My Realistic Simulation Game

Chapter 115 Casting a Net, Building a Sales Network
Qin Yuan led the others back to their seats. He sat down in Qin Ming's seat, picked up a piece of braised beef, put it in his mouth, and felt the familiar meaty aroma melt on his tongue.

He looked around at Wu Weiguo, Binzi, Gangzi, Uncle Zhang, Magan'er, and his younger brother Qin Ming standing to the side, and a warm feeling welled up in his heart.

This is his most solid foundation in this "game world".

"Has anything happened at home lately?" Qin Yuan swallowed the beef and asked Binzi and Gangzi.

"Nothing happened!" Gangzi answered quickly, his face beaming with excitement. "These past few days, we've been busy sorting through the leather jackets and jeans that you brought from Guangdong, Brother Yuan!"

"Good heavens, the warehouse we rented is almost full now!"

"Then let's rent another warehouse." Qin Yuan took a sip of his drink and said casually, "More goods will be coming later, on a larger scale than this batch."

He has already reached an agreement with Fang Minghai, and supplies to Yanjing will continue uninterrupted.

As for payment, it will be settled every six months.

"Huh?" Gangzi's eyes widened immediately.

If the scale is even larger, there would be tens of thousands of items. Will they be able to sell them all?

Binzi wasn't surprised at all and calmly said, "Brother, since the first batch of goods from Guangdong arrived, several groups of people have come to ask about it. They are all old traders who used to run K3, asking us when we will give them the authority to wholesale."

"Now everyone in Beijing knows that our Far East Trading Company has imported a batch of in-demand goods from Guangdong!"

Qin Yuan picked up his chopsticks, took a piece of still-warm lamb spine, and ate while listening, his expression calm.

He swallowed his food, took a sip of wine, and then slowly said, "The goods are secondary. In Yanjing, who with the ability can't get a batch of jeans and leather jackets from the south? It's just a matter of cost and quality."

He put down his wine glass, his gaze sweeping over everyone, his voice steady and powerful: "The important thing is how to sell these goods in the Soviet market, and sell them quickly and well, selling the brand and selling at a premium!"

"This is the greatest advantage of our Far East trade, our Jeanswest!"

Upon hearing this, everyone's expressions tightened, and they all put down their chopsticks and listened attentively.

Qin Yuan looked at Binzi: "Binzi, after you finish eating, spread the word."

“We will select the experienced and daring traders who have previously gone to the Soviet Union with us from the list that Uncle Zhang has, and have them register with us.”

“The chosen ones,” Qin Yuan emphasized, “will become our Far East Trade Import and Export Company’s primary wholesalers and secondary distributors in the Soviet market!”

The next goal is crystal clear: to develop the three-way and four-way sales network, forming a sales network that radiates along the entire K3 railway line and even into the heart of the Soviet Union, spreading the "Jeanswest" brand throughout the Soviet Union!
"Great!" Binzi's eyes flashed with excitement. "These people have been waiting impatiently for a long time! I guarantee that once the news gets out, the gate of our little courtyard will be trampled down!"

At this moment, Uncle Zhang, who had been silently smoking, put down his pipe, took out a worn-out hardcover notebook from his pocket, opened it, and found it filled with names and numbers.

“Yuanzi,” Uncle Zhang said, with a hint of worry and confusion, “we’ve sold all those ‘invitations’ we had recently, and at a pretty good price.”

"Moreover, as these traders have left in batches, this thing is still rare, but it's not as hard to get as before. I've heard that there are ways to get it on the black market."

He paused, then looked at Qin Yuan: "In my opinion, why don't we just charter two carriages ourselves and take all the goods from the warehouse to Moscow to sell? Why let those people profit from the difference?"

Uncle Zhang has been in contact with all sorts of middlemen lately, and he knows their true colors all too well.

There are cunning and greedy people, but honest and law-abiding people are few and far between.

I always feel uneasy about entrusting the goods to them to sell.

But what Qin Yuan wanted was never an "honest and law-abiding" person.

What he needs is a "capable person" who can get things done on the K3 line, who can make a name for themselves in the complex environment of a foreign country, and who has the ability to turn goods into money.

