Have you ever been a celebrity? Why are you writing about entertainment?

"Why is it Yu Wei again?"

I don't know when it started, but this name has become a part of the lives of Sakura netizens, and you can see it everywhere.

First they released a song, then they jumped out to scare people, which not only made it to the trending topics, but now they even have dedicated tweets about it?
Having just been frightened by the two songs, the Sakura netizens naturally didn't have a good impression of him and decisively chose to swipe away.

Their greatest kindness is showing no disinterest whatsoever...

But the next second, they realized something was wrong. Why was that tweet from the publisher?
They quickly scrolled back and were greeted by an advertisement of unclear meaning, posted by the official account of Green Pine Society. It was a completely black background image with the book title "Malice" in the center, displayed vertically.

Below the book title is a blurry silhouette of a man sitting at a piano, accompanied by only two words: Yu Wei.

No need for much publicity; the name itself is a footnote to a storm.

Sakura netizens who saw this message were confused. What is this? A new song? Or a new piece of music? Why is it an advertisement from a publishing house?

They suddenly remembered the author suffix on Yu Wei's resume. Could it be that this was the book title...?

Speculation spread like wildfire, quickly fermenting in the music industry and online communities.

It's not uncommon for celebrities to write books, but it's rare to see one like Yu Wei's, which prioritizes sales overseas.

When amateurs write books, they usually target their fans. Why would he ignore his own domestic fans and come all the way to Japan to fleece his followers? Isn't that stupid?

Although people here acknowledge his musical talent, they are still a long way from becoming fans and naturally wouldn't buy into it out of love.

Many netizens who were still shaken by the scary music admitted that it would be difficult to sell even a hundred copies of this thing.

Seeing the small-scale discussion and the overwhelmingly negative comments, Danxue Caiyu remained unmoved. This was just a warm-up; the real promotion would begin tonight.

The first thing released was a 25-second short video. Against a black background, there was only one line of text: "A mystery novel that has sparked heated discussions in China."

The background music is "Never Forgive Me, Never Forget Me" released by Yu Weigang.

Cold, eerie, with subtle electronic noise, it abruptly ended with a sharp sound.

At the end of the short film, clear sales information appears. This short film was simultaneously released on major video websites, and targeted push notifications were purchased.

The target audience includes not only mystery novel enthusiasts, but also Yu Wei's fans and young people who follow popular culture.

The reaction was intense.

The books written by celebrities are mostly personal biographies with a nostalgic element; the term "mystery novel" has absolutely nothing to do with musicians.

The connection between the two is so subtle that it quickly sparked widespread discussion, but without exception, the consensus was pessimistic.

This combination is strange; Yu Wei's cherry blossom fans find it baffling, while traditional mystery novel readers are somewhat dismissive.

Is reasoning such an inconvenient thing?

These days, even Tom, Dick, and Harry want to write mystery novels. Don't ruin our mystery novel genre, you idiot!
As for what caused such a stir in China, they didn't take it seriously. Did they think there were any great mystery novels from there before?
What's there to expect from a classic short person being the tallest?

Sakura's mystery novels are so developed that, although they are now declining, not just anyone can take advantage of them.

Many netizens who harbor resentment towards Yu Wei are quite interested in this. They say, "Buy it! We have to buy it! How can we humiliate this guy if we don't buy it?"
If the Sakura musicians had made scary music, they would have already started cursing, but Yu Wei is abroad and there's no way to track him down, so everyone is seething with anger.

It's incredibly difficult to attack someone from a musical perspective, because they genuinely have talent; music critics have even written articles praising the quality of these two pieces.

They were just wondering how to get revenge when Yu Wei delivered himself to their doorstep. They might not understand music, but surely they understand novels?
Why don't you just go out and ask around? Every Japanese person has read at least a few mystery novels. Selling mystery novels here is like trying to teach a fish to swim—an amateur instructing a professional. Dare to come and see how sharp your comments are!
Danxue Caiyu switched screens to view the pre-sale pages of major online bookstores and "e-book" platforms.

The pre-order link for "Malice" went live quietly after the short film was released, and within two hours, the initial print run of 50,000 copies was sold out.

She smiled slightly, seemingly knowing exactly what was going on. This was exactly what she and Yu Wei had planned. These days, simply praising how good something is doesn't work for many people anymore.

With the rise of e-commerce, merchants are exaggerating their products more and more, and people have long become immune to it. Now, to get people to pay, interest is more important than "good".

Therefore, in her promotional materials, she did not mention the plot of the book, but instead used the promotional phrase "causing heated discussion in China".

She knew that people wouldn't buy into that statement and would instead look down on her. This disdain, combined with her resentment towards Yu Wei, turned into curiosity.

When the arrogant netizens placed their orders with the slogan "Beating Yu who has fallen into the water," their sales pitch had already succeeded.

This kind of propaganda strategy is definitely not effective for ordinary people; it only works on people like Yu Wei who have a high level of hatred towards them...

Buy it with a sense of disdain, and you'll soon realize that there are always people better than you.

Aya Ayaka is also a seasoned reader of mystery novels, but after reading "Malice," she did not hesitate to buy a plane ticket to discuss cooperation.

That already speaks volumes.

Seeing the endless stream of reprint requests flooding into the system's backend, and notices like "Scheduled Reprints Available" and "Reprint Decision Announced" appearing on the page, she sent this good news to Yu Wei.

Yu Wei, who knew the situation, was shocked. He had paid for hatred. No, were the people of Sakura really that petty and hateful?
How could they not hate it? It was terrifying in the middle of the night. Some Chinese netizens even used the song "Good Luck" to soothe the nerves; they were just taking the hit head-on.

I was so scared I couldn't sleep all night. I had to go to work the next day. I got criticized and had my pay docked. My boss was even visiting my wife at home and saying, "You don't want to..." Who wouldn't be angry?
As a "horror movie superpower," it's no exaggeration to say that it's a disgrace that they were so frightened by foreign horror music.

Coincidentally, Yu Wei chose a famous cherry blossom track again this time. Could they be bullied a second time by a despicable outsider in their area of ​​expertise?
Ni was already crying!

"Good thing."

Yu Wei only wants to make money from the Japanese; he has no interest in their affection or adoration. As long as they are willing to pay, he doesn't care whether it's out of love or hate.

Just as he was exchanging information with Aya Ayaka, the Japanese information broker's message also reached Japan.

Upon hearing that "Malice" would be available for sale in Sakura, everyone instantly realized that this kid was releasing songs there to sell books.

People in Sakura would definitely not believe such a thing; they would think that someone would be so bored. But those who know Yu Wei well know that he is perfectly capable of doing such a thing.

While wishing Yu Wei great success, everyone is also feeling a bit resentful. Xiao Rizi can buy it, and so can they. You can't be biased!

Coincidentally, Yu Wei was prepared. Selling only to foreigners and not to his own people was too easy to be accused of, so he had been on guard for a long time.

The domestic publishing studio has already made arrangements for him, and it can be sold at any time.

He chose to sell his books in Sakura because the novel market there was better, and "Malice" was more in line with the local customs and culture.

Things are different now. With his current popularity, even if the domestic physical book market is sluggish, he is confident that he can sell a good number of books.

Seeing that the netizens' discontent was growing stronger, Yu Wei no longer hesitated and directly launched a giveaway in a single chapter.

[Full subscription unlocks hidden perks.]

I'll send out a few thousand personally signed copies to readers first. By the way, those who have already bought the album will get priority. (End of Chapter)