Have you ever been a celebrity? Why are you writing about entertainment?

The public service advertisement, "Powerful Bricks Flying," opted for a direct launch, requiring no promotion and focusing solely on pure metrics.

"Come Home Often" was first piloted on CCTV-1 during non-prime time. Coincidentally, not many people watched it, but almost everyone was impressed by it.

The short 56-second advertisement, without any fancy special effects or celebrity appearances, easily caught their attention.

As the saying goes, tricks can't hold people back, only genuine feelings can move them the most. They felt a deep sense of sincerity in this public service advertisement.

The advertisement is currently only being piloted on television and cannot be found online, so many curious viewers have had to turn to the all-knowing netizens for help.

"I just saw a really nice public service announcement on TV. Does anyone know what it's called?"

Can public service advertisements be visually appealing?

"I don't want to say, do you enjoy being lectured so much?"

"How much is it per piece? Let's all make money together."

It's no wonder netizens reacted so strongly. Over the years, public service advertisements have long lost their reputation. They always revolve around the same old issues and shout slogans, making them completely unbearable to watch.

The ads are preachy, lack originality, and are even seriously detached from reality. Some ads have even caused controversy due to their inappropriate content. Who would want to watch this?
"Brothers, I didn't do anything abstract, this is really good-looking, it feels like watching an art film."

"Is that exaggerated? Tell me the plot and I'll look it up."

"I can't find it. It hasn't been released yet. It was only broadcast on CCTV-1."

Comments from people seeking resonance online quickly spread, with one saying: "A phenomenal advertisement appeared on CCTV-1, and there are no meal replacements online?"
Many netizens who stumbled upon it also began to echo its sentiments, saying that this public service advertisement is truly different...

Then many curious netizens couldn't sit still and wondered if it was really as miraculous as the rumors suggested.

Sign up!

The ad couldn't be found anywhere else for a while, so they simply turned on the TV, tuned in, and started waiting.

Since it's a pilot advertisement, it's impossible to only try it once. As long as they're patient, they'll eventually succeed.

Just as they were scrolling through their phones while watching "Today's Talk," another witness claimed that the advertisement was written by Yu Wei.

One stone stirs up a thousand waves; Yu Wei is also involved here.

Seeing this public service advertisement was purely accidental, and few viewers would have paid attention to the final production credits.

The end credits line, "Don't let your parents feel lonely, come home to visit often," is so eye-catching that who would notice the smaller print next to it?

Even those who saw the advertisement don't know if Yu Wei actually exists...

The public's curiosity about this public service advertisement grew even stronger. Was it a mistake or was the person in question real? They would have to take a closer look when they finally got around to it.

"Why isn't this 'Legal Report' program over yet?"

Even CCTV was baffled. How could a simple talk show like "Today's Talk" have such a surge in ratings? There didn't seem to be any major events happening today.

As a result, netizens waited all afternoon. Just as "Today's Talk" ended, CCTV-1 turned on a TV drama.

I waited until evening at the First Animation Park, but I still didn't see any public service advertisements related to family affection.
They were all numb from watching TV so much, otherwise the group of "advertising witnesses" would still be sharing their thoughts. They were starting to wonder if this was some kind of large-scale social experiment.

Just when everyone was almost numb, at 18:55 p.m., just before the evening news broadcast began, the advertisement in the description appeared.

"Breaking news! Breaking news! The ad is here! Take a look!"

"I told you it was real, I wasn't lying."

"The texture here is definitely different."

The advertisement uses simple and unadorned visual language: an elderly woman is busy preparing a meal while the telephone rings repeatedly.

My son couldn't come home because of company business, my grandson was going to the amusement park, and my daughter was going to a fitness class—every phone call was met with the excuse of being "busy" to postpone our family reunion.

Finally, after the old lady finished the phone call, she sat alone on the sofa. The TV was on but there were no programs, only static.

She eventually fell asleep on the sofa, and the scene slowly shifted to a happy family portrait.

The long afternoon of waiting vanished in an instant; the 56-second advertisement flowed seamlessly, as if it were a single, continuous stream, and they were all unaware of the passage of time.

This public service advertisement is really something. True emotions don't need embellishment; with just a few simple lines, people understand the core of the advertisement.

But netizens had no time to be distracted at the moment, because there was still one mystery that had not been solved.

This work is incomparable to any other public service advertisement; the CCTV production team must have some exceptional talent.

Could it really be Yu Wei...?

No one dared to blink, their index fingers firmly on the pause button on the remote control, ready to press it without hesitation as soon as the end credits rolled.

coming!

No one even bothered to savor the final copy; the moment the closing remarks popped up, countless television screens simultaneously paused.

The credits were indeed a bit small, but they still spotted that distinctive name at a glance: Yu Wei, it was him again.

"My brother, it really is you."

"No wonder this advertisement looks so artistic; it turns out it was Yu Wei's work. That makes no surprise."

"The final long take was so depressing, Yu Wei was amazing!"

Although it's unclear why Yu Wei joined CCTV's public service advertising production team, the work was undoubtedly quite successful.

Having waited all afternoon, their expectations for the advertisement were exceptionally high, but despite this, it still managed to catch everyone's eye.

In today's world of rampant commercial advertising, these public service advertisements, devoid of any utilitarian motives, are like a breath of fresh air, offering inspiration and food for thought. Without deliberate sentimentality, they evoke spontaneous emotional resonance in the audience; the simplest and most unadorned visual language conveys the genuine beauty and goodness of humanity.

