How can you become a star without money?

Chapter 282 To give birth without possessing, to act without relying on one's own power (2-in-1)

All seemingly great achievements may originate from a single, ignorant desire.

YouTube, which ushered in the streaming era, was created because of the 'suppressed desires' of three science students. In 04, during the Super Bowl performance, the news of famous actress Janet Jackson accidentally exposing herself due to a performance accident caused a great uproar.

However, many people cannot see the live video, including the three founders of YouTube. Their desire for video sharing and their frustration at not being able to access the video led these three repressed young people to create this platform that changed the way information is disseminated.

YouTube's success was essentially due to the benefits of the internet era and the resonance with the aspirations of most young people. The platform's name, "Your TV," signified that the public's demand for television content had long since shifted from passively accepting what was controlled by media giants.

Therefore, the essence of streaming media is the expression of diverse content. Whoever can capture the minds of more users at the content level will gain popularity.

The media content model of Hulu and other Hollywood giants is fundamentally contrary to the core of streaming media; it is merely an internet platform shell without a soul.

If it weren't for Wang Yao's emergence, the media group might not have been able to reflect on and analyze the essence of the problem until Hulu's failure, because they themselves have a media stance and a natural opposition and contempt for streaming media.

In other words, people can't earn money beyond what they know.

When the media group acquired MS, it had a period of cooperation with YouTube. At that time, as a global music social media giant, and with North American music being the biggest trend, many users placed YouTube content on MS's page. Although this enriched MS's daily active users and content, it also indirectly drove traffic to YouTube.

The media group then ordered a complete ban on the product placement, which resulted in many users switching to YouTube.

However, two years later, YouTube was acquired by Google for $17 billion. With the boost of search traffic, YouTube's user base reached 1 million and its valuation approached $50 billion. Even though MS launched a similar streaming platform, MsVideo, it still couldn't recover its user losses under the double attack of Facebook and YouTube.

Then the media group had no choice but to repackage MsV as Hulu, inviting media giants NBC and Disney to join, betting again on the streaming era.

The underlying essence of this is direct competition between the media and streaming media industries for users.

This also represents a direct competition between Google, YouTube, and Facebook—three companies backed by Silicon Valley upstarts PayPal—and the old money represented by media groups.

From MS to Hulu, the media group went from being full of confidence to having doubts about life after being defeated by Google. Even though they control 85% of the media resources in the United States, they still cannot compete with streaming media that seems to have no foundation and is like duckweed. They really can't understand it.

Until Wang Yao brought Ms back to life.

The media family finally realized that it wasn't that the industry was failing, but that they were getting old.

New things should be handed over to new people to implement.

The reason that Yahoo was allowed to invest this time is because it is a fierce rival of Google and also has the ability to restrain Google in other areas.

Ms has now established a firm foothold in the social media field, and the media group hopes that Wang Yao can help Hulu overtake its competitors in the streaming media field.

Although Hulu has developed reasonably well in the past two years, it has not met the board's original expectations. After all, despite having a large library of high-quality Hollywood copyrights, it still cannot catch up with YouTube. The board has long harbored a lot of dissatisfaction with CEO Jason Kilar.

Elizabeth was overjoyed to hear that Wang Yao was confident of getting Hulu paid subscribers to exceed ten million in Asia within a year.

Hulu's current paid subscription is $9.99 per month. Even if you only pay for one month, it will generate hundreds of millions in revenue. With other advertising revenue, it can at least triple its valuation.

However, the most important factor is the current ratio of free to paid users among Hulu users. Ten million paid users means that at least hundreds of millions of monthly active users can be generated.

The scenery is different from different locations. Although the Asian market is worth less than one-tenth of that in Europe and America, its potential and revenue are immeasurable for media groups.

What they've always wanted isn't just money, but the future.

Wang Yao, on the other hand, wanted money and the present.

Fox invested in Skynet, and Elizabeth became the CEO of Hulu Asia, effectively controlled by Wang Yao. Once the performance-based agreement officially took effect, global CEO Jason Kilar was replaced.

