How can you become a star without money?

Chapter 132 Borrowing Light Through a Hole in the Wall, Hanging One's Thigh from the Beam [10,000-word Update, Please Subscribe]

Korea and Japan are both very suitable testing grounds for the public domain traffic version, because the netizens in these two places are characterized by their extremes.

Even the phenomenon of left and right brain conflict is rare, and the spending power of women is terrifying. You can see this from the entertainment industry. Girls' Generation, a group with the most female fans, is able to dominate boy groups and girl groups, mainly because of the terrifying spending power and support of female fans.

Wang Yao's motto is to make money easily.

Myspace's domestic version has recently seen over twenty A-list female stars release album music videos, igniting a battle among their general fan base. The competition between Fan Bingbing and Zhang Ziyi is particularly fierce. Yesterday, it's unclear whether Zhang Ziyi's company manipulated sales figures, but today her sales have suddenly exceeded 20, surpassing Fan Bingbing's.

Meanwhile, due to the rankings, the entertainment section has brought up many long-standing grudges that had been buried for years. Almost all social media platforms have once again been occupied by gossip, with endless debates, making it difficult for Wang Yao to find a gap to promote topics on the movie website.

Domestic media professionals are quite good at learning from and optimizing others' work. Wang Yao only gave a casual example, and they immediately applied it to other situations.

Wang Yao had no choice but to temporarily abandon the chaos in the domestic public domain and turn his attention to the international version of Myspace.

Because of the sanitary napkin incident, Qu Shou's account has gained considerable popularity on foreign websites.

Wang Yao has registered accounts on other mainstream foreign social media platforms, and then boosted her popularity through marketing accounts. Currently, she has nearly two million followers on Twitter, and has also been noticed, retweeted, and discussed by some Feminism organizations, earning her the title of 'prophet'.

At the same time, many people extended cooperation invitations, but Wang Yao ignored them for the time being, preparing to play the long game.

After Li Youting registered her account on the international version of Myspace, the first post was about promoting the program "Fairy Robe".

Li Youting: An all-female variety show—I never expected it to happen in China! The girls are all so beautiful.

The accompanying photo was a snapshot of Nazha and the others at work. Although there was no sign of it being staged, almost everyone showcased their best features.

She alone certainly wouldn't be enough to generate any news buzz, but Wang Yao also has another account: the popular host Jiang Hudong.

Having received payment for the agency's operations, Wang Yao naturally had to deliver on his promises. Some time ago, he filmed a series of "mukbang sharing" videos for Kang Ho-dong, which were released on YouTube. He also posted pictures and text on Myspace, which were food recommendations and interactions from the mukbang videos. His fan base grew rapidly, attracting many food lovers.

Goryeo is a place with a lack of delicious food, but it is precisely in such places that geniuses of unorthodox cultivation are more likely to emerge. Because the conditions are so poor, they can only create things themselves. The more they lack something, the more they crave it, so they are very willing to spend money on food.

I retweeted Lee Yoo-jung's Weibo post using Kang Ho-dong's account: "Going to make money off Chinese bosses?"

Such remarks, clearly made in a joking tone, easily excite Korean netizens. In recent years, due to the influence of public opinion surrounding Jang Nara and Choo Ja-hyun, the Chinese entertainment industry has basically been portrayed as a place where people are foolish and rich, which indirectly satisfies their distorted sense of self-esteem.

Therefore, the mere mention of an artist going to China to make money quickly sparks discussion among the media and netizens.

In less than a day, multiple entertainment news outlets in Korea reported on the incident, and amidst a chorus of praise for "bringing glory to the country," the name of the unfamiliar PD, Lee Yoo-jung, quickly spread throughout the small country.

Meanwhile, Nazha and others in the picture also received corresponding exposure and praise. Nazha, Zhang Tianai, and Zhang Meng all have looks that are rare and appreciated in Korea, and Korean female netizens are a very strange group.

They hate Korean actresses, but are very tolerant of foreign actresses. They love to use foreign actresses to criticize the looks of domestic actresses. So soon, the discussion about "Fairy Robe" turned into a battlefield of fan attacks and comparisons.

Meanwhile, male netizens in Korea were keen on unpacking the photos, and soon information about Zhang Meng and Huang Shengyi, two debuted artists, spread. Nazha and Zhang Tianai, two ordinary people, only found a lot of pictures from Taobao, and their accounts were slowly gaining followers.

