Entertainment mogul: Starting his business with the internet

Chapter 538 Huateng Nova1
June 21st, the summer solstice.

Shenzhen, a southern city known as the first city of reform and opening up in China, is full of vitality under the summer sun, witnessing the birth of countless business legends.

Inside the car, Song Ci leaned back in the back seat, looking out the car window at the magnificent Huawei headquarters building in the distance.

"With our hearts set on China, we will make a difference!" I couldn't help but softly recite that well-known slogan.

"Ren is truly a man of great vision! Starting from distributing switchboards, Huawei has now become a company that competes with global giants in the communications field. Huawei is truly a great company."

His words were full of admiration, respect for his fellow travelers, and a sense of mutual respect among heroes.

The vehicle drove into the Huawei campus and came to a smooth stop in front of the main entrance corridor of the headquarters building.

As soon as Song Ci got out of the car, he saw a group of Huawei's core executives, led by Ren Zhengfei, waiting at the gate.

He quickly quickened his pace and stepped forward. When he was still three or four steps away, he extended his right hand and said, "President Ren! I am truly unworthy of your personal welcome."

"Chairman Song's presence is an honor to Huawei!" Ren Zhengfei greeted him with a smile, taking a step forward and firmly shaking Song Ci's hand.

"Chairman Song, let me introduce you." Ren Zhengfei turned to the side and began to introduce the senior management team behind him, his words filled with pride for his elite troops.

"This is Guo Ping, who is in charge of the company's strategy and operations; this is Hu Houkun, who is in charge of the global market... This is my daughter, Wanzhou, who currently serves as Huawei's Chief Financial Officer."

Song Ci smiled warmly and shook hands with each of Huawei's senior executives in turn, showing them full respect.

His gaze lingered politely on the capable-looking Meng Wanzhou for a second before he nodded in greeting.

She then passed over her and landed on a slightly overweight man with a fierce look on his face.

"Mr. Yu, it's been months since we last met, you still look as dashing as ever," Song Ci said, speaking familiarly.

Under the curious and inquisitive gazes of his colleagues, Yu Chendong dared not be negligent, knowing full well the weight this young man held in the global technology community.

He quickly bowed slightly, grasped the other person's outstretched hand with both of his, and said in a loud voice, "Chairman Song, you are too kind! If we're talking about style, who would dare to claim to have style in front of you?"

Song Ci smiled and nodded, then introduced the several senior executives from Tengda Technology who were accompanying him to Ren Zhengfei and Huawei's core team.

In an instant, in front of the lobby of Huawei's headquarters, a group of the most elites in China's technology industry gathered together, chatting and laughing in a harmonious atmosphere.

Just then, another convoy slowly approached. It was the key third party in this cooperation, the chairman of the mobile company, Xi Guohua, and his entourage.

Song Ci and Ren Zhengfei exchanged a smile and tacitly stepped forward to greet him.

The three giants, representing the hard power of private technology, the soft power of the internet ecosystem, and the national basic communications operation respectively, shook hands and exchanged greetings in a historic moment.

"Chairman Xi, you must be tired from your journey!"

"President Ren, Chairman Song, we've kept you waiting!"

"Mr. Xi, you're too kind. I just arrived too."

The three bigwigs' simple pleasantries conveyed an invisible, heavy weight to all those accompanying them.

"Please, Chairman Xi and Chairman Song, come to the conference room so we can discuss this further."

"Thank you for your trouble, Mr. Ren!"

"President Ren, please! Chairman Xi, please!"

Huawei's top-floor conference room is spacious and bright, with a large circular conference table adorned with fresh green plants in the center.

A welcome message for the distinguished guests was displayed on the electronic screen directly in front of them.

Executives from Huawei, Tenda, and China Mobile gathered together, creating a solemn atmosphere.

Ren Zhengfei, as the host, sat in the main seat and took the lead, speaking loudly into the microphone in front of him:
"First of all, on behalf of all my colleagues at Huawei, I would like to extend the warmest welcome to Chairman Xi, Chairman Song, and all our partners!"

His gaze swept across the room, pausing briefly on Xi Guohua and Song Ci, filled with sincerity for cooperation. "We believe that the sincere cooperation among the three parties will surely promote the rapid development of China's 4G industry!"

As soon as he finished speaking, thunderous applause erupted.

As is customary, after Ren Zhengfei's speech, Xi Guohua and Song Ci also gave brief remarks on behalf of China Mobile and Tenda Technology, respectively.

After the necessary formalities were completed, the tripartite cooperation talks officially entered the core agenda.

"Good morning, Mr. Xi, Mr. Song, Mr. Ren, and all our partners."

As the president of Huawei Terminal and one of the main planners and promoters of this tripartite cooperation plan, Yu Chendong naturally took on the role of the main speaker.

He walked up to the electronic screen, looking radiant with his signature, spirited smile.

Operating the remote control instantly displays a beautifully designed, sleek smartphone rendering on the screen, with the eye-catching artistic font "Huaten Nova 1" below.

