Entertainment mogul: Starting his business with the internet

Chapter 418 Face-to-Face Instructions
"Sister K, who is this Chen Yao?"

Cai Yinong explained with a smile: "The company just signed a new artist, who is only 18 years old and still in high school. He plans to apply to the Beijing Film Academy next year."

Liu Shishi frowned slightly: "Sister K, the company already has quite a few female artists! Nazha, Bingqing, Jin Chen, and Xiaoting. They all need resources to be nurtured."

“I know that Tangren won’t be signing any more female artists in the short term.” Cai Yinong nodded in agreement, then changed the subject with barely concealed excitement, “But Chen Yao is a promising talent, and I plan to focus on nurturing her.”

"Sister K, are you going to focus on developing this newcomer?" Liu Shishi asked, somewhat surprised.

K-sister had always considered Gulnazar as her successor, so why did she suddenly change her mind? "What about Gulnazar?"

At the mention of Gulnazar, Cai Yinong immediately flew into a rage: "She has disappointed me so much!"

She was dating someone at school a while ago, and I just helped her smooth things over with her ex-boyfriend! And here she is, already flirting with some guy from a singing competition.

"Naza is dating again?" Hu Ge was taken aback. Naza's relationship had been the talk of the company before, and Sister K was furious.
Young girls never learn their lesson; it hasn't been long since she did something that K-sister disliked again.

Liu Shishi nodded slightly, somewhat understanding K-jie's anger.

Ever since I heard Nazha comparing her rich second-generation boyfriend to her husband, I've felt a bit disgusted with her. Who is she to compare herself to her beloved Mr. Song?

"Naza has no self-awareness at all! She's too beautiful, so she's not popular with girls. Her fans are mostly male."

I deliberately helped her cultivate an innocent image, but instead, she went on to date one person after another, as if she was afraid her relationships wouldn't collapse quickly enough.

Cai Yinong became increasingly angry as he spoke, expressing his deep disappointment in Gulinaza, saying, "She's simply a hopeless case. From now on, the company will no longer allocate film and television resources or business resources to her."

Hu Ge shook her head as she listened. Celebrities should be cautious about dating, especially when their careers are just starting out: "Sister K, so you want Chen Yao to take over Shi Shi's job in the future?"

"Correct!"

"Do you have any photos of Chen Yao?" Liu Shishi became interested. To be so concerned about Chen Yao, who was already being given high hopes even before her debut, she wanted to see what kind of girl she was.

“Yes.” Cai Yinong took out his phone and opened the photo album.

Liu Shishi took the phone and curiously flipped through it, only to see a youthful and lively girl appear on the screen.

Chen Yao has soft facial features and delicate features. Her big eyes are particularly expressive, yet she has a cool and aloof air about her, which makes her quite unique.

Cai Yinong added from the side: "She is 170cm tall, with a slender and long frame, and has a great sense of the camera. Her posture and walking posture are very upright, with smooth shoulders and back. Her body management is impeccable."

After looking at the photos, Liu Shishi nodded in agreement: "She's still young. In a few more years, when she's fully grown up, she will definitely be a beautiful young woman."

Hu Ge took the phone during the commentary session and, after looking at Chen Yao's photo, also expressed her approval:

"The little girl looks very intelligent, and her kind of well-behaved yet intellectual appearance is very attractive to girls."

If you manage it well, you'll have a lot of female fans. In today's entertainment industry, whoever wins over female fans wins the world.

Seeing that both the company's top female and male employees approved of Chen Yao's appearance, Cai Yinong beamed with joy, feeling that he had finally chosen the right person this time!

Just then, footsteps came from the stairs. The three of them looked up and saw Song Ci walking slowly down from the second floor.

Liu Shishi immediately got up to greet him, gently taking her husband's arm and asking with concern, "Honey, are you feeling better?"

Hu Ge and Cai Yinong quickly stood up and greeted him in unison, "Chairman Song."

"It's basically nothing serious. I've been lying down for too long, so I'm getting up and moving around a bit." Song Ci stretched her limbs, her voice soft, her face still a little pale, her weariness still showing.

"You still need to rest more." Liu Shishi said considerately, helping Song Ci sit down on the sofa.

"President Cai, Mr. Hu, please have a seat." Song Ci gestured for them to relax and not stand on ceremony. "How has Tangren been doing lately?"

"Thanks to you and Shishi, the company's net profit has remained stable at around 1 million last year and this year." Cai Yinong's face lit up with joy, and his tone was light.

Tangren Media produced two phenomenal hit dramas last year, "Scarlet Heart" and this year, "Xuan-Yuan Sword." In addition, they also produced web dramas customized for Toutiao Video, resulting in considerable profits and making a fortune.

"We need to seize the opportunity and strive to list on the A-share market within three years. Once we miss this window of opportunity, it will only become more difficult to list in the future."

Song Ci leaned back on the sofa, her voice slightly weak, and she looked listless, but her words carried an undeniable certainty.

Cai Yinong's heart skipped a beat, and she instantly felt a sense of urgency. She knew that Song Ci would never speak without reason, and was about to ask him for some advice when she heard the richest man continue to explain the reasons.