All the accounts of Wang Yao's company have their content synchronized across the entire internet, regardless of whether they have fans or not. This is so that when they become popular, they will have enough material to attract new users.

A certain feminist media outlet widely publicized and reported on this.

'In the realm of all-female variety shows, China seems to have taken the lead. While we're still producing vulgar, male-centric storylines on our all-female platforms, they don't even have male guests.'

Following Wang Yao's gradual guidance, news about Fan Bingbing, Zhang Baizhi, A Jiao, Yang Lan, Ma Ruo, and others who had previously been active in China was also exposed on the international version of Myspace, attracting a large amount of traffic and new users to the platform once again.

Those classic quotes have even been regarded as gospel by female netizens on foreign websites, who use and understand them repeatedly.

"Fairy Robe" has not yet been marketed in China, but it seems to have already sparked heated discussions and anticipation on foreign websites.

The story of Ma Ruo's transformation from a gold digger to a "rich woman" has sparked heated discussions, with most of the comments coming from Korean gigolos. Many even registered Weibo accounts in China to show their support, posting selfies in the comments section in an attempt to attract attention.

Meanwhile, the various marketing accounts that were established on the platform in the early stages have also begun to reap targeted fans from overseas networks, which are all high-quality materials for future hype.

Kevin Rudd's workload has increased dramatically recently. When he was only in charge of the domestic version, he had some free time, but since taking over the international version, although the number of staff has doubled, his workload has become increasingly heavier.

Fortunately, Wang Yao promptly provided him with a partner.

"This is Jin Quan, the head of the international cultural and creative division. You two can work together in the future," Wang Yao introduced Jin Quan to Ru Kewen.

"Hello, savior!" Kevin Rudd breathed a sigh of relief; finally, someone could help him share the burden.

"Please give me your guidance, Mr. Lu." Jin Quan was more introverted, but his eyes were exceptionally sharp.

“Jin Quan’s style is quite bold and suitable for overseas websites. He’s very creative and sharp. President Lu has some sharp ideas that you can give him, but you’ll need to oversee things yourself in China.” Wang Yao smiled and clearly divided the tasks between the two.

Lu Kewen originally thought that Wang Yao said this to make him pay more attention to Jin Quan.

But after hearing Jin Quan's resume, I was completely convinced.

This person not only has sharp questions, but is even a bit wild. Almost none of his ideas can be realized in China, but it's a different story on the internet.

It took Wang Yao a lot of time to find Jin Quan through headhunting, just to prepare for the operation of the international version. Rudd was reserved and discreet in Shanghai, while Jin Quan was bold and flamboyant in Hong Kong. The two of them could basically support Wang Yao's later strategies.

The combination of the two can indeed create a wonderful chemical reaction.

Jin Quan's first project was a huge undertaking for Wang Yao.

Watching a Disney movie is no different from going to a mental hospital for treatment.

Upon seeing this title, Wang Yao felt a chill run down his spine, as if he were seeing a court summons from the distant West.

Fortunately, the content of the post was acceptable, serving as a soft advertisement for the recently released movie "Alice in Wonderland".

The content is a review of all Disney fairytale princesses from the perspective of mental illness.

For example, the female lead in "Beauty and the Beast" has Stockholm syndrome, Elsa in "Frozen" has bipolar disorder (manic-depressive disorder), Ariel in "The Little Mermaid" has Diogenes syndrome (hoarding disorder), and Cinderella has dependent personality disorder.

The protagonist of "Alice" suffers from Todd syndrome, also known as Lilliputian vision or Lilliputian illusion, a neuropsychological symptom caused by distortion of the sense of time, space and body image.

Patients will experience perceptual abnormalities, such as objects appearing smaller or larger. The typical manifestation is abnormal changes in the volume of surrounding objects, which may be accompanied by a sense of changes in body shape or visual distortion. Symptoms usually last for a period of time and often occur in childhood.

Parents are encouraged to take their children to the movies more often. If a child shows strong empathy for the film's plot or exhibits similar behavior, it's advisable to have them checked by a doctor as soon as possible.

This post has a very clickbait title, juxtaposing Disney princesses and mental illness—two completely contradictory concepts—to attract attention.

However, the content is positive, using serious science popularization and even references to the original creations to prove these facts. When netizens clicked in with anger and curiosity, they would want to share it after reading it patiently.

As soon as the post was published, "Alice" saw a significant increase in box office revenue and pre-sales on the movie website. Viewers who were not originally planning to see the movie also became curious and decided to check it out.

