Entertainment mogul: Starting his business with the internet

Chapter 427 WeChat Three Elements
The release of the two videos by "Eight Shopkeepers" not only confirmed Dong Jie's extramarital affair, but also shattered the public's rosy illusion of "Leng Qingqiu".

A tsunami of anger suddenly erupted across the internet, with tens of millions of netizens who felt they had been fooled flooding Dong Jie's Weibo, venting their fury at the betrayal with sharp, cutting words.

"Wang Dazhi is so ugly! What are you after?"

"What are you pretending to be, a pure and innocent woman? You cheated on your husband and then framed him."

"How dare you make a fuss about your child? Do you even deserve to be a mother? You're unworthy of being one!"

"She plays a scheming woman in the play, but acts like a poisonous mushroom in real life."

"How could you bring yourself to kiss her? You were so engrossed in kissing that you were practically forgetting everything else. You must have used all your acting skills to lie, right?"

The more support netizens had for Dong Jie before, the harsher their criticism is now.

The hashtag "#DongJieGetOutOfTheEntertainmentIndustry" garnered over 30 million views within an hour, sparking a frenzy of moral judgment against Dong Jie across the internet.

Netizens clearly didn't let the other protagonist, Wang Dazhi, off the hook, showering him with criticism and curses, especially those from Shaanxi Province who were particularly furious.

"You dare to represent the people of Shaanxi Province?"

"You and Dong Jie, you two shameless bastards, get out of the entertainment industry! You're a disgrace."

. . .

At midnight, the Weibo office area on the ninth floor of Tenda's headquarters was still brightly lit, with some employees still working overtime.

Young IT engineer Li slumped in his chair, looking exhausted: "I'm exhausted. The server almost crashed."

Xiao Zhang, a colleague standing nearby, secretly rejoiced: "That's right, just a hair's breadth away. The data volume exploded so fast, what a close call! By the way, boss, is it appropriate for us to lock the comment sections on Dong Jie and Wang Dazhi's Weibo accounts?"

The head of the Weibo server maintenance team glanced at his two subordinates and said dismissively, "What's wrong with it? This is what the higher-ups want."

Netizens felt fooled and needed an outlet for their frustration.

If they were to disable the comment function, who knows what kind of trouble the tens of millions of angry netizens would cause on Weibo.

This is the last contribution a female celebrity made to Weibo after her complete downfall and widespread online boycott.

Xiao Zhang sighed, "I used to quite like Dong Jie, but I never expected her taste to be so extreme. What a waste! By disrespecting Tengda, she ended up losing everything."

The team leader nodded: "People still need to assess the situation and see reality clearly, otherwise they will not have a good ending."

It seems Dong Jie has been bewitched. The Chairman's wife's studio and Toutiao Video offered to mediate, but Dong Jie, whose own actions were already questionable, dared to retaliate. And now, with just a few moves from the Chairman's wife, she's completely ruined.

Xiao Li asked curiously, "Boss, what does this have to do with Madam?"

The team leader responded irritably: "Are you stupid? That blogger who posted the video, 'Eight Shopkeeper,' started out by praising his wife."

Dong Jie had just offended the Madam's side in the afternoon, and then "Master Ba" released the evidence that evening. What a coincidence!

Holding such crucial evidence, he could at least extort 20 million yuan from Dong Jie and Wang Dazhi. Why would he pass up such a good opportunity to make money? Do you really think he's being kind-hearted and standing up for Pan Yueming?
"Cheer up! We can go home once the data peak passes. I've been working overtime all night, I'm exhausted."

At the same time, Dong Jie was on the phone with her agent, Ren Jiayin.

Public opinion completely reversed, and a barrage of criticism came like a tsunami. The beautiful star was now only filled with panic and had no idea what to do.

"Jiayin, what should we do now?"

On the other end of the phone, Ren Jiayin remained calm: "Sis, why don't you turn off the comment function first? Why keep letting netizens criticize you?"

"I can't close it. I can't operate Weibo at all. It feels like my account is locked."

Ren Jiayin was taken aback, then realized that Tengda must have done something behind the scenes: "In that case, let's leave it for now."

"Jiayin, what should I do next?"

"There's nothing I can do."

Upon hearing this, Dong Jie angrily pressed, "From beginning to end, it was you who instigated me to break ties with Pan Yueming. It was also your suggestion to release the phone recording, and now you're telling me there's nothing you can do?"

Ren Jiayin snorted coldly: "You'll just do whatever I say? Don't you have a brain?"

Dong Jie was furious and embarrassed: "Ren Jiayin, what do you mean? You're my manager, how can you talk like that?"

Ren Jiayin scoffed, her tone full of disdain: "Dong Jie, you're really stupid."

"But it's understandable. Any normal woman wouldn't be interested in Wang Dazhi! The way you two are all lovey-dovey makes me sick."

"You, you, you..." Dong Jie was flustered and so angry that she couldn't speak for a long time.

"Fine, I'll just lay it all out on you. I doubt you're smart enough to figure it out anyway," Ren Jiayin said with a hint of sarcasm.

