Have you ever been a celebrity? Why are you writing about entertainment?

Yu Weizhen doesn't need to rehearse; that's his greatest advantage.

He was involved in almost all the programs of the fake Spring Festival Gala. Yu Wei was like a brick, moved wherever he was needed.

Plug and play level.

That's why he dares to openly "neglect his duties," while other guests only need to practice hard, he has many other things to consider.

It's foreseeable that Xu Zhen, seeing himself busy with advertisements, will assume he doesn't have time to prepare for a fake Spring Festival Gala.

When did he develop the misconception that he needed to prepare?

Yu Wei wasn't reckless; he was deliberately involved. If Xu Zhen, the chief director, let his guard down, their fake Spring Festival Gala could catch the real one off guard.

"The advertisement is 56 seconds long and can be roughly divided into four segments..."

Watching Xu Zhen's figure disappear through the door, Yu Wei couldn't help but smile. Unseen by him, preparations for the fake Spring Festival Gala were in full swing.

They will deliver several singing programs on schedule, so Yu Wei doesn't need to worry about that. There are still three skits to be recorded, but they can be done in three dinner breaks.

There's no such thing as practice; he's a soldier just by standing there.

There's no need to worry about the program content at all; the most pressing issue now is the audience for this fake Spring Festival Gala.

Yu Wei's fans, readers, and music lovers are generally quite young; most people who frequently go online know him.

He's going to release the fake Spring Festival Gala directly. I can't say that all young people will support it, but most of them will still come to join in the fun.

Many young people don't have any special feelings about the Spring Festival Gala. As long as his fake Spring Festival Gala is well-made, it's not difficult for him to surpass the CCTV Spring Festival Gala in the youth market.

However, Yu Wei has to say "but".

The Lunar New Year is a very special time, as young people all go home. Once they are in the home environment, what they see and do is basically decided by their elders.

During holidays, few families argue about what to watch. Everyone is accommodating to the elderly, letting them watch whatever they want without much problem. The younger generation can just use their phones.

There's nothing wrong with everyone enjoying themselves, but this heartwarming scene is not good news for Yu Wei.

The elders who hold the "voice" during the Spring Festival have a very strong attachment to the Spring Festival Gala. Many of them grew up watching it, so on New Year's Eve, they will spontaneously turn on the Spring Festival Gala.

Young people will find something they want to watch, but middle-aged and elderly people have always been loyal users of the Spring Festival Gala, and the number is quite large.

If you want to compete head-on with the Spring Festival Gala, you have to win over these people. There are only so many viewers in China, so if you want high ratings, you have to compete for them.

Yu Wei had been pondering this matter for several days. He wasn't worried that netizens wouldn't watch the fake Spring Festival Gala, but he was afraid that the older generation wouldn't know about it.

You can't just assume things will work when it comes to organizing a gala. He's actually experienced Chinese New Year and knows what kind of people his elders are. They don't just watch the gala; they appreciate the atmosphere.

Even if there are better programs, it's useless if they're not interested. As people get older, their ability to accept new things is limited, so we must plan ahead.

As the saying goes, even the best wine needs advertising. Yu Wei was very confident in his fake Spring Festival Gala program, but no matter how confident he was, he still needed to promote it.

He plans to tap into the market for middle-aged and elderly people!
Young viewers will join in the fun on their own, but older viewers really need some guidance to attract them, otherwise it will be difficult to gain their approval.

"We need to come up with a promotional song that will appeal to middle-aged and elderly audiences."

Many elderly people go online, but their information cocoons are quite thick. Advertisements and promotional videos don't reach their ears. The most convenient, quick, and attractive thing for them is still songs.

While working on the storyboard for the public service advertisement, Yu Wei calmly selected the song. During this time, Xu Zhen came to spy on him a few times, but each time he only saw Yu Wei working diligently.

Gradually, his last remaining doubts disappeared; this kid had finally become sensible for once…

Three days later, filming of the public service advertisement "Come Home Often" officially began. After confirming the casting for the short film with the producer, Yu Wei officially updated the latest chapter.

