Have you ever been a celebrity? Why are you writing about entertainment?

"So, why did you bring me here?"

Yu Wei followed Ye Shengyu into the CCTV building, which, for him at that moment, was tantamount to walking into a trap.

The No. 1 studio for the Spring Festival Gala rehearsals is at least outdoors; instead of running away, they chose to approach it...

"She's recording a song in the recording studio."

The "she" Ye Shengyu was referring to was naturally Zhong Qing. Upon hearing this, Yu Wei remembered that after he won "Zi Ru," the song could only be used as background music for a Spring Festival Gala short film.

While they were rehearsing, Senior Zhong was recording a song, and the production of the short film should also be on the agenda.

Ye Shengyu glanced at him and said, "You're the one who knocked her down. Are you going to go and join in the fun while she's recording a song?"

What a lame excuse!

Yu Wei figured it out: Ye Laodeng wanted to visit the set, but he was too embarrassed to go himself, so he dragged Ye Laodeng along as a shill.

He certainly wouldn't refuse something that would give him something to watch. Even if Ye Shengyu said he had something to ask him, wasn't he just acting as a shill for him?
Helping each other is nothing to be ashamed of...

The elevator ascended smoothly and silently, with clear and restrained signs beside it. Yu Wei took the opportunity to memorize the route, since they would be coming here to record songs in a while.

All the performances at the gala were lip-synced; it's the same everywhere.

On both sides of the corridor were rows of tightly closed, heavy soundproof doors. Yu Weiyi looked over and saw the language recording studio, mixing studio, and sound effects studio, with the No. 1 recording studio at the very end.

The red "Working" indicator light on the recording studio door was on, and Senior Zhong was recording a song inside.

"What a great profession..."

“CCTV still maintains its professionalism.” Ye Shengyu gave him a meaningful look. “You don’t really want to compete with the Spring Festival Gala, do you?”

While waiting for Zhong Qing to come out, he planned to talk to Yu Wei. Although CCTV's Spring Festival Gala is getting worse every year, it still has its roots.

If you think you can win just by producing a few high-quality programs, you're sorely mistaken.

This is like a professional player whose form has declined competing against a top-tier solo queue player. Even if their stats are good enough, there will definitely be a gap in experience and gameplay.

Yu Wei didn't say anything. It wasn't appropriate to discuss this at CCTV's headquarters. Even if the walls weren't listening, there were at least surveillance cameras. It was better to be cautious.

Xu Zhen shouldn't be that free...

Ye Shengyu instantly understood his meaning. If it weren't true, Yu Wei would have said so directly. His silence indicated that it was indeed true.

"Well then, good luck."

He didn't know what to say. A celebrity organizing their own gala to compete with the Spring Festival Gala? In his more than 60 years of life, he had never seen anything like this before.

I don't understand, but I respect it. Yu Wei must have his reasons for doing this.

Chen Ping was incredibly arrogant back then, but he had never done anything like this before. Yu Wei, on the surface, was well-behaved and law-abiding, but he had done a lot of outrageous things.

"You kid..."

Just as he was about to make a joke, the recording studio door opened, but it wasn't Zhong Qing, whom Ye Shengyu had been longing for, who came out; instead, it was Liao Ling and a middle-aged woman with short hair.

"This is what you are doing?"

Liao Ling never expected to run into Yu Wei here. Shouldn't they be rehearsing? What are they doing at the CCTV recording studio?

"Forehead……"

Yu Weizhen was stumped. How could he explain it? Accompanying Chairman Ye to visit his old flame?
If Ye Shengyu hadn't brought him here, he wouldn't even know how to get to the recording studio.

"Let's come over and see if there's anything we can do to help."

Yu Wei found Ye Shengyu's excuse absurd. CCTV's work was handled by professionals; what help could two laymen like them offer?

Suspicious, too suspicious.

Liao Ling's gaze was fixed on Yu Wei. It seemed like this kid was going to throw a party. Was he here to spy on the enemy?
Before he could even speak, the middle-aged woman next to him couldn't help but burst out laughing.

Sure enough, Ye Laodeng's lame excuse made everyone laugh. They could help with music, but their excuse in the video production field was indeed a bit outrageous.

"Teacher Feng, let's just wander around..."

Ye Shengyu was a little embarrassed. He recognized this person; it was Director Feng from CCTV's video production department, a veteran.

The Spring Festival Gala short film was a cross-departmental collaboration, and Liao Ling came to act as a middleman to coordinate the work.

"You've misunderstood. I didn't mean to make fun of you."

Feng Yang smiled and waved his hand, "There are indeed some tricky things here, you've come at just the right time."

Yu Wei and Ye Shengyu thought she was just being polite, but unexpectedly, Director Feng took the initiative and directly called them to her office for a chat.

"No, this is me."

Ye Shengyu wanted to wait for Zhong Qing to come out, so he couldn't just leave like that.

"President Ye, if you have something to do, please go ahead. I'll take Yu Wei with me."

Feng Yang may seem to have compromised, but her eyes have always been on Yu Wei, and taking Yu Wei away is her true intention.

This kid might be able to help them, but forget about Ye Shengyu. Anyone with eyes can see why he's here. He should just stay out of the way.

"also."

Hearing that he could still wait for someone here, Ye Shengyu felt relieved. Although he didn't know what it was for, he was sure Yu Wei was more useful than him.