"The film and television industry has experienced unprecedented prosperity in the past two years, with capital from all walks of life pouring into the entertainment circle. Any film and television company with a bit of strength is gearing up and planning to go public."

Regulatory authorities cannot remain indifferent indefinitely; at most, strict control policies will be introduced within three years. Therefore, these three years are a crucial period of opportunity; once this opportunity is missed, the path to listing will be indefinitely delayed.

Cai Yinong fell into deep thought. The richest man has always been farsighted. Since he made this judgment, the future landscape of the film and television industry is basically in line with his prediction.

Hu Ge, who was standing to the side, was secretly sweating as he listened to the richest man analyze the future of the industry. He had been hoping that Tangren could go public as soon as possible.

"Chairman Song, to be honest, Tangren Media's profits have been decent these past two years, but I'm not entirely confident about the future." Cai Yinong frowned slightly, looking worried.

The leading lady will likely retire from acting and return to her family in the next year or two, while the leading man is unwilling to film movies produced by his company.

She originally planned to spend three to five years cultivating new talent before attempting to go public, but according to the richest man's prediction, Tangren's listing plan will have to be adjusted.

“The Tang people still have quite a few good cards to play.” With nothing else to do, Song Ci decided to give Cai Yinong some pointers out of respect for Liu Shishi.

"Taking advantage of the success of 'Xuan-Yuan Sword,' we should immediately start developing a sequel."

It's not just about making TV series; we can also expand around the "Xuan-Yuan Sword" IP, creating animation, games, and related merchandise.

We could partner with game companies to release a mobile game based on the TV series "Xuan-Yuan Sword," leveraging the series' popularity to quickly monetize the franchise.

Cai Yinong listened intently, his face serious. After the richest man's guidance, he felt his thoughts suddenly become clear:
"Thank you for your guidance, Mr. Song. I understand. I will go back and start working on the project for the sequel to 'Xuan-Yuan Sword,' titled 'Yun Zhi Han.'"

"Both gaming and selling goods are good ways to monetize. Tangren has a traffic advantage, so it's not difficult to open a Taobao store and make money."

"Huace Film & Television has rapidly expanded its scale through mergers and acquisitions, while Tangren Media can take the opposite approach, breaking through with a 'small but exquisite' approach, focusing on creating low-cost, high-reputation works, and investing more in web dramas."

"If the A-share listing approval is delayed, a backdoor listing can also be considered to avoid policy risks."

This was a personal instruction from the richest man, and Cai Yi-nong listened attentively to every word, memorizing each point and making up his mind to implement it in detail as soon as he got back.

Cai Yi-nong had a fruitful day. Seeing that the richest man looked tired, he didn't dare to disturb him any longer and said goodbye to Hu Ge before leaving.

After a short rest and a quick lunch, Song Ci prepared to go to the company.

Seeing this, Liu Shishi's face showed a hint of displeasure, and she pulled her husband back with heartache: "Yiyi, you're sick, and you're still thinking about work."

Seeing his wife blocking his way, Song Ci explained gently, "There's an urgent matter. I'll be back as soon as I've settled things at the company." He was going to Russia with his superior in a few days to attend the APEC meeting.

The purpose of this trip is to make a strategic investment in the Russian internet company DST, and at the same time to negotiate the acquisition of the game company Astrum Online.

To strengthen Tenda's presence in the Russian-speaking market and pave the way for accelerated global expansion, it is essential to make preparations in advance.

"Then I'll go with you, so we can look out for each other."

Song Ci readily agreed: "Okay! Speaking of which, it's been a while since you've been to Tengda. Those potted plants you put in my office before are growing really well."

Time flies, and it was noon on September 5th, three days later.

The scorching afternoon sun pierced through the floor-to-ceiling windows, casting shimmering shadows in front of the check-in counter, where a reporter from Hunan TV was eagerly waiting.

At 1:15, a beautiful figure appeared at the entrance of the station. Golden Eagle Goddess Liu Shishi has arrived!

This currently most watched female star is wearing a wide-brimmed straw hat, the brim pulled low, but it can't hide the smile on her lips.

A mint green chiffon dress swayed lightly with her steps, and a pair of interesting "mismatched slippers" under the hem were particularly eye-catching: the left slipper was indigo tie-dyed, and the right slipper was emerald green with patterns, as if she were stepping on clouds.

What's even more amusing is that she has a fan-made doll bag with a chibi version of Ruoxi from "Scarlet Heart" slung across her right shoulder, swaying gently with her light steps.

"Teacher Shishi, this way please!" The reporter, holding a Hunan TV microphone, squeezed through the crowd of people waiting at the airport. "Golden Eagle Soars High, the World Shines Brightly, I am Yang Jian, a reporter from Golden Eagle Live Broadcast."

Right now, in the departure hall of Beijing Capital International Airport, the person I'm waiting for is none other than this year's Golden Eagle Goddess, Liu Shishi!

Hearing the sound, the eldest sister looked up, her straw hat slipped behind her head, her amber eyes filled with sunlight like scattered gold, and her unmade-up cheeks were flushed with excitement.