Without a doubt, this is a masterpiece in the advertising world!
While marveling at Yu Wei's creative ability, netizens were momentarily struck by a sense of absurdity, wondering if CCTV could no longer produce such works.

Excellent public service advertisements should be relatable to everyday life, reflecting the psychology and aspirations of ordinary people.

Tragically, it was Yu Wei, an outsider, who was able to achieve this...

That evening, the advertisement was officially released online, and CCTV-1 also aired it during prime time after the evening news broadcast.

The hashtag #YuWeiPublicServiceAdvertisement# quickly climbed to the top of the social media trending list, and within two hours of its broadcast, the related topic had been viewed over 50 million times.

Countless people began to share their stories with their parents, some heartwarming, some regretful, but all filled with deep affection.

The key to the success of "Come Home Often" lies in its ability to touch the softest part of everyone's heart.

People may not necessarily have dreams, nor necessarily strive for progress; they may drift aimlessly and become numb and indifferent, but everyone has family.

With the Spring Festival approaching, this advertisement has delivered a powerful impact, and Yu Wei's move has directly resonated with everyone.

"What else is there to say? Just for this public service advertisement, I'll definitely watch your novel on the Spring Festival Gala!"

"Yu Wei understands best what we want to see. He doesn't preach or offer any value. The Spring Festival Gala he directs is sure to be good."

"True artists are different; they're much better than those who rack their brains to teach others how to do things while carrying out tasks."

Just as the entire internet was praising Yu Wei's public service advertisement, a sharp, discordant note suddenly emerged.

"I had plenty of tickets left and was planning to buy them after dinner, but after seeing the ads, I had none left. Yu Wei, damn it!"

"Give me back my ticket."

Although this public service advertisement is not preachy, it has a subtle influence on the audience. After watching the advertisement, many people thought of their parents at home.

When the image of their kind and gentle parents overlapped with the lonely figure in the advertisement, they didn't hesitate to buy tickets immediately.

Then tragedy struck: hesitation leads to defeat. By the time many people wanted to buy tickets, it was too late, and they could only complain about Yu Wei in the comments section.

Without his advertisement, would tickets be so hard to get?
Don't underestimate the subtle influence of this. A simple "Busy, everyone's busy, it's good to be busy" can make those who were hesitant want to reply, those who wanted to reply take action, and even those who didn't want to reply be deeply moved.

This resonance indirectly gives many children who are away from home a reason to return.

The power of public service advertisements lies not in their immediate effects, but in their subtle influence on values; the value of "Come Home Often" is a prime example.

"Isn't the railway department going to transfer the money to me?"

Yu Wei, who is currently the subject of heated discussion across the internet, is quietly scrolling through her phone at Qi Luoan's house. She's just sitting at home when trouble comes knocking on her head. Can she blame me for not being able to get tickets?
On the 24th day of the twelfth lunar month, he could not refuse the invitation of the Qi siblings and visited their home once again.

This is just a visit...

Including Aunt Chen, the rest of them were not home on New Year's Eve because of work, so it was nice to get together in advance.

After "Good Luck Comes", Chen Jinyi's attitude towards him finally improved, and it seems that she has come to terms with it.

“It’s a great shot.”

Qi Yunming watched "Come Home Often" on TV again. From a director's professional perspective, this public service advertisement achieved the ultimate in a limited time and is an art form that is difficult to replicate.

This kid is making great progress. If he keeps going like this, it's only a matter of time before he wins a major film award.

"Don't be sentimental, Dad. You'll end up like that old lady on TV."

Qi Luoan casually joked that when the time comes, his mother will host the Spring Festival Gala, she and her brother will have a show, and then it will just be Lao Qi at home, right?

Being busy is good, it's a real-life example.

"I'll go find my mom then."

On New Year's Eve, Qi Yunming didn't want to be alone at home. After watching Yu Wei's advertisement, he decided to bring some things to visit Ye Ranzhi.

"If you do well, Mom will definitely watch your show."

Although Ye Ranzhi rarely pays attention to the outside world, she still doesn't miss the Spring Festival Gala, a large-scale performance held annually.

Of course, she wasn't interested in those programs; the only reason she insisted on watching them was because her daughter was a regular on the Spring Festival Gala.

Besides, my granddaughter and eldest grandson are also going to school this year, so there's no reason not to watch them.

"Uncle, what's so great about the Spring Festival Gala? Just watch my Spring Festival Gala instead."

Yu Wei would not miss any opportunity to promote his novel at the Spring Festival Gala. Such a good opportunity, of course, should be given to the old man to appreciate.

Qi Yunming did not answer, but the smile on his lips was exceptionally genuine.

We definitely have to show it to her. I bet she's never seen anything like this in her entire life.

Even if Ye Ranzhi is as calm and collected as she is, she would probably be dumbfounded to hear that Yu Wei organized a Spring Festival Gala to compete with CCTV's Spring Festival Gala...

"Then you'd better do your best."

Qi Luoan made a silent decision: other people's approval meant nothing to her, but if possible, she wanted to gain her grandmother's approval.

It's not spoiling, but rather comes from the heart.

The same applies to Yu Wei; he was planning to visit this person on the first day of the Lunar New Year, but if he didn't behave well, he feared they wouldn't even be allowed to enter. (End of Chapter)