Have you ever been a celebrity? Why are you writing about entertainment?

Within just one hour of the new chapter's release, the hashtag #YuWeiOrganizesSpringFestivalGala# garnered over 2 million views and tens of thousands of discussions.

While netizens and casual observers might enjoy watching the drama unfold, for the entertainment industry, this was nothing short of earth-shattering and unprecedented.

For a long time, celebrities have always participated in the Spring Festival Gala. Who ever organized their own Spring Festival Gala?
After hearing about Yu Wei's groundbreaking move, people in the entertainment industry shared screenshots on their WeChat Moments, with captions like "The world has changed."

Yu Wei's actions caused such a stir because they touched the most sensitive nerve in the entertainment industry—the power to allocate resources.

Traditionally, large-scale galas are dominated by television stations, while management companies and artists are in a relatively passive position.

As an individual artist, Yu Wei directly challenged this power structure, and it is no exaggeration to say that he is making history.

This applies not only to the Spring Festival Gala, but also to other variety shows.

If Yu Wei's success proves that individuals can create content that is more popular than traditional institutions, the power structure of the entire industry will face restructuring.

"You are..."

Upon hearing the news, Firefly Chinese immediately contacted the company's "honorary artist." This guy is either causing trouble or on his way to causing trouble; it's impossible to guard against him.

"Let's put on a personal Spring Festival Gala."

Yu Wei's answer was concise, but it missed the point. They certainly knew that Yu Wei was putting on his own Spring Festival Gala, but what was his purpose? What was his motive?
Everything has to have a starting point, especially something as big as this. It can't just be done whenever we want...

After this incident topped the trending search list, there were three main speculations about Yu Wei's motives.

The first reason is to create a buzz, which means he wants to use this incident to promote himself and market his own Spring Festival Gala.

However, people are skeptical of this speculation, because the one thing you don't lack when it comes to organizing your own Spring Festival Gala is fame. In other words, if you don't have enough personal influence, you can't organize your own Spring Festival Gala.

If someone's influence is so great that they can put on their own Spring Festival Gala, why would they need to create hype and grab attention?

Besides, if it's for fame, why would Yu Wei go through all the trouble of organizing a Spring Festival Gala? Wouldn't it be better to just distribute the prepared program to various local Spring Festival Galas?
Good programs will be watched everywhere. Organizing your own Spring Festival Gala and integrating resources is actually the least fame-seeking option.

Therefore, seeking fame became the least likely of the three starting points.

Secondly, there's the benefit, which isn't just money, but also the power to influence the narrative. Some in the industry speculate that Yu Wei's self-produced Spring Festival Gala is an attempt to increase his own influence.

Top artists are no longer content with passively receiving resources; instead, they are starting to actively create platforms.

This speculation sounds incredibly ambitious, and it's also one of the possibilities that could have the biggest impact on the traditional television industry...

Since the news broke that Yu Wei was producing his own Spring Festival Gala, many artists have hinted that they want to participate in this novel-themed gala.

Everyone in the entertainment industry is shrewd, and many celebrities have keenly grasped the popularity of this "fake Spring Festival Gala".

Celebrities attend galas just for exposure and traffic, and Yu Wei's novel, the Spring Festival Gala, provides all of that.

If that's the case, why don't they just join together?
Yu Wei said that this gala is popular but not troublesome, which is much better than many local Spring Festival galas that are thankless and exhausting.
This kind of power could very well shake the foundation of other galas. Major TV stations also need to hold galas during the Spring Festival, lest all the artists jump ship.

This second purpose, which is also the one that Firefly Chinese is most worried about, is that if you want to control the discourse, you are bound to touch the interests of the authorities. Will they accept that?

This is a direct challenge to the traditional gala format, which may change the rules of the game for the entire industry and will inevitably be intolerable to authorities.

There is already a way to die...

The last type is not for fame or fortune, but for the pursuit of art.

