Have you ever been a celebrity? Why are you writing about entertainment?

This kid can even prepare two advertising plans, he's really something else...

These words were particularly jarring to Xu Zhen. He was well-prepared but only presented a part of what he had said—such a familiar style.

This wasn't the first time Yu Wei had done this. He prepared programs for the Spring Festival Gala in the same way, putting on a few and keeping a few for later, hiding so many that he could practically put on a fake Spring Festival Gala.

So, he even wants to fake public service advertisements?
Fake variety shows, fake singers, fake galas—everything is a copy, and the quality is even better than the real thing. Along the way, how many people's livelihoods has this guy ruined?

That's incredibly shady...

If things continue like this, he'll eventually create a fake CCTV. Xu Zhen felt a chill run down his spine just thinking about it. To quote a famous line from a novel: This kid must not be allowed to live!
Feng Yang didn't think too much about it. She was very satisfied with Yu Wei's first proposal, and naturally became curious when she discovered that he had hidden another copy.

So this isn't even Yu Wei's full strength?
If the first one is this good, what will the second one be like?
Her gaze unconsciously fell on another document in Yu Wei's hand. If it was a work of the same caliber, then she had no choice but to take a look.

"Teacher Yu, may I take a look at them together?"

"of course."

Yu Wei was originally intended as a backup, but he didn't expect Liao Lin to know so much about his novels. Since he's been discovered, there's no harm in taking a look at them all.

He handed over the proposal for "Package Edition," while the original first version was temporarily set aside. Liao Ling tentatively asked if she could take a look.

Yu Wei handed it to her, his trust evident in his words. If others didn't believe it, how could his readers not?

Xu Zhen, who was standing nearby, finally found an opportunity and tilted her head to peek...

He wanted to see what was going on with the plan that Director Feng praised so highly.

Yu Wei saw it all but said nothing. Some people wouldn't give up until they understood why they died.

While Liao Ling and Xu Zhen were studying the first advertising plan, Feng Yang was already speechless with astonishment by the second one.

Compared to "Come Home Often", "Package" has a deeper emotional impact and a more compelling plot.

The advertisement is told from the son's perspective.

At the beginning, the father waits blankly at home. When his son knocks on the door, the father refuses to open it because he doesn't recognize him, showing the father's severe memory decline.

The advertisement then depicts the father's condition through a series of details: he can't remember the location of the refrigerator and washing machine, and he doesn't even remember whether he has eaten.

Throughout the process, the camera often captures the father's handwritten notes, such as "Remember to wear more clothes" and "Bring your keys." These notes are his efforts to take care of his son when he is sober, and are also a silent manifestation of his fatherly love.

The core scene of the advertisement takes place in a restaurant. After a family meal, there are two dumplings left on the plate. The father suddenly grabs the dumplings with his hand and shakily stuffs them into his pocket.

Seeing this, the son was both ashamed and anxious. He grabbed his father's hand and asked, "Dad, what are you doing?"

At this moment, the camera zooms in, focusing on the father's wrinkled, slightly trembling hands and his stubborn yet confused eyes.

Faced with his son's questioning, the father, whose speech was already slurred, answered with difficulty and clarity: "This is for my son. My son loves to eat this the most."

This line is the emotional highlight of the entire advertisement. Feng Yang felt completely struck by it and was even somewhat moved.

He has forgotten many things, but he has never forgotten to love you.

As his memory was gradually eroded by the disease, the father forgot everything around him, even the appearance of his son. But the fact that his son loved dumplings remained deeply ingrained in his instincts, like a brand.

Without a doubt, both of these public service advertisements are excellent.

When Feng Yang put down the second copy, Liao Ling and Xu Zhen had also finished reading the first copy, and their expressions were full of disbelief.

They expected Yu Wei to have great ideas, but they didn't expect him to be so professional. He even wrote out the shot coordination clearly. How could he be an amateur?

I feel like if you gave him a filming crew, he could actually film this thing...

Xu Zhen initially held onto a sliver of hope, but after reviewing the public service advertisement proposal, he realized the seriousness of the problem.

Yu Wei is absolutely capable of putting on a fake Spring Festival Gala. This is a life-or-death battle. If Yu Wei loses, he loses; if he loses, he will lose his job.

What merit does he have to be targeted like this?

"I'll take both of them."

Feng Yang is a very opinionated leader. There's no need to hesitate about this kind of thing; there's no need to choose between two equally excellent proposals.

If the funding isn't enough, just apply. This is a once-in-a-lifetime opportunity; these two ads are worth a year's worth of their department's KPIs.

Xu Zhen was stunned when he heard this. With two advertising shoots scheduled, Yu Wei would be busy until after the new year.
He was already struggling to get information from Yu Wei, and if he really started shooting the advertisement, Yu Wei would have countless excuses to fob him off.

"Director Feng, this..."

"Director Xu, we need to discuss business now. If you don't have anything else, you can leave now."

Feng Yang had actually seen from the beginning that this person's arrival had ulterior motives. She didn't want to get involved before she saw the plan, but after seeing the plan, she realized that Yu Wei was her partner.

Going against her business partners is going against her.

Xu Zhen really didn't have a legitimate reason to stay, so upon hearing this, he could only awkwardly retreat, glancing at Yu Wei before leaving.

You brat, this isn't over yet!

"Then I too..."

Liao Ling wisely got up to leave, but was stopped by Feng Yang and Yu Wei at the same time. They could tell who was loyal and who was treacherous.

This person deserves much credit for being able to reach an agreement on both proposals at the same time. If she hadn't brought it up herself, Yu Wei really wouldn't have had the chance to present it.