"Before I was with you, although I was nominally Mr. Liang's assistant, I was actually Ms. Liu's person, do you understand?"
Now that you're completely disgraced and utterly ruined, I've accomplished my mission and can return to Hong Kong in peace.

Upon hearing this, Dong Jie was deeply shocked. She collapsed onto the bed, tears streaming down her face, and cursed repeatedly, "You and that Liu guy will both die a horrible death."

"To be fair, you are quite brave, or perhaps it's a case of ignorance breeds fearlessness?"
"I was just mentioning it casually, and you actually encouraged those brainless netizens to harass the richest man on Weibo." Ren Jiayin's expression was full of disbelief.

"Even Liu Shishi herself probably couldn't believe that someone in the entertainment industry would dare to offend her and challenge Tengda."

"As expected of the top star, she didn't disappoint. With just a flick of her wrist, she crushed you that very day. By the way, Dong Jie, do you think I should go abroad for a few days to avoid the storm?"

Dong Jie completely broke down: "You vicious woman, you bewitched me! I'm going to expose you on Weibo."

Ren Jiayin pursed her lips: "Go ahead. I just posted an article before you, saying that everything before was 'instigated by Dong Jie.' Do you think netizens will believe you or me?"

From now on, live a good life with Wang Dazhi. Dazhi may not be good-looking, but his family is well-off, and he'll make sure you have everything you need.

The call was disconnected. Dong Jie stared at the black screen of her phone, her anger flaring. She slammed the phone against the corner of the wall and roared, "You beasts! You're vicious! You'll get your comeuppance!"

As the clock struck one in the morning, the lights of the Donghai Tengda Cloud Computing Center shattered into a sea of ​​stars in the deep autumn night.

The WeChat Red Packet R&D Center on the 18th floor of the building was brightly lit, and the air in the office was filled with the smell of caffeine and burning code.

Zhang Ke, Chief Technology Officer of EasyPay, stared intently at the screen, his fingertips typing the last line of instructions on the mechanical keyboard.

"It's done!"

As the Enter key was pressed, a tidal wave of cheers erupted behind me.

More than a dozen disheveled engineers leaned out of their workstations, like a pack of lurking beasts suddenly awakening, their bloodshot eyes gleaming with excitement.

Song Ci was overjoyed and clapped his hands, saying, "WeChat red envelopes are a great success! Thank you all for your hard work during this time!" Yesterday, WeChat red envelopes entered the final testing phase, and he rushed from Beiping to the R&D center to witness the birth of WeChat red envelopes.

"The entire testing team is joining the 'Red Envelope Daredevils' group." WeChat President Wu Yi held up his phone, and the new group name flashing on the screen was particularly eye-catching. It was a closed testing channel personally approved by the chairman.

With a light tap of his finger, Zhang Ke tossed the first test red envelope into the group chat, and the bright red icon exploded like a dazzling firework in the chat box.

Three seconds later, all twenty red envelopes were snatched up.

Front-end developer Xiao Yang screamed: "I snagged 88.6 yuan! Best luck ever!"

Li Rui from the risk control team sighed and smiled wryly, "0.01, my luck is just unbelievable."

"Ten yuan in, enough for a cup of coffee, I'm so happy!" Algorithm engineer Zhang Zhongcheng chuckled smugly.

Laughter and cheers mingled, and the R&D center instantly became a sea of ​​joy.

With a beaming smile, Song Ci pulled out her phone: "Let me send out a few red envelopes to liven things up!"

Upon hearing this, the development team members immediately showed anticipation and cheered in unison, "Chairman Song, give us one! Chairman Song, give us one!"

Excluding myself, there were 24 engineers in the group, plus the presidents of WeChat and EasyPay, making a total of 26 people.

So Song Ci adjusted the number of red envelopes to 26 and filled in 10 yuan: "Let's see everyone's luck. Here they are!"

The 10 yuan super red envelope disappeared from the screen in an instant. Song Ci sent ten in a row, and the screen was filled with gold coin effects. The cheers from the audience were getting louder and louder.

Some of those present snatched as little as 20,000 to 30,000 yuan, while others snatched as much as 70,000 to 80,000 yuan. The unexpected windfall made everyone overjoyed.

Amid the noise, Song Ci raised her hand to signal everyone to be quiet: "Engineer Zhang, what is the current upper limit for the amount in a regular red envelope?"

With the mission accomplished today, Zhang Ke's face was flushed with excitement: "Chairman Song, to facilitate testing, the tentative upper limit is 10."

"Everyone, please sit down." Song Ci pulled over a chair from the side, and after everyone was seated, his expression grew serious: "A WeChat red envelope limit of 10 is definitely too high!"

Zhang Ke immediately chimed in: "I've communicated with the legal team. If WeChat red envelopes are to be promoted on a large scale, they must be legally recognized as a 'tool-giving' behavior, and once sent, they cannot be retrieved."

