborn expression on her face.

"Sister, I've grown up now and can share the burden of the family."

On the other end of the phone, the girl's older sister was extremely anxious: "Naza, you're only 17 years old, not even an adult yet. The outside world isn't as simple as you think. Come home quickly, your father and mother are very worried about you."

"No!" The little girl bit her lip and shook her head. "My father's illness requires a lot of money for surgery, and I need to earn money now."

"Sister, don't worry, I'm doing well in Donghai. Today, a film company held a party and invited models to walk the runway to warm up the atmosphere. They gave each of us 300 yuan for our appearance."

"Naza, why are you so rebellious now? How old are you to be a model?"

The little girl was fine until she mentioned it, but her older sister became even more nervous. If her younger sister's appearance were to be targeted by someone with ulterior motives, she would definitely suffer a great loss.

"Sister, I have to go now, I'm busy."

"Don't hang up, Naza, tell your sister where you are, I'll come pick you up tomorrow."

The little girl clutched her phone tightly, pleading, "Sister, I'm really fine. I'll go back to northern Xinjiang after I've earned enough money during the summer vacation."

After saying that, she gritted her teeth, wiped the tears from her face with the back of her hand, and hung up the phone. This time, she left home without saying goodbye because she wanted to earn some money to treat her father's illness.

With only my sister's meager income as a flight attendant, the family couldn't afford to treat my father's illness, which only worsened over time.

Now she works as a model, shooting print ads and participating in fashion shows, which brings her a considerable income and helps ease the burden on her family.

After the hostess left, the lively party made Cai Yinong a little tipsy, so he wanted to find a quiet place to sober up and catch his breath.

So he told Hu Ge and walked towards the corner of the hall.

Reaching a secluded corner, I saw a little girl wiping away tears. Curious, I went up to her and asked, "Girl, what's wrong?"

Upon hearing this, the other person looked up and was quite surprised. Wasn't this the female CEO of the banquet organizer who had just spoken on stage? She quickly greeted her politely, "Hello, Ms. Cai!"

When Cai Yinong saw the little girl's face clearly, he was immediately stunned. The little girl had a delicate oval face with clear and smooth facial contours, like a finely crafted work of art.

Her eyes were large and bright, with perfectly placed double eyelids and sharp corners. Although she was still young and innocent, she exuded a unique charm and mystery.

Her features were striking and deep-set, yet she possessed a feminine grace and a unique exotic charm. Her appearance was truly captivating and unforgettable.

"What a face! What a promising talent!" Cai Yinong couldn't help but praise.

If we say that the top star's appearance is the epitome of understated beauty, like a babbling brook, gentle and tender, giving off a sense of tranquility and peace.

The girl in front of me had the classic features of thick eyebrows and big eyes, bright and dignified, like a passionate flame, representing the extremes of two different styles.

In that instant, a thought popped into her head: she wanted to sign the little girl to Tangren Media and train her to become the fourth generation's leading lady.

"You recognize me? That's wonderful! Little girl, why are you crying here?" Cai Yinong said in a friendly and approachable manner, trying to win the girl's favor.

The little girl was clearly inexperienced and seemed a bit nervous when questioned. Her voice was soft and sweet as she said, "My father is sick. I ran away because I wanted to earn money, but my sister insists that I go back."

Upon hearing this, Cai Yinong thought to himself that it was good that the girl was in trouble. Her family was obviously not well-off, otherwise she wouldn't be thinking about earning money to help her family at such a young age.

If it were someone like Liu Shishi, the top star, who grew up with the richest man and then met someone who was indifferent to worldly desires, she wouldn't dare sign a contract.

But the girl in front of me is completely different. She has experienced the hardships of life and knows the value of money. That's why she can focus on her career and not be obsessed with finding a man.

She is the president of Tangren Media and firmly believes that she will not make a mistake this time. She is determined to cultivate a new generation of leading actress who is dedicated to her career and opens up a new world for the company.

"Your family is just concerned about you. What's your name? Where are you from? How old are you?"

Perhaps sensing Cai Yinong's goodwill, the girl did not hide anything and answered truthfully: "My name is Gulinaza, I am from northern Xinjiang, and I am 17 years old this year."

Cai Yinong nodded slightly. So he was from northern Xinjiang. No wonder he had such an exotic look. Being 17 and underage was a little troublesome, but it wasn't a big problem. She was confident she could persuade his parents.

With just that face, he's a rare talent. With careful nurturing, he'll definitely have a place in the entertainment industry in the future.

"So, it's you! I find you quite appealing." Cai Yinong's gaze was intense as he went straight to the point: "I won't beat around the bush either, you want to make money?"

"Yes!" Gulinaza nodded hurriedly. She dreamed of making money, otherwise why would she have left her hometown and traveled thousands of miles to the East China Sea alone?

Cai Yinong said sincerely, "I'll be frank, you're very beautiful, and I want to sign you to Tangren Media and train you to become a big star."

"A big star!" Gulnazar murmured, her beautiful eyes shining with longing and anticipation. "Like that lady on stage just now?"

"Yes, Shishi is our Tangren Media's leading actress. You can look her up online; she's very famous. If you join Tangren, I promise the company will do its best to cultivate you."

Gulinaza recalled the elegant and poised Tangren's top female star on stage, who seemed to be the focus of the world, and a strong desire welled up in her heart: "President Cai, I also want to become like her, or even surpass her."

Cai Yinong was slightly taken aback upon hearing this. He really didn't expect that the young girl had such big ambitions. Before even joining Tangren Media, she already had the idea that she could replace Liu Shishi, the top actress.

"Well, don't be too ambitious. You have to take things one step at a time. If you want to be a big star, you have to learn to act first. Only with excellent works can you gradually become famous."

Moreover, Shishi's situation is rather unique. To be like her, not only do you need to be famous yourself, but you also need to have good taste in men.

Gulinaza listened attentively to Cai Yinong's words. She nodded frequently at the first few sentences, finding them quite reasonable. Indeed, nothing can be accomplished overnight.

But then I heard, "What the heck is this about your taste in men?!" I thought to myself, "I'm only 17, I've never even been in a relationship, and you're telling me this about finding a man? Is Tangren Media a legitimate company?!"
(End of this chapter)