Rebirth in Hong Kong: From Dessert Shop to Industrial Empire

Chapter 46 Setting Sail (Please add to your favorites, vote for monthly tickets, recommend this book, and keep reading!)

The atmosphere in the Kwun Tong Foods meeting room was different from usual.

Gao Zhenhai, Zhong Qiang, and key team leaders and quality control personnel from the Cheung Sha Wan and Kwun Tong factories all sat quietly on one side of the conference table.

They all knew that the operations director who was coming today would completely change the course of Chenji's business.

The air was filled with a mixture of anticipation and unease.

With a creak, the conference room door was pushed open.

Chen Bingwen walked in first. Today he was wearing a dark gray thin suit with a white shirt underneath and no tie, which made him look calm and sharp.

He was followed by a capable-looking woman.

All eyes immediately focused on her.

Ling Peiyi, around thirty-five or thirty-six years old, was wearing a well-tailored beige suit skirt, with exquisite makeup and sharp eyes.

Upon entering, I quickly scanned the entire conference room, noting everything from the slightly worn walls to the expressions of each employee.

Her gaze lingered on Gao Zhenhai and Zhong Qiang for a moment, then she nodded slightly.

That professional distance and powerful aura instantly silenced the slightly noisy conference room.

"Ladies and gentlemen," Chen Bingwen walked to the head seat, "let me introduce you. This is Ms. Ling Peiyi, who will officially assume the role of Operations Director of Chenji Food Co., Ltd. starting today."

Director Ling previously served as the Cake Operations Director at Maxim's Group and has extensive experience in building and managing chain systems.

Her joining will bring a more standardized and efficient management system to Chenji, propelling the company into a new stage of development.

Everyone is welcome! "

Applause erupted, some enthusiastic, some hesitant, and some simply a response to Chen Bingwen's instructions.

Ling Peiyi nodded slightly, a perfectly professional smile on her face: "Thank you, Mr. Chen, thank you everyone."

It is an honor to join Chen Ji's dynamic team.

In the future, I will work alongside everyone to promote the development of Chenji Foods.

Please give me your guidance.

Chen Bingwen gestured for Ling Peiyi to sit down to his right, then scanned the room with his gaze and got straight to the point:
"There are two main things I've called for this meeting today."

First, welcome Director Ling to the team; second, let's clarify our core development priorities for the next six months to a year.

He paused, then continued, "First, regarding Director Ling's responsibilities,"

Chen Bingwen looked at Ling Peiyi, "She will be fully responsible for the company's daily operations and management."

Simply put, it's about making every step of our dessert production process—from sourcing the ingredients to delivering it to the customer—more efficient, more stable, and more profitable!

He turned his gaze to Gao Zhenhai, Zhong Qiang, and others: "Ah Hai, Brother Qiang, you are the most familiar with the company's situation."

Director Ling is new here and needs your full cooperation and support.

Her request is my request.

I hope everyone can let go of past habits, humbly learn, and quickly adapt to the new management model. As the company grows, individuals must also grow.

Those who fall behind will be given learning opportunities by the company, but no one will be allowed to become a stumbling block to the company's progress.

These words are both an authorization and a warning.

Gao Zhenhai and the others were startled and quickly nodded in agreement: "Understood, Brother Wen (Boss)!"

"Good." Chen Bingwen nodded in satisfaction and continued, "In the coming period, Chen's work will focus on the following three key areas:

I. The franchise system is fully launched.

He gestured to Gao Zhenhai to hang the prepared Hong Kong Island map on the wall, on which the locations of existing mobile outlets, standard stores, and some areas marked with question marks were marked in red and blue pens.

"We currently have 30 mobile outlets in the Kowloon industrial area and five standard stores in Causeway Bay, Tsim Sha Tsui, Mong Kok, Yau Ma Tei, and Central. But this is far from enough! The Hong Kong Island market has huge potential, and relying solely on our own operations will make expansion too slow."