As for whether these people are cunning or slippery, it doesn't matter as long as they don't break the rules.

“Uncle Zhang,” Qin Yuan explained patiently. He knew that not only Uncle Zhang, but also Gangzi, Binzi, and Magan might have similar doubts. “Like I just said, the goods are not the key.”

“Even if we don’t supply these big-time traders with goods, they can still get jeans and leather jackets from other places. It’s just that the cost is higher, it’s more troublesome, and the profit is lower. But that doesn’t mean they’ve cut off their way of making money in the Soviet Union.”

He picked up his glass but didn't drink, his gaze deep: "But what if we wholesale our goods, especially those bearing the 'Jeanswest' brand, to them?"

"Then the valuable resources they controlled in the Soviet Union—their connections, networks, and sales channels—became a powerful asset in helping us open up the Soviet market!"

"Our goal is not just to monopolize the K3 freight line and make a huge profit from the price difference,"

Qin Yuan's gaze swept over everyone: "More importantly, we must make 'Jeanswest' spread like wildfire, rapidly covering the entire Soviet Union!"

"How many items can we sell on our own in one round trip? A few thousand at most!"

He looked at Binzi: "But what if Jianhua and the others established a campus distribution team at the University of Moscow to help us sell? We could sell more than 10,000 items a month! After deducting some commissions and salaries, the lion's share would still be ours!"

"Establishing a wholesale and distribution system now follows the same principle! It's just that Jianhua and his team's model is being scaled up to the entire K3 line and even the entire Soviet Union!"

Qin Yuan downed the wine in his glass in one gulp and said decisively, "Before, we could only sell 10,000 items, but if we establish this huge sales network, we can sell 100,000, 1 million, or even more!"

“Quantitative change leads to qualitative change, and only then can we completely dominate the market!” “And most importantly!” He slammed his hand on the table, “relying on these distributors who are located throughout the K3 line and have penetrated deep into all parts of the Soviet Union, our ‘Jeanswest’ brand can truly and quickly spread to every corner of the Soviet Union, to every market, and to the hearts of every consumer!”

"Let the Soviet people see this garment and know it's 'Jeanswest'. This is the foundation for our future and our most important intangible asset!"

Ultimately, this is a strategic issue of capturing market share through high-volume sales and establishing brand barriers.

Old Zhang and his colleagues saw only the immediate loss of wholesale profits, while Qin Yuan saw the enormous capacity of the entire Soviet market and the unlimited potential of its brand value.

There was another point Qin Yuan didn't explicitly state: having him handle the unified supply, establish strict quality standards and brand image, could greatly reduce the possibility of those international middlemen from his previous life reselling shoddy goods, deceiving foreigners, and ultimately trampling the reputation of "Made in China" underfoot!
He wanted to establish "Jeanswest" as a high-quality, fashionable, and trustworthy Chinese brand from the very beginning!
As everyone listened to Qin Yuan's clear, insightful analysis, their doubts gradually disappeared, replaced by sudden understanding and heartfelt admiration.

Qin Yuan saw all of this.

He knew very well that for any team to succeed, it had to first unify its thinking and strategy, and make sure that its subordinates understood its intentions so that everyone could work together towards the same goal.

"Sigh!" Uncle Zhang sighed heavily, took another swig of wine, and a relieved and ashamed smile appeared on his face. "This old man still has old-fashioned vision; he didn't see that far ahead!"

“Yuanzi, you’re right. Just go ahead and do it. I’ll take care of this trading company for you in Yanjing, manage the accounts, and keep an eye on things!”

"Uncle Zhang, you're not old at all!" Qin Yuan said with a smile, raising his glass to toast him as well. "You're very experienced, and we feel at ease with you here in the rear. It's just that times have changed, and the rules have changed."

"As long as these distributors can help us make big money and are obedient and follow the rules, they are good partners."

“Of course.” He changed his tone abruptly, his eyes suddenly sharpening, an invisible killing intent spreading out: “If anyone dares to violate our regulations, pass off inferior goods as superior ones, or tarnish the reputation of our ‘Jeanswest’ brand.”

"Then I, Qin Yuan, will be the first to deal with him, without any mercy!"