After Elizabeth saw Wang Yao off and returned to the conference room, the elderly and frail Mordock was reviewing the data reports about Ms on the table.

“With Razor Tiger joining the team this time, our competition with Till has become fierce, and there is no possibility of adjustment.” Modock looked at his second daughter, his eyes showing little emotion.

“As long as Wang Yao can establish Hulu in Asia, the media group’s ‘social media + streaming media’ strategic transformation will be successful. In the future, we will still have control over information, and Wall Street’s voice will still be the loudest.” Elizabeth smiled and shook her head.

“The Chinese are the smartest people in the world.” Modoch looked at Elizabeth quietly.

“Otherwise, we wouldn’t value it so much.” Elizabeth smiled.

“I’m just reminding you not to underestimate anyone,” Modock said softly, frowning. “There’s a Chinese proverb that says, ‘If you hunt geese all day long, you’ll eventually be pecked by them.’”

Wang Yao compared Hulu with YouTube and Netflix, finding little difference in UI and functionality. Hulu's disadvantage was that its technology seemed mediocre, experiencing some lag, and it currently relies almost entirely on a library of traditional PGC (Professionally Generated Content) media copyrights.
There are almost no mid-length video and UGC content creators. YouTube now has 3 hours of content uploaded every day, while Hulu has less than 3000 hours, and the size of its copyright library is far smaller than Netflix's.

These are all clearly due to disadvantages in terms of capital investment.

However, it also has advantages. The paid version can achieve 1080P high-definition picture quality, as well as extremely high CPM and brand advertising resources. YTD CPM is about $2, while Hulu can reach more than $20. Moreover, because it has NBC's authoritative copyright library, the loyalty of users and advertisers is quite high.

Hulu's positioning in the European and American markets is unlikely to change in the short term. It is unwilling to invest in UGC and relies too much on the copyright of long-running dramas.

Wang Yao thought for a moment. Based on the past influence of Chinese film and television popular culture in East Asia, there is still a good market for palace intrigue/historical dramas. Tianwang currently has the highly anticipated drama "Palace" waiting to be broadcast and "Empresses in the Palace" which is currently being filmed.

Given East Asia's fondness for shows like "Princess Pearl," translating "Palace" into multiple versions would likely attract a considerable number of viewers.

However, the internet penetration rate in Southeast Asia is less than 30%, and the total number of internet users is only 2 million. In the early stages, there is basically no profit, since most people can't even afford to eat, let alone spend money to watch movies every month.

The main paid markets are still Japan, Korea, Temasek, India, and Siam. These places are still dominated by satellite TV, making it extremely difficult to cooperate with local TV stations to broadcast dramas.

Hulu, backed by a media group, has considerable influence in various regions and should be able to promote a wave of 'Chinese drama craze'.

After careful consideration, Wang Yao decided to initially focus on free content with paid content as a supplement, using short videos and TV dramas to promote products and increase daily active users and content. He then used the parody/music sections to further enhance user engagement.

After nearly half a year of training, the Tianwang Cultural and Creative Video Department now has more than 300 professional editors. In addition, with more than 200 part-time UP masters signed with A/B stations, they can produce about 1000 hours of film and television editing and content recommendation every day.

Based on a procurement standard of $10 per hour, an additional $30 in revenue can be generated each month, which can cover a base salary of $4000 per person per month and easily create 500 more video editing jobs.

Ultimately, the conversion of paid users still relies on exclusive customized dramas. Previously, the Sanqing Project depended on the cooperation of Korean/Japanese TV stations. Now, with Hulu, TV stations can cooperate using a joint broadcast model if they are willing to cooperate, or exclusively stream online if they are not. All the extra budget will be used for promotion to support Huitian.com and MS.

In this way, the Sanqing series of web dramas/variety shows can be sold overseas five times, and the copyright purchase + advertising revenue sharing model can spread at least one-fifth of the production cost.