Many musicians speculate that Yu Wei may have grown tired of the constraints of traditional galas and wanted to create a Spring Festival Gala that truly belonged to artists.

This idealistic starting point actually garnered the most support, because it best aligns with Yu Wei's consistent image.

He is neither a fraud nor an ambitious person. In most people's eyes, Yu Wei is an artist with aspirations.

For no other reason than to create a platform where one can fully express oneself, without commercial interests, only artistic quality.

This goal is the most incredible and the most advanced.

So, which type are you?

Song Yiwen's voice on the phone carried a hint of hesitation that was barely perceptible. From the company's perspective, they would certainly prefer Yu Wei to be the third option.

For the sake of art, and also for the safest.

Whether it's for fame or profit, it all boils down to taking away someone else's share of the pie, which is too risky, and it's even difficult to escape unscathed.

Even if he's faking it, he'd better pretend to be the third type, otherwise even a god couldn't save him.

"Ah this..."

To be honest, Yu Wei was a little stunned after hearing this. He hadn't thought that much about it when he organized the party.

What's with all this talk of fame and fortune? How did he become an ambitious man? Controlling the narrative doesn't benefit him at all; it's more like something a brother-in-law would do.

As for the claim that it's for the sake of art, that's just a fabrication. To put it bluntly, he's just a copycat of excellent works. Taking other people's works and claiming it's for the pursuit of art, Yu Weike doesn't have that kind of audacity.

None of these three speculations are his starting point. Perhaps no one would believe it if I told you. His purpose in organizing this fake Spring Festival Gala was very simple. He just wanted to do it.

"I just want to shoot things that people like..."

Why must chefs cook for fame and fortune, or to pursue culinary skills? Can't they just cook something that people like?

Yu Wei's simple sentence plunged Song Yiwen on the other end of the phone into a long silence.

He prepared for a long time, spread the word, used his connections, and even challenged authority, not for fame or fortune, not for ambition, not even for ideals, but for the audience.

Having worked in the entertainment industry for so many years, she has heard countless beautiful words about dreams and passions, but she has never heard such a simple yet powerful reason.

Everyone is speculating about Yu Wei's motives for organizing the Spring Festival Gala, with all sorts of theories circulating, but no one seems to believe that they themselves are Yu Wei's motives. Many industry insiders believe Yu Wei is the second type and are supporting him, not because Yu Wei wants profit, but because they do.

They just wanted to make Yu Wei the leader, so that when everything was overturned and started over, they would be the biggest beneficiaries.

A minority of musicians believe that Yu Wei belongs to the third type, because they themselves are the third type: they love art and are loyal to their ideals, but have forgotten why they started.

No one could guess Yu Wei's true thoughts, simply because he was different; he was different from other practitioners.

At that moment, Song Yiwen felt an unprecedented sense of awe and warmth.

It wasn't the shock brought by earth-shattering grand pronouncements, but rather a warm current that reached straight to the heart.

In this era of chasing traffic and popularity, Yu Wei's choice is that simple.

But she only remained silent for a dozen seconds before her thoughts returned to normal; now was not the time to dwell on such things.

What she should do is protect and support Yu Wei, not make pointless complaints.

She believed this reason, but those who didn't know Yu Wei certainly wouldn't. The most urgent task now wasn't to explain the reasons, but to avoid the risks.

There's no need to explain the reasons for holding the Spring Festival Gala; we just need to clarify any potentially ambiguous points.

Ten minutes later, Yu Wei posted a rejection notice on his own account. The notice contained only one sentence: the Spring Festival Gala was something he organized for fun and there was no registration channel.

In this way, those peers who are just using others' names and waving their flags can finally shut up.

Yu Wei never intended to create a platform. Even if he did, it would only be an internal platform, and outsiders shouldn't try to ride on its popularity.

Yu Wei knew exactly what they were up to. By taking sides and riding the wave of popularity, they could attract viewers. If they really angered the other TV stations, these people would run away faster than anyone else.