Wei Yu, the usually outspoken and argumentative rating guy, rarely restrained his usual sharp edge, because the woman in front of him was his grandmother.

He had to participate in the Spring Festival Gala and couldn't spend New Year's Eve with his family, so he specially went back to his hometown early to spend the Lunar New Year with his grandmother.

"The songs these days are too fast, I can't keep up."

It was rare for the silver-haired grandmother to talk to Wei Yu about music. Of course she would listen to her grandson's songs, but she just couldn't understand them.

"The songs I listen to are corny, don't take it to heart."

These words left a bitter taste in Wei Yu's mouth. He had presented so many songs, yet none of them were liked by his close friends or family.

How utterly unsuccessful is he as a musician?
He gave himself a score of 3 out of 10.

Writing a song that my grandmother likes is a plausible reason in a novel, and it's not easy to associate it with the Spring Festival Gala.

The rest of the story is much simpler: the protagonist resolutely decides to create a song that middle-aged and elderly people will also like.

My grandmother wasn't very educated and didn't understand art, so there was no need for her to make any highbrow songs; simple and easy-to-understand ones would suffice.

So, he found a song called "Good Luck" in his song library.

This song needs no explanation; it's hard to imagine anyone not having heard it. The melody is light and cheerful, with a distinct folk style, making it extremely easy to sing along to.

For the elderly, nothing is more attractive than the word "good luck," and only songs with auspicious meanings can gain their approval.

Elders face multiple pressures, including health, children, and loneliness. At this time, beautiful visions such as "joy and love" and "prosperity" become their outlet for spiritual comfort.

In addition, the song also contains elements of patriotism, which are of interest to middle-aged and elderly people, linking personal destiny with national prosperity.

These adaptations only apply to the song itself. The most suitable aspect of "Good Luck" as a promotional song for a fake Spring Festival Gala is its widespread popularity.

The song's catchiness and spread are undeniable; once you hear it, it leaves a lasting impression that you can't forget.

Because of its wonderful message, "Good Luck Comes" has become a classic background music song in shopping malls and markets—places frequented by middle-aged and elderly people. Now, during the festive season of shopping for New Year's goods, the market plays "Good Luck Comes," and the older folks, uncles, aunts, grandfathers, and grandmothers all hear it and think, "Hey, this song is great!"

Then, after asking around, I found out that the fake Spring Festival Gala was very popular among middle-aged and elderly people.
After releasing the new chapter, Yu Wei began looking for a singer for the song. "Good Luck" doesn't require high singing skills, but the voice must be powerful.

Just based on this one criterion, 90% of the female singers he knows would be eliminated. Their pop singing style would be too much for older folks to handle...

For this kind of joyous and peaceful song, you really need to find an older singer.

Ideally, the singer should be someone with high national recognition. Middle-aged and elderly audiences are very particular about who they like; for them, only a singer they like can truly resonate with them.

Without a second thought, Yu Wei concluded that this was exactly what his future mother-in-law was looking for...

Chen Jinyi is a veteran CCTV employee. She is incredibly popular with middle-aged and elderly viewers. In addition, she is a regular on the Spring Festival Gala, making her practically synonymous with the Gala.

By having her sing the promotional song for their fake Spring Festival Gala, she subtly gained a sense of relevance and legitimacy.

The true essence of the Spring Festival Gala lies with Yu Wei!
No female singer has more national recognition than Aunt Chen. This song will have the greatest impact if she sings it.

Furthermore, she herself seems to quite like TuTu's songs, which in a sense can be considered catering to his tastes.

After redeeming the song, Yu Wei glanced at the comments on the new chapter and was surprised to find them overwhelmingly positive. It seemed that the fact that middle-aged and elderly people don't listen to pop songs resonated with them.

A resonance with young readers...

"To be honest, I recommended Yu Wei's songs to my parents, but they didn't listen to them."

"I miss my grandma. She used to love listening to 'Jasmine Flower'."