Yu Wei didn't expect him to betray his teammates so easily, but going over to take a look wouldn't hurt, it's better than staying here and watching old people's love stories.

I might not help even if I'm busy, but I'll join in the fun first. "Teacher Feng, is this really going to work?"

Liao Ling's work had originally been finished, but with Yu Wei's sudden involvement, she decided to go and check on him again.

In addition to the short film for the Spring Festival Gala, Feng Yang was also responsible for shooting several public service advertisements, which was progressing quite slowly.

The main problem is getting stuck on inspiration. The content of public service advertisements is very simple: to promote positive energy. But how easy is it to make them stand out?
Modern netizens don't fall for preaching; forced emotional manipulation will only result in a mess, and could even backfire.

Last time, someone filmed a short video about loving going to work, which almost caused public outrage. This kind of topic is definitely a negative example, no wonder it was criticized.

These scriptwriters, who pride themselves on their inspiration and professionalism, are actually seriously out of touch with reality. Feng Yang doesn't approve of any of their scripts.

"Of course, Teacher Yu is very professional."

She invited Yu Wei over mainly because she valued his approachable nature. This guy always knew what people wanted to see, so asking him was always the right thing to do.

Furthermore, Yu Wei is not completely ignorant in the field of short films; his films have won international awards.

Public service advertisements are quite different from traditional advertisements, but they are somewhat similar to micro-films. Asking him is a good fit for his expertise.

She didn't even ask Yu Weineng to come up with a ready-made proposal; she would be grateful if he could just give her two inspirations that were close to real life.

"Public service advertisement?"

The moment Yu Wei heard these lyrics, countless classic images flashed through her mind: people eating dumplings while washing their feet, family-themed public morality competitions—these left a deep impression on her.

Good public service advertisements can truly plant seeds of kindness in children, but inferior works will only arouse people's disgust.

"What's wrong, Teacher Yu? Do you have any thoughts on this?"

Feng Yang just wanted to ask, since it wouldn't take much time. However, if Yu Wei couldn't come up with any good ideas, then they would have to find a solution internally.

She really didn't want to read the book written by that group of people...

"You could say it exists, but you could also say it doesn't. So, does it exist or not?"

Yu Wei's ambiguous statement baffled Liao Ling. It was either yes or no; was she trying to play a riddle game?

Upon hearing this, Feng Yang's eyes lit up. Yu Wei's words meant that he really had inspiration, but he would have to pay more.

"Cooperation is easy to discuss."

She didn't hide anything and wrote down a seven-digit number directly on the paper on the table.

"How many?"

Yu Wei never expected that advertising could be so profitable. No wonder celebrities are now all doing live-streaming sales; it earns them much more than creating content.
These days the market is bad; a song buyout only costs a few million. Yu Wei has never sold songs directly; he always signs cooperation agreements to make a steady, long-term profit.

However, upon closer examination, it makes sense. CCTV is wealthy and powerful, and public service advertisements are repeatedly broadcast on television, making them highly utilized.

Advertising during prime time on CCTV is charged by the second, and it's no exaggeration to say that every second is worth a fortune, provided the quality is good enough.

"This price is for a complete takeover; if you only provide inspiration, we'll have to round it down a few zeros."

Yu Wei couldn't possibly take over everything; even with inspiration, the video still needed to be well-made. This kind of thing required a professional team.

"What if we only provide notebooks?"

He can write detailed scripts and shooting plans, which is definitely much better than just providing inspiration. As long as the price is right, there won't be any problems.

"That depends on the quality of the notebook."

Liao Ling, who was standing next to her, could tell that Yu Wei's tone meant he had probably already made up his mind and was planning to sell at a higher price.

Although it's a bit awkward, there's really nothing wrong with it. They're not government employees; they're just doing business.

This author, does he even know anything about this?

Feng Yang's smile grew even brighter. She had only asked casually, but she hadn't expected Yu Wei to actually know so much.

If he can actually write a script that satisfies him, he can give whatever amount of the remaining budget he wants. These days, creativity is priceless.

If the writing is subpar, the collaboration will naturally fall through, and they won't lose out.

"A family theme, right?"

Yu Wei has already decided what to write.

Besides making money, this collaboration has other significance. As Feng Yang said, current public service advertisements are really terrible.

Even those produced by CCTV are the same; they're completely worthless. Instead of spouting preachy stuff, they might as well write some classic works themselves.

It doesn't matter who earns this money, let him earn it. It's better than those who just write articles and deliver food with cameras worth tens of thousands of yuan.

Public service advertisements have no direct connection with CCTV's Spring Festival Gala, so they don't count as aiding the enemy. Plus, your name can be included in the list of main creators, so why not?

"Teacher Yu...you seem so confident?"

Liao Ling originally wanted to ask Yu Wei where his confidence came from, but then felt it wasn't appropriate, so she quickly changed to a more peaceful tone.

As a seasoned reader, she thought she knew Yu Wei well enough, and never expected him to do this.

"Of course, I write books, so I'm not lacking in creativity."

It would have been better if he hadn't mentioned it, because once he did, Liao Ling became even more confused. How could his entertainment novels have anything to do with the word "creativity"?

Creating meaning for the dead? That's certainly very creative...

If the advertisement were written in the style of a novel, the imagery would be too beautiful to contemplate. (End of Chapter)