The amount of money given in red envelopes must be significantly reduced to minimize potential economic disputes such as demands for repayment or reneging on agreements arising from large "tool-like" gifts.

As soon as he finished speaking, a chorus of arguments erupted:

"Referring to a single bank transfer of 5?"

"No! Small amounts are more relaxing in social situations."

Is 200 yuan enough to give as lucky money during Chinese New Year?

“200 yuan is just right!” Song Ci made the final decision. “This is the golden ratio between social interaction and finance.”

This number represents the psychological safety threshold for most users and is also the critical line for legal disputes.

Exceeding this amount might create a psychological burden for users, making them feel like they're receiving a "significant gift," which could hinder product promotion.

“Chairman Song is absolutely right! A red envelope limit of 200 yuan is just right!” Wu Yi nodded in agreement. “Small red envelopes can reduce the potential pressure of comparing amounts and allow users to focus more on the blessing itself.”

Strengthening social interaction and curbing comparison are essential to returning to the essence of emotions.

YiPay President Lin Haifeng added, "WeChat Red Packets are a key step for the company to seize the mobile payment market."

However, its essence is a "lightweight tool for conveying emotions," not a yardstick for measuring wealth. Without a cap, red envelopes could degenerate into a means of transferring benefits or flaunting wealth.

A weak mutter came from the corner: "But I want to send my goddess a 520..."

Amidst the laughter of the crowd, Song Ci smiled and said, "WeChat red envelopes definitely need to be designed with flexible scenarios to enhance the sense of ritual during festivals while also reflecting economic value."

Offering a 520 yuan limit for the Spring Festival and a 1314 yuan limit for Valentine's Day not only echoes the traditional custom of giving red envelopes but also amplifies emotional expression through "special numbers," naturally increasing user engagement.

"Chairman Song's insight is brilliant!" Zhang Ke complimented, then added, "Raising credit limits during holidays has a certain cultural significance."

Special numerical amounts imbued with emotional significance are often recognized as gifts by courts, even in the event of future disputes; this legal consideration is crucial.

Song Ci's gaze was sharp: "We should make WeChat red envelopes as natural as breathing into our lives."

"Your vision is so profound!" Wu Yi flattered cleverly: "The daily limit of 200 yuan is like an invisible barrier, which not only prevents social interaction from turning into naked money transactions, but also leaves room for emotional expression during holidays. The balance is just right."

"That's settled then!" Song Ci waved her hand, then, remembering something, solemnly instructed, "An extra limit must be added to the group red envelopes: the number sent cannot exceed 100 within 24 hours, to strictly prevent gambling-like behavior."

"Okay." "Understood."

With the WeChat red envelope issue settled, Song Ci instructed, "Wu Yi, Lin Haifeng, Zhang Ke, come with me for a moment."

The group entered the small meeting room, and Song Ci got straight to the point: "WeChat red envelopes are a digital innovation of traditional customs, bringing offline red envelope ceremonies online. But the small amount limit determines its functional positioning and usage scenarios."

The three exchanged a glance, instantly understanding that the chairman was implying something.

WeChat's red envelope feature focuses on small-amount social transactions, aiming to capture mobile payment users at a low cost. However, to truly perfect its payment ecosystem, WeChat needs to develop a large-amount transfer function.

Seeing the look of sudden understanding on the faces of his three subordinates, Song Ci nodded slightly: "I suppose you all know what I'm about to say."

To fully complete WeChat's commercial value system, a new feature needs to be designed, addressing aspects such as transaction limits, interaction design, and legal implications: WeChat Transfer!

Zhang Ke paused for a moment and said, "Chairman Song, I understand what you mean. Essentially, WeChat transfer is a peer-to-peer fund transfer tool."

“Exactly!” Song Ci’s voice was firm and powerful, his eyes deep: “Our company was the first to promote WeChat Pay. This is the underlying foundation of Tengda’s entire online payment system, the cornerstone of the ecosystem, used to intercept offline scenarios across society.”

WeChat red envelopes are a social fission weapon, strengthening the social network of acquaintances that no internet company can replicate or replace.

WeChat transfers will become the company's internet finance platform, serving as a substitute for bank transfers.

A three-pronged approach to jointly build the Tengda Internet Finance Digital Technology Ecosystem.

Wu Yi and his two companions were shocked. They were all knowledgeable people and never expected the chairman to have such great ambitions. He wanted to create a social financial operating system with some functions comparable to a bank.

The three quickly gathered their thoughts, echoed each other, and expressed their commitment to doing their utmost to complete the development of WeChat transfer functionality.

"There's no rush to develop WeChat transfer. Everything needs a balance between work and rest. The team has been working very hard lately, so let's take a few days off first."

A mysterious gleam appeared on Song Ci's face. Once WeChat completes its transformation, coupled with WeChat Pay and WeChat Red Packets, and achieves the three-pronged governance of the digital society, WeChat will be completely transformed into a production tool, and Tengda Group will grow into the "ultimate entity."

That will be the best time for Tenda to go public.

(End of this chapter)