Moreover, markets like Siam can directly promote customized web dramas with unique themes, such as BL/GL. These can be filmed domestically and then broadcast online. Once they become popular, the copyright can be sold to local TV stations for adaptation, generating another round of revenue.

Wang Yao has $1 million available in his account. One-fifth of it is used to purchase short video content for product seeding, two-fifths are used to purchase the copyright for Tianwang Lianbo, and the remaining two-fifths are used to invest in self-produced dramas with Tianwang.

In this way, at least three-fifths of the $1 million invested in Hulu can flow back directly to SkyNet in the future. This inflow and outflow will not only create double the revenue and content, but will also at least double SkyNet's current production projects and related video positions.

Furthermore, Skyfire Entertainment currently holds the permanent distribution rights to over 200 classic Hong Kong films, including popular titles from East Asia such as Bruce Lee, Jackie Chan, Stephen Chow, and the Young and Dangerous series. Normally, these films would generate less than $200 million in revenue annually through normal distribution, but after being added to Hulu's paid content library, they could potentially generate tens of millions of dollars in additional revenue each year.

Previously, Wang Jing and his team had proposed buying back or remaking the IPs, but Wang Yao had been holding back because the value of these IPs had not yet been revitalized by the internet age.

Originally, they planned to cooperate with Le's, but Accountant Jia was fooled into focusing on developing systems and mobile phones, and the cooperation was put on hold.

Wang Yao plans to use these classic Hong Kong films as the basis for Hulu's first wave of short video promotional clips in Asia. Once the films gain popularity overseas, the IP licensing price could double if they are remade.

This is called "producing without possessing, acting without relying on one's own power."

Having finalized Hulu's strategy for the first phase, Wang Yao approached Deng Wendi.

"Hulu is also in your hands?" Deng Wendi was a little surprised after hearing this, then smiled and said, "But that makes sense. Since you were able to revive Ms, Hulu, which is half dead, definitely needs to be rescued as well. However, the fact that Elizabeth personally took charge shows that they still value Asia quite a bit."

"Hulu is a great traffic portal. Are you interested in getting involved?" Wang Yao asked with a smile.

"We definitely can't get into the Chinese market, and the Korean market is so small, it's hard to compete," Deng Wendi said, frowning.
"Although the streaming market is larger, the Chinese market has already been divided up, with Pandora and YouTube dominating in Korea, and YouTube, Niconico, and GyaO forming a three-way competition in Japan. Wouldn't the development costs for these three major markets be too high?"

"Currently, the core of streaming media still relies on YouTube's 'sharing' distribution model. Hulu wants to take a vertical route similar to Netflix, but by merging with YouTube. Its core advantages are original series and exclusive copyright barriers."
While Hulu may not be able to penetrate the Chinese market, it still has an audience in Chinese-speaking regions such as Taiwan, Hong Kong, and Southeast Asia. It could consider content sharing or acquiring content to enrich the entertainment ecosystem across Asia.

YT's model is like a dish, with a variety of options and you can choose what you want to eat. But Hulu wants to be the main course. Although there are only a few options, you have to eat them every meal. Content specially customized for the different cultural characteristics of various parts of Asia definitely has more potential.

"But we need some help from the local people in the early stages, especially since MLS plans to build an e-commerce system in Asia later on. This is a good opportunity to lay the groundwork in advance," Wang Yao said.

"For example?" Deng Wendi raised an eyebrow slightly.

"I watched a few reality shows on Hulu and found that wealthy people in the West are indeed quite willing to appear in public, such as 'The Apprentice,' 'The Real Housewives of Beverly Hills,' and 'Parkway.' So there might be similar demand in other places as well."
If MLS wants to establish a foothold in various regions in the future, it needs the participation of some locals. Look at Korea and Hong Kong, because of the involvement of SK and the Fok family, their offline logistics systems are almost mature. If we want to expand, we still need to continuously absorb these kinds of people.

"We need partners with resources and connections, and the ability to do so, but not too domineering. We help them incubate IPs to enhance their reputation in business or other fields, and they give us convenience in return," Wang Yao said with a smile.