They think they can just fly around carefree and take the blame if something goes wrong? There's no such thing as a free lunch.

The fact that there was no registration channel indicates that he didn't intend to "hijack" other galas and wouldn't take away their profits.

This explanation is still very necessary. Becoming the target of public criticism is not a good thing. As long as it doesn't involve interests, we can still be friends.

His post also contained a hint of deliberate weakness, suggesting that the kids were just playing around and didn't deserve to steal their market share.

Yu Wei practically said: How bad must your party be for you to worry that I'll take you down by myself?

This was essentially a declaration of cosmic security. After he proactively showed weakness and indicated that he wouldn't hijack the deal, the major television stations had no reason to cause trouble.

Furthermore, by not hiring, he avoids being accused of "profiteering," because in today's internet world, you'll get criticized no matter what you do.

Their party was just a makeshift operation; this "unofficial" nature was their real protective shield. Once they became formalized, they would be considered legitimate.

From an emergency public relations perspective, this post was undoubtedly quite successful.

In the eyes of netizens, Yu Wei's personal involvement ruled out the speculation that he was "for profit," and since it was unlikely that he was "for fame," it could only be for his ideals.

Yu Wei didn't explain much about this; they would find out the reason when the time came.

As long as everyone enjoys watching, then his efforts haven't been in vain.

More than what netizens are saying, Yu Wei is worried about how she will step into the doors of CCTV tomorrow...

After the scandal broke, Yu Wei's commute to work was destined to be fraught with difficulties, and he felt that the way CCTV staff looked at him had changed.

It was the same familiar meeting room in the advertising department, but the producers and planners seemed like completely different people; they didn't utter a sound until he sat down.

So all those friendships were just a lie? We were supposed to be a team!

Finally, Director Feng's arrival broke the awkward silence. Her gaze towards Yu Wei remained unchanged, and everything was as usual.

"I hope everyone understands one thing."

Before the meeting began, Feng Yang cleared his throat, "Yu Wei is still our copywriter and visual director."

With Yu Wei making such a big fuss, it would be hard for her not to know.

Who would have thought that while this kid was honestly doing his job for CCTV, he also casually produced a challenge letter? It's outrageous.

Although they were somewhat intimidated by Yu Wei's audacity, they were at least on the same page when it came to making a good public service advertisement.

Moreover, their advertisements really can't function without Yu Wei.

The Spring Festival Gala and they are not in the same system, so let them make a fuss. This matter has nothing to do with her. Let Director Xu worry about it himself.

Upon hearing this, the members of the advertising team quickly realized that a gentleman seeks harmony without uniformity, while a petty person seeks uniformity without harmony; they wanted to be gentlemen.

During the few days of collaboration, Yu Wei's professional skills were recognized by them. As long as someone has the ability, no one would not want to be his teammate.

Deeply moved by the change in everyone's attitude, Yu Wei thanked them for their trust and promised to work hard.

If Feng Yang heard this, he would definitely panic. He should just stop doing it properly and make do. If he were to do it properly, he might end up creating a novel advertisement, which would be unbearable.

Just as the meeting was proceeding as usual and they were confirming the casting of the old lady, Yu Wei felt a chill run down her spine. When she looked up, she saw Xu Zhen at the door.

Previously, he would pretend to be passing by while spying on others, but this time he didn't even bother to pretend. He pressed his entire face against the window, his eyes revealing a hint of resentment and malice.

The first thing the higher-ups did after the incident yesterday was to question him: Why didn't you report such a big thing?
He wanted to report it, but Yu Wei didn't give him the chance. He was afraid of being falsely accused because he had no evidence. By the time he had evidence, Yu Wei had already called him.

As mentioned above, if Ma Wei is dragged down by the self-produced Spring Festival Gala, he will be held accountable, which brought Xu Zhen's bad premonition to its peak.

Is reconciliation possible? (End of Chapter)