"We want to establish the Chan Kee Dessert brand in every core business district and community in Hong Kong and Kowloon before major beverage companies enter the market!"

Chen Bingwen pointed to the map: "Director Ling, your primary task upon taking office is to complete the framework construction, standard setting, and recruitment and implementation of the first batch of pilot franchise stores for Chen Ji Dessert franchise system within three months!"
Site selection will prioritize densely populated areas such as Wan Chai, North Point, Shau Kei Wan, Hung Hom, Whampoa, and Kwun Tong.

"Ahai, please fully cooperate with Director Ling and provide all operational data and experience from the existing stores."

Ling Peiyi quickly scribbled notes in her notebook, then confidently said, "Mr. Chen, regarding the franchise system, I plan to complete an in-depth analysis of the existing store operation data this week, and begin initial contact with potential franchisees next week."

I will draft a detailed plan for the franchise fee, management fee, raw material supply pricing system, and security deposit as soon as possible after the meeting.

For the initial pilot program, I suggest limiting it to 5-8 companies to ensure we can provide sufficient support and refine the processes.

Chen Bingwen nodded: "Very good. As for the specific details, you and Ahai will take the lead and come up with a plan as soon as possible after the meeting."

In principle, we must ensure that franchisees make money and that our brand improves.

"Second, we will make a full-speed push for the bottled sugar water project to seize the market opportunity."

Chen Bingwen turned his gaze to Zhong Qiang: "The alternative to aseptic filling is the most suitable path for our current financial and technological situation."

According to Professor Zhou's team's research and development progress, they should be able to preliminarily complete the process flow formulation in the next two days.

I require you to finalize all processes and conduct stability tests within the next month!
We will ensure that our first batch of flagship products, such as red bean soup with tangerine peel, coconut milk sago, and mango pomelo sago, can be produced in stable quantities!

Bottled products should have a clear positioning: convenience, hygiene, and consistent quality. Pricing should be slightly higher than dine-in prepared products to reflect their convenience and packaging costs.

Zhong Qiang solemnly replied, "Don't worry, boss, I guarantee the bottled sugar water will be off the production line!"

Chen Bingwen looked at Ling Peiyi: "Director Ling, after the bottled products are launched, expanding supermarket channels is of paramount importance."

Wellcome and ParknShop are expanding rapidly, and they are battlefields we must enter.

I need you to take charge of this tough task and establish partnerships with these large supermarket chains as soon as possible to get our bottled syrup on their shelves!
This will greatly expand our sales reach and brand exposure.

"Please let us know if you need any support."

Ling Peiyi was prepared: "Mr. Chen, developing supermarket channels requires a professional marketing team."

I request that a marketing department be established immediately, staffed with key personnel familiar with FMCG channels.

Before the bottled products are launched, I plan to personally lead a team to establish initial contact with core purchasing managers at Wellcome and ParknShop.

We need your support in providing company endorsement and during key negotiations.

“No problem!” Chen Bingwen readily agreed. “You find the right people for the marketing department and submit them to me for approval.”

If you need my help, just ask.

"Third, we will continue to optimize existing businesses and consolidate our foundation."

Chen Bingwen finally looked at Gao Zhenhai and Zhong Qiang, "Ah Hai, Brother Qiang, the production of the two factories in Cheung Sha Wan and Kwun Tong is the lifeblood of Chen's business."

The quality and supply stability of the existing sweet soups must not be compromised in the slightest!
Especially for mango pomelo sago and coconut milk sago, the market demand is increasing as summer approaches, so it is important to ensure sufficient supply and consistent quality.

Director Ling has extensive experience in system optimization; you should consult him frequently.

Gao Zhenhai and Zhong Qiang replied in unison, "Understood!"

The meeting ended and everyone left one after another.

Chen Bingwen deliberately kept Ling Peiyi behind.

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(End of this chapter)