"He's written songs his whole life, but none of them are liked by his family. This is a really good angle. I give Wei Yu a 9 out of 10."

Previously, Yu Wei racked her brains to come up with something interesting, but everyone still criticized Shi. However, when she casually wrote something to change the song, it received rave reviews...

This wasn't the first time he'd encountered this situation. The difference between the reader's perspective and the author's perspective was too great. What one thought was interesting might just be self-indulgent, while a less detailed perspective could be more captivating. That's normal.

In the comments section of the new chapter, many readers are already urging for a song, as they also want Yu Wei to write a song that their elders would like.

It would be so cool if a singer you've recommended countless times suddenly appeared on your parents' playlist!
"Write it down quickly, and I'll give it to my parents as soon as I finish writing it."

“For middle-aged and elderly people, their style is indeed different from what Yu Wei is good at.”

"Can you do it, Teacher Yu?"

Because I understand my parents, I know how strange their taste in music is. If Yu Wei's song can really gain the approval of the elders, that would be truly amazing.

When they listen to music, they are sometimes criticized by their elders for their poor taste. If recommending Yu Wei's songs can win the approval of their elders, the feeling is undoubtedly quite comfortable.

Back then, it wasn't just Yu Wei who was praised, but also their taste!

Yu Wei's original plan was to enter the middle-aged and elderly market, but unexpectedly it aroused the expectations of a large number of young people, which is really a bit of a twist of fate.

This is undoubtedly excellent news for his grand plan to promote the fake Spring Festival Gala. Young people will take the initiative to promote it to their elders, and the buzz will spread like wildfire.

It spreads directly in family groups, so even middle-aged and elderly people who are not well-informed cannot avoid it; the process is simply perfect.

With the plan in place, all that's left is to implement it. How can we get Aunt Chen to agree to sing this song?
There are only a few days left until Lunar New Year's Eve, and the publicity needs to be done as soon as possible. I need to ask the other party about it today.

After being caught stealing from someone's home, Yu Wei didn't dare to say hello to anyone, and he didn't know if Aunt Chen had calmed down.

[Auntie, could you please do me a favor?]
Chen Jinyi was discussing the Spring Festival Gala script with other hosts when she saw Yu Wei's message, and she couldn't help but recall the events of that day.

Her panicked daughter and her bewildered mother...

The more she thought about it, the angrier she became. Her precious daughter, whom she had raised for over twenty years, was someone she cherished dearly, afraid that she might break if she held her in her hands.

She couldn't bear to hit her daughter, but this brat stood up and kicked her; it was too much of a bully.

Chen Jinyi didn't want to pay attention to him, but after thinking about it, she still replied with a question mark. Yu Wei, this kid, put aside everything else, is very methodical in his work. The fact that he came to ask her specifically means that he really has something important to do and can't pretend.

Yu Wei replied almost instantly, and his answer was very clear: he had a new song and asked if she could help him sing it.

Another new song?

Her creative speed is something her father can't match...

Chen Jinyi didn't reply, partly because she was holding a grudge, and partly because she planned to wait and see. After all, she didn't know what kind of song the new song was, and it wouldn't be too late to make a decision after she found out.

Judging by this kid's style, the new song should already be in the novel.

She couldn't keep checking her phone at work, so she simply turned on the audiobook function and quietly slacked off.

A song written for middle-aged and elderly people?
Chen Jinyi was quite interested in this angle; it was surprising that he even noticed this aspect, and the plot was rather intriguing.

Well, the protagonist finally did something decent...

Chen Jinyi is also getting older, and she is very satisfied with this kind of delicate writing that focuses on the middle-aged and elderly population.

The fact that Yu Weineng could write such a plot shows that he is not a bad person. When he is seventy or eighty years old, he should be able to do his best to help.

Thinking of this, her anger towards Yu Wei subsided considerably.

Until I heard the title of the new song in the storyline.

What? Good news?
Has it already fast-forwarded to this point? Has Yu Wei become arrogant, or has she lost the will to wield the knife? (End of Chapter)