Everyone felt a chill run down their spines, sensing the unwavering determination and power in Qin Yuan's words.

"Good! That's how it should be!" Uncle Zhang slapped his thigh, completely relieved, and then asked, "Yuanzi, do you have a plan? How many people are you planning to buy goods for? How much? We'll definitely need to bring our main force along, right?"

Qin Yuan had clearly given this matter considerable thought.

He put down his wine glass, picked up a chopstick, dipped it in the wine, and drew a long line on the table to represent the K3 railway line.

“The initial plan,” he said in a steady, clear voice, “is to establish five primary wholesalers to oversee large regions. Then, we will develop thirty-three secondary wholesale distributors to cover key locations.”

He pointed to the "liquor line" on the table: "I've calculated it carefully. From Yanjing to Moscow, the K3 train stops at 48 stations in total."

"Of these, 5 are in China, 7 are in Mongolia, and 36 are in the former Soviet Union."

"Of these 36 stations, two were technically unusable for loading and unloading passengers and cargo, leaving 34 stations that were actually usable. These stations were concentrated in the five days after entering the Soviet Union."

Qin Yuan pointed his finger at the area representing Mongolia: "In Mongolia, I will select a strong and well-connected company as the general distributor, responsible for wholesale distribution throughout Mongolia."

Then, he drew four regions on “within the Soviet Union” with his finger: “Within the Soviet Union, I will set up a first-level general wholesaler in each of the four core hub cities, respectively responsible for the eastern, central, northern section of the western line and southern part of the western line.”

Finally, he slammed his finger down on the finish line: "And the final destination, Moscow, the largest market and bridgehead, must be firmly under our control!"

"Establish flagship stores, control the brand image, and reach major Eastern European cities such as Kyiv and Minsk!"

"As for those thirty-three secondary distributors and wholesalers," Qin Yuan continued, "they are free to choose the cities where they want to establish their operations. For example, Ulan-Ude, Irkutsk, Novosibirsk, Omsk, Yekaterinburg, Kazan, and so on."

"We define a specific area for them and let them focus on developing the local market!"

He raised his head, his gaze fixed intently on the crowd who were speechless with astonishment at this grand vision:
"With this arrangement, once our goods are wholesaled from Yanjing, they can spread rapidly throughout the Soviet Union via these five primary and thirty-three secondary distributors, like a large net, along the K3 railway line!"

“And we ourselves,” he pointed to Moscow, “use Moscow as a base to radiate outwards, especially to Eastern European countries like Kiev and Minsk!”

“Jianhua and his team have already established campus distribution points in Moscow and its surrounding satellite cities. We can then leverage this established campus network, along with partnerships with large state-owned department stores like Moscow Central Department Store and Children's World, to quickly sell our goods and build a brand presence!”

The blueprint Qin Yuan drew up was like a giant business map slowly unfolding.

The company operates through five levels of first-tier wholesalers, thirty-three levels of second-tier distributors, covering the entire K3 line, radiating throughout the Soviet Union, directly operating in Moscow, penetrating Eastern Europe, and employing a two-pronged approach of campus networks and state-owned shopping malls.

Its sheer size, intricate structure, and grand ambition left everyone present speechless!
The courtyard was completely silent.

The only sound was the occasional crackling from the charcoal brazier.

And the slightly heavy breathing of everyone due to the shock.

Wu Weiguo's eyes were sharp, and though he remained silent, they revealed absolute trust and support.

Binzi and Gangzi gaped, as if realizing for the first time the true magnitude of Qin Yuan's ambitions.

Uncle Zhang's hand holding the pipe trembled slightly, and his cloudy old eyes were filled with shock.

Even Qin Ming, though he didn't quite understand, sensed that his elder brother was talking about something truly remarkable!
As everyone looked at the gradually drying line of liquor on the table, and then at the young leader in front of them, dressed in a sharp suit with piercing eyes, they felt a chill run from the soles of their feet to the top of their heads, only to be instantly replaced by a surge of passionate blood in their chests!

This game... is too big! It's amazing!
They could almost see countless garments bearing the "JEANSWEST" logo flowing through the green carriages of the K3, like a torrent heading north, sweeping across the vast empire lying in the ice and snow!

(End of this chapter)