Especially for male viewers, if you say Disney princesses, I'm not interested, but if you say they're mentally ill, then I'll have to check it out.

"Brother, are the Disney princesses really based on mental illnesses?" Nazha asked curiously after watching the movie.

To boost the monthly sales figures for the movie streaming website, Wang Yao treated the entire company to a private movie screening.

“Yes, many characters in artistic works are inspired by mental illnesses. After all, stories about mental illness are more appealing to ordinary people.” Wang Yao stretched.

The movie "Alice" is really boring, and the female lead's appearance is just so-so.

"Can it still be categorized as a fairy tale for children? Isn't that a bit inappropriate?" Naza asked doubtfully. "The fairy tales we see now have all been edited, because most of what's told to children are actually called 'bedtime stories,' while fairy tales aren't really children's reading material, but rather a kind of 'enlightenment and instruction' reading material."
Most fairy tales are not written by a single person, but rather compiled from multiple folk tales from the same period, just as our poetry is often used for various metaphors.

The earliest version of the Book of Songs is divided into "Airs of the States," "Odes," and "Hymns." "Airs of the States" refers to folk tales, "Odes" represents court publications, and "Hymns" are similar to official documents. They were all collected by Yin Jifu, the ancestor of poetry, and compiled by Confucius," Wang Yao explained.

"So what exactly is this movie about?" Zhang Tianai asked sadly.

"A single dessert caused a global catastrophe?" Naza concluded, frowning.

"The princess in the west is too poor; she can't even eat desserts freely," Zhao Liying complained.

"Actually, the author of this book is a mathematician. This book was probably written under a lot of pressure, so many of the plot logics in the original work are difficult for ordinary people to understand."

"Because it's all mathematical thinking, it's hard for artists to understand and express, so they end up making it a mess, full of logical flaws, impossible to analyze deeply. Just watch it for entertainment, it's a popcorn movie." Wang Yao interrupted their pointless attempt to discuss the plot.

But a girl's leaps of thought are destined to eventually circle back to the starting point.

As they chatted, the topic turned to the relationships between the characters.

Finally, we asked Wang Yao who was responsible for this tragedy.

Wang Yao really thought about it seriously, and then gave an answer.

"Discord among children is often due to the lack of virtue of the elders. If the old empress had not restricted the dessert issue, or had treated them all equally, there would have been so many troubles."

After hearing Wang Yao's answer, the group felt a deep connection, as none of them were only children.

"So if you're going to have a child, it's better to have only one," Zhao Liying sighed.

“It’s true that it’s easy to be biased when you have two children, but you can have three, so the contrast won’t be so strong,” Zhang Tian’ai said thoughtfully.

"Being pregnant three times is tough. I wish I could have triplets all at once," Nazha chuckled.

Wang Yao could roughly tell the family atmosphere of the three children's childhood from their attitudes toward their children.

However, their topics really do jump around a lot, no wonder girls can chat all day without getting tired.

The production team of "Fairy Robe" is in preparation, while the production team of "Temptation" is ready to start filming. The main filming location has been arranged in Thames Town, because Wang Yao just negotiated a cooperative development project with the town's management.

Tianhuo Media is responsible for planning cultural and tourism activities and attracting businesses to the entire town, taking 5% of the total revenue. It can freely use most of the public facilities and properties owned by developers in the town, except for residential buildings.

Wang Yao calculated that if the revenue from the town's commercial leasing and cultural tourism activities is managed well, it will generate at least 2 to 5 million yuan in revenue, with commercial assets approaching 70 billion yuan. He wondered if there would be an opportunity to acquire and merge the town into a group's cultural tourism industry.

Wang Yao also moved the Tianhuo headquarters here. The company now has nearly 200 employees working in the office, which will solve the main filming location problem for urban dramas and campus dramas in the future.

After Tianhuo and the "Return to Temptation" crew moved in, the town seemed to become more lively. The two crews often visited each other's places, especially Zhao Liying, who would run to the neighboring town whenever she had free time, which allowed her to get a cameo role.

Wang Yao finally met Lei Jiayin, the first male artist signed by the company.

He was very grateful for the opportunity to be the male lead in "Lost 33". Despite being a signed artist, he spent every day around Wang Yao, acting as his assistant and driver.

The others who were being overly attentive became suspicious.

"Ahem, Mr. Yao, that kid outside is giving you a weird look." Ni Ni, who had been out doing business for half a month, reported to her new company.