"First of all, please allow me to introduce to you the first strategic product jointly created by the three parties, the national flagship Huateng Nova 1!"

Yu Chendong's voice was loud and clear, full of infectious energy. He then began to introduce in detail this product, which embodied the efforts of all three parties:
"In terms of hardware, the Huateng Nova 1 will be led by Huawei. It will be the first to be equipped with HiSilicon Semiconductor's self-developed commercial 4G multi-mode chip!"

These words caused a slight stir in the audience, as the significance of independently developing chips is extraordinary.

"In terms of configuration, it features a 5-inch 1080P full HD screen, a 1300-megapixel camera, and a high-capacity battery. This ensures a smooth and durable hardware experience for users under 4G networks!"

After introducing the hardware, Yu Chendong changed the subject and talked about the contributions of Tengda Technology.

"In terms of software and ecosystem, Huateng Nova 1 will be led by Tenda Technology, and will be equipped with Tenda's self-developed TenOS 1.0 operating system!"

The TenOS UI, simple yet technologically advanced, appears on the screen at the appropriate time.

Popular apps such as WeChat, Weibo, and Toutiao Video will be pre-installed as system apps.

Yu Chendong paused briefly, looked in the direction of Song Ci, and added a seemingly small but extremely user-friendly detail:
"The Tenda Technology team also specially developed a super-fast 'phone migration' software for this phone."

In addition, each Huateng Nova 1 will come with 10GB of Tenda cloud storage space for free, which can be used to back up data such as photos and contacts.

All of this will be seamlessly integrated with system contacts, file management, and other functions, ensuring that all important data can be smoothly and successfully migrated when users switch from other brands of mobile phones to the Huateng Nova 1.

Upon hearing this, the attendees couldn't help but whisper among themselves, marveling at how thoughtful the mobile app migration feature was.

This directly addresses the core pain points of users when upgrading their devices, which will undoubtedly greatly enhance the product's appeal and user loyalty.

Xi Guohua couldn't help but nod slightly, expressing her approval of Tengda's user-centric approach.

After the discussion subsided slightly, Yu Chendong continued to introduce the business model that had attracted the most market attention.

"The Huateng Nova 1 is positioned as a mid-range flagship model, with a market retail price of 2699 yuan."

They raised their voices and presented their most competitive cooperation plan: "At the same time, we will deeply integrate with the mobile company and launch a '0 yuan handset purchase' package!"
Users only need to commit to spending 288 yuan per month on phone bills and stay connected for 14 consecutive months to receive a free Huateng Nova 1 mobile phone! Then, operating the remote control, a more detailed list of package options appeared on the screen.

"China Mobile has also prepared different discounted mobile phone purchase packages for users with different needs, such as 158 yuan and 88 yuan."

Our goal is to cover all user segments, from high-end business professionals to young students, truly becoming a national flagship brand that benefits everyone!

After the introductions concluded, Yu Chendong stood on the stage, confidently looking at the executives from the three parties.

There was a moment of silence in the meeting room, followed by a thunderous burst of applause that was even more enthusiastic and longer than before.

"Excuse me, I'd like to interrupt for a moment." The person who suddenly spoke was Xi Guohua, the chairman of the mobile company.

He placed his hands clasped on the table and leaned slightly forward, a gesture that added an extra layer of pressure to his already imposing aura.

As the helmsman of a giant who controls the nation's communications lifeline, every word he utters carries immense weight.

"China Mobile is approaching this collaboration with the utmost sincerity." Xi Guohua looked around the room, her gaze finally settling on Song Ci.

"In order to rapidly promote 4G users, China Mobile will spare no effort to provide support including preferential policies, huge financial subsidies, and the use of its largest offline channel resources covering every corner of the country."

He first clarified the mobile company's investment and determination, setting the tone for the cooperation.

However, the tone suddenly shifted the next moment, carrying a hint of half-joking complaint, directed at the young leader of Tengda:

“However, I think Chairman Song is being quite unfair.” Xi Guohua had a faint smile on her lips, but her eyes were sharp.

"Why are you still holding back at this point, unwilling to bring out the really good stuff? This isn't the attitude of fully cooperating."

These words were like a pebble thrown into a calm lake, causing many people present to pause slightly, and then reveal thoughtful expressions.

Several Huawei executives exchanged glances, seemingly having a vague idea of ​​what Xi Guohua was referring to.

When suddenly challenged, Song Ci remained calm and chuckled, asking in return, "Why does Mr. Xi say such a thing?"

In order to align with the strategies of China Mobile and Huawei, so that users can enjoy 4G digital life as soon as they get their mobile phones.

Tenda-affiliated apps, such as Toutiao Video, Qianqian Music, and Jinri Youxuan, all offer users a one-quarter VIP membership or a spending bonus, demonstrating their sincerity.

"These promotional offers are just icing on the cake!" Xi Guohua waved her hand forcefully, clearly not satisfied with this.