The reporter greeted her with a smile: "Teacher Shishi, it's nice to see you again!"

"Hehe!" Liu Shishi's hearty laughter, with a touch of magic, echoed in the airport hall.

Congratulations on being chosen as the Golden Eagle Goddess! How have your preparations been these past few days?

The top female singer smiled radiantly: "I will only start learning the moves after I arrive in Xingcheng today."

"Teacher Liu, is there anything you particularly want to do during your trip to Changsha?"

Liu Shishi laughed again, her tone straightforward and casual: "I'm still looking forward to going to Changsha to eat crayfish."

After saying that, she felt a little embarrassed and playfully made a shushing gesture.

With Yang Jian looking slightly taken aback, Liu Shishi took the boarding pass from her assistant and suddenly turned to face the cameras of the fans who were following her.

Raising her left hand to make an "L" sign, she winked playfully and said, "See you in Changsha! Golden Eagle Awards, here I come!"

The reporter followed Liu Shishi all the way to her private jet.

"Teacher Liu, is this Mr. Song's plane?" Yang Jian curiously looked around the cabin; it was his first time flying in a private jet. The renovated interior was exceptionally spacious and comfortable, which amused him.

“I usually use this Gulfstream G200 for travel, but he also has a larger Gulfstream G650,” Liu Shishi said, curling up in her window seat with a relaxed and comfortable tone.

Yang Jian was slightly taken aback. He hadn't expected Liu Shishi's family to own two airplanes, and couldn't help but marvel at the extravagance of the richest family.

Shaking her head to clear her mind of the jumbled thoughts, she returned to her work: "Teacher Liu, what do you usually do on airplanes?"

"Go to sleep!" Liu Shishi said, then chuckled.

"Besides sleeping?"

"I don't know how to do much else, so I just read a book." Liu Shishi's cheeks flushed slightly. When she was in Donghai and Jinling, she spent most of her time on the plane catching up on sleep in order to rush back to Beiping to meet her husband.

After conducting several more interviews and collecting a considerable amount of material, Yang Jian stopped working and relaxed to enjoy the flight and experience the journey on a private jet.

Outside the porthole, the sea of ​​clouds surged. Liu Shishi gazed at the horizon and softly hummed the tune of "Golden Eagle Soars High".

As night falls, in the five-star hotel room prepared by Hunan TV for the Golden Eagle Goddess.

After washing up, Liu Shishi applied expensive high-end skincare products while video chatting with her husband on WeChat.

"You're trending again." Her husband's voice came through the screen. "That reporter has great writing skills. She wrote, 'True goddesses never dance in the clouds, but blend starlight into the everyday life of ordinary people.' Netizens are praising your down-to-earth and approachable style!"

Liu Shishi smiled slightly: "It wasn't for nothing that I treated them to crayfish. But to be fair, netizens are quite hypocritical."

Liying also had an outfit similar to mine. When I wore it, everyone praised me for being down-to-earth, but when she wore it, netizens criticized her for being unfashionable.

After a moment of reflection, she asked, "Honey, do you think I can win the Golden Eagle Award for Best Actress this time?"

Song Ci was very confident that his wife would win the award: "The Crystal Cup is all about popularity. With your popularity, winning the Golden Eagle Award for Best Actress is a piece of cake."

“Yi Yi, you’ve got it wrong!” Liu Shishi shook her head. “The Golden Eagle Festival is the Golden Eagle Festival, and the Golden Eagle Award is the Golden Eagle Award. They are not the same thing.”

Song Ci was stunned; he had never paid attention to these things before.

Seeing her husband's confused expression, Liu Shishi quickly explained, "The Golden Eagle Award is one of the three major television awards, sponsored by the China Federation of Literary and Art Circles and the China Television Artists Association."

The Golden Eagle Festival is a comprehensive television arts festival centered around the Golden Eagle Awards ceremony. It is organized by Hunan Optoelectronics Co., Ltd. and held in Changsha.

It includes an awards ceremony, industry forums, and celebrity interactions, similar to a "TV drama carnival."

Song Ci suddenly realized, and secretly thought to herself that the Golden Eagle Festival and the Golden Eagle Awards have similar names and are closely related. Unless you pay special attention to the entertainment industry, who would bother to distinguish between the two?

"The Crystal Cup is the Golden Eagle Award for Most Popular Actor and Actress, and I have a very good chance of winning it."

When it comes to popularity, Liu Shishi looks proud; she has never lost in terms of popularity and traffic.

"I understand, the Golden Eagle Award for Best Actress should be the Golden Eagle Award for Best Actress, right?"

Liu Shishi nodded: "Yes! But the official name is 'Audience's Favorite Actress,' and they award a gold trophy. I don't know if I'll be able to get it."

"I think it's no problem. Since the audience loves it, who can have more fans than you!" Song Ci cheered for his wife.

"Don't overthink it. As for awards, if you don't get one this time, you can try again next time. You have to go to rehearsal tomorrow to stomp on that 'ugly eagle,' so get some rest."

Liu Shishi covered her mouth and chuckled. Ever since her husband saw her entrance design, he had been criticizing her costumes and props quite a bit.

(End of this chapter)