They discovered that Lei Jiayin was sitting outside, facing the office, gazing at them with affection.

"Old Lei's eyes are so small, how did you notice that?" Wang Yao asked, checking her grades from the past two weeks.

There are 5 C-stores with an annual revenue of 40 yuan, and another one is a pure commission partnership with a high commission of 70%.

Zhimeitang is a company that specializes in collagen-based health products. It was just established at the end of last year and is also an internet brand that mainly sells collagen-based beverages as a scam.

Although there were no upfront fees, the project sponsored 500 million yuan for product placement in the drama "Palace," allowing the female lead to invent and popularize the effects and benefits of drinking collagen in the plot, comparing it to donkey-hide gelatin but at a better price.

This kind of high-end beauty and skincare product, often considered a scam, is indeed the most profitable. It could be our main revenue-generating project this year. We should find an opportunity to have Zhao Yazhi endorse it, and sales could easily exceed ten million.

"Because my heart is always with the boss, I can detect any slightest movement immediately," Ni Ni said seriously.

"That's good, keep it up. Are you going to join the training group?" Wang Yao asked.

“Yes, but I’ve already taken care of the business aspects. I’ve recently recruited quite a few outstanding talents,” Ni Ni said with a grin.

As the e-commerce sector with the largest turnover and the highest profit, it also requires the most manpower because this industry is inherently labor-intensive, and the more people there are in the early stages, the more money they make.

Zhou Cong now has nearly a thousand employees and part-time workers under his command, with monthly revenue in the tens of millions. The leader who Wang Yao wanted to get angel investment from now on calls every few days to ask if there is anything he can help with.

The larger the company, the higher the management costs, and the only way to survive is to continuously acquire other companies and recruit or headhunt management talent.

“Okay, you don’t need to waste too much energy on management. Focus on the business side. Reputation is also the main channel for expanding business,” Wang Yao instructed.

"Mr. Yao, I heard you've taken over the entire town?" Ni Ni asked with a fawning smile.

"It's just a cooperative management arrangement. What? You want to move here? The rent here isn't cheap," Wang Yao said with a smile.

“I see a few nice villas by the lake inside. I’ll buy them and give them to you as a gift,” Ni Ni said with a grin.

"You're already thinking about spending money after just making a little money, huh?" Wang Yao tapped her head. "Don't be fooled by this month's good performance. We still need to expand. We haven't even captured one-thousandth of Taobao's GMV yet. This isn't the time to indulge in pleasure."

"Hiss, Mr. Yao, you're being too greedy. You can never earn all the money in the world." Ni Ni pouted.

“This money is practically free. If we don’t make it, someone else will. It will be harder to make money this easily later. Don’t be complacent just because you’ve achieved a little success. There is no such thing as knowing without doing. Knowing without doing is simply not knowing.” Wang Yao said with a smile.

"What are you saying?" Ni Ni blinked, confused.

“Exactly. If there’s gold under your feet, you can’t just ignore it, right? Making money is the same. If you really think making money is as easy as picking it up, you won’t think that you can’t earn all the money in the world. You’ll just keep picking up money while feeling envious, thinking you can’t pick it all up. You simply can’t pick it all up,” Wang Yao laughed.

“What if I’m a content person?” Ni Ni retorted.

“Then you can prepare for retirement. I’ll hand over your business to someone else,” Wang Yao said seriously.

"Tsk, look at you, so anxious. They were just joking with you." Ni Ni quickly put on a fawning smile.

"Do many things while you can, and keep doing them until you get tired of them. Otherwise, you might not have the chance to do them later. Enjoy life while you can, you know?" Wang Yao glanced at her.

"You'd better talk about making money. I was woken up by the noise from next door in the middle of the night when I got back to my dorm last night. Zhou Cong was on a business trip in Lin'an yesterday. What were you doing at home by yourself?" Ni Ni blinked and gave a flirty look.

Ni Ni rented the apartment next to Wang Yao's old dormitory. Because it was an old building, the soundproofing was indeed a bit poor. Last night, Zhang Yuqi contacted him to discuss terminating her contract with Stephen Chow's company.

Wang Yao raised an eyebrow slightly upon hearing this. No wonder they suddenly brought up the topic of buying a house. He replied calmly without any expression.

"Nothing more than studying by chiseling a hole in the wall to let in light and hanging oneself by the hair to stay awake."

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(End of this chapter)