Feng Yang also felt that she was indispensable. Yu Wei was talented, but he was too young and sometimes too impulsive. Without a young person to mediate, they really wouldn't be able to connect. "Thank you."

After sitting down again, Liao Ling felt a bit conflicted. Director Feng was practically her mentor, so it was understandable that he trusted her. She hadn't expected Yu Wei to trust her so much as well.

She felt somewhat embarrassed at the thought that she had been targeting others at every turn during the meeting.

The collaboration went very smoothly, with the two public service advertisements priced at nearly ten million yuan, though Yu Weide was involved throughout the entire process.

After reviewing the proposal, Feng Yang felt that Yu Wei was definitely knowledgeable. He knew what kind of effect the advertisement should present, and only with him by his side could the desired effect be achieved.

"Then please take care of me."

Yu Wei's main concern is his love for his work; money isn't important to him...

After signing the contract, Yu Wei left in high spirits, but before leaving, he knocked on Xu Zhen's office door once again.

It's not about killing him out of his spirit; he genuinely has important business to attend to.

"I forgot to ask Director Xu when the results of the pending episodes will be released?"

He promised to ask his brother-in-law on his way, but he almost forgot.

"tomorrow."

Xu Zhen's face was dark; her mood was at its worst. Was it really necessary to ask about something like this, to blatantly mock him...?

The thought that he might run into Yu Wei at the CCTV building every day made Xu Zhen feel terrible.

They were jumping around right under his nose, and he couldn't do anything about it. What a miserable situation!
This is exactly the effect Yu Wei wants. To confuse the public, what he needs to do now is to keep himself "busy".

He goes to CCTV every day. Whether Xu Zhen believes it or not, everyone else sees it. Yu Wei is so honest and kind, why would he go against them?

Furthermore, seeing him busy with public service advertisements every day, Xu Zhen himself would become complacent, "His focus isn't on the fake Spring Festival Gala, no wonder it can't be done well."

Little did they know that he had already made all the arrangements. His teammates were already incredibly skilled, and they were splitting into two groups to enter the fray and develop their strength stealthily.

Most importantly, this thing actually makes money.

Yu Wei only learned later that Feng Yang was notorious at CCTV for spending money recklessly on projects, never considering saving money.

In her words, the funds weren't hers, so she could just spend them and treat it as a serious matter...

[Our family is rich now!]
Yu Wei immediately shared this exciting news in the small group, which instantly attracted a series of question marks.

Chapter 3: [? ]
Wong Fei-hung: [?]
Xiao Shen: [@This is Anshilei]
If someone goes out all day and I don't know what they did, but then suddenly says in the evening that their family has money, is that right?
Yu Wei has sacrificed so much for this family...

[Stop joking, we have serious business to discuss.]
Yu Wei said this in the group chat, of course, not to show off his wealth. His wealth means his studio is wealthy, and a wealthy studio means it can sign new artists.

He planned to finalize the contracts between Tong Yulu and Fei Hong first. Previously, it was just an intention, but they had not officially started working together. Now was the perfect time.

Based on their performance, they're sure to become famous after the Spring Festival Gala. We need to sign them before their value skyrockets, lest things change.

Upon hearing that they could finally officially start working, Tong Yulu and Fei Hong were so excited they almost jumped for joy. The official account of Yuyue Studio could finally tag them to welcome their new friend.

Previously, with the backing of her company, Tong Yulu could rival Chi Leying. However, since the disbandment and contract termination, her popularity has plummeted and she's almost forgotten.

Forget about rivals, she's being completely and unilaterally beaten up right now...

Finally, she's made it through! With Yu Wei as her backer, the only thing to worry about now is the other side. Don't underestimate a poor young woman!
Fei Hong's mentality was not much different. He was already fed up with being whipped around like a top by Zhou Mumu's fans every day.

Revenge, revenge is imperative; even a spinning top will snap when pushed too far.

Liu Ning was also in Beijing, so drafting the contract was quite convenient for them. After all, they were both celebrities, and their contract was a level higher than Lin Yuting's back then, but not by much.

The two readily accepted this offer. Who cares about a celebrity's salary when they make money? They'd work even if they had to pay out of pocket. Gaining fame is the top priority.

[I feel like the comments section will be flooded with team-building activities after I post my welcome message.]
There's no way around it; both Tong Yulu and Fei Hong have rivals, and they're both in a weaker position, so the haters just come running.

Upon seeing the message in the group chat, Chi Leying and Zhou Mumu were the first to feel awkward. Yes, what happened...?

Without further hesitation, Yu Wei edited welcome messages for the two people using his studio account and sent them out one by one, tagging them in turn.

The first wave of comments came from fans who were already following the studio, so the comments were relatively friendly, mostly welcoming and praising it as a good thing that the studio was growing stronger.

Upon seeing the statement, the happiest people were undoubtedly Fei Hong and Tong Yulu's fans, who never dreamed that their idols would be associated with Yu Wei, a powerful figure.

Previously, everyone in the industry was talking about how Yu Wei's studio was so popular that no one could get in, and it was said that many top-tier artists who applied were rejected. It was definitely a monolithic group.

Unexpectedly, my good-for-nothing idol actually managed to sneak in.

"Are you sure you didn't tag the wrong person?"

"The future is too bright, I can't even open my eyes."

"To take over Tong Yulu and Fei Hong's career luck."

No one knows their idol's worth better than their fans. This sudden turn of events has left both of their fans wondering, "What have they done to deserve this?"

Fans can't understand it, and haters can't understand it even more. Aren't their idols a million times better than these two?
Blind and blind!

"Yu Wei was really hungry; he could eat anything." (End of Chapter)