"You want me to recruit new members into the DLL Foundation?" Deng Wendi understood.

The DLL Fund was initially established by her, Lee Boo-jung, and Noh Suk-young, three women from wealthy families who were merely decorative figures, in an effort to gain more influence. After investing in KT and MLS, they not only leveraged online traffic to empower their own businesses but also gained considerable influence within the family.

Especially for Noh Suk-young, after KT's user base in Korea exceeded 10 million, her position in SK was no longer that of a decorative mascot. Taking advantage of Choi Tae-won's affair, she has regained her seat on the board of directors of SK Communications and has forcefully taken over SK Entertainment.

"But where can you find so many independent women with good family backgrounds, clear minds, and who are preparing to divorce and start their own businesses?" Deng Wendi joked.

"They don't necessarily have to be independent women. As long as they agree with your investment philosophy and are willing to invest, that's fine. SkyNet plans to sign a large number of bloggers/influencers globally. I think the branch office model we've established with Fox could be replicated in Asia."
"The Asian branch raised $2 million. With the same performance-based agreement, anyone who joins will enjoy the company's S+ level incubation and packaging services. You invested in KT and MLS only three months ago, and their valuations have already at least doubled," Wang Yao grinned.

"This is no small investment. Are you short of money?" Deng Wendi sized up Wang Yao.

"It's entirely for the sake of our overall business development." Wang Yao shook his head: "Our current model is fully operational, and we can expand rapidly with the help of capital. We need to maximize our advantages before Google catches up with this model."

When Yao abdicated in favor of Shun, he said, "The mandate of Heaven rests upon you. Hold fast to the middle way. If the four seas are in distress, the Heavenly mandate will end forever."
The meaning is that people need to eat to live, and food requires farming. Farming depends on the whims of nature. Therefore, the most important thing for an emperor is to understand astronomy and the calendar, control the changes in celestial phenomena and climate, and ensure that everyone can farm well. As long as this can be done well, the whole country can be impoverished and the emperor's fortune will last forever.

SkyNet currently controls the 'astronomical calendar' of traffic monetization. This model applies to all internet platforms, and as the number of signed influencers increases, the cost of content output will decrease. In the end, whether it's Hulu, YouTube, MSN, or Facebook, they will all have to defer to us because we hold the power over the content.
We're like the intermediaries we were ten years ago. Platforms are certainly important now, but in a society built on human interaction, 'intermediaries reign supreme.'

Wang Yao had a subtle smile on his face, which gave people a strange sense of peace.

"The whole world is in poverty, and the emperor's rule will end forever? Can this be applied like this? Didn't this saying originally mean that if the people are impoverished, the emperor's rule will end?" Deng Wendi was taken aback.

“That’s right, we’re just ordinary people, and the platforms and channels are like emperors. If they don’t feed us, then we’ll just switch to another emperor to serve.” Wang Yao grinned, revealing a set of gleaming white teeth.

"Tsk, but I still think you might have some financial problems. Skynet's valuation is less than $10 billion (because of its high debt), and you've already raised $2 million, and now you want to raise another $2 million."
"Is there a problem with the acquisition of AMC? Or is the bet with Fox putting pressure on you?" Deng Wendi asked with a smile.

“My holdings in Ms alone are valued at 4 million. If I weren’t really worried about expanding my local channels, do you think I would be short of money?” Wang Yao scoffed.

Deng Wendi paused for a moment, then narrowed her eyes. She had almost forgotten that Tianwang seemed to be the 'lowest value' company in Wang Yao's hands at the moment. Whether it was Ms, KT, or even the rumored Xingyou, they all seemed to have much higher prospects and value than Tianwang.

But Wang Yao seemed to be more concerned about things outside the Sky Grid.

Is it simply because it was the first company he personally built up?

Regarding Tianwang, she always positioned it as a content output and advertising sales media company. It had no core technology, no high-quality assets, and its personnel expenses were particularly high. It should have been a light-asset internet company, but she managed it into a heavy-asset, high-risk company.