"Intelligent voice assistant and fingerprint recognition technology! Why doesn't Chairman Song bring out these two cutting-edge technologies and equip the Huateng Nova 1 with them?"

A week ago, the Xiaomi 3 smartphone, equipped with these two revolutionary technologies, was launched, and its pre-orders exceeded 360 million units in just a few days.

The industry earthquake it caused had not yet subsided when Xi Guohua brought it to the forefront, immediately igniting everyone's attention.

“So that’s what Chairman Xi meant.” Song Ci nodded slightly, paused for a moment, and then explained, “Chairman Xi, I personally believe that this cooperation is to rapidly popularize 4G and seize the market.”

Its core should be speed, widespread adoption, and national character. However, the application of advanced technology is often accompanied by high costs.

If intelligent voice and fingerprint recognition are to be incorporated into the Huateng Nova 1, some core hardware specifications will inevitably need to be upgraded accordingly.

This will directly lead to a significant increase in the overall cost of the machine, which will ultimately be reflected in the selling price.

This will undoubtedly set a higher price threshold for us, which may hinder the rapid promotion and popularization of 4G users, contradicting our initial strategic goals.

The well-organized analysis directly addresses the core contradiction: the balance between cutting-edge technology and affordable prices.

This made some executives who were previously also excited about the cutting-edge technology calm down and start thinking.

However, Song Ci's words did not give a definitive answer; they subsequently offered a more constructive and nuanced solution:

"Of course, if Chairman Xi and China Mobile are indeed very optimistic about the application prospects of these two technologies and believe that there is a clear high-end demand in the market, then..."

The three of us can work together to plan and develop a higher-end model that integrates all cutting-edge technologies, in addition to the Huateng Nova 1.

However, its price will inevitably be higher accordingly, targeting different customer groups.

This proposal instantly elevated the simple question of "whether or not to add configuration" to a strategic level of "how to accurately target different market segments".

After listening, Xi Guohua thought for a moment and then exchanged views quickly and quietly with several senior executives from China Mobile around her. The vice presidents all nodded slightly, clearly agreeing with this tiered strategy.

Xi Guohua immediately made the decision, demonstrating the decisiveness of a decision-maker: "Chairman Song's consideration is thorough!"
Mobile needs to meet the needs of users at all levels. High-end customers and pioneering users who pursue the ultimate technology are also key target customer groups that we cannot ignore.

Since cost constraints prevent Huateng Nova 1 from meeting the requirements, let's do as Chairman Song suggested and develop another high-end model!
Mr. Ren, what is Huawei's opinion?

The pressure has been put on the host country.

Ren Zhengfei listened quietly to the discussion, a wise and peaceful smile on his face.

When asked at this moment, he calmly replied, "Technically, Huawei has no problem. Chairman Xi and Chairman Song think it's feasible, so Huawei is naturally extremely happy to accept it."

In fact, we are already planning the high-end flagship phone Mate 7 for next year, with the goal of competing with Apple and Samsung.

Huawei could create a special version of the Mate 7 for China Mobile, integrating Tenda's most advanced intelligent voice and fingerprint recognition technologies.

“Okay! It’s settled then!” Xi Guohua replied decisively, making the final decision.

With this, the product line layout of the three parties has become clearer and more comprehensive: there is the mass-market flagship Huateng Nova 1, as well as high-end special edition models that establish brand image and showcase technology.

With the major cooperation direction finalized, the subsequent talks delved into more specific discussions on technological collaboration and future plans.

The three parties quickly reached a consensus that Huawei and China Mobile's communications engineers would establish a joint laboratory with Tenda's software engineers.

It has been deeply optimized specifically for TenOS's performance and power consumption control in 4G network environments.

Ensure that core applications such as WeChat video calls, Weibo image browsing, and online video playback offer a "one step ahead and rock-solid" experience.

As each cooperation intention was confirmed and the framework gradually became clear, Xi Guohua showed a satisfied smile.

He once again took the lead in making the suggestion, demonstrating the national team's magnanimity: "I propose that the launch ceremony for this collaboration be held at the Great Hall of the People in the capital!"
At that time, please invite Chairman Song, President Ren, and me to appear on stage together to launch the event.

This is not just a product launch, but also a showcase of national strategy and the power of national technology. I think the theme of the launch should be "4G China, Within Reach!"

"Chairman Xi truly has a grand vision and a bold approach!" Song Ci chuckled in agreement. "I will arrange for all of Tengda's traffic channels, including WeChat, Weibo, and video platforms, to simultaneously launch a full-network promotion to generate momentum for Huateng Nova 1 and the tripartite cooperation!"

He was extremely satisfied with the outcome of today's talks.

He quickly calculated in his mind that, based on the capabilities of mobile channels and the level of subsidies, it would not be difficult for Huateng Nova 1 to achieve sales of over 30 million units with its full support.

That means that 30 million mobile, living Tenda ecosystem portals will be tightly connected through the TenOS system.

With this collaboration, he will take a crucial first step in building the foundation of his digital empire, making it incredibly solid and smooth!
(End of this chapter)