Or does Skynet truly possess potential that it cannot fathom?

Deng Wendi stared at Wang Yao for a while, then nodded: "I'll go see if there are any suitable candidates, mainly in which markets?"

“Siam, India, Temasek, and then the Southeast Asian countries,” Wang Yao said.

"Ya Hu and I arranged to meet tomorrow, so get some rest early today and don't be late." Deng Wendi smiled and glanced at the three little girls playing and laughing outside the manor.

"Don't worry." Wang Yao stretched.

On October 10.8th, most people in China returned to work.

The topic of discussion has officially shifted from the previous captain incident to another name, 'Little Yueyue'.

Starting on October 10.2nd, a post titled "Top-notch Girl Yueyue" went viral on the Bilibili image and text section. The post described how a Bilibili UP host, who works in Shanghai, hosted his high school classmate Xiaoyueyue from his hometown and her online boyfriend whom he had known for two days.

I thought it would be a heartwarming diary entry reminiscing about my youth.

Unexpectedly, the daily serialized story, written in a humorous style, depicted an extraordinary girl who shocked the entire internet. Not only did she love to play tricks, but she also pretended to faint from low blood sugar in the street and had her boyfriend carry her. She sang "The Lament for Fallen Flowers" loudly in KFC and called herself Lin Daiyu with her 160-pound weight, shocking all the passersby.

And various extreme behaviors, even those that cause physical discomfort, have made the entire internet witness a spectacle of human species diversity.

On Bilibili, many people even turned the post into a stick figure animation. In just 7 days, the total number of discussions across the internet reached over a billion. The original post went straight to the top of the 'Top 100 UP Event' on Bilibili, securing the tablet reward for the month.

This also brought hundreds of millions of visitors to Bilibili, making it even more popular than the last Magic Comic Con.

This post has spawned many discussions, such as listing how many nouns Xiaoyueyue has misused, including nearly 70 nouns/products such as gray turtleneck sweater, purple underwear, red high heels, and Piaopiao shampoo.

Offline victims, from the hotel receptionist to Brother Guanhai, all withstood the pressure.

Related keywords have seen a surge in searches on major e-commerce platforms, but the order rate has plummeted. Even Vae's hit song "Unnecessary Explanation" from last year, which matched the keywords, has gone straight to the top of the MS Hot Comments list, with comments overwhelmingly positive.

My sister said that purple not only has a lot of charm, but also a strange smell.

There were even outrageous and abstract groups that created a "Moon Worship Cult" on MS, which became far more popular than Sister Feng and others back then, proving that the influence of the Internet has far exceeded that of the past.

And the popular internet phrase "Everything is fleeting" went viral, expressing the nihilistic state that netizens fell into after experiencing unbearable pain.

Behind the frenzy surrounding the "Little Yueyue Incident" lies the deep-seated fear that all social media platforms in China have of Ms and Bilibili.

Bilibili, as a niche video platform, attracted such a huge wave of popularity with just one event where users could win a tablet by submitting their videos. Moreover, the secondary creation of turning text into animated explanations further demonstrated the importance and reach of the true UGC model.

In just seven days, the number of videos and fan-made content related to Xiaoyueyue alone reached thousands, and the number of reposts and shares reached a staggering tens of millions, even spreading to established social media platforms such as Tencent Space and Renren.com.

Meanwhile, in the competition for Xiaoyueyue's traffic, MS and Weibo have also shown an even more terrifying competitive force: PUGC (Professional User Generated Content).

Various certified psychologists, relationship experts, astrologists, and other professionally endorsed accounts have conducted in-depth analyses of people like Xiaoyueyue, examining her from multiple dimensions, including personality, genes, family of origin, environment, and even clinical aspects.

While enjoying the gossip, netizens were also unknowingly persuaded to buy many of the books and products recommended by these bloggers online.

With their continuous content output, these two platforms have captured at least 60% of the traffic in this wave and are beginning to influence many netizens' choices regarding surfing modes.

On these two platforms, peers realized that the siphon effect of the UGC track was beginning to take hold. In future competition, once they got used to this diversified and multi-faceted social media, the content on other platforms would seem rather bland.

To remain competitive, content creation must be continuously improved, and more content creators need to be discovered. As a result, almost all social media platforms launched similar revenue subsidies and lucky draws for creators, similar to those offered by Ms/Bilibili.

This has made things even more difficult for the already unprofitable social media industry.

The one suffering the most is Sina. After half a month of fighting with MS, they have spent tens of millions of yuan on various marketing costs, but the results are minimal. Even during long holidays when daily active users should have been booming, they have fallen to a standstill. The decline in traffic means that the exposure is not as expected, and many advertisers have turned to MS.

But misfortune never comes singly. Just as Old Wave was considering whether to spend a lot of money to poach a group of self-media bloggers from MS, an even more terrifying piece of bad news came from the capital market.

Yahoo plans to invest $3 million in exchange for a 20% stake in Ms Group, which is valued at $20 billion in its Series B funding round!

The entire Sina market capitalization is only 30 billion US dollars!

Although Ms's parent company only holds 45% of Ms's China's shares, as China is the market with the greatest potential, the parent company will definitely increase its investment in China.

Sina's stock price in the US was significantly affected, falling by 4% that day, almost squeezing out the newly inflated microblogging bubble. The industry was originally very optimistic about Sina Weibo, after all, the combination of portal and microblogging would definitely monopolize the Chinese social media market in the future.

However, MS now has a partnership with Sohu, and its user base has exceeded 100 million. Its daily active users are extremely high due to the stickiness of its music section. Now, with an international giant investing heavily in its parent company, it is undoubtedly about to usher in a new period of explosive growth.

On the other hand, the old Sina Weibo account has seen a continuous decline in new users and daily active users, showing clear signs of decline.

The news was just announced in the capital markets and has not yet been digested domestically.

Ms. Huaxia announced another collaboration, launching the "Top 100 DJs in the World" selection event in conjunction with Drai's, a top global nightclub brand. Any EDM and DJ enthusiast can participate by submitting original works or works modified from Ms.'s copyright library. Winners will not only be able to participate in future global nightclub event tours, but also have the opportunity to sign a contract and debut.

The global brand ambassador is Paris Hilton, a rising international socialite, while the Chinese brand ambassador is Angela Chang, who has just made a comeback.

At the same time, Ms also sponsored the variety show "The Voice of China" with a staggering 1 million RMB, soliciting judges from the entire internet. Netizens and fans can vote for their favorite singers to serve as guests on the show.

  The news excited bar DJs and singers across the country.

Record companies are also getting interested; the Chinese music industry is in such a slump, yet there are still companies willing to get involved.

Ms.'s two announcements will at least capture 50% of the social media traffic for another week. Just announcing the judges and guests is enough for the audience to discuss.

The entire staff of Old Wave fell silent after hearing this, and Cao Ge looked ashen-faced. He wanted to ask Li Yanhong for his opinion, but no one answered his phone.

Li Yanhong is in even more pain than Cao Ge right now.

Because the streaming industry has a more dense news flow.

Hulu, a streaming media group, announced the official establishment of its Asian branch, with Elizabeth herself serving as CEO. The branch will collaborate on customized original dramas for various Asian countries and support local film and television productions.

This news has little relevance to Baidu iQiyi, as Hulu is unlikely to enter the Chinese market and therefore will not create any competition.

But the following points made them realize that although Hulu couldn't enter China, it did have two 'strategic partners' in China!

Hulu is reportedly set to sign a five-year exclusive streaming agreement with Leshi, Sohu, and A/B Station, involving cross-licensing of copyright libraries.

Hulu paid Skyfire Entertainment $1000 million per year for exclusive streaming rights and jointly launched the East Asia Corridor plan for Hong Kong film IPs, with a planned investment of $5000 million for the secondary development of classic Hong Kong films held by Skyfire.

Hulu has acquired several productions from Tianwang, including "Produce 101," "Sister Flower," "Fairy Robe," "Palace," and "Empresses in the Palace," for exclusive overseas broadcast, with a proposed budget of US$2000 million.

Although Hulu cannot be used in China, it plans to spend hundreds of millions of US dollars to purchase the copyrights in China, including some that have just been filmed but not yet aired.

What is this going to do?
Are foreign platforms heavily investing in Chinese copyrights? Are Chinese copyright assets about to explode?

Market sentiment is far more real than anything else.

As soon as Hulu announced its series of procurement news, the stock prices of related companies rose accordingly. Le's acquired a large number of high-quality American and British TV series copyrights, and its core business revenue is likely to rise to a new level, directly leading the rise by 5%.

Since Tianhuo Entertainment began issuing bonds to acquire AMC, its stock price has been steadily declining. After all, the high debt ratio has made investors worried that the company's ambitious moves might backfire. As market sentiment has calmed down and people have become more rational, they are not optimistic.

But today, Hulu's proposed investment of $6000 million in overseas copyright business development has immediately excited many people; this is definitely good news.

After all, copyright distribution has always been a stable source of cash flow and net profit. Now, it's equivalent to a direct premium of more than 10 times, and they also need to expand into new overseas markets. That means Tianhuo's core assets have directly increased, and the stock closed up 6 points.

Furthermore, after the market closed, Tianhuo Entertainment and its parent company Tianwang jointly released a new announcement, officially launching the "Xinghan Project," which will work with companies such as Hulu, Berna, Leshi, and Sohu to vigorously promote the overseas expansion of Chinese-language film and television/variety shows over the next five years.

Xinghan Phase One Plan: To prepare for the joint broadcast of online variety shows "The Voice of China", "Running Man", "Sister Hua 3" and "King of Comedy" with Berna/Souhu.

Together with Le's, we are preparing online variety shows/dramas such as "Fairy Clothes 2", "Sister Flower 2", "Superman 2", "Ode to Joy", "Adolescence", and "The Loser Brothers".

Each phase plans to produce 10 online variety shows, 10 online dramas, and 10 animated series, aiming at overseas cultural export. 10% of the project revenue will be invested in building the 'Xinghan Paradise' offline themed IP cinema.

Although the announcement did not mention any investment scale, anyone familiar with Tianwang's online variety show business knows that their investment is comparable to that of a mid-sized film, and would be considered a high-quality production even by satellite TV standards.

With 30 films per year and an investment of at least 6 million yuan, this alone is almost catching up with the budgets of giants like Huayi Brothers. And this is only for online business; Tianwang has not yet announced its theatrical films and satellite TV projects!
Combined with Hulu's massive acquisition of copyrights, it made everyone realize that the era of copyrights may have truly arrived.

Otherwise, foreign companies aren't stupid enough to throw money away.

As a result, the entire copyright industry began to raise prices without warning. The copyright purchase plans originally planned by leading companies such as Youku, Tudou, and Qiyiguo for next year were all wiped out, and they had to start preparing again.

Hulu's sudden disruption has thrown the Chinese film and television copyright industry into chaos.

That same evening, "The Return of the Confused" premiered on Mango TV, achieving a 2.1% rating for its first episode, setting a new record for the highest premiere rating this year. This also demonstrates that Tianwang, the new company behind adapted dramas, is indeed quite capable.

If variety shows are already this well-made and TV dramas are this good, wouldn't TV dramas be directly threatened in the future?

TV stations, which were initially enjoying the excitement of streaming media, suddenly felt a strange sense of crisis and then regretted their actions.

In the first half of the year, they sold many streaming media rights that they thought were worthless. Unexpectedly, in less than half a year, the prices increased several times. In particular, some high-quality IPs of Hunan TV were sold together. The two variety shows, "Happy Camp" and "Day Day Up", were sold for nearly 1 million yuan, and they thought they made a killing.

Only now do I realize that we've lost at least several hundred million